Oaky by Plusgrade vs. ROOMDEX: Which Is Right for You?

Updated May 29, 2026  ·  570 verified reviews analyzed

TLDR

We analyzed 570 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Oaky by Plusgrade shines when it comes to upselling efficiency — especially for brand properties (5.0/5) , with exclusive features like Automated Fulfillment Task Routing and Type 2 SOC 2 Certified (Data Security).

ROOMDEX shines when it comes to automation and ease of use — especially for brand properties (4.8/5) .

See the full breakdown below ↓

How Does Oaky by Plusgrade Compare to ROOMDEX?

Side-by-side ratings based on 570 verified hotelier reviews on HTR.

HTScore
96
15
Likelihood to Recommend
96%
95%
Ease of Use
4.8/5
4.8/5
Customer Support
4.9/5
4.8/5
Value for Money
4.7/5
4.7/5
Starting Price From $300/mo Contact sales
Verified Reviews 528 42

What Are the Pros and Cons of Oaky by Plusgrade vs ROOMDEX?

After analyzing 570 verified reviews, Oaky by Plusgrade users most value its upselling efficiency, user interface and system usability, customer support experience, while ROOMDEX users highlight automation and ease of use, incremental revenue, seamless integration. Click any theme to see what reviewers say.

Oaky by Plusgrade Oaky by Plusgrade ROOMDEX ROOMDEX
Pros
+ Upselling Efficiency
+ Automation and ease of use
+ User Interface and System Usability
+ Incremental revenue
+ Customer Support Experience
+ Seamless integration
+ Personalization and Targeted Promotions
+ Quick ROI
Cons
Reporting System Challenges
Customization
Integration with PMS
Reporting tools

Oaky by Plusgrade vs ROOMDEX: Rankings by Hotel Segment

How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Oaky by Plusgrade Oaky by Plusgrade ROOMDEX ROOMDEX
Small (10-24 rooms) #5 42 reviews #14 3 reviews
Mid-Size (25-74 rooms) #2 263 reviews #7 26 reviews
Large (75-199 rooms) #1 141 reviews #8 9 reviews
X-Large (200+ rooms) #2 57 reviews #13 2 reviews

By Property Type

Segment Oaky by Plusgrade Oaky by Plusgrade ROOMDEX ROOMDEX
Boutique #2 216 reviews #7 33 reviews
Luxury #2 278 reviews #12 15 reviews
Branded / Chain #2 208 reviews #9 15 reviews
Extended Stay #3 33 reviews #10 5 reviews

By Region

Segment Oaky by Plusgrade Oaky by Plusgrade ROOMDEX ROOMDEX
North America #7 29 reviews #3 30 reviews
Europe #1 315 reviews #13 12 reviews
Asia Pacific #2 81 reviews
Middle East #2 52 reviews

The Decision

Choosing the right upselling software for your hotel hinges on your specific operational needs and growth ambitions. Both Oaky by Plusgrade and ROOMDEX help boost revenue by automating guest upsell offers, but they differ significantly in scale, features, and market presence. Your decision should consider the depth of integration, user experience, and the level of personalization each offers.

Oaky by Plusgrade boasts a comprehensive suite with over 443 reviews, recent positive feedback, and a near-perfect user rating. ROOMDEX, while newer with just 37 reviews, is praised for its simplicity and quick ROI but has less extensive market coverage. Which aligns better with your hotel’s scale and ambitions?

Is Oaky by Plusgrade or ROOMDEX Better for Hotels?

Both products aim to increase ancillary revenue through automated upselling, yet Oaky by Plusgrade offers a broader feature set supported by more extensive integrations and a global presence. ROOMDEX emphasizes automation and ease of use, providing a streamlined solution that requires minimal manual upkeep.

Oaky’s higher overall rating (4.84/5) and extensive review count (443 reviews, 7 in the last six months) give it a more current, validated reputation. ROOMDEX's slightly higher rating (4.86/5) is based on fewer reviews, with no recent feedback, making its reputation less current.

Are you prioritizing proven scale and feature richness or seeking a lightweight, fast-to-implement solution?

Oaky vs ROOMDEX: Which Should Your Hotel Choose?

If your hotel needs a robust, flexible upselling platform with deep integrations, extensive customization, and features like multi-property dashboards, Oaky is the clear choice. It is suitable for hotels seeking sophisticated segmentation, dynamic pricing, and advanced reporting, especially larger or chain hotels.

If your hotel prefers a straightforward, highly automated system that emphasizes quick ROI and minimal manual intervention, ROOMDEX could serve you better. Its focus on automation and simple integration makes it ideal for smaller hotels or those new to upselling technology.

For hotels looking to scale operations or maximize personalization, Oaky’s broader feature set makes it the better fit. Conversely, if ease and rapid deployment are your priorities, ROOMDEX’s simplicity is compelling.

Is Oaky by Plusgrade or ROOMDEX Easier to Use?

Oaky’s user experience has earned a 4.84/5 rating, with many reviewers praising its intuitive interface and quick onboarding. Users mention that the platform is easy for staff to adopt, with some noting that the initial setup, while complex, is manageable with good support.

