Roomer vs. SiteMinder Guest Engagement (Upselling):
Which Is Right for You?

The Decision

Choosing the right upselling software for your hotel hinges on understanding what each platform offers and how they align with your property’s needs. Roomer and SiteMinder Guest Engagement (Upselling) both aim to increase revenue and improve guest experience but do so through different approaches. Roomer acts as a marketplace for nonrefundable reservations, while SiteMinder focuses on pre- and during-stay upselling. Which solution will make the biggest difference for your team?

Both products aim to enhance revenue and guest satisfaction, yet their core functionalities diverge. Roomer primarily facilitates the buying and selling of nonrefundable reservations, addressing last-minute, distressed-booking issues. SiteMinder, on the other hand, provides a suite of automated upselling tools designed to maximize ancillary revenue during the guest lifecycle. Are you looking for a transactional marketplace or a comprehensive upselling platform?

Ultimately, your decision should depend on your hotel’s specific challenges—whether they relate to managing nonrefundable bookings or capitalizing on upsell opportunities. With more recent reviews and a significantly higher rating, SiteMinder’s platform is clearly more proven in the market. But does your hotel need a marketplace solution or a targeted upsell engine?

Is Roomer or SiteMinder Better for Hotels?

Roomer positions itself as a marketplace that connects stressed travelers with nonrefundable bookings to last-minute deal seekers. Its primary strength lies in recouping revenue from cancellations and offering an alternative channel for distressed reservations. Conversely, SiteMinder’s Guest Engagement platform is designed to boost revenue through automated, personalized offers before and during a guest's stay, focusing heavily on ancillary services.

If your hotel faces frequent cancellations or has a sizable nonrefundable reservation pool, Roomer can help you manage these issues and recover lost revenue. However, if your goal is to upsell amenities, upgrades, or experiences to improve overall revenue per booking, SiteMinder’s platform offers a broader range of features and proven success, backed by 133 reviews and a high satisfaction score. Do you need to resolve booking cancellations or maximize guest spend?

The choice depends on your hotel’s pain points: Roomer is more suited for properties looking to offload nonrefundable reservations and reduce customer service issues related to cancellations. SiteMinder excels in driving incremental revenue through tailored upselling campaigns, particularly for hotels seeking to maximize each guest interaction. Are you aiming to manage distressed reservations or enhance revenue through targeted offers?

Is Roomer or SiteMinder Easier to Use?

Roomer’s platform is less documented in terms of user interface and onboarding, with no user ratings or recent reviews available. Its marketplace model may require some integration effort, but the primary function centers around listing and managing nonrefundable reservations, which could be straightforward once set up.

SiteMinder, however, enjoys a 4.8/5 ease of use rating from 133 reviews, with recent positive feedback emphasizing its intuitive interface and quick onboarding process. Users highlight its user-friendly design, which simplifies creating personalized offers and automating guest communications. Hotel staff consistently find SiteMinder’s platform approachable and easy to adopt quickly.

Edge: SiteMinder

Which Has Better Features: Roomer or SiteMinder?

Roomer’s features are limited to its core marketplace functions, primarily facilitating the buying and selling of nonrefundable reservations. It does not offer ancillary upselling tools, segmentation, or automation capabilities.

In contrast, SiteMinder provides 12 distinct features, including automated replies, guest history, analytics dashboards, messaging, guest surveys, ancillary product merchandising, room upgrade options, guest segmentation, digital payment capture, offer templates, multi-channel delivery, and offer orchestration. These comprehensive tools enable your hotel to craft targeted upselling strategies that adapt to guest preferences.

Edge: SiteMinder

Which Has Better Customer Support: Roomer or SiteMinder?

There are no recent reviews or ratings for Roomer’s customer support, making its support quality uncertain. The absence of feedback suggests limited or unverified support experiences, which could be a concern during implementation or troubleshooting.

