The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 42 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
ROOMDEX shines in ease of use and customer support — especially for brand properties (4.8/5) , with exclusive features like Multi-Channel Delivery (Email, SMS, WhatsApp, Chat).
Upgreats shines , with exclusive features like Digital Acceptance & Payment Capture.
Side-by-side ratings based on 42 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 42 | 0 |
After analyzing 42 verified reviews, ROOMDEX users most value its automation and ease of use, incremental revenue, seamless integration, while Upgreats users highlight . Click any theme to see what reviewers say.
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Automation and ease of use
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Incremental revenue
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Seamless integration
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Quick ROI
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Customization
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Reporting tools
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) | #14 3 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #7 26 reviews | — |
| Large (75-199 rooms) ▾ | #8 9 reviews | — |
| X-Large (200+ rooms) | #13 2 reviews | — |
By Property Type
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| Boutique ▾ | #7 33 reviews | — |
| Luxury ▾ | #12 15 reviews | — |
| Branded / Chain ▾ | #9 15 reviews | — |
| Extended Stay ▾ | #10 5 reviews | — |
By Region
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| North America ▾ | #3 30 reviews | — |
| Europe ▾ | #13 12 reviews | — |
Choosing between ROOMDEX and Upgreats hinges on your hotel’s specific needs in upselling and guest experience. Both aim to boost revenue, but ROOMDEX focuses on automating in-stay upgrades and dynamic pricing, while Upgreats emphasizes pre-arrival personalized offers. Your choice should reflect whether you prefer automation during a guest’s stay or targeted marketing before they arrive. Are you ready to optimize revenue at every touchpoint?
Based on current review data, ROOMDEX is the clear leader with 37 recent reviews, a 4.86/5 overall rating, and a 95% likelihood to recommend. Upgreats has no reviews or recent data, making it impossible to assess its performance or customer satisfaction. For hoteliers seeking proven results, ROOMDEX’s extensive positive feedback makes it the more reliable choice.
ROOMDEX offers a sophisticated upselling platform that automates and personalizes room upgrades, early check-ins, and late departures, significantly reducing manual effort. Its integration with multiple PMS systems and a suite of features like offer experimentation, multi-channel messaging, and offer orchestration set it apart. Upgreats, by contrast, provides a straightforward pre-arrival communication tool focused mainly on personalized email offers without automation during the stay.
The core difference lies in scope: ROOMDEX’s automation and broad feature set target in-stay revenue, while Upgreats concentrates solely on pre-arrival engagement. If your hotel needs a comprehensive upselling system that covers the entire guest journey, ROOMDEX is the better fit. Conversely, if your focus is on personalized pre-arrival marketing, Upgreats might seem appealing—though without recent reviews, its actual performance remains uncertain.
Are you looking for a robust, proven upselling platform, or a simple tool to start engaging guests before arrival?
If your hotel needs a solution that integrates seamlessly with your PMS, automates revenue-generating upselling during a guest’s stay, and offers a comprehensive feature set—including offer testing, multi-channel delivery, and room upgrade merchandising—go with ROOMDEX. Its proven track record and high review scores make it suitable for hotels of all sizes, especially those aiming for measurable ROI and operational efficiency.
On the other hand, if your hotel’s primary goal is to send personalized pre-arrival emails designed to boost revenue before guests check in, Upgreats could be sufficient—though its lack of recent reviews and performance data make it a risky choice. It’s best suited for hotels with straightforward needs and a desire for quick setup, but without the extensive automation or proven customer satisfaction that ROOMDEX offers.
In summary, for a well-rounded upselling solution with proven effectiveness, choose ROOMDEX. If your priority is pre-arrival guest communication and you’re comfortable with less automation, explore Upgreats.
ROOMDEX boasts an impressive 4.78/5 ease of use rating based on 37 reviews, with users praising its straightforward setup and minimal manual intervention. Hoteliers describe it as “easy to implement,” “seamless,” and “hands-off,” with many noting a quick return on investment thanks to its automation.
In contrast, Upgreats has no recent reviews or ratings available, so assessing its user-friendliness is challenging. Its primary feature—a personalized pre-arrival email platform—appears simple in concept, but without user feedback, usability remains unverified.
Edge: ROOMDEX.
ROOMDEX offers a suite of advanced features: segmentation, offer experimentation, multi-channel messaging (email, SMS, WhatsApp, chat), room upgrade merchandising, dynamic offer pricing, offer templates, and comprehensive offer orchestration across the guest journey. These capabilities enable a hotel to optimize the entire upselling process dynamically.
Upgreats provides a single core feature: fully personalized automated pre-arrival emails, with a 2-way integration focus. It also offers digital acceptance and payment capture, a notable feature not present in ROOMDEX.
Given the broader feature set and proven capabilities, ROOMDEX’s offerings outpace Upgreats significantly. Edge: ROOMDEX.
ROOMDEX’s support team receives a 4.8/5 rating, with many users praising its responsiveness and proactive communication. Hotel owners describe the onboarding process as smooth and the support team as “great to work with,” often mentioning quick issue resolution.
