The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 45 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
ROIBACK shines in ease of use and customer support , with exclusive features like Mobile optimized/responsive and Urgency messaging.
StayNow shines .
Side-by-side ratings based on 45 verified hotelier reviews on HTR.
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| Starting Price | From $500/mo | From $100/mo |
| Verified Reviews | 45 | 0 |
After analyzing 45 verified reviews, ROIBACK users most value its support and customer service, direct bookings optimization, technical improvements, while StayNow users highlight . Click any theme to see what reviewers say.
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Support and customer service
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Direct bookings optimization
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Technical improvements
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Reporting and analytics
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Multi-language and user-friendly interface
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Payment gateways
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #29 8 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #22 18 reviews | — |
| Large (75-199 rooms) ▾ | #14 9 reviews | — |
| X-Large (200+ rooms) ▾ | #10 6 reviews | — |
By Property Type
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| Boutique ▾ | #24 15 reviews | — |
| Luxury ▾ | #23 15 reviews | — |
| Branded / Chain ▾ | #18 13 reviews | — |
| Extended Stay | #19 4 reviews | — |
By Region
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| North America | #18 4 reviews | — |
| Europe ▾ | #20 12 reviews | — |
| Asia Pacific ▾ | #10 14 reviews | — |
| Middle East | #14 3 reviews | — |
Choosing between Roiback’s Booking Engine and StayNow’s AI-Powered Trip Planning platform hinges on your hotel’s specific needs and strategic goals. Both aim to increase direct bookings, but Roiback offers a comprehensive, feature-rich solution with a strong global presence, while StayNow emphasizes AI-driven guest discovery tailored for independent hotels. Your decision should consider your hotel type, growth ambitions, and operational preferences.
Roiback’s long-standing reputation and extensive features make it a reliable choice for hotels seeking a proven, scalable booking engine. StayNow, being newer and less reviewed, may appeal if you prioritize innovative AI tools and a lower price point. Will your hotel benefit more from a comprehensive platform or innovative guest targeting?
Roiback boasts a solid reputation with a 72.06/100 score, 43 reviews, and recent positive feedback, making it a trusted choice. StayNow, however, has no reviews or ratings yet, which makes its reliability and user satisfaction uncertain in comparison. Both platforms aim to boost direct bookings, but Roiback’s extensive feature set and proven track record position it as the more established solution.
Roiback excels in supporting hotels across multiple regions with integrations to main channel managers and PMS systems, whereas StayNow’s reach appears limited to North America without verified integrations. Are you looking for a platform with proven results and global support or an emerging AI-driven option with potential?
If your hotel needs a well-rounded, mature booking platform with advanced features and proven results, go with Roiback. It’s ideal for hotels that prioritize reliability, extensive integrations, and support across diverse regions, especially in Europe and Asia Pacific.
If your hotel is an independent or boutique property seeking innovative AI tools to attract high-quality guests and reduce OTA dependency, StayNow might seem attractive. However, with no reviews or proven track record, it’s less advisable unless you’re prepared for a newer, less tested platform.
For hotels looking for a dependable, scalable solution, Roiback’s comprehensive features and regional presence are the safer choice. Meanwhile, tech-savvy boutique hotels eager to experiment with AI-driven guest discovery may consider StayNow, but at the risk of limited support and unknown performance.
Roiback’s interface scores 4.49/5 for ease of use, with many users appreciating its intuitive booking flow and straightforward management tools. Its onboarding process, rated 4.34/5, highlights clear guidance and support, making staff adoption easier despite its complexity.
StayNow’s interface has no ratings or reviews, leaving uncertainty about usability. As a newer platform, it might have a simpler, modern design, but without user feedback, it’s hard to gauge how easily your team can adopt it.
Edge: Roiback.
Roiback offers 36 unique features, including mobile responsiveness, urgency messaging, booking abandonment recapture, multi-lingual support, rate comparison widgets, and integrations with Google Hotel Ads and TripAdvisor. These tools enable comprehensive control over the booking experience and marketing efforts.
StayNow, with no listed features beyond its core booking capabilities, lacks the extensive customization and marketing features that Roiback provides. If advanced features and integrations are crucial, Roiback’s richer set gives it a clear advantage.
