The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 45 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
ROIBACK shines in ease of use and customer support , with exclusive features like Mobile optimized/responsive and Urgency messaging.
Topaz Services shines .
Side-by-side ratings based on 45 verified hotelier reviews on HTR.
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| Starting Price | From $500/mo | Contact sales |
| Verified Reviews | 45 | 0 |
After analyzing 45 verified reviews, ROIBACK users most value its support and customer service, direct bookings optimization, technical improvements, while Topaz Services users highlight . Click any theme to see what reviewers say.
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Topaz Services |
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Support and customer service
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Direct bookings optimization
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Technical improvements
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Reporting and analytics
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Multi-language and user-friendly interface
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Payment gateways
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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Topaz Services |
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| Small (10-24 rooms) ▾ | #29 8 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #22 18 reviews | — |
| Large (75-199 rooms) ▾ | #14 9 reviews | — |
| X-Large (200+ rooms) ▾ | #10 6 reviews | — |
By Property Type
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Topaz Services |
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| Boutique ▾ | #24 15 reviews | — |
| Luxury ▾ | #23 15 reviews | — |
| Branded / Chain ▾ | #18 13 reviews | — |
| Extended Stay | #19 4 reviews | — |
By Region
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Topaz Services |
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| North America | #18 4 reviews | — |
| Europe ▾ | #20 12 reviews | — |
| Asia Pacific ▾ | #10 14 reviews | — |
| Middle East | #14 3 reviews | — |
Choosing the right booking engine is crucial for your hotel’s growth and guest experience. While both Roiback and Topaz C5 aim to improve your direct booking rates, only Roiback offers a proven, feature-rich solution backed by over 43 recent reviews and a higher overall rating. Topaz C5’s lack of user reviews and minimal market presence make it less reliable as a decision today. So, which platform aligns best with your needs?
Roiback is an award-winning, globally recognized booking engine with a strong European and international footprint, used by over 2,000 hotels worldwide. In contrast, Topaz C5’s market presence is minimal, with no recent reviews or user ratings, making its effectiveness less certain. Roiback’s high user satisfaction, recent positive feedback, and extensive feature set position it as the more dependable choice.
Both products aim to boost direct bookings, but Roiback excels in offering a comprehensive, adaptable platform for hotels seeking to increase revenue and improve user experience. Topaz C5’s focus on customer feedback analysis and call center services suggests a different approach—more suited to hotels needing support with reservations and guest communication rather than a full-featured booking engine. Is your priority a proven booking engine with a track record, or are you considering a less tested alternative?
If your hotel needs an established, feature-rich booking engine that integrates seamlessly with your existing tech stack, go with Roiback. Its extensive feature set, including multi-lingual support, flexible payment options, and detailed analytics, makes it ideal for hotels aiming to optimize direct sales and improve operational efficiency.
On the other hand, if your hotel requires a dedicated contact center and reservation support to handle calls 24/7, Topaz C5 might be a better fit. Its strength lies in personalized guest interactions, high call conversion rates, and integration with CRS systems, making it suitable for hotels prioritizing guest communication rather than pure online booking.
However, given Roiback’s significantly larger user base, recent reviews, and proven features, it’s the clearer choice for most hotels seeking a comprehensive booking solution. Which profile aligns better with your hotel’s goals?
Roiback’s user interface scores 4.49 out of 5 for ease of use, with most users praising its intuitive design and straightforward navigation. Its onboarding process has a solid 4.34 out of 5 rating, with reviews highlighting quick setup and helpful support staff.
In comparison, Topaz C5’s user experience isn’t rated or reviewed publicly, making it difficult to assess its ease of use. As a dedicated reservation call center, its primary interface is designed for agents rather than hotel staff, which may add complexity for hotels managing their own booking engine.
Edge: Roiback.
Roiback offers over 36 unique features, including mobile responsiveness, urgency messaging, multi-lingual support, rate comparison widgets, multi-currency options, and integrations with payment providers like Apple Pay, Google Pay, and Stripe. It also provides tools for abandoned cart recovery, social media booking, loyalty programs, and detailed conversion reports.
