The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 11 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Blastness shines in ease of use and customer support , with exclusive features like Custom Segment Messaging.
Selfbook shines , with exclusive features like Messaging Analytics.
Side-by-side ratings based on 11 verified hotelier reviews on HTR.
| HTScore |
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| Likelihood to Recommend |
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| Ease of Use |
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| Customer Support |
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| Value for Money |
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| Starting Price | From $1,000/mo | Contact sales |
| Verified Reviews | 11 | 0 |
How each product ranks among Direct Booking Tools vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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|---|---|---|
| Small (10-24 rooms) ▾ | #5 5 reviews | — |
| Mid-Size (25-74 rooms) | #10 3 reviews | — |
| Large (75-199 rooms) | #15 0 reviews | — |
By Property Type
| Segment |
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| Boutique | #10 3 reviews | — |
| Luxury | #10 3 reviews | — |
| Branded / Chain | #9 2 reviews | — |
| Extended Stay | #9 1 reviews | — |
By Region
| Segment |
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| North America | #16 0 reviews | — |
| Europe ▾ | #6 11 reviews | — |
| Asia Pacific | #7 0 reviews | — |
Choosing between Blastness CRM by Blastness and Selfbook Direct by Selfbook hinges on your hotel’s specific needs for direct booking management and revenue growth. Both tools aim to improve your booking process, but they differ significantly in scope, features, and recent review activity. Your decision should align with whether you prioritize an all-in-one CRM with AI automation or a streamlined booking and payment platform.
Blastness offers a full suite of integrated tools with recent, positive reviews and high ratings. Selfbook, by contrast, has not accumulated reviews or user feedback recently, making it harder to assess its current effectiveness.
Are you looking for a mature, well-reviewed solution with comprehensive support? Or do you need a newer platform that might still be evolving? This comparison will clarify which product better fits your hotel.
Blastness CRM and Selfbook Direct serve different core purposes within the direct booking landscape. Blastness combines CRM, quote automation, business intelligence, and booking tools into a unified platform, helping your team manage inquiries, maximize conversions, and gain insights. Selfbook, on the other hand, primarily focuses on streamlining the booking and payment process through its sleek checkout interface and digital wallets.
Blastness’s extensive feature set, including interactive proposals and AI-driven automation, makes it ideal for hotels seeking an integrated revenue management and guest communication ecosystem. Selfbook’s simplicity and modern checkout experience appeal to properties prioritizing direct booking conversions on their website.
While Blastness has a proven track record with multiple recent reviews, Selfbook has not received recent user feedback, making its current strengths less clear. Are you ready to invest in a proven platform? Or do you prefer exploring newer options that may still be refining their features?
If your hotel needs a comprehensive, hotel-specific CRM that consolidates inquiries, automates quotes, and provides detailed analytics, Blastness is the clear choice. Its recent reviews highlight a 5/5 ease of use, 5/5 customer support, and a 4.8/5 value rating, demonstrating its reliability and user satisfaction.
If your primary goal is to simplify your booking process with a modern, payment-focused platform that offers one-step checkout and digital wallets, Selfbook could be appealing. However, given the absence of recent reviews, it’s difficult to confirm whether it currently delivers on its promises.
For hotels aiming to boost direct bookings with a trusted, well-reviewed system, Blastness’s proven track record makes it the more secure investment. Conversely, if your team is looking for a lightweight, booking-centric tool and is comfortable with less verified feedback, Selfbook might be worth exploring further.
Blastness scores a perfect 5/5 in ease of use, reflecting its intuitive interface, smooth onboarding, and high staff adoption. Recent reviews praise its user-friendly dashboard and automation features, with hotel teams noting that it simplifies complex processes effectively.
Selfbook, by comparison, has a 0/5 ease of use rating due to no recent reviews, leaving its usability unverified. Without recent feedback or ratings, it’s challenging to determine if your staff will adopt it easily or if it will streamline your operations.
Edge: Blastness.
Blastness offers core features like quote management, interactive mini-websites, and AI-powered automation, along with a business intelligence suite for analytics. Its features focus on inquiry conversion, guest communication, and revenue maximization, with 3 shared features and 2 unique to Blastness.
