Selfbook Direct

0.0 (0 REVIEWS)

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Selfbook Direct

Unranked in Direct Booking Tools

Simplifying direct hotel bookings with a modern fintech toolkit

Selfbook has 0 reviews from United States so we’re unable to verify that they operate in your local market.

What is Selfbook?

Founded in 2020 | Headquarters in Los Angeles (United States) | 96 employees
Selfbook Direct is an innovative booking and payment platform designed specifically for hotels. By integrating directly with a hotel's website, it offers a seamless booking experience, simplifying the reservation process for guests and enabling hotels to secure payments more efficiently. With features like digital wallets and one-step checkout, Selfbook Direct modernizes the e-commerce experience, enhancing convenience and ensuring security. This platform helps hoteliers increase direct bookings, reduce dependency on third parties, and optimize revenue, making it an invaluable tool for modern hospitality operations.

Powered by AI

This description was generated by AI which analyzed the following sources to summarize a description of Selfbook products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

Verified expert recommendations

Description provided by Selfbook

FAQs

Capabilities

Supercharge Your Booking System

Payment Automation and Orchestration

PCI Compliant Fraud Prevention for Hotel Bookings

Seamless Upselling Through Add-Ons and Upgrades

Features

Conversion Boosters

4/5 features

Personalization

4/5 features

Offers & Promotions

4/5 features

Rate Monitoring & Parity

4/5 features

Messaging & Communication

4/5 features

Available Add-ons & Modules

Selfbook Direct

Booking Engine
Selfbook allows hotels to evolve their booking platform with digital wallets and one-step checkout, all without changing the fundamental architecture of their existing website.

INCLUDED

Selfbook Express

Payments Processing Software
Payment technology is evolving at lightning speed. Selfbook ensures your hotel can keep up with a seamless payment orchestration platform designed to automate payments and simplify the labor-intensive systems used in the hospitality industry, enabling hoteliers to save time while gaining more control over their revenue.

PREMIUM ADD-ON

Fraud Prevention

Cyber Security & Fraud Prevention
Armed with PCI DSS compliance, payment validation, and two-factor authentication, Selfbook Direct is built to support the most secure payment journey for guests.

INCLUDED

Selfbook Upsells

Upselling Software
Selfbook's add-on and upgrade options are embedded directly within the Selfbook Direct booking flow, seamlessly facilitating upsells during the booking process.

INCLUDED

Q1 '26 Direct Booking Tools Survey Insights

Is Selfbook a good fit for your hotel?

Mid-sized
95% (190)
#1 of 11

Mid-sized hotels say that The Hotels Network's Direct Booking Tools are valued for their user-friendly interface, robust personalization options, and comprehensive support, as noted in verified HotelTechReport reviews. These strengths help boost direct bookings and improve conversion rates in Mid-sized hotels.

Small
93% (63)
#1 of 11

Small hotels say that Smart Host GmbH's Direct Booking Tools rank highly due to their user-friendly interface, excellent customer support, and seamless integration with existing systems, according to verified HotelTechReport reviews. These features are crucial for simplifying operations in Small hotels.

Large
95% (77)
#1 of 7

Large hotels say that The Hotels Network's Direct Booking Tools excel in delivering personalized website customization, effective price comparison features, and enhanced guest engagement as per verified HotelTechReport reviews. These strengths are pivotal for boosting direct bookings and optimizing marketing strategies in Large hotels.

Resorts
94% (160)
#1 of 13

Resort hotels say that The Hotels Network's Direct Booking Tools enhance engagement with personalized messaging, improve direct bookings through intuitive rate comparison features, and offer responsive customer support, according to verified HotelTechReport reviews.

Boutique Hotels
95% (189)
#1 of 12

Boutique hotels say that The Hotels Network's Direct Booking Tools ranks highly in verified HotelTechReport reviews, highlighting strengths important to boutiques such as user-friendly interfaces, strong customer support, and effective personalization options for enhanced direct bookings and guest engagement.

Bed & Breakfast & Inns
96% (105)
#1 of 12

Bed-N-Breakfast hotels say that The Hotels Network's Direct Booking Tools rank highly according to verified HotelTechReport reviews due to their personalization capabilities, reliable customer support, and user-friendly interface, which collectively enhance direct booking efficiency and guest engagement.

Europe
95% (179)
#1 of 12

Hotels in Europe say that The Hotels Network's Direct Booking Tools product excels in enhancing direct bookings by offering an intuitive user interface that facilitates personalized guest interactions and adapts swiftly to market trends. European hoteliers appreciate the robust, multilingual platform for its ability to drive engagement through customizable messaging and seamless campaign execution, although they suggest improvements in the areas of language support and advanced customization options to cater more specifically to diverse markets across the continent. The exceptional support offered by the account management team is frequently commended for its proactivity and responsiveness, making The Hotels Network a valuable partner in the competitive European hospitality landscape.

North America
98% (137)
#1 of 7

Hotels in North America say that The Guestbook's Direct Booking Tools effectively enhance direct bookings, guest loyalty, and operational efficiency. Users appreciate the seamless integration with existing hotel systems, user-friendly design, and the provision of flexible reward options that align with guest preferences. However, they see room for improvement in broader integration with various Property Management Systems, expanded market reach, and enhanced marketing capabilities—features critical for hotels in this region to reduce OTA reliance and to drive revenue growth in an increasingly competitive hospitality market.

