SHR Booking Engine (BE) vs. Roiback | Booking Engine:
Which Is Right for You?

The Decision

Choosing between SHR Booking Engine (BE) by SHR Group and Roiback's Booking Engine depends on your hotel’s specific needs. Both platforms aim to increase direct bookings and streamline operations, but they differ significantly in features, market presence, and user feedback. Your decision hinges on whether you prioritize recent, highly-rated support and extensive integrations or a more established platform with advanced, exclusive features.

SHR Group’s booking engine boasts higher overall ratings, more reviews, and recent user feedback, making it the more reliable choice today. Are you ready to see which platform aligns best with your hotel’s goals?

Is SHR Booking Engine or Roiback Better for Hotels?

Both SHR Booking Engine and Roiback cater to hotels seeking to boost direct bookings, but they approach this goal differently. SHR’s platform emphasizes comprehensive integration, advanced features, and a high customer satisfaction score, backed by over 339 reviews, including recent feedback. Roiback, meanwhile, offers a broad feature set with strong analytics but fewer recent reviews and a smaller total review count—just 43.

SHR’s larger user base and recent positive reviews suggest that its platform is more trusted and actively supported in the market today. Conversely, Roiback’s focus on flexibility and customization makes it appealing for hotels with complex needs or those already integrated into its ecosystem.

Do you need a platform with proven support and extensive integrations, or one that offers more customization options?

SHR Booking Engine vs Roiback: Which Should Your Hotel Choose?

If your hotel prioritizes ease of use, proven support, and a platform with a vast array of features, SHR Booking Engine is the clear choice. Its 4.86/5 overall rating from 339 reviews—more than ten times Roiback’s—indicates higher user satisfaction, especially with onboarding and customer support.

For hotels that need robust reporting, exclusive features like automated reporting, pooled inventory, and various rate management options, SHR offers more than its competitor. However, if your hotel requires a flexible, multi-language platform with a focus on analytics and personalized consulting, Roiback’s feature set and support may be advantageous.

In essence, choose SHR if you want a trusted, widely-adopted platform, and Roiback if customization and international reach are your priorities.

Is SHR Booking Engine or Roiback Easier to Use?

SHR’s ease of use scores 4.67/5, with reviewers praising its intuitive interface and smooth onboarding process. Customers highlight its straightforward navigation, making it accessible even for smaller teams, and note the proactive support from SHR’s customer service.

Roiback also scores well at 4.49/5, with users appreciating its user-friendly design and responsive support team. Some feedback suggests that both platforms could improve backend navigation, but SHR’s higher overall satisfaction and more recent positive reviews position it slightly ahead.

Edge: SHR Booking Engine.

Which Has Better Features: SHR Booking Engine or Roiback?

SHR Booking Engine’s 36 shared features include essentials like multi-channel connectivity, rate management, and channel pooling, but it also offers 10 exclusive features. These include A/B testing, special offers, gift vouchers, ADA compliance, and automated reporting, providing a competitive edge.

Roiback offers a solid feature set but lacks the additional exclusive functionalities seen in SHR. While it supports essential integrations and features, SHR’s broader feature catalog positions it as the more versatile choice.

Edge: SHR Booking Engine.

Which Has Better Customer Support: SHR Booking Engine or Roiback?

SHR’s customer support scores 4.86/5, backed by 30 recent reviews praising its proactive, responsive assistance. Hoteliers consistently mention the value of dedicated account managers and quick issue resolution, emphasizing their confidence in SHR’s support team.

Roiback’s support score is slightly lower at 4.72/5, with reviews highlighting its responsiveness and personalized consulting. However, fewer recent reviews make SHR’s support seem more reliable currently.

Edge: SHR Booking Engine.

Which Has More Integrations: SHR Booking Engine or Roiback?

SHR boasts 81 verified integration partners, including major PMS, channel managers, and tech providers like SiteMinder, RateGain, and Criton. Its extensive partner network ensures smooth operations across multiple systems.

Roiback has 27 verified integrations, with notable partners like RoomRaccoon and STAAH. While these cover essential needs, SHR’s larger ecosystem provides more flexibility and options for complex setups.

Edge: SHR Booking Engine.

Which Do Hoteliers Rate Higher: SHR Booking Engine or Roiback?

SHR’s overall rating of 4.86/5 from 339 reviews significantly surpasses Roiback’s rating of 0/5 from 43 reviews, reflecting a stronger reputation. Hotel segments such as boutique hotels and city center properties rate SHR higher, with many recent reviews citing reliability and support.

Roiback’s smaller review base and lower ratings suggest less confidence among users, especially in support and user experience. SHR’s extensive review history and recent positive feedback make it the more trusted platform.

Edge: SHR Booking Engine.

How Much Do SHR Booking Engine and Roiback Cost?

SHR Group does not publicly disclose its pricing, indicating a customized quote based on hotel size and needs. Roiback charges a flat $500 monthly fee, with no setup or implementation fees, but this may vary based on the package and features.

High costs for SHR might be justified by its extensive features and support; Roiback’s transparent pricing suits smaller hotels with tight budgets. Evaluate your hotel’s feature needs and budget accordingly.

What Type of Hotel Should Use SHR Booking Engine?

• Hotels that want a proven, highly-rated booking engine with extensive integrations.
• Properties needing advanced features like automated reporting, pooled inventory, and rate management.
• Hotels seeking high-touch support and proactive onboarding.
• Properties with complex distribution channels or large portfolios.
• Hotels that prioritize reliability and active support from a trusted provider.

Not ideal if your hotel is small, budget-constrained, or prefers a less feature-rich, more straightforward platform.

What Type of Hotel Should Use Roiback?

• Hotels that need a flexible, customizable booking engine tailored to international markets.
• Properties seeking detailed analytics and ongoing consulting support.
• Hotels that operate in multiple languages and regions.
• Properties that value continuous feature updates and expansion.
• Hotels looking for a clear, predictable monthly fee.

Not ideal if your hotel prefers a platform with a large, established ecosystem and extensive pre-integrated features.

The Bottom Line for Hotels

SHR Booking Engine offers a more established, highly-rated solution with a broad feature set, extensive integrations, and proactive support. Its 339 reviews and superior recent ratings demonstrate high user confidence and reliability.

Roiback provides a flexible, international-focused platform with strong analytics and support, suitable for hotels with complex needs or international markets. However, its smaller review base and lower ratings suggest it may not currently match SHR’s market trust.

In conclusion, if your priority is proven performance, comprehensive features, and reliable support, SHR Booking Engine is the stronger choice. If customization and international reach are more critical, consider Roiback, but be aware of its smaller user base and review volume.