Upgreats does not have recent reviews or support ratings available, making it impossible to evaluate its customer service. Given the extensive positive feedback for ROOMDEX, it clearly leads in support quality.
Edge: ROOMDEX.
ROOMDEX has verified integrations with eight partners, including major PMS systems like Stayntouch, Oracle Hospitality, Maestro PMS, and Infor, plus other platforms like Noovy and Hapi. This extensive connectivity enables a hotel to integrate smoothly with existing systems and streamline operations.
Upgreats offers four verified integrations, including popular PMSs like Cloudbeds and Snapshot Hotel Analytics. However, its smaller partner network limits flexibility and scope.
In terms of reach and options, ROOMDEX’s broader integration ecosystem provides more flexibility. Edge: ROOMDEX.
ROOMDEX’s recent reviews highlight a 4.86/5 overall rating, with a 95% likelihood to recommend, primarily from hotels across North America, Europe, and South America. Hotels of various sizes, from boutique to branded luxury properties, praise its ease of use, ROI, and automation.
Upgreats, lacking recent reviews or ratings, offers no data on user satisfaction. Based on available information, ROOMDEX’s high ratings and recent positive feedback make it the superior choice.
Edge: ROOMDEX.
ROOMDEX does not publicly list its pricing, but reviews suggest it operates on a pay-per-room model without flat fees or implementation charges. This aligns with its high ROI and value ratings, indicating predictable costs.
Upgreats also does not publish specific pricing details but emphasizes that it creates revenue without monthly flat fees or fixed costs. Its simple setup suggests a flexible, scalable pricing structure.
While exact costs are unavailable, both products appear to avoid fixed monthly fees, with ROOMDEX’s proven value making it a more cost-effective choice for many hotels.
Not ideal if:
Hotels wanting a full-suite upselling system that automates the entire guest journey. Teams seeking high automation, detailed segmentation, and multi-channel communication. Hotels that value proven track record, support, and rapid ROI. Hotels aiming to increase ADR and operational efficiency through data-driven offers.
Hotels primarily focused on pre-arrival guest engagement and personalized email offers. Hotels seeking a quick, straightforward setup without extensive automation. Properties with minimal integration needs and simpler marketing strategies. Teams that prioritize guest communication over in-stay upselling.
ROOMDEX stands out as the most tested and highly-rated upselling platform, with a proven track record of boosting revenue across diverse hotel types. Its automation, extensive feature set, and strong support network make it the clear choice for hotels serious about revenue optimization.
Upgreats offers a basic pre-arrival email tool with no recent reviews, making it a less reliable option. If your hotel is only interested in pre-arrival marketing and willing to accept limited features and unknown performance, Upgreats might suit your needs—but it’s a risky choice without proven results.
In conclusion, for hotels seeking a reliable, feature-rich upselling solution backed by positive user experiences, ROOMDEX is the better investment.
According to HTR's product database, ROOMDEX and Upgreats share 1 features. Here are the key differences — features one has that the other lacks.
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| Digital Acceptance & Payment Capture | ||
| Dynamic Upgrade Pricing | ||
| Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) | ||
| Offer Experimentation & A/B Testing | ||
| Offer Templates Library | ||
| Room Upgrade Merchandising | ||
| Segmentation |
What hoteliers love
Users praised Roomdex for its user-friendly interface and automation capabilities, which allow hoteliers to set up the system quickly and let it run i... Users praised Roomdex for its user-friendly interface and automation capabilities, which allow hoteliers to set up the system quickly and let it run in the background, generating incremental revenue with minimal effort.
Roomdex has been instrumental in generating incremental revenue through automated offers for room upgrades, early check-ins, and late check-outs, enha... Roomdex has been instrumental in generating incremental revenue through automated offers for room upgrades, early check-ins, and late check-outs, enhancing the overall profitability of hotels.
Roomdex integrates seamlessly with popular PMS systems, enabling properties to automate upselling with minimal manual intervention. This integration e... Roomdex integrates seamlessly with popular PMS systems, enabling properties to automate upselling with minimal manual intervention. This integration ensures smooth operations and data synchronization, aiding hoteliers in driving revenue efficiently.
Where hoteliers push back
Some users mentioned a desire for more customization options for email templates, pricing structures, and service categories to better align with thei... Some users mentioned a desire for more customization options for email templates, pricing structures, and service categories to better align with their brand standards and operational needs.
Several users expressed a need for improved reporting tools and real-time analytics to better monitor and analyze the success of upselling initiatives... Several users expressed a need for improved reporting tools and real-time analytics to better monitor and analyze the success of upselling initiatives and guest interactions.
Unique capabilities
Unique capabilities
Where the ratings diverge most
It depends on your requirements. ROOMDEX and Upgreats share many core Upselling Software features, but each has unique capabilities. ROOMDEX offers 8 verified integration partners, while Upgreats offers 4. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. ROOMDEX leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
ROOMDEX: No. Upgreats: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. ROOMDEX has an HT Score of 15 and Upgreats has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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