Oaky by Plusgrade vs. Roomer:
Which Is Right for You?

The Decision

Choosing between Oaky by Plusgrade and Roomer hinges on your hotel’s specific revenue strategies and customer service goals. Oaky specializes in increasing revenue through targeted upselling, while Roomer acts as a marketplace to help guests recover costs from nonrefundable reservations. Both aim to improve guest satisfaction, but their approaches and core functions differ significantly.

Oaky’s comprehensive upselling software has amassed over 443 recent reviews, reflecting a strong market presence and consistent user feedback. Conversely, Roomer, founded in 2011 with no recent reviews, operates primarily as a transaction platform without dedicated upselling features. Given the recent review activity and high ratings, Oaky is the more reliable choice for hotels seeking revenue growth.

Is Oaky or Roomer Better for Hotels?

Oaky is designed to boost revenue through upselling at every stage of the guest journey, offering features like segmentation, dynamic pricing, and multi-channel communication, all supported by a user-friendly interface. Roomer, meanwhile, functions primarily as a rescue marketplace where guests can sell nonrefundable reservations, helping reduce dissatisfaction and cancellations.

Both platforms address different pain points: Oaky focuses on increasing revenue through personalized offers, while Roomer alleviates guest frustration with nonrefundable bookings. Your choice depends on whether your team aims to maximize revenue through targeted selling or to improve guest experience by providing cost recovery options. Which approach aligns better with your hotel’s strategic priorities?

Oaky vs Roomer: Which Should Your Hotel Choose?

If your hotel needs a proven upselling tool that can increase revenue per guest with automation and personalization, go with Oaky. Its extensive feature set—covering segmentation, offer experimentation, multi-channel delivery, and dynamic pricing—makes it ideal for mid-to-large hotels aiming for measurable revenue uplift.

If your primary goal is to provide a last-minute solution for guests stuck with nonrefundable reservations, Roomer’s marketplace model might be suitable. It's best for hotels that want to reduce guest complaints related to cancellations and generate ancillary revenue from distressed reservations. For revenue growth, Oaky's proven track record and recent reviews tip the scale.

Is Oaky or Roomer Easier to Use?

Oaky’s interface scores a 4.84 out of 5 for ease of use, with many reviewers citing its intuitive setup and quick onboarding. Hotels report that staff can manage offers effortlessly, and onboarding typically takes a few days with positive feedback on customer support. Its automation features reduce manual workload, making it straightforward for teams to adopt.

Roomer, lacking recent reviews, provides a reservation marketplace that is inherently simple for consumers but does not offer a dedicated platform tailored for hotel staff. Its core function is transactional, which requires minimal training but also offers limited integration or operational complexity. Edge: Oaky.

Which Has Better Features: Oaky or Roomer?

Oaky boasts 12 exclusive features, including guest segmentation, offer experimentation, multi-channel delivery (email, SMS, WhatsApp), dynamic upgrade pricing, and offer orchestration, among others. These enable highly personalized, automated upselling campaigns across multiple touchpoints.

Roomer offers no comparable features and functions solely as a peer-to-peer marketplace platform. Its core advantage is facilitating last-minute bookings and cost recoveries rather than enhancing upsell efforts. For feature richness aimed at revenue optimization, Oaky clearly leads. Edge: Oaky.

Which Has Better Customer Support: Oaky or Roomer?

Oaky’s support team receives a 4.87 out of 5 rating, with many reviews highlighting prompt, knowledgeable assistance. Users appreciate the onboarding process, ongoing support, and the responsiveness of their customer success team, which helps hotels maximize platform benefits quickly.

Roomer, with no recent reviews or customer support ratings available, cannot be evaluated on this front. Its marketplace model relies more on transactional security than on dedicated hotel support. Given the importance of ongoing support for upselling success, Oaky’s support edge is evident. Edge: Oaky.

Which Has More Integrations: Oaky or Roomer?

Oaky integrates with 54 verified partners, including major PMSs like ManCloud, hotelkit, Sirvoy, and apaleo, along with numerous third-party tools. This extensive integration network allows hotels to embed Oaky into their existing tech stacks seamlessly.

Roomer has no verified integrations listed and operates as an independent marketplace. Its platform does not connect directly to PMSs or booking engines for upselling or operational purposes. For operational continuity and data flow, Oaky’s integrations provide a significant advantage. Edge: Oaky.

Which Do Hoteliers Rate Higher: Oaky or Roomer?

Oaky’s overall rating is an impressive 4.84/5 based on 443 reviews, with recent reviews in the last six months reinforcing its high performance. Hotels across segments—luxury, boutique, branded, and city center—rate Oaky highly, praising its ease of use, revenue impact, and support.

Roomer has no recent reviews or ratings available, making it impossible to gauge hotel satisfaction. Its niche marketplace model may satisfy certain guest needs but does not directly impact hotel operations or revenue metrics. Given the review volume and recent positive feedback, Oaky remains the preferred choice. Edge: Oaky.

How Much Do Oaky and Roomer Cost?

Oaky’s pricing starts at a flat $300 monthly fee, with no implementation or setup costs, making its ROI predictable and transparent. Roomer’s pricing details are not publicly available, as it operates as a marketplace platform, likely taking a commission or fee per transaction.

Since Roomer lacks transparency on costs and does not present a SaaS subscription model, direct comparison is limited. For budget-conscious hotels seeking a straightforward SaaS solution, Oaky’s clear pricing makes it easier to evaluate value. Edge: Oaky.

What Type of Hotel Should Use Oaky?

• Hotels aiming to increase ancillary revenue through targeted upselling at multiple guest journey points.
• Hotels with a sizable property portfolio that benefit from multi-property dashboards and segmentation.
• Teams that want to automate offers via email, SMS, chat, or in-stay triggers.
• Hotels focusing on personalization to enhance guest experience and loyalty.
• Properties with existing PMS integrations looking for seamless operational workflows.

Not ideal if your hotel is very small or just starting with digital upselling, as the investment and setup may be too extensive without immediate scale.

What Type of Hotel Should Use Roomer?

• Hotels with nonrefundable bookings experiencing high cancellation or no-show rates.
• Hotels seeking to reduce guest dissatisfaction caused by inflexible reservation policies.
• Properties interested in offering last-minute deals to fill vacant rooms or recover costs.
• Hotels that want to provide a value-added service helping guests recoup some expenses.
• Travel agencies or booking platforms wanting to expand their customer base through a dedicated marketplace.

Not ideal if your hotel’s revenue strategy depends heavily on upselling or personalized guest experiences, as Roomer’s core function does not support these.

The Bottom Line for Hotels

Oaky’s primary strength lies in its ability to generate incremental revenue through personalized, automated upselling campaigns. Its extensive feature set, integrations, and recent review activity make it a robust choice for hotels focused on revenue growth and operational efficiency.

Roomer, while effective as a last-minute reservation marketplace, does not compete directly in the upselling space. It works better as an ancillary tool to support guest satisfaction and cost recovery, rather than as a core revenue driver.

Choose Oaky if your hotel prioritizes targeted upselling, automation, and measurable revenue uplift. Opt for Roomer if your main challenge is guest cancellation management and providing last-minute deal options without the need for integrated upselling features.

In conclusion, Oaky’s recent, high-volume reviews and comprehensive feature set position it as the superior overall solution for hotels seeking to maximize revenue and guest engagement today.