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Selfbook Direct
0.0 (0 REVIEWS)
HT Score
0 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Selfbook Direct
Unranked in Direct Booking Tools
Simplifying direct hotel bookings with a modern fintech toolkit
Not yet recommended by any hotels
Selfbook has 0 reviews from United States so we’re unable to verify that they operate in your local market.
What is Selfbook?
Founded in 2020 | Headquarters in Los Angeles (United States) | 96 employees
Selfbook Direct is an innovative booking and payment platform designed specifically for hotels. By integrating directly with a hotel's website, it offers a seamless booking experience, simplifying the reservation process for guests and enabling hotels to secure payments more efficiently. With features like digital wallets and one-step checkout, Selfbook Direct modernizes the e-commerce experience, enhancing convenience and ensuring security. This platform helps hoteliers increase direct bookings, reduce dependency on third parties, and optimize revenue, making it an invaluable tool for modern hospitality operations.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Selfbook products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Selfbook Reviews Analyzed: 0
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Selfbook Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Selfbook
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Selfbook's Provided Description:
"Built by a team of hospitality veterans, Selfbook Direct is a modern direct booking experience dedicated to helping hotels worldwide drive seamless bookings and secure payments, directly on their own websites. Harnessing modern e-commerce solutions tailor-made for our industry, Selfbook Direct brings digital wallets and one-step checkout to hotels for the first time."
FAQs
Capabilities
Supercharge Your Booking System
Supercharge Your Booking System
Selfbook allows hotels to evolve their booking platform with digital wallets and one-step checkout, all without changing the fundamental architecture of their existing website.
Payment Automation and Orchestration
Payment Automation and Orchestration
Payment technology is evolving at lightning speed. Selfbook ensures your hotel can keep up with a seamless payment orchestration platform designed to automate payments and simplify the labor-intensive systems used in the hospitality industry, enabling hoteliers to save time while gaining more control over their revenue.
PCI Compliant Fraud Prevention for Hotel Bookings
PCI Compliant Fraud Prevention for Hotel Bookings
Armed with PCI DSS compliance, payment validation, and two-factor authentication, Selfbook Direct is built to support the most secure payment journey for guests.
Seamless Upselling Through Add-Ons and Upgrades
Seamless Upselling Through Add-Ons and Upgrades
Selfbook's add-on and upgrade options are embedded directly within the Selfbook Direct booking flow, seamlessly facilitating upsells during the booking process.
Features
Conversion Boosters
4/5 features
Personalization
4/5 features
Offers & Promotions
4/5 features
Rate Monitoring & Parity
4/5 features
Messaging & Communication
4/5 features
Rewards & Loyalty
4/5 features
Analytics & Performance
4/5 features
Available Add-ons & Modules
Selfbook Direct
Booking Engine
Selfbook allows hotels to evolve their booking platform with digital wallets and one-step checkout, all without changing the fundamental architecture of their existing website.
Selfbook Express
Payments Processing Software
Payment technology is evolving at lightning speed. Selfbook ensures your hotel can keep up with a seamless payment orchestration platform designed to automate payments and simplify the labor-intensive systems used in the hospitality industry, enabling hoteliers to save time while gaining more control over their revenue.
Fraud Prevention
Cyber Security & Fraud Prevention
Armed with PCI DSS compliance, payment validation, and two-factor authentication, Selfbook Direct is built to support the most secure payment journey for guests.
Selfbook Upsells
Upselling Software
Selfbook's add-on and upgrade options are embedded directly within the Selfbook Direct booking flow, seamlessly facilitating upsells during the booking process.
Q2 '26 Direct Booking Tools Survey Insights
Is Selfbook a good fit for your hotel?
Rank
Hotel size
Popular alternatives
#1
of 11
Mid-sized
95%
(186)
The Hotels Network is a top Direct Booking Tools pick among mid-sized hotels on HotelTechReport, with hoteliers pointing to personalized pop-ups, layers, and price comparison that show OTA rates and keep guests on the brand site.
#1
of 11
Small
93%
(64)
Smart Host GmbH is a top Direct Booking Tools pick among Small on HotelTechReport, because hoteliers point to its campaign manager and preplanned campaigns that surface the right recipients and let lean teams send personalized offers and confirmations quickly.
#1
of 7
Large
95%
(80)
The Hotels Network is a top Direct Booking Tools pick among large hotels on HotelTechReport, with hoteliers pointing to personalized messages and “smart, flexible campaigns” that lift engagement and direct bookings.
Mid-sized
95%
(186)
#1
of 11
The Hotels Network is a top Direct Booking Tools pick among mid-sized hotels on HotelTechReport, with hoteliers pointing to personalized pop-ups, layers, and price comparison that show OTA rates and keep guests on the brand site.
Small
93%
(64)
#1
of 11
Smart Host GmbH is a top Direct Booking Tools pick among Small on HotelTechReport, because hoteliers point to its campaign manager and preplanned campaigns that surface the right recipients and let lean teams send personalized offers and confirmations quickly.
