ReGuest vs. Selfbook Direct:
Which Is Right for You?

The Decision

Choosing between ReGuest by Reguest and Selfbook Direct hinges on your hotel’s priorities: are you seeking a comprehensive CRM that enhances guest communication and revenue, or an advanced booking engine that simplifies reservations on your website? Both products aim to optimize specific areas of direct bookings, but their core functionalities and strengths differ significantly. Understanding these distinctions will help you select the right tool for your property’s needs.

ReGuest is built to improve guest engagement, personalize offers, and maximize revenue through targeted communication and automation. Selfbook, on the other hand, focuses on streamlining the booking process, reducing friction, and increasing direct reservations with modern checkout features. Which of these capabilities aligns better with your current hotel strategy?

Is ReGuest or Selfbook Better for Hotels?

ReGuest is a robust hotel CRM designed to boost sales through personalized messaging, automation, and guest data utilization. It excels at engaging guests throughout their entire journey, from pre-arrival to post-stay, helping your team upsell and cross-sell effectively. Conversely, Selfbook is a booking platform that integrates directly into your website, offering a one-step checkout, digital wallets, and seamless payment options to accelerate reservations.

While ReGuest boasts a high review score of 79.73 and a 5-star overall rating based on 44 reviews, Selfbook’s review count is zero, making its reputation less data-backed. ReGuest’s recent reviews highlight its ease of use, support, and impressive features, whereas Selfbook’s user feedback remains unavailable. Given the more established review presence, ReGuest appears more tested and trusted.

Do you want a tool that enhances your guest communication or one that makes booking easier? The decision largely depends on whether your focus is on increasing direct bookings or improving guest relationships.

ReGuest vs Selfbook: Which Should Your Hotel Choose?

If your hotel needs a comprehensive guest relationship management system that drives revenue through personalized communication and automation, ReGuest is the clear choice. Its core strengths lie in automating messaging, providing real-time insights, and creating tailored offers—making it ideal for properties aiming to maximize revenue from existing guest data.

On the other hand, if your primary goal is to optimize the booking experience on your website, reduce booking abandonment, and modernize your reservation process, Selfbook is better suited. Its features like one-step checkout, digital wallets, and a focus on direct reservations make it ideal for properties seeking to boost online conversions without additional marketing efforts.

For hotels prioritizing CRM, automation, and guest engagement, ReGuest’s high ratings, recent reviews, and extensive feature set make it the stronger choice. Conversely, for properties seeking a modern booking engine to improve website conversion rates, Selfbook’s innovative checkout features can be compelling, but its lack of review data makes it a riskier investment at this stage.

Is ReGuest or Selfbook Easier to Use?

ReGuest scores a remarkable 4.8 out of 5 for ease of use, with most reviews praising its intuitive interface, quick onboarding, and minimal training requirements. Users frequently mention that staff adoption is straightforward, and the platform’s support team is quick to assist with onboarding and troubleshooting.

In contrast, Selfbook offers no publicly available ratings or reviews regarding its usability, making it difficult to assess how easy it is for your team to implement and operate. Given ReGuest’s proven user-friendliness backed by continuous recent feedback, edge: ReGuest.

Which Has Better Features: ReGuest or Selfbook?

ReGuest offers 4 shared features with Selfbook, plus 2 exclusive ones: Custom Segment Messaging and Booking Engine Data Sync. These enable targeted communication and seamless data integration, vital for maximizing revenue from existing guests.

Selfbook provides nine features not found in ReGuest, including instant redeemable rewards, metasearch surveillance, parity reports, A/B split testing, and pop-up & exit intent messages. These tools support advanced marketing and conversion optimization directly on your website.

Considering the breadth and recent reviews, ReGuest’s feature set is more focused on personalization and automation, aligning with its CRM strengths. Edge: Selfbook, if your hotel prioritizes digital marketing and website conversion tools; otherwise, ReGuest’s features are more proven and tested.

