The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 69 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Crave Interactive shines in ROI and onboarding — especially for brand properties (5.0/5) , with exclusive features like Credit Card Payments and Payments Integrations.
roommaster shines , with exclusive features like Mobile Checkin and Guest Profiles.
Side-by-side ratings based on 69 verified hotelier reviews on HTR.
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| Starting Price | From $400/mo | From $1,000/mo |
| Verified Reviews | 67 | 2 |
After analyzing 69 verified reviews, Crave Interactive users most value its customer service, user interface, customization, while roommaster users highlight . Click any theme to see what reviewers say.
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Guest communication
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How each product ranks among Hotel Guest Apps vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #6 13 reviews | #17 1 reviews |
| Mid-Size (25-74 rooms) ▾ | #9 26 reviews | #16 0 reviews |
| Large (75-199 rooms) ▾ | #4 14 reviews | #29 0 reviews |
| X-Large (200+ rooms) ▾ | #5 7 reviews | #28 0 reviews |
By Property Type
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| Boutique ▾ | #6 26 reviews | #19 1 reviews |
| Luxury ▾ | #5 31 reviews | #34 0 reviews |
| Branded / Chain ▾ | #4 27 reviews | #23 0 reviews |
| Extended Stay | #10 2 reviews | #18 0 reviews |
By Region
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| North America ▾ | #4 26 reviews | #8 1 reviews |
| Europe ▾ | #8 31 reviews | #31 0 reviews |
| Asia Pacific | #8 2 reviews | — |
| Middle East | #8 1 reviews | #12 0 reviews |
Choosing the right hotel guest app can significantly impact your operational efficiency and guest satisfaction. Both Crave Mobile Platform and roommaster Guest App aim to improve guest engagement, streamline services, and boost revenue, but they approach these goals differently. Crave’s platform emphasizes comprehensive service automation and guest interaction, while roommaster focuses on quick check-in, digital keys, and operational automation. Which one aligns more with your hotel’s priorities?
Crave Mobile Platform offers a broader set of features—over 20 exclusive functionalities like web-based access, in-venue ordering, and contactless payments—making it ideal for hotels seeking extensive service options. roommaster offers only two unique features—mobile check-in and guest profiles—and concentrates on operational efficiency. Crave’s high review count (48 reviews in the last 6 months) and a stellar overall rating of 4.75/5 make it a more confidently recommended choice.
Crave’s reviews highlight its intuitive interface, ease of access for guests, and smooth integrations with hotel management systems, leading to higher guest satisfaction. Conversely, roommaster’s reviews primarily focus on the difficulty navigating the platform without a support guide, and its limited recent reviews (2 in the last 6 months) reduce confidence in its current performance. Do you prioritize feature richness and recent positive feedback?
If your hotel needs a versatile, feature-rich platform that enhances guest engagement and offers extensive ancillary options, go with Crave. Its broad feature set, including contactless payments, QR codes, and multi-lingual support, makes it suitable for upscale, boutique, or branded hotels looking to elevate their service menu.
If your hotel’s focus is on simplifying operations, enabling mobile check-in, and reducing front desk workload, roommaster might be appealing. Its core strengths—mobile check-in and guest profiles—are best suited for properties prioritizing operational automation and quick guest onboarding. For a hotel requiring advanced guest engagement tools, Crave is the safer bet.
Crave’s user interface scores a 4.61/5, with many reviews praising its simplicity and customization options, especially for staff and guests. Customers commend Crave’s onboarding process, rating it at 4.57/5, and mention that its intuitive design encourages staff adoption.
roommaster is rated slightly lower at 4.5/5 for ease of use, with reviews noting some difficulty navigating the platform without support. Support availability can be inconsistent, especially during check-in peaks, which impacts staff efficiency. Overall, Crave’s more recent reviews and higher ratings suggest it’s slightly easier to implement and adopt. Edge: Crave.
Crave’s platform boasts 20 exclusive features, including web-app access, digital menus, in-venue ordering, multi-language support, Apple Pay, Google Pay, in-venue ordering, contactless payments, and NFC. These functionalities are designed to enhance guest engagement and service flexibility, especially for hotels aiming to offer a full digital experience.
roommaster offers only two unique features—mobile check-in and guest profiles—focusing on operational automation rather than guest-facing service options. While these are valuable, they don’t match Crave’s extensive suite. The clear edge goes to Crave for its breadth of capabilities, especially for hotels seeking a comprehensive guest app experience.
Crave’s customer support scores a 4.79/5, with reviews praising its quick, helpful responses and proactive service team. Guests and hoteliers alike find Crave’s support team accessible and knowledgeable, which helps resolve issues efficiently.
roommaster’s support rating lags slightly at 4.5/5, with some reviews mentioning difficulty reaching support during urgent situations, especially around check-in times. While generally respectful and knowledgeable, the support experience appears less consistent. For more reliable backup, Crave’s support has a slight edge. Edge: Crave.