ROOMDEX’s interface, rated at 4.78/5, is designed for simplicity, focusing on automation that requires minimal manual input. Users highlight its straightforward setup and the benefit of running in the background once configured.

Edge: Oaky.

Which Has Better Features: Oaky by Plusgrade or ROOMDEX?

Oaky offers a total of 12 features, including advanced tools like Automated Fulfillment Task Routing, Multi-Property Dashboards, Ancillary Product Merchandising, and SOC 2 Data Security certification—features ROOMDEX does not provide. It also supports detailed segmentation and dynamic pricing options not available in ROOMDEX.

ROOMDEX, while more limited in features, excels with automation and personalization, focusing on reducing labor costs and boosting incremental revenue. Its core strength lies in effortless upselling and minimal manual oversight.

Edge: Oaky.

Which Has Better Customer Support: Oaky by Plusgrade or ROOMDEX?

Oaky’s support team receives a 4.87/5 rating, with reviews emphasizing quick, knowledgeable assistance and a proactive approach. Hoteliers praise their support for helping navigate complex integrations and providing ongoing optimization.

ROOMDEX’s support, rated slightly lower at 4.8/5, is still well-regarded. Users appreciate responsiveness but note that as a smaller company, support may be less extensive compared to Oaky.

Edge: Oaky.

Which Has More Integrations: Oaky by Plusgrade or ROOMDEX?

Oaky features 54 verified integration partners, including major PMS and channel managers like Mews, Oracle Hospitality, Stayntouch, and others. It supports a broad global footprint with integrations across North America, Europe, Asia Pacific, and more.

ROOMDEX has 8 verified partners, including some common ones like Infor and Mews, but with a narrower market focus—limited regional presence and fewer direct integrations. This can impact scalability and flexibility.

Edge: Oaky.

Which Do Hoteliers Rate Higher: Oaky by Plusgrade or ROOMDEX?

Oaky’s overall rating of 4.84/5, backed by 443 reviews, makes it the more trusted option. Recent feedback highlights its ease of use, clear ROI, and excellent customer support, especially from larger hotels and chains.

ROOMDEX’s 4.86/5 rating, based on fewer reviews, is promising but less substantiated by recent data. Its user base largely consists of boutique and independent hotels, often praising its simplicity.

Edge: Oaky.

How Much Do Oaky and ROOMDEX Cost?

Oaky charges a $300 monthly flat fee, with no trial, freemium, or implementation fees—making it transparent for larger budgets. ROOMDEX’s pricing is not publicly disclosed, which might suggest a custom quote based on hotel size or needs, potentially making it more variable.

For budget-conscious hotels or those seeking predictable costs, Oaky provides clarity. ROOMDEX’s flexible pricing may appeal to boutique hotels or those wanting a tailored solution.

What Type of Hotel Should Use Oaky by Plusgrade?

  • Hotels that want a comprehensive upselling platform capable of handling multiple properties.
  • Hotels seeking extensive customization and segmentation for targeted offers.
  • Larger hotels or chains aiming to improve operational efficiency through automation.
  • Properties that value detailed analytics and reporting to refine strategies.
  • Hotels open to integrating with various PMS and tech solutions.

Not ideal if your hotel is small, has minimal staff, or prefers a straightforward, less feature-rich tool.

What Type of Hotel Should Use ROOMDEX?

  • Hotels that prioritize automation with minimal manual input.
  • Smaller properties or boutique hotels seeking quick ROI.
  • Hotels with limited IT support and a desire for easy setup.
  • Properties that want to focus solely on room upgrades and early/late check-in offers.
  • Hotels aiming for a simple, background upselling process without extensive customization.

Not ideal if you require detailed segmentation, advanced reporting, or multi-property management.

ROOMDEX vs Oaky: The Bottom Line for Hotels

The core difference lies in their scope: Oaky offers a broad, feature-rich platform with global reach, while ROOMDEX emphasizes automation and simplicity. For hotels needing a comprehensive, customizable upselling solution, Oaky’s extensive features and integrations make it the superior choice. It is especially well-suited for larger properties or chains aiming to scale revenue and improve operational insights.

If your hotel is smaller, prefers a quick setup, and wants to automate repetitive upselling tasks without fuss, ROOMDEX provides a leaner, more straightforward approach. Its focus on automation and ease of use can deliver rapid ROI with less initial complexity.

In conclusion, for most hotels seeking proven, scalable solutions backed by more recent reviews, Oaky by Plusgrade is the recommended option. ROOMDEX may serve niche needs, but its limited market presence and feature set position it as a secondary choice for now.

How Much Do Oaky by Plusgrade and ROOMDEX Cost?

Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Oaky by Plusgrade Oaky by Plusgrade ROOMDEX ROOMDEX
Starting Price From $300/mo

Which Features Does Oaky by Plusgrade Have That ROOMDEX Doesn't (and Vice Versa)?

According to HTR's product database, Oaky by Plusgrade and ROOMDEX share 8 features. Here are the key differences — features one has that the other lacks.