Large
95%
(80)
#1
of 7
The Hotels Network is a top Direct Booking Tools pick among large hotels on HotelTechReport, with hoteliers pointing to personalized messages and “smart, flexible campaigns” that lift engagement and direct bookings.
Rank
Hotel type
Popular alternatives
#1
of 13
Resorts
94%
(160)
The Hotels Network is a top Direct Booking Tools pick among resorts on HotelTechReport, with reviewers pointing to real-time price comparison against OTAs and “price match” to keep guests booking direct. Hoteliers also like the personalized messages and smart segmentation.
#1
of 12
Boutique Hotels
95%
(189)
The Hotels Network is a top Direct Booking Tools pick among boutique hotels on HotelTechReport, with hoteliers singling out its price comparison and rate match tools for showing guests direct rates versus OTAs and keeping more bookings on the hotel website.
#1
of 12
Bed & Breakfast & Inns
96%
(108)
The Hotels Network is a top Direct Booking Tools pick among bed and breakfast properties on HotelTechReport, with hoteliers pointing to pop up messages and personalization based on the persona of the website visitor. They also like that they can prepare campaigns in advance and schedule the pop up.
Resorts
94%
(160)
#1
of 13
The Hotels Network is a top Direct Booking Tools pick among resorts on HotelTechReport, with reviewers pointing to real-time price comparison against OTAs and “price match” to keep guests booking direct. Hoteliers also like the personalized messages and smart segmentation.
Boutique Hotels
95%
(189)
#1
of 12
The Hotels Network is a top Direct Booking Tools pick among boutique hotels on HotelTechReport, with hoteliers singling out its price comparison and rate match tools for showing guests direct rates versus OTAs and keeping more bookings on the hotel website.
Bed & Breakfast & Inns
96%
(108)
#1
of 12
The Hotels Network is a top Direct Booking Tools pick among bed and breakfast properties on HotelTechReport, with hoteliers pointing to pop up messages and personalization based on the persona of the website visitor. They also like that they can prepare campaigns in advance and schedule the pop up.
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Selfbook Reviews Summary
Not yet recommended
Ease of Use
N/A
Customer Support
N/A
ROI
N/A
Implementation
N/A
Recommended by
Achievements
This vendor's trending score is rising, Selfbook Direct is the #46 most trending product in the Direct Booking Tools category (out of 56) and the #2153 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreSelfbook’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceRecommended for
Selfbook Pricing
Pricing Available By Request
Selfbook has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.
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Compare Selfbook to Top Alternatives
Developed for hoteliers by hoteliers, The Guestbook: Cash Rewards Suite is a collection of growth driving enhancements to help boost direct bookings and increase your net revenue.
Smart communication for hoteliers and guests. Simple. Automated. Profitable.
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Hotelier Rating
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It looks like Selfbook is not recommended by any hotels
Check out the top 10 most recommended Selfbook alternativesExpert Q&A and Partner Recommendations
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Question:
What does this product or service do well?
Answer:
Selfbook is such an innovative company. They are continuously raising the bar on how guests book and pay for hotel rooms. Their technology is easy to implement and their support team goes above and beyond to assist hotel partners.
Showing all answers to: "What does this product or service do well?"
Selfbook is such an innovative company. They are continuously raising the bar on how guests book and pay for hotel rooms. Their technology is easy to implement and their support team goes above and beyond to assist hotel partners.
Question:
What differentiates this product or service from the competition?
Answer:
Selfbook's willingness to ever innovate is what sets them apart as a company to watch both now and in the future. Their booking and payment technology has consistently proven to increase hotel partner's success. Their team makes them a leader in the customer service space. They are invested in the experience they provide partners both with their technology and service.
Showing all answers to: "What differentiates this product or service from the competition?"
Selfbook's willingness to ever innovate is what sets them apart as a company to watch both now and in the future. Their booking and payment technology has consistently proven to increase hotel partner's success. Their team makes them a leader in the customer service space. They are invested in the experience they provide partners both with their technology and service.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
I would highly recommend a hotel partner implementing Selfbook into their booking flow. This technology has a clean design, ease of implementation and use, and the enhanced payment options makes this product a great addition for hotels and their guests. They have proven results that make partnering with them a great way to drive additional business.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
I would highly recommend a hotel partner implementing Selfbook into their booking flow. This technology has a clean design, ease of implementation and use, and the enhanced payment options makes this product a great addition for hotels and their guests. They have proven results that make partnering with them a great way to drive additional business.
Recommended by
Whitney Mulaj
Vice President of Partner Success
@
The Guestbook
Whitney Mulaj
Vice President of Partner Success
@
The Guestbook
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Selfbook Integrations
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Support
Unverified
Selfbook has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
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Help Center
Product Updates
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2026
This vendor is missing critical support info
This vendor does not appear to have basic support essentials. Vendors who provide top tier support maintain a knowledge base help center and product updates changelog for customers.
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0.0/5
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