The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 45 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
ROIBACK shines in ease of use and customer support , with exclusive features like Mobile optimized/responsive and Urgency messaging.
SilverDoor Apartments shines .
Side-by-side ratings based on 45 verified hotelier reviews on HTR.
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| Ease of Use |
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| Starting Price | From $500/mo | Contact sales |
| Verified Reviews | 45 | 0 |
After analyzing 45 verified reviews, ROIBACK users most value its support and customer service, direct bookings optimization, technical improvements, while SilverDoor Apartments users highlight . Click any theme to see what reviewers say.
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SilverDoor Apartments |
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Support and customer service
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Direct bookings optimization
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Technical improvements
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Reporting and analytics
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Multi-language and user-friendly interface
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Payment gateways
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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SilverDoor Apartments |
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| Small (10-24 rooms) ▾ | #29 8 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #22 18 reviews | — |
| Large (75-199 rooms) ▾ | #14 9 reviews | — |
| X-Large (200+ rooms) ▾ | #10 6 reviews | — |
By Property Type
| Segment |
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SilverDoor Apartments |
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| Boutique ▾ | #24 15 reviews | — |
| Luxury ▾ | #23 15 reviews | — |
| Branded / Chain ▾ | #18 13 reviews | — |
| Extended Stay | #19 4 reviews | — |
By Region
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SilverDoor Apartments |
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| North America | #18 4 reviews | — |
| Europe ▾ | #20 12 reviews | — |
| Asia Pacific ▾ | #10 14 reviews | — |
| Middle East | #14 3 reviews | — |
Choosing between Roiback's Booking Engine and SilverDoor Apartments boils down to your hotel’s specific needs. Roiback is a comprehensive booking platform designed to boost direct sales, while SilverDoor Apartments focuses on corporate accommodation management. Your team must evaluate which aligns best with your operational goals—are you seeking a robust online booking tool or a specialized corporate housing platform?
Both products serve distinct purposes: Roiback enhances your direct booking processes and revenue, whereas SilverDoor Apartments streamlines corporate lodging management. What kind of functionality do you prioritize for your hotel’s growth?
Roiback’s booking engine is built to increase direct bookings through features like multi-lingual support, urgency messaging, and flexible rate plans. It integrates with major channel managers and offers extensive customization options, making it suitable for hotels aiming to maximize their online sales.
SilverDoor Apartments, by contrast, is tailored for managing serviced apartment bookings for corporate clients. Its focus is on providing a seamless experience for companies booking long-term accommodations, rather than direct consumer reservations.
The core difference is in their target audiences: Roiback is optimized for hotels wanting to increase direct consumer bookings, while SilverDoor is designed for corporate accommodation providers and travel managers.
Do you want a tool that actively drives direct bookings or one that manages corporate client relationships?
If your hotel needs a feature-rich, easy-to-integrate booking engine that can directly increase online reservations, Roiback is the clear choice. With over 2,000 hotels using the platform, it’s proven to boost conversions and revenue, especially in Europe and North America.
If your hotel operates primarily in corporate housing or serviced apartments, and your goal is to streamline bookings for business travelers or companies, SilverDoor Apartments is better suited. It provides a specialized platform for managing large corporate accounts and offers a global network of serviced apartments.
For hotels looking to grow their direct online presence and improve guest experience, Roiback offers extensive marketing and analytics tools. For those focusing on corporate travel management, SilverDoor’s platform simplifies the process of managing long-term stays and corporate relationships.
In summary, choose Roiback if your focus is on direct consumer bookings and online revenue, and SilverDoor if your hotel targets corporate clients needing managed accommodation solutions.
Roiback boasts a user-friendly interface, rated 4.49 out of 5 for ease of use, with many reviews highlighting its intuitive design and straightforward onboarding process. Support and onboarding are highly rated at 4.72 out of 5, with users emphasizing responsiveness and personalized assistance.
SilverDoor Apartments, however, has no available ratings or reviews, making it impossible to assess ease of use. Its platform is likely tailored to corporate clients familiar with accommodation management, potentially requiring less onboarding for those users.
Edge: Roiback.
Roiback offers a comprehensive suite of 36 features, including mobile responsiveness, urgency messaging, special offers, multi-room bookings, rate comparison widgets, multi-lingual support, booking abandonment recapture, and multiple payment gateways like Apple Pay, Google Pay, PayPal, and Stripe. It also integrates with major channel managers and offers detailed reporting tools such as conversion rate reports and Google Analytics tracking.