SiteMinder, by comparison, has a 4.84/5 support rating from 133 reviews, with many users praising its quick responses, knowledgeable staff, and effective onboarding. Reviewers consistently mention that SiteMinder’s support team is responsive and helpful, especially during initial setup and integration phases.

Edge: SiteMinder

Which Has More Integrations: Roomer or SiteMinder?

Roomer does not list verified integration partners, indicating a limited or undefined integration ecosystem. This could restrict your ability to connect with existing property management systems or third-party tools.

SiteMinder boasts 245 verified integrations, including major PMS providers, distribution channels, and revenue management systems. The extensive partner network facilitates seamless data flow, automated workflows, and a more unified tech stack.

Edge: SiteMinder

Which Do Hoteliers Rate Higher: Roomer or SiteMinder?

Given the lack of recent reviews and zero reviews for Roomer, it’s impossible to gauge hotel satisfaction with that platform. Conversely, SiteMinder’s high overall rating of 4.88/5 from 133 reviews reflects strong user confidence.

SiteMinder’s ratings are consistent across hotel segments, from boutique hotels to resorts, with many reviewers emphasizing its ease of use, feature set, and support quality. The recent reviews, in particular, underscore its ongoing value and high likelihood to recommend (96%).

Edge: SiteMinder

How Much Do Roomer and SiteMinder Cost?

Roomer’s pricing details are not publicly available, which suggests a bespoke or negotiated pricing structure. It does not offer a freemium model, and no trial or flat-rate options are disclosed.

SiteMinder charges a base fee of $600 per month, with no mention of additional implementation fees or per-room charges. Its transparent pricing model makes budgeting straightforward for hotels of various sizes.

Edge: SiteMinder

What Type of Hotel Should Use Roomer?

Hotels that:

• Have frequent nonrefundable reservations and want to recover revenue.
• Experience high cancellation rates and need a marketplace solution.
• Seek to offload distressed bookings to last-minute deal seekers.
• Are comfortable managing a reservation marketplace rather than a traditional upselling platform.

Not ideal if:

• Your hotel’s primary goal is to upsell amenities or experiences.
• You lack a strategy to manage a reservation marketplace.
• You operate in regions where Roomer has limited or no presence.
• You prefer an integrated, feature-rich upselling solution.

What Type of Hotel Should Use SiteMinder?

Hotels that:

• Want to maximize revenue from existing bookings through personalized upselling.
• Seek a platform with extensive automation, segmentation, and multi-channel delivery.
• Prioritize strong customer support and integration with a broad partner network.
• Are interested in data-driven insights and advanced analytics for revenue management.

Not ideal if:

• Your hotel’s main concern is managing nonrefundable reservations or marketplace transactions.
• You need a simple, low-cost solution without many features.
• You prefer a platform with limited integrations or a smaller support scope.
• Your hotel is just starting out and not yet ready for sophisticated upselling.

The Bottom Line for Hotels: Roomer or SiteMinder?

Roomer’s marketplace is best suited for hotels looking to manage or offload nonrefundable reservations, especially in markets with frequent cancellations. Its niche focus can help recover revenue but offers limited upselling capabilities beyond its core function.

SiteMinder Guest Engagement (Upselling) is a comprehensive platform trusted by hundreds of hotels worldwide, with a high review score that reflects its value. Its suite of automation, segmentation, and multi-channel delivery tools makes it a robust choice for hotels aiming to maximize revenue and improve guest engagement.

If your hotel’s priority is increasing revenue through targeted upselling, SiteMinder is the clear choice, especially given its recent reviews and extensive feature set. However, if managing distressed, nonrefundable bookings is your main challenge, Roomer offers a specialized solution worth considering.

In conclusion, for most hotels looking to boost ancillary revenue and guest satisfaction, SiteMinder’s platform is the superior choice. Its proven track record, broad integrations, and high user ratings make it a smart investment. Roomer can serve a niche need but lacks the broader capabilities and recent positive feedback to compete at the same level.