Topaz C5’s capabilities focus mainly on reservation management, call handling, and guest communication, without offering comparable online booking features. Its primary value lies in guest interaction, not in providing a comprehensive booking platform.
Edge: Roiback.
Roiback’s support team scores an impressive 4.72 out of 5, with recent reviews praising their responsiveness, personalized consulting, and willingness to help optimize direct sales. Users report quick resolution of issues and valuable account management.
Topaz C5 has no publicly available support ratings or recent reviews, making it impossible to gauge its level of service. As a reservation center service, its support is likely centered on agent training and call management, not on software troubleshooting.
Edge: Roiback.
Roiback natively integrates with 27 verified partners, including major channel managers like Oracle Hospitality and tools like GuestCentric and Sojern. This extensive network ensures smoother operations and better distribution management.
Topaz C5’s integration options are limited, with only 2 verified partners, mainly CRS systems. The lack of broader integrations could restrict your hotel’s flexibility and operational efficiency.
Edge: Roiback.
Roiback’s recent reviews show a high likelihood to recommend of 90%, with five reviews in the last six months indicating active user engagement and satisfaction. Hotels across various segments, especially city center and resort hotels, praise its ability to increase direct bookings.
Topaz C5 lacks recent reviews or a known user base, so no current hotel ratings or sentiment data are available. Its credibility as a booking solution remains unverified in the hotelier community.
Edge: Roiback.
Roiback charges a flat $500 monthly fee without a trial, providing transparency in pricing. Its no-implementation fee and absence of a freemium model suggest a straightforward investment for hotels seeking a proven solution.
Topaz C5’s pricing details are not publicly available, which makes budget planning difficult. The absence of clear pricing or trial options raises questions about its accessibility and value.
In summary: Roiback offers a transparent, flat-rate model, while Topaz C5’s costs remain unclear.
Not ideal if:
Not ideal if:
Roiback is a well-established, feature-rich booking engine with proven success, extensive integrations, and high user satisfaction. Its ability to directly impact revenue through online channels makes it an ideal choice for hotels aiming for growth in direct bookings.
Topaz C5’s strength lies in reservation call management and guest communication, making it suitable for hotels prioritizing personalized service rather than online booking optimization. Its limited market presence and lack of recent reviews reduce confidence in its capabilities.
If your hotel seeks a reliable, scalable online booking platform, Roiback is the clear winner. If your focus is on high-touch reservation support and guest communication, Topaz C5 might serve your needs, but with less proven effectiveness.
Final recommendation: For most hotels, especially those looking to grow online direct sales, Roiback provides a safer, more comprehensive investment.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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Topaz Services | |
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| Starting Price | From $500/mo | — |
According to HTR's product database, Roiback | Booking Engine and Topaz C5 share 0 features. Here are the key differences — features one has that the other lacks.
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Topaz Services |
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| Booking abandonment recapture | ||
| Mobile optimized/responsive | ||
| Multi-room bookings | ||
| Room substitutions | ||
| Special offers & discounts | ||
| Urgency messaging |
Showing top differences. 24 more features differ between these products.
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Partnering with Roiback has been a game-changer, as their innovative solutions and close support by our Direct Channel Specialist have empowered Jasmine City Group to reach new h..."
No published case study for this goal yet.
What hoteliers love
Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness,... Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness, expertise, and personalized consulting which have been instrumental in achieving business goals.
Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promo... Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promotional packages. Hotel operators report significant growth in online sales and improved direct channel visibility.
Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unif... Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unifying platforms to streamline processes. These technical enhancements are deemed necessary for a seamless user experience.
Where hoteliers push back
The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, som... The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, some users request improvements in default language settings and interface design for better user experience.
While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local a... While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local and international gateways to avoid connectivity issues.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Roiback | Booking Engine and Topaz C5 share many core Booking Engine features, but each has unique capabilities. Roiback | Booking Engine offers 27 verified integration partners, while Topaz C5 offers 2. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Roiback | Booking Engine leads in ease of use at 4.5/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Roiback | Booking Engine: No. Topaz C5: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. ROIBACK has an HT Score of 72 and Topaz Services has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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