The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 570 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Oaky by Plusgrade shines when it comes to upselling efficiency — especially for brand properties (5.0/5) , with exclusive features like Automated Fulfillment Task Routing and Type 2 SOC 2 Certified (Data Security).
ROOMDEX shines when it comes to automation and ease of use — especially for brand properties (4.8/5) .
Side-by-side ratings based on 570 verified hotelier reviews on HTR.
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| Starting Price | From $300/mo | Contact sales |
| Verified Reviews | 528 | 42 |
After analyzing 570 verified reviews, Oaky by Plusgrade users most value its upselling efficiency, user interface and system usability, customer support experience, while ROOMDEX users highlight automation and ease of use, incremental revenue, seamless integration. Click any theme to see what reviewers say.
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Upselling Efficiency
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Automation and ease of use
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User Interface and System Usability
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Incremental revenue
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Customer Support Experience
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Seamless integration
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Personalization and Targeted Promotions
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Quick ROI
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Reporting System Challenges
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Customization
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Integration with PMS
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Reporting tools
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #5 42 reviews | #14 3 reviews |
| Mid-Size (25-74 rooms) ▾ | #2 263 reviews | #7 26 reviews |
| Large (75-199 rooms) ▾ | #1 141 reviews | #8 9 reviews |
| X-Large (200+ rooms) ▾ | #2 57 reviews | #13 2 reviews |
By Property Type
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| Boutique ▾ | #2 216 reviews | #7 33 reviews |
| Luxury ▾ | #2 278 reviews | #12 15 reviews |
| Branded / Chain ▾ | #2 208 reviews | #9 15 reviews |
| Extended Stay ▾ | #3 33 reviews | #10 5 reviews |
By Region
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| North America ▾ | #7 29 reviews | #3 30 reviews |
| Europe ▾ | #1 315 reviews | #13 12 reviews |
| Asia Pacific ▾ | #2 81 reviews | — |
| Middle East ▾ | #2 52 reviews | — |
Choosing the right upselling software for your hotel hinges on your specific operational needs and growth ambitions. Both Oaky by Plusgrade and ROOMDEX help boost revenue by automating guest upsell offers, but they differ significantly in scale, features, and market presence. Your decision should consider the depth of integration, user experience, and the level of personalization each offers.
Oaky by Plusgrade boasts a comprehensive suite with over 443 reviews, recent positive feedback, and a near-perfect user rating. ROOMDEX, while newer with just 37 reviews, is praised for its simplicity and quick ROI but has less extensive market coverage. Which aligns better with your hotel’s scale and ambitions?
Both products aim to increase ancillary revenue through automated upselling, yet Oaky by Plusgrade offers a broader feature set supported by more extensive integrations and a global presence. ROOMDEX emphasizes automation and ease of use, providing a streamlined solution that requires minimal manual upkeep.
Oaky’s higher overall rating (4.84/5) and extensive review count (443 reviews, 7 in the last six months) give it a more current, validated reputation. ROOMDEX's slightly higher rating (4.86/5) is based on fewer reviews, with no recent feedback, making its reputation less current.
Are you prioritizing proven scale and feature richness or seeking a lightweight, fast-to-implement solution?
If your hotel needs a robust, flexible upselling platform with deep integrations, extensive customization, and features like multi-property dashboards, Oaky is the clear choice. It is suitable for hotels seeking sophisticated segmentation, dynamic pricing, and advanced reporting, especially larger or chain hotels.
If your hotel prefers a straightforward, highly automated system that emphasizes quick ROI and minimal manual intervention, ROOMDEX could serve you better. Its focus on automation and simple integration makes it ideal for smaller hotels or those new to upselling technology.
For hotels looking to scale operations or maximize personalization, Oaky’s broader feature set makes it the better fit. Conversely, if ease and rapid deployment are your priorities, ROOMDEX’s simplicity is compelling.
Oaky’s user experience has earned a 4.84/5 rating, with many reviewers praising its intuitive interface and quick onboarding. Users mention that the platform is easy for staff to adopt, with some noting that the initial setup, while complex, is manageable with good support.
ROOMDEX’s interface, rated at 4.78/5, is designed for simplicity, focusing on automation that requires minimal manual input. Users highlight its straightforward setup and the benefit of running in the background once configured.
Edge: Oaky.
Oaky offers a total of 12 features, including advanced tools like Automated Fulfillment Task Routing, Multi-Property Dashboards, Ancillary Product Merchandising, and SOC 2 Data Security certification—features ROOMDEX does not provide. It also supports detailed segmentation and dynamic pricing options not available in ROOMDEX.
ROOMDEX, while more limited in features, excels with automation and personalization, focusing on reducing labor costs and boosting incremental revenue. Its core strength lies in effortless upselling and minimal manual oversight.
Edge: Oaky.
Oaky’s support team receives a 4.87/5 rating, with reviews emphasizing quick, knowledgeable assistance and a proactive approach. Hoteliers praise their support for helping navigate complex integrations and providing ongoing optimization.
ROOMDEX’s support, rated slightly lower at 4.8/5, is still well-regarded. Users appreciate responsiveness but note that as a smaller company, support may be less extensive compared to Oaky.
Edge: Oaky.