Which Has Better Customer Support: ReGuest or Selfbook?

ReGuest’s support and onboarding ratings are outstanding—4.84 out of 5 for onboarding and 4.84 out of 5 for support, with many reviews praising their responsiveness and helpfulness. Users describe the team as proactive and dedicated, helping to keep projects on track and troubleshooting minor issues quickly.

Selfbook’s customer support ratings are unavailable, making it difficult to determine the level of assistance you can expect. Given the consistent praise for ReGuest’s customer service and recent positive reviews, edge: ReGuest.

Which Has More Integrations: ReGuest or Selfbook?

ReGuest integrates with 20 verified partners, including major players like Oracle Hospitality, Mews, and Simple Booking, offering versatile options for connecting your existing systems. Its integrations support key functions like keyless access, booking engines, and distribution channels.

Selfbook offers 10 verified partners, including HiJiffy, Sojern, and Stripe, with some integrations focused on marketing and payment solutions. However, ReGuest’s broader partner network offers more flexibility and options to expand your tech stack.

Edge: ReGuest, due to its larger number of verified integrations and proven compatibility with hospitality systems.

Which Do Hoteliers Rate Higher: ReGuest or Selfbook?

ReGuest’s recent reviews, from the last six months, highlight an average rating of 5/5 with a 98% likelihood to recommend. Hoteliers praise its ease of use, support, and tangible revenue improvements across various segments, including luxury and resort properties.

Selfbook’s reviews are unavailable, so there’s no data to assess user satisfaction. Based on existing review data, ReGuest’s high ratings and recent positive feedback clearly favor it.

How Much Do ReGuest and Selfbook Cost?

ReGuest’s pricing is straightforward at $900 per month, with no freemium, setup fee, or minimum contract. It offers a predictable spend for a comprehensive CRM solution, aligning with its high-level features.

Selfbook does not publicly list pricing, making it difficult to compare costs directly. Its value proposition centers around modern e-commerce features, but without transparent pricing, its affordability remains uncertain.

What Type of Hotel Should Use ReGuest?

• Hotels that want to increase revenue through personalized guest engagement and automation.
• Properties seeking to leverage guest data for targeted marketing and upselling.
• Hotels aiming to streamline communication via Messenger, WhatsApp, or email.
• Properties that value real-time insights and continuous platform updates.
• Hotels with a focus on luxury, resorts, or boutique segments that prioritize high-touch communication.

Not ideal if your hotel primarily needs a straightforward booking engine without extensive guest relationship features. Smaller properties with limited resources for CRM management may find ReGuest’s suite too complex or feature-rich.

What Type of Hotel Should Use Selfbook?

• Hotels that want to modernize their online booking process and reduce booking abandonment.
• Properties seeking to incorporate digital wallets and one-step checkout.
• Hotels focused on increasing direct online reservations without relying heavily on third-party OTAs.
• Properties with a tech-savvy audience comfortable with digital payments and seamless experiences.
• Hotels aiming to integrate a booking engine into their website with minimal friction.

Not ideal if your hotel requires a robust CRM or guest communication platform. Also, properties with complex distribution needs or those seeking extensive marketing tools may find Selfbook’s offerings limited.

ReGuest vs Selfbook: The Bottom Line for Hotels

ReGuest offers a comprehensive CRM platform that helps your team communicate, personalize, and upsell to guests, proven by its high ratings and recent positive reviews. It’s ideal if your goal is to maximize revenue through guest engagement and data-driven marketing efforts.

Selfbook excels at streamlining the booking process on your website, providing modern checkout features that reduce friction and increase direct reservations. Its strengths lie in improving online conversion rates with innovative e-commerce tools.

If you need a proven, well-supported CRM solution that enhances guest relationships and revenue, ReGuest is the safer bet. But if your focus is on simplifying online reservations and reducing booking friction, Selfbook’s offerings could be worthwhile—though its lack of review data warrants caution.