roommaster channel manager vs. Viato:
Which Is Right for You?

The Decision

Choosing the right channel manager is critical for your hotel's distribution success. Both roommaster by Roommaster and Viato aim to streamline your online presence and inventory management, but they differ significantly in market reach, user feedback, and feature set. With roommaster boasting a large, established user base and recent reviews, it offers more reliable data to guide your decision. Does one clearly stand out as the better fit for your property?

Quick Verdict

Roommaster leads with over three decades of experience, more reviews, and a broader global presence, making it the more proven choice for most hotels. Viato, despite fewer reviews and a narrower regional focus, excels in ease of use and customer support, but its limited integration options and smaller user base weaken its overall reliability. Based on current data, roommaster is the stronger candidate for most hotels seeking a comprehensive channel management solution.

Is roommaster or Viato Better for Hotels?

Both products address the core need of distributing hotel inventory across multiple channels efficiently. However, roommaster integrates distribution to over 300 OTAs and GDS platforms worldwide, focusing on maximizing visibility and rate parity. In contrast, Viato offers an all-in-one platform that combines reservations, channel management, and a booking engine, with a strong emphasis on direct sales and automation. While roommaster has a more extensive global network, Viato's integrated approach simplifies operational workflows within a smaller regional scope.

The divergence becomes clear when considering your hotel's scale and geographic footprint. Roommaster's broad network supports large, multi-property, or international hotels, whereas Viato's streamlined platform may suit boutique or regional properties prioritizing ease of management. Are your distribution needs more about extensive reach or integrated operational control?

roommaster vs Viato: Which Should Your Hotel Choose?

If your hotel requires a robust, proven distribution network with extensive international reach, go with roommaster. Its 56 verified partners—including major OTAs and GDS—make it ideal for properties looking to maximize visibility and reduce manual channel maintenance. On the other hand, if your hotel seeks an easy-to-use, all-in-one platform with strong customer support and a focus on automation, Viato is a strong candidate. Its support and ease of onboarding are highly rated, making it suitable for smaller or regional hotels that want quick setup and reliable service.

For hotels with complex distribution needs, extensive regional coverage, or a focus on maximizing online visibility, roommaster is the better choice. If you prioritize simplicity, responsive support, and integrated reservation management primarily within Europe, Viato could meet your needs better. Which features align more closely with your hotel's operational priorities?

Is roommaster or Viato Easier to Use?

Roommaster enjoys a high ease-of-use rating of 4.39/5, with users praising its straightforward back-office features and easy staff onboarding. Recent reviews indicate that its interface supports quick training and minimal downtime, but some users desire more mobile access and enhanced reporting. Conversely, Viato scores a perfect 5/5 for ease of use, with customers highlighting its intuitive, user-friendly interface and streamlined setup process, especially during onboarding.

While roommaster's platform is clear and functional, its older interface may require a learning curve for some users. Viato's modern design and comprehensive support make it more accessible for teams new to channel management. Edge: Viato.

Which Has Better Features: roommaster or Viato?

Roommaster offers a rich set of features, including distribution automation, rate parity controls, and detailed performance analytics, with 14 shared features and no exclusive ones. Viato, with only one unique feature—multi-lingual support—adds a layer of flexibility for international teams but lacks the breadth of features found in roommaster.

However, the core feature set—over 14 shared functions—supports essential channel management tasks effectively. Viato's niche in multi-lingual support might benefit hotels operating in diverse markets, but for comprehensive distribution management, roommaster's wider feature set holds an advantage. Edge: roommaster.

Which Has Better Customer Support: roommaster or Viato?

Roommaster's support ratings are solid at 4/5, with reviews noting quick, helpful responses and easy troubleshooting, especially during regular hours. Customers appreciate the personalized service, but some report support delays after hours and wish for faster response times.

Viato surpasses with a perfect 5/5 customer support rating, with reviews emphasizing rapid, friendly, and solution-oriented responses during all hours. Hotels value the reliability and personalized assistance, especially during setup and troubleshooting. Given the recent reviews and support ratings, Viato currently provides better support. Edge: Viato.

Which Has More Integrations: roommaster or Viato?

Roommaster boasts a well-established ecosystem with 56 verified partners, including major OTAs, regional platforms, and GDS networks. It supports integrations with prominent systems like Sage, Volo, GuestCentric, and Inntopia, offering extensive flexibility for diverse property requirements.

Viato, with only 7 verified partners, supports integrations with key systems such as Mews, SoftTec, and SIHOT, but its smaller network limits options. If your property relies on diverse or complex integrations, roommaster’s extensive network makes it the more reliable choice. Edge: roommaster.

Which Do Hoteliers Rate Higher: roommaster or Viato?

Roommaster has a more substantial review base with 33 reviews in the last six months, and an overall rating of 4.14/5, with an NPS score of 8.18/10. Hoteliers in segments like resorts and boutique hotels rate it highly, praising its operational ease and reliable support.

Viato's limited review count (2 reviews) and a perfect 9.5/10 NPS score suggest high satisfaction among a small user group, mainly in Europe. However, the more recent, larger review dataset favors roommaster, making it the more trusted option by hoteliers overall. Edge: roommaster.

How Much Do roommaster and Viato Cost?

roommaster is priced at a base of $300 per month, with no free trial or implementation fees. Its pricing model appears straightforward but may include additional costs for optional features or hardware.

Viato charges $400 per month, also without a trial period, and lacks details on additional fees. The higher price point reflects its smaller scale and regional focus. For overall value, roommaster's lower cost combined with more extensive features makes it more attractive unless Viato's specific support or ease-of-use features appeal to you.

What Type of Hotel Should Use roommaster?

• Hotels needing a large, reliable distribution network covering multiple regions.
• Properties with complex inventory and rate management needs.
• Hotels that prioritize detailed performance analytics and channel-specific reporting.
• Multi-property resorts, boutique hotels, and motels with international reach.
• Hotels with a dedicated team comfortable managing extensive integrations.

Not ideal if your hotel operates solely within a regional or local market, or if you prefer a smaller, more simplified system.

What Type of Hotel Should Use Viato?

• Hotels seeking an intuitive, easy-to-set-up platform with excellent support.
• Properties emphasizing direct online sales and automation.
• Smaller hotels or boutique properties that want quick onboarding.
• Hotels operating mainly within Europe or regions served by Viato’s current network.
• Teams that value multi-lingual support and integrated reservation management.

Not ideal if your hotel needs extensive global distribution, or if you require a large number of integrations.

The Bottom Line for Hotels

roommaster stands out as a mature, proven channel management system with a broad global reach, extensive integration options, and a sizeable user base. Its strengths lie in managing complex distribution networks efficiently, making it suitable for large or international properties.

Viato offers a simple, highly rated user experience with strong customer support and automation features, best suited for regional or boutique hotels that prioritize ease of use. Its regional focus and smaller network mean it’s less ideal for properties with extensive distribution needs.

For most hotels, especially those seeking reliability and global reach, roommaster is the safer, more versatile choice. If your property values quick setup, personalized support, and streamlined operations within Europe, Viato could serve you well—but keep in mind its limited integrations and smaller user base. Ultimately, your decision should align with your hotel’s geographic scope, distribution complexity, and operational priorities.