Selfbook boasts 10 features, including instant redeemable rewards, metasearch surveillance, OTA parity feeds, messaging analytics, and price comparison tools. Its features are tailored toward optimizing the booking and payment experience directly on your website.
Given its recent reviews and broader feature set, Blastness’s feature quality and user satisfaction stand out. Edge: Blastness.
Blastness consistently receives 5/5 ratings for customer support and onboarding, with reviews describing their team as quick, helpful, and responsive. Recent feedback highlights the support as a significant advantage, especially for complex integrations or troubleshooting.
Selfbook has no recent reviews or ratings to assess customer support quality. The lack of recent feedback suggests that it may be less established or that its support experience is less documented.
Edge: Blastness.
Blastness offers 15 verified integration partners, including major hospitality systems like Oracle Hospitality, Mews, and Vertical Booking. It also supports integrations with upsell tools, forecasting, and marketing automation, providing a broad ecosystem for your hotel.
Selfbook connects with 10 verified partners, including Stripe, HiJiffy, and The Hotels Network. Key shared integrations include Oracle and Aven Hospitality, but it has fewer third-party options overall.
Blastness’s wider and more recent integrations support a more flexible operational setup. Edge: Blastness.
Blastness’s reviews, though limited to 10 from the last 6 months, give it a high likelihood to recommend (100%) and a 5/5 customer support rating. Properties of various sizes, especially boutique and branded hotels, praise its intuitive design and revenue impact.
Selfbook lacks recent reviews altogether, so no current hotel ratings or recommendations are available. This absence makes it difficult to gauge user satisfaction.
Given the recent review activity, Blastness’s ratings are more trustworthy. Edge: Blastness.
Blastness’s pricing starts at $1,000 per month, with no free tier or trial offered. Its pricing model suits hotels looking for a comprehensive, all-in-one system and willing to invest in a mature platform.
Selfbook does not publicly disclose its pricing, which may indicate a custom quote process or higher flexibility. However, the lack of transparency and recent reviews makes it harder to compare value directly.
Edge: Blastness, for clarity and transparency.
Not ideal if:
Not ideal if you’re looking for a purely payment-focused platform or a lightweight booking engine without CRM features.
Not ideal if:
Not ideal if your focus is on inquiry management or complex guest communication workflows.
The core difference: Blastness offers a full-fledged CRM, analytics, and quote automation system, while Selfbook provides a streamlined booking and payment experience. If your hotel seeks a proven, highly-rated platform with recent positive reviews, Blastness is the safer choice with its comprehensive features and support.
Choose Blastness if you need a mature, reliable solution that manages inquiries, boosts direct bookings, and provides detailed insights. Its strong user ratings and extensive integrations make it suitable for hotels of various sizes and regions.
Opt for Selfbook if your focus is solely on simplifying the booking process on your website, especially if you value fast implementation and modern checkout features. However, given the lack of recent reviews, it’s a less validated option at this time.
In conclusion, for a hotelier demanding proven performance, Blastness stands out as the more dependable, feature-rich choice. Selfbook may appeal to those with very specific, booking-centric needs but should be approached cautiously until more recent user feedback becomes available.
According to HTR's product database, Blastness CRM and Selfbook Direct share 3 features. Here are the key differences — features one has that the other lacks.
| Feature |
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| Booking Engine Data Sync | ||
| Custom Segment Messaging | ||
| Instant redeemable rewards | ||
| Messaging Analytics | ||
| Metasearch Survelliance | ||
| OTA Parity Live Feed | ||
| Parity Reports | ||
| Pop-up & Exit Intent Messages |
Unique capabilities
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Blastness CRM and Selfbook Direct share many core Direct Booking Tools features, but each has unique capabilities. Blastness CRM offers 15 verified integration partners, while Selfbook Direct offers 10. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Blastness CRM leads in ease of use at 5.0/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Blastness CRM: No. Selfbook Direct: No. Neither product currently offers a free tier. Most Direct Booking Tools vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Blastness has an HT Score of 0 and Selfbook has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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