Asia Pacific
96% (42)
#1 of 5

Hotels in Asia Pacific say that The Hotels Network's Direct Booking Tools are highly valued for their user-friendly interface, robust personalization options, and effective data insights that significantly enhance direct booking conversion—a vital need for competitive regional markets. They appreciate the tool's ability to track rate parity and drive personalized guest interactions, aligning with the hotels' operational needs to offer appealing direct booking incentives and tailored regional marketing strategies. While customization and integration capabilities are areas for improvement, the dedicated and responsive customer support provided by THN is particularly praised, underlining the importance of reliable partnership support in this region.

United States
98% (108)
#1 of 7

Hotels in the United States say that The Guestbook's Direct Booking Tools product significantly elevates their capability to drive direct bookings and boost guest loyalty, with seamless integration and user-friendly features being particularly praised. While many appreciate the program's ability to enhance conversions and offer flexible rewards which resonate with both guests and management goals, they note the need for broader integrations and enhanced marketing efforts to maximize its impact. For U.S. hotels, the ability to effectively compete with larger chains and online travel agencies while maintaining brand uniqueness and operational ease is paramount, and The Guestbook consistently meets these critical needs.

Italy
100% (9)
#1 of 6

Hotels in Italy say that Blastness's Direct Booking Tools are highly valued for their ease of use and comprehensive support, which are paramount for local hoteliers balancing traditional hospitality with modern technological demands. The tools effectively enhance direct bookings through user-friendly interfaces optimized for mobile use, quick load times, and sophisticated revenue management features, which are crucial in Italy's competitive and diverse hospitality landscape. Additionally, Italian hotels appreciate the exceptional customer support and the ability of Blastness systems to work efficiently without needing complex integrations, further aligning with their operational needs and feature requirements.

United Kingdom
98% (28)
#1 of 6

Hotels in the United Kingdom say that The Hotels Network's Direct Booking Tools are highly effective for increasing direct sales while offering a user-friendly interface and exceptional customer support, which are crucial for both independent hotels and larger chains seeking seamless integration and ease of use. UK hotels particularly appreciate the system's intuitive nature, targeted personalization features, and ongoing innovation, though they express a need for enhanced self-service training resources and greater interoperability with existing CRM systems to further streamline operations and enhance data utilization.

Full 2026 Direct Booking Tools Survey Findings

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Selfbook Reviews Summary

Not yet recommended
Ease of Use
N/A
Customer Support
N/A
ROI
N/A
Implementation
N/A

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, Selfbook Direct is the #46 most trending product in the Direct Booking Tools category (out of 56) and the #2147 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

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Certified Support

Selfbook’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence

Selfbook Pricing

Pricing Available By Request

Selfbook has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.

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Compare Selfbook to Top Alternatives

The Guestbook: Cash Rewards Suite
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Developed for hoteliers by hoteliers, The Guestbook: Cash Rewards Suite is a collection of growth driving enhancements to help boost direct bookings and increase your net revenue.

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Selfbook Reviews

Hotelier Rating

Excellent
0
Very Good
0
Average
0
Poor
0
Terrible
0

Recommend empty

It looks like Selfbook is not recommended by any hotels

Check out the top 10 most recommended Selfbook alternatives

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

Selfbook is such an innovative company. They are continuously raising the bar on how guests book and pay for hotel rooms. Their technology is easy to implement and their support team goes above and beyond to assist hotel partners.

Question:

What differentiates this product or service from the competition?

Answer:

Selfbook's willingness to ever innovate is what sets them apart as a company to watch both now and in the future. Their booking and payment technology has consistently proven to increase hotel partner's success. Their team makes them a leader in the customer service space. They are invested in the experience they provide partners both with their technology and service.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

I would highly recommend a hotel partner implementing Selfbook into their booking flow. This technology has a clean design, ease of implementation and use, and the enhanced payment options makes this product a great addition for hotels and their guests. They have proven results that make partnering with them a great way to drive additional business.

RecommendationAvatar + 0 recommend
Recommended by
RecommendationAvatar
Whitney Mulaj Vice President of Partner Success @ The Guestbook
RecommendationAvatar
Whitney Mulaj Vice President of Partner Success @ The Guestbook
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Selfbook Integrations

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Company Functionality
SiteMinder

This integration hasn’t been verified by Selfbook yet.

SiteMinder

93% recommended by 2768 hotels


Little Hotelier

This integration hasn’t been verified by Selfbook yet.

Little Hotelier

93% recommended by 1507 hotels


Asksuite

This integration hasn’t been verified by Selfbook yet.

Asksuite

98% recommended by 783 hotels


Oracle Hospitality
Oracle Hospitality

92% recommended by 615 hotels

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95% recommended by 188 hotels

Digital Marketing Agencies
Amadeus

This integration hasn’t been verified by Amadeus yet.

Amadeus

84% recommended by 179 hotels

RFPs & Proposal Management Software
+10 more

Support

Unverified

Selfbook has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

View Support Certification

Help Center

Product Updates

Suppo Info Image Green check icon

2026

Learn more about the GCSC Certification

This vendor is missing critical support info

This vendor does not appear to have basic support essentials. Vendors who provide top tier support maintain a knowledge base help center and product updates changelog for customers.

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HT Score

0/100

Recommended

0%

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