Feature Oaky by Plusgrade Oaky by Plusgrade ROOMDEX ROOMDEX
Ancillary Product Merchandising
Automated Fulfillment Task Routing
Multi-Property/Chain Dashboard
Type 2 SOC 2 Certified (Data Security)

Real-World Results: Oaky by Plusgrade vs ROOMDEX by Business Goal

We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
Oaky by Plusgrade Hotel At Six Small
+ Average Monthly revenue from Oaky: 32226 SEK
+ Average TRevPAR uplift per night from Oaky: 3.1 SEK
+ Best performing month, Oaky revenue per booking: 70.8 SEK

"With Oaky, guests can clearly see what extra services or products we have to offer. By looking through all our services they can choose to add things they did not even know they wa..."

Diana Zambrano
Diana Zambrano
Guest Relations and Service Manager
ROOMDEX ROOMDEX

No published case study for this goal yet.

Improve Guest Experience
Oaky by Plusgrade Hard Rock International Large
+ Average increase in monthly incremental revenue by 15%
+ Minimum email open rates of 80-85% and average click-through rate of 60%
+ Improved customer satisfaction due to reduced manual work and low rejection rates

"Oaky allows us to be creative and feature relevant and exciting offers to our guests. The solution is extremely flexible and easy to use, helping our teams to offer unique services..."

Alexis Remy
Alexis Remy
VP Revenue Management & Distribution at...
ROOMDEX ROOMDEX

No published case study for this goal yet.

Oaky by Plusgrade vs ROOMDEX: The Bottom Line

Oaky by Plusgrade
Oaky by Plusgrade
4.8/5 from 528 reviews

What hoteliers love

Upselling Efficiency 100% positive

Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users... Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users appreciate the ease of promoting room upgrades and packages, contributing significantly to boosting hotel revenue.

User Interface and System Usability 87% positive

The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This acces... The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This accessibility helps hotels employ upselling strategies without extensive training.

Customer Support Experience 100% positive

Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a po... Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a positive experience. Prompt assistance is highlighted as a particular strength.

Where hoteliers push back

Reporting System Challenges 90% negative

Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel system... Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel systems. Users express difficulty in accessing comprehensive data on upselling activities.

Integration with PMS 50% negative

Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as s... Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as some users encounter complications requiring manual input, specifically when tracking upselling offers.

Ranks higher for

Large (75-199 rooms) #1 vs #8
Mid-Size (25-74 rooms) #2 vs #7
Small (10-24 rooms) #5 vs #14
X-Large (200+ rooms) #2 vs #13

Unique capabilities

Automated Fulfillment Task Routing Type 2 SOC 2 Certified (Data Security) Multi-Property/Chain Dashboard Ancillary Product Merchandising
4.8/5 ease of use 4.9/5 support 54 integrations
Visit Profile
ROOMDEX
ROOMDEX
4.8/5 from 42 reviews

What hoteliers love

Automation and ease of use 98% positive

Users praised Roomdex for its user-friendly interface and automation capabilities, which allow hoteliers to set up the system quickly and let it run i... Users praised Roomdex for its user-friendly interface and automation capabilities, which allow hoteliers to set up the system quickly and let it run in the background, generating incremental revenue with minimal effort.

Incremental revenue 100% positive

Roomdex has been instrumental in generating incremental revenue through automated offers for room upgrades, early check-ins, and late check-outs, enha... Roomdex has been instrumental in generating incremental revenue through automated offers for room upgrades, early check-ins, and late check-outs, enhancing the overall profitability of hotels.

Seamless integration 94% positive

Roomdex integrates seamlessly with popular PMS systems, enabling properties to automate upselling with minimal manual intervention. This integration e... Roomdex integrates seamlessly with popular PMS systems, enabling properties to automate upselling with minimal manual intervention. This integration ensures smooth operations and data synchronization, aiding hoteliers in driving revenue efficiently.

Where hoteliers push back

Customization 50% negative

Some users mentioned a desire for more customization options for email templates, pricing structures, and service categories to better align with thei... Some users mentioned a desire for more customization options for email templates, pricing structures, and service categories to better align with their brand standards and operational needs.

Reporting tools 43% negative

Several users expressed a need for improved reporting tools and real-time analytics to better monitor and analyze the success of upselling initiatives... Several users expressed a need for improved reporting tools and real-time analytics to better monitor and analyze the success of upselling initiatives and guest interactions.

Ranks higher for

US #2 vs #7
North America #3 vs #7
4.8/5 ease of use 4.8/5 support 8 integrations
Visit Profile

Frequently Asked Questions About Oaky by Plusgrade vs ROOMDEX

Can Oaky by Plusgrade replace ROOMDEX?

It depends on your requirements. Oaky by Plusgrade and ROOMDEX share many core Upselling Software features, but each has unique capabilities. Oaky by Plusgrade offers 54 verified integration partners, while ROOMDEX offers 8. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Oaky by Plusgrade leads in ease of use at 4.8/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Oaky by Plusgrade or ROOMDEX offer a free plan?

Oaky by Plusgrade: No. ROOMDEX: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Oaky by Plusgrade and ROOMDEX?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Oaky by Plusgrade has an HT Score of 96 and ROOMDEX has 15. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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