Crave offers 17 verified partners, including popular integrations with Oracle Hospitality, Amadeus, and Infor, alongside innovative partners like Kipsu and PressReader. Its extensive integrations facilitate smooth data flow and operational consistency.
roommaster has a broader partner network with 56 verified integrations, including Sage, Volo, and GuestCentric. However, not all integrations directly enhance guest-facing features. For your hotel’s specific needs—especially if you want seamless interactions with existing systems—Crave’s targeted integrations may be more beneficial. Edge: roommaster.
Crave’s recent reviews, with a total of 48 in the last six months and an overall rating of 4.75/5, reflect a high level of satisfaction among diverse hotel segments, particularly luxury, boutique, and branded hotels. Hotels value its ease of use, feature depth, and support.
In contrast, roommaster has only two recent reviews, both describing the platform as difficult to navigate without assistance, and it scores poorly on recent feedback. Its ratings seem outdated or less relevant today. For contemporary user satisfaction, Crave’s higher rating and recent review volume give it a decisive advantage. Edge: Crave.
Crave’s pricing starts at a base of $400, with no mention of monthly fees or implementation costs, indicating a straightforward pricing model. roommaster’s starting price is $1,000, with no additional details on ongoing fees or setup costs.
Given Crave’s lower base price and clear pricing transparency, it generally offers better value for hotels seeking a comprehensive app solution without hidden expenses. If budget is a concern, Crave delivers more features at a lower entry point.
Not ideal if your hotel has minimal service needs or prefers a simple, straightforward check-in solution without extensive features.
Not ideal if your hotel desires a broad array of guest-facing features or extensive customization options beyond basic automation.
Crave Mobile Platform is a versatile, feature-packed guest app that excels in guest engagement, customization, and support, making it suitable for hotels aiming to elevate their service levels. Its comprehensive integration options and recent positive reviews make it a reliable choice for hotels seeking a holistic digital guest experience.
roommaster Guest App offers strong automation features like mobile check-in and guest profiles, primarily suited for hotels prioritizing operational efficiency and quick guest onboarding. Its broader partner network can benefit properties with complex system needs, but the lack of recent reviews and limited features makes it less appealing for hotels seeking a guest-facing experience.
If your hotel wants a well-rounded, high-rated platform with extensive guest features, Crave is the clear winner. For operational automation with minimal guest engagement, roommaster can be considered—but only if your property’s needs are primarily around check-in and staff efficiency.
This detailed comparison should help guide your decision based on your hotel’s specific priorities, budget, and guest experience goals.
Hotel Guest Apps pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $400/mo | From $1,000/mo |
According to HTR's product database, Crave Mobile Platform and roommaster Guest App share 5 features. Here are the key differences — features one has that the other lacks.
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| Automatic Translations (Multi-Lingual) | ||
| Guest Profiles | ||
| Hotel Directory | ||
| Local Recommendations | ||
| Mobile Checkin | ||
| QR Codes | ||
| Web Based (Appless) | ||
| Web-app |
Showing top differences. 10 more features differ between these products.
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Beginning of each shift, our staff pulls up the dashboard which gives the arrivals, the checkouts, the list of who’s coming in, how many rooms we have as far as dirty, clean, out o..."
What hoteliers love
Crave Interactive provides exceptional customer service with quick response times and helpful support staff. Hoteliers appreciate the efficient and pr... Crave Interactive provides exceptional customer service with quick response times and helpful support staff. Hoteliers appreciate the efficient and proactive support, which helps in resolving issues promptly.
While the user interface is appreciated for being user-friendly and intuitive for guests, some feedback suggests it could be more modern and customiza... While the user interface is appreciated for being user-friendly and intuitive for guests, some feedback suggests it could be more modern and customizable to better fit individual hotel needs.
Customization options, especially for menu updates and guest interfaces, are limited and often require support from Crave Interactive's team. Users ex... Customization options, especially for menu updates and guest interfaces, are limited and often require support from Crave Interactive's team. Users express a desire for more control over customizations.
Where hoteliers push back
Several reviews mentioned concerns with the hardware, specifically tablet durability and charging difficulties. These issues can affect overall effici... Several reviews mentioned concerns with the hardware, specifically tablet durability and charging difficulties. These issues can affect overall efficiency and guest satisfaction when using the system.
The system's integration with other hotel management systems, such as Simphony and PMS, is highlighted for making operations smoother and reducing man... The system's integration with other hotel management systems, such as Simphony and PMS, is highlighted for making operations smoother and reducing manual entry. This has been particularly beneficial during large events and for managing room services efficiently.
Ranks higher for
Unique capabilities
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Crave Mobile Platform and roommaster Guest App share many core Hotel Guest Apps features, but each has unique capabilities. Crave Mobile Platform offers 17 verified integration partners, while roommaster Guest App offers 56. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Crave Mobile Platform leads in ease of use at 4.6/5 vs 4.5/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Crave Mobile Platform: No. roommaster Guest App: No. Neither product currently offers a free tier. Most Hotel Guest Apps vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Crave Interactive has an HT Score of 75 and roommaster has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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