Oaky features 54 verified integration partners, including major PMS and channel managers like Mews, Oracle Hospitality, Stayntouch, and others. It supports a broad global footprint with integrations across North America, Europe, Asia Pacific, and more.
ROOMDEX has 8 verified partners, including some common ones like Infor and Mews, but with a narrower market focus—limited regional presence and fewer direct integrations. This can impact scalability and flexibility.
Edge: Oaky.
Oaky’s overall rating of 4.84/5, backed by 443 reviews, makes it the more trusted option. Recent feedback highlights its ease of use, clear ROI, and excellent customer support, especially from larger hotels and chains.
ROOMDEX’s 4.86/5 rating, based on fewer reviews, is promising but less substantiated by recent data. Its user base largely consists of boutique and independent hotels, often praising its simplicity.
Edge: Oaky.
Oaky charges a $300 monthly flat fee, with no trial, freemium, or implementation fees—making it transparent for larger budgets. ROOMDEX’s pricing is not publicly disclosed, which might suggest a custom quote based on hotel size or needs, potentially making it more variable.
For budget-conscious hotels or those seeking predictable costs, Oaky provides clarity. ROOMDEX’s flexible pricing may appeal to boutique hotels or those wanting a tailored solution.
Not ideal if your hotel is small, has minimal staff, or prefers a straightforward, less feature-rich tool.
Not ideal if you require detailed segmentation, advanced reporting, or multi-property management.
The core difference lies in their scope: Oaky offers a broad, feature-rich platform with global reach, while ROOMDEX emphasizes automation and simplicity. For hotels needing a comprehensive, customizable upselling solution, Oaky’s extensive features and integrations make it the superior choice. It is especially well-suited for larger properties or chains aiming to scale revenue and improve operational insights.
If your hotel is smaller, prefers a quick setup, and wants to automate repetitive upselling tasks without fuss, ROOMDEX provides a leaner, more straightforward approach. Its focus on automation and ease of use can deliver rapid ROI with less initial complexity.
In conclusion, for most hotels seeking proven, scalable solutions backed by more recent reviews, Oaky by Plusgrade is the recommended option. ROOMDEX may serve niche needs, but its limited market presence and feature set position it as a secondary choice for now.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $300/mo | — |
According to HTR's product database, Oaky by Plusgrade and ROOMDEX share 8 features. Here are the key differences — features one has that the other lacks.
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| Ancillary Product Merchandising | ||
| Automated Fulfillment Task Routing | ||
| Multi-Property/Chain Dashboard | ||
| Type 2 SOC 2 Certified (Data Security) |
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"With Oaky, guests can clearly see what extra services or products we have to offer. By looking through all our services they can choose to add things they did not even know they wa..."
No published case study for this goal yet.
"Oaky allows us to be creative and feature relevant and exciting offers to our guests. The solution is extremely flexible and easy to use, helping our teams to offer unique services..."
No published case study for this goal yet.
What hoteliers love
Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users... Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users appreciate the ease of promoting room upgrades and packages, contributing significantly to boosting hotel revenue.
The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This acces... The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This accessibility helps hotels employ upselling strategies without extensive training.
Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a po... Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a positive experience. Prompt assistance is highlighted as a particular strength.
Where hoteliers push back
Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel system... Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel systems. Users express difficulty in accessing comprehensive data on upselling activities.
Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as s... Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as some users encounter complications requiring manual input, specifically when tracking upselling offers.
Ranks higher for
Unique capabilities
What hoteliers love
Users praised Roomdex for its user-friendly interface and automation capabilities, which allow hoteliers to set up the system quickly and let it run i... Users praised Roomdex for its user-friendly interface and automation capabilities, which allow hoteliers to set up the system quickly and let it run in the background, generating incremental revenue with minimal effort.
Roomdex has been instrumental in generating incremental revenue through automated offers for room upgrades, early check-ins, and late check-outs, enha... Roomdex has been instrumental in generating incremental revenue through automated offers for room upgrades, early check-ins, and late check-outs, enhancing the overall profitability of hotels.
Roomdex integrates seamlessly with popular PMS systems, enabling properties to automate upselling with minimal manual intervention. This integration e... Roomdex integrates seamlessly with popular PMS systems, enabling properties to automate upselling with minimal manual intervention. This integration ensures smooth operations and data synchronization, aiding hoteliers in driving revenue efficiently.
Where hoteliers push back
Some users mentioned a desire for more customization options for email templates, pricing structures, and service categories to better align with thei... Some users mentioned a desire for more customization options for email templates, pricing structures, and service categories to better align with their brand standards and operational needs.
Several users expressed a need for improved reporting tools and real-time analytics to better monitor and analyze the success of upselling initiatives... Several users expressed a need for improved reporting tools and real-time analytics to better monitor and analyze the success of upselling initiatives and guest interactions.
Ranks higher for
It depends on your requirements. Oaky by Plusgrade and ROOMDEX share many core Upselling Software features, but each has unique capabilities. Oaky by Plusgrade offers 54 verified integration partners, while ROOMDEX offers 8. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Oaky by Plusgrade leads in ease of use at 4.8/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Oaky by Plusgrade: No. ROOMDEX: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Oaky by Plusgrade has an HT Score of 96 and ROOMDEX has 15. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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