Roiback | Booking Engine vs. Upbooking:
Which Is Right for You?

The Decision

Choosing a booking engine is a critical step in increasing your hotel’s direct revenue and guest experience. Both Roiback and Upbooking aim to streamline bookings and improve profitability, but their offerings diverge significantly. Roiback boasts a well-established reputation, extensive feature set, and broad regional presence, while Upbooking remains a less proven, less reviewed option. Which platform aligns better with your hotel’s needs?

Is Roiback or Upbooking Better for Hotels?

Roiback is an award-winning platform with over 2,000 hotel clients worldwide, primarily serving mid to large hotels seeking advanced features and regional reach. Its comprehensive suite includes multi-language support, detailed analytics, and robust integrations, making it a strong choice for hotels focused on scaling direct bookings efficiently.

Upbooking, by contrast, offers limited public data, no recent reviews, and no clear regional presence or extensive feature list. It appears to be a newer or less mature product, with no verified integrations or user feedback. Do you want a proven platform with a track record or a less tested option?

Roiback vs Upbooking: Which Should Your Hotel Choose?

If your hotel seeks a trusted, established booking engine with a rich feature set and a global presence, go with Roiback. It’s suitable for hotels wanting to optimize revenue through dynamic offers, detailed reporting, and seamless integrations with channel managers and PMS systems.

If your hotel prefers a simple, perhaps less expensive solution and is willing to accept limited features and support, Upbooking might be an option. However, the lack of reviews and market presence makes it a risky choice for hotels serious about increasing direct sales.

Is Roiback or Upbooking Easier to Use?

Roiback scores highly for ease of use, with a 4.49/5 rating based on user reviews. Hotel operators praise its intuitive interface, straightforward setup, and responsive design, which helps staff adopt the system quickly. Support is rated 4.72/5, with customers noting prompt, personalized assistance.

Upbooking shows no publicly available reviews or ratings, making it impossible to assess its usability. Its lack of user feedback suggests it might not have the same level of refinement or ease of onboarding as Roiback.

Edge: Roiback.

Which Has Better Features: Roiback or Upbooking?

Roiback offers an extensive feature set, with 36 unique features including mobile responsiveness, urgency messaging, multi-room bookings, special offers, booking abandonment recovery, and integrations with Google Hotel Ads and Tripadvisor. It also supports multiple currencies, payment gateways, and loyalty programs.

Upbooking provides no public details about its features or unique capabilities. Without a known feature list or reviews, it’s impossible to compare. Given Roiback’s established feature depth, it’s clear that it has the edge here.

Edge: Roiback.

Which Has Better Customer Support: Roiback or Upbooking?

Roiback’s support team is highly rated, with a 4.72/5 score, and reviews highlight quick responses, expert advice, and personalized consulting. Clients mention that support has been instrumental in achieving their direct booking goals.

In contrast, Upbooking has no publicly available reviews or ratings related to support. The lack of customer feedback suggests it is less proven in this area. For peace of mind, Roiback’s support scores strongly favor it.

Edge: Roiback.

Which Has More Integrations: Roiback or Upbooking?

Roiback connects with 27 verified partners, including leading channel managers, PMS systems, and third-party platforms like GuestCentric and Winhotel. These integrations facilitate efficient management and real-time updates across distribution channels.

Upbooking has no verified integrations listed, and no data on partner connections. This limits its appeal for hotels needing a connected, automated booking management system.

Edge: Roiback.

Which Do Hoteliers Rate Higher: Roiback or Upbooking?

Roiback’s reviews are recent (5 in the last 6 months) and reflect a high satisfaction rate, with 90% likelihood to recommend. Hotels across segments like city center, resorts, and branded hotels rate it highly, especially for ease of use and support.

Upbooking’s lack of reviews prevents any meaningful comparison. Without recent feedback, Roiback’s reputation remains more trustworthy and proven among hoteliers.

Edge: Roiback.

How Much Do Roiback and Upbooking Cost?

Roiback charges a flat monthly fee of $500, with no implementation, trial, or freemium options. Its transparent pricing aligns with its comprehensive service offering.

Upbooking’s pricing details are unavailable, which raises concerns about transparency and cost predictability. Without clear pricing data, Roiback’s offering provides more certainty.

Edge: Roiback.

What Type of Hotel Should Use Roiback?

• Hotels aiming to maximize direct bookings and revenue.
• Teams seeking a scalable, feature-rich booking engine.
• Hotels needing multi-language, multi-currency support.
• Properties that want detailed analytics and reporting.
• Hotels with existing integrations to channel managers and PMS.

Not ideal if you prefer a minimal, low-cost solution without extensive support or features. Also, if your hotel operates in a niche market with specialized booking needs outside Roiback’s scope, it might not be the perfect fit.

What Type of Hotel Should Use Upbooking?

• Hotels with very basic booking needs.
• Properties with limited budgets willing to test new platforms.
• Hotels seeking a simple, straightforward booking process.
• Small hotels or boutique properties exploring new options.

Not ideal if your hotel demands advanced features, integrations, or proven support. Also, if your hotel is looking for a globally recognized platform, Upbooking’s lack of presence and reviews is a concern.

Roiback vs Upbooking: The Bottom Line for Hotels

Roiback is a seasoned, feature-packed booking engine with proven results, extensive integrations, and strong support. It’s clearly the better choice for hotels looking to scale their direct sales and improve guest experience through a reliable platform.

Upbooking offers an unverified alternative with limited public data and no recent reviews. Unless your hotel is testing the waters or has very simple booking needs, Roiback is the more secure, effective solution.

In conclusion, if your hotel values reliability, proven performance, and a wide feature set, Roiback is the clear winner. Its robust ecosystem, extensive regional presence, and dedicated support make it the recommended choice for hotels serious about growth.