Edge: Roiback.
Roiback’s customer support scores 4.72/5, with reviews praising its responsiveness, expertise, and personalized consulting. Users report that support has been instrumental in achieving revenue growth and streamlining operations.
StayNow’s support and onboarding ratings are unavailable, which raises concerns about post-sale assistance. As a newer platform, it may lack the scale and experience of Roiback’s support team.
Edge: Roiback.
Roiback integrates with 27 verified partners, including major channel managers and hotel tech solutions, ensuring a smooth connection with PMS and distribution systems. This extensive network enhances operational efficiency and channel management.
StayNow has no verified integrations, which could limit your hotel’s ability to connect with existing systems or expand distribution channels. If integration depth and breadth matter to your operations, Roiback’s ecosystem is a significant advantage.
Edge: Roiback.
Roiback’s reviews reflect a high level of satisfaction, with a 90% likelihood to recommend and recent positive feedback from hotels of various sizes, particularly in the luxury, boutique, and city-center segments. Hotels appreciate the platform’s reliability, detailed analytics, and support.
StayNow has no reviews or ratings, making it impossible to gauge user satisfaction. Without feedback, its suitability remains uncertain, especially when compared to Roiback’s established reputation.
Edge: Roiback.
Roiback’s pricing starts at $500 per month, with no free trial or freemium option, reflecting its premium positioning. StayNow charges $100 per month, with no mention of a free trial, making it a more budget-friendly choice for smaller hotels.
While Roiback’s higher price may be justified by its extensive features and support, StayNow’s lower cost could appeal to budget-conscious properties if the platform proves reliable.
Not ideal if you are a small independent hotel with minimal technical needs or a tight budget, as Roiback’s cost might be a consideration.
Not ideal if your hotel requires extensive features, proven support, or regional coverage. Also less suitable if seamless integrations are crucial for your operations.
Roiback stands out as a well-established, feature-rich booking engine trusted by over 2,000 hotels worldwide. Its extensive integrations, regional support, and proven customer satisfaction make it the safer, more reliable choice for most hotels aiming to boost direct bookings sustainably.
StayNow, while promising with its AI-driven approach and lower price point, currently lacks reviews, proven performance, and integrations. It’s a potential pick for innovative boutique hotels willing to risk and experiment with emerging technology.
If your hotel values reliability, extensive features, and proven results, go with Roiback. If you’re an adventurous property with a focus on AI and a flexible budget, StayNow could be worth monitoring as it develops.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $500/mo | From $100/mo |
According to HTR's product database, Roiback | Booking Engine and StayNow: AI-Powered Trip Planning & Hotel Booking share 0 features. Here are the key differences — features one has that the other lacks.
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| Booking abandonment recapture | ||
| Mobile optimized/responsive | ||
| Multi-room bookings | ||
| Room substitutions | ||
| Special offers & discounts | ||
| Urgency messaging |
Showing top differences. 24 more features differ between these products.
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Partnering with Roiback has been a game-changer, as their innovative solutions and close support by our Direct Channel Specialist have empowered Jasmine City Group to reach new h..."
No published case study for this goal yet.
What hoteliers love
Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness,... Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness, expertise, and personalized consulting which have been instrumental in achieving business goals.
Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promo... Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promotional packages. Hotel operators report significant growth in online sales and improved direct channel visibility.
Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unif... Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unifying platforms to streamline processes. These technical enhancements are deemed necessary for a seamless user experience.
Where hoteliers push back
The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, som... The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, some users request improvements in default language settings and interface design for better user experience.
While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local a... While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local and international gateways to avoid connectivity issues.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Roiback | Booking Engine and StayNow: AI-Powered Trip Planning & Hotel Booking share many core Booking Engine features, but each has unique capabilities. Roiback | Booking Engine offers 27 verified integration partners, while StayNow: AI-Powered Trip Planning & Hotel Booking offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Roiback | Booking Engine leads in ease of use at 4.5/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Roiback | Booking Engine: No. StayNow: AI-Powered Trip Planning & Hotel Booking: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. ROIBACK has an HT Score of 72 and StayNow has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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