SilverDoor Apartments does not list any distinctive features, focusing instead on its core service—corporate accommodation management. Its platform emphasizes ease of booking, quality assurance, and customer service, but lacks the extensive feature set Roiback provides.
Edge: Roiback.
Roiback’s support team receives a high rating of 4.72 out of 5, with many reviews praising their responsiveness, expertise, and personalized consulting. Users cite successful strategies and problem resolution as key strengths.
SilverDoor Apartments has no review data on support quality, but it is known for attentive customer service tailored to corporate clients. Given the lack of comparative ratings, Roiback’s support is objectively more proven and transparent.
Edge: Roiback.
Roiback integrates with 27 verified partners, including prominent channel managers, PMS, and marketing tools like Triptease, Winhotel, and Cendyn. These integrations enhance connectivity and operational efficiency across various hotel systems.
SilverDoor Apartments does not list any integrations or partner networks, indicating limited or no integration capabilities beyond its core platform.
Edge: Roiback.
Roiback, with 43 reviews and recent activity, has an average rating of 0/5 but a high NPS score of 9/5 and a 90% likelihood to recommend—indicating strong satisfaction among users. Hotels across segments, especially those seeking direct booking solutions, find Roiback highly valuable.
SilverDoor Apartments lacks any reviews, so there’s no data to assess hotel ratings or satisfaction levels. Its reputation is primarily built around corporate clients rather than hoteliers themselves.
Edge: Roiback.
Roiback charges a flat fee of $500 per month, with no freemium options or implementation fees. Its pricing is transparent and designed for hotels seeking a full-featured booking engine integrated with their existing systems.
SilverDoor Apartments does not publicly list any pricing details, reflecting its focus on corporate clients, typically on a case-by-case basis. Its service is generally priced based on corporate contracts rather than a standard SaaS model.
Not ideal if your hotel primarily relies on third-party OTAs or has very limited online reservation needs.
Not ideal if you aim to boost direct leisure bookings or seek extensive online marketing features.
Roiback’s Booking Engine is a versatile, feature-rich platform designed to maximize direct bookings and improve overall revenue. Its extensive integrations, support, and recent positive reviews make it the clear choice for most hotels looking to modernize their online sales.
SilverDoor Apartments is highly specialized, excelling at corporate accommodation management but lacking the broad functionality and review data that support a confident decision for general hoteliers. Its focus on corporate clients makes it ideal only for hotels heavily invested in serviced apartments and long-term corporate stays.
If your hotel’s main goal is increasing direct reservations and optimizing online revenue, Roiback is the safer, more proven option. For corporate housing providers or hotels with a large serviced apartment segment, SilverDoor might be more aligned, provided you need a platform specifically designed for that niche.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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SilverDoor Apartments | |
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| Starting Price | From $500/mo | — |
According to HTR's product database, Roiback | Booking Engine and SilverDoor Apartments share 0 features. Here are the key differences — features one has that the other lacks.
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SilverDoor Apartments |
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| Booking abandonment recapture | ||
| Mobile optimized/responsive | ||
| Multi-room bookings | ||
| Room substitutions | ||
| Special offers & discounts | ||
| Urgency messaging |
Showing top differences. 24 more features differ between these products.
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Partnering with Roiback has been a game-changer, as their innovative solutions and close support by our Direct Channel Specialist have empowered Jasmine City Group to reach new h..."
No published case study for this goal yet.
What hoteliers love
Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness,... Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness, expertise, and personalized consulting which have been instrumental in achieving business goals.
Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promo... Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promotional packages. Hotel operators report significant growth in online sales and improved direct channel visibility.
Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unif... Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unifying platforms to streamline processes. These technical enhancements are deemed necessary for a seamless user experience.
Where hoteliers push back
The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, som... The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, some users request improvements in default language settings and interface design for better user experience.
While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local a... While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local and international gateways to avoid connectivity issues.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Roiback | Booking Engine and SilverDoor Apartments share many core Booking Engine features, but each has unique capabilities. Roiback | Booking Engine offers 27 verified integration partners, while SilverDoor Apartments offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Roiback | Booking Engine leads in ease of use at 4.5/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Roiback | Booking Engine: No. SilverDoor Apartments: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. ROIBACK has an HT Score of 72 and SilverDoor Apartments has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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