The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 105 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Selfie shines .
Sirvoy shines in ease of use and customer support , with exclusive features like Transactional Emails (booking, folios, etc) and Guest Communication (SMS Messaging).
Side-by-side ratings based on 105 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $200/mo |
| Verified Reviews | 0 | 105 |
After analyzing 105 verified reviews, Selfie users most value its , while Sirvoy users highlight customer support, ease of use, reservation management. Click any theme to see what reviewers say.
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Customer Support
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Ease of Use
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Reservation Management
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User Interface and Design
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Functionality Limitations
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Customization and Adaptability
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Cost and Value for Money
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | Selfie |
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|---|---|---|
| Small (10-24 rooms) ▾ | — | #22 36 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #48 3 reviews |
| Large (75-199 rooms) | — | #46 1 reviews |
| X-Large (200+ rooms) | — | #27 1 reviews |
By Property Type
| Segment | Selfie |
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| Boutique ▾ | — | #29 21 reviews |
| Luxury ▾ | — | #37 7 reviews |
| Branded / Chain | — | #42 4 reviews |
| Extended Stay | — | #35 3 reviews |
By Region
| Segment | Selfie |
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| North America ▾ | — | #23 16 reviews |
| Europe ▾ | — | #16 31 reviews |
| Asia Pacific ▾ | — | #13 6 reviews |
| Middle East | — | #27 0 reviews |
Choosing the right property management system (PMS) can significantly impact your hotel’s operations, guest satisfaction, and bottom line. Selfie by Selfie aims to leverage AI-driven review analysis to optimize business insights, but it lacks actual property management features and user ratings. Sirvoy by Sirvoy, on the other hand, offers a complete hospitality management platform with a strong user base, recent positive reviews, and a clear focus on core PMS functions. Which solution aligns better with your hotel’s needs?
Selfie by Selfie is primarily an AI-driven review and feedback analysis platform, designed to help businesses understand customer sentiment and improve service quality. It does not provide core PMS features like reservations, channel management, or guest profiles. Sirvoy offers a comprehensive cloud-based PMS that includes booking management, channel integration, invoicing, and guest communication, making it suitable for operational needs.
Selfie’s strength lies in its review analysis capabilities, making it more of a marketing or customer experience tool rather than a full PMS. Sirvoy, with 95 reviews and an average rating of 83.9, is widely appreciated for its ease of use, support, and extensive feature set. Given the latest reviews, Sirvoy’s recent positive feedback makes it the more reliable choice for actual day-to-day property management.
Which of these solutions helps you run your hotel efficiently? That’s the key question.
If your hotel needs an AI-powered platform to analyze customer reviews and generate actionable insights, Selfie could be helpful. However, since it lacks core property management functions and has no reviews or usage data, it’s not a practical choice for operational management.
If your hotel needs a straightforward, feature-rich PMS that integrates booking, channel management, guest profiles, and payment processing, Sirvoy is the clear winner. It’s suitable for small to medium-sized properties, especially those seeking a simple yet effective solution, with recent reviews highlighting its usability and support.
For properties or teams focusing on operational efficiency and guest management, Sirvoy is the logical option. Selfie is better suited for marketing or customer experience analysis rather than direct hotel management.
Selfie, being an AI review analysis platform, does not offer an interface for hotel operations, so usability is not applicable. Sirvoy, with a 4.64/5 user-rated ease of use score and a 4.6/5 onboarding rating, is highly regarded for its intuitive design. Users praise its straightforward setup and simple navigation, which makes staff adoption smooth, even for beginners.
The recent reviews consistently mention how easy it is to get started with Sirvoy and how quickly support helps resolve onboarding questions. Given the user ratings and the positive feedback, edge: Sirvoy.
Selfie offers no property management or operational features, focusing solely on review analysis. Sirvoy provides 43 distinct features, including multi-channel management, booking engine, guest CRM, online check-in/out, integrated payment processing, and mobile functionality.
Some specific features that set Sirvoy apart include its channel manager, booking engine, guest messaging, and real-time reporting. It also offers integrations with major booking channels like Booking.com and Expedia, which Selfie does not provide.
Edge: Sirvoy.
Selfie has no available data on customer support or recent reviews, making it impossible to gauge its support quality. Sirvoy, with a 4.85/5 support rating based on recent reviews from 32 users, is highly praised for its responsiveness and helpful staff.
Users describe their support experience as “excellent,” “quick,” and “thorough,” often mentioning how support has helped them resolve issues promptly. Given the recent high scores and positive comments, edge: Sirvoy.
Selfie, with zero verified integrations, offers no channel or PMS system integrations. Sirvoy connects with 21 verified partners, including major booking channels and revenue management tools like SiteMinder, TrustYou, Cloudbeds, and Revinate.
This extensive list allows hoteliers to synchronize reservations, update availability, and manage guest communication across multiple platforms seamlessly. For a hotel seeking integration flexibility and channel management, Sirvoy’s ecosystem provides a significant advantage.
Edge: Sirvoy.
Since Selfie has no reviews or ratings, it cannot be rated by hoteliers. Sirvoy, with 95 reviews and a 9.41/10 NPS score, is highly rated, especially among small to medium-sized hotels, B&Bs, and hostels.
Recent reviews emphasize its ease of use and excellent support. It is especially popular among users new to hospitality software, which is reflected in the high satisfaction scores and willingness to recommend.
Edge: Sirvoy.
Selfie offers no pricing information, indicating it might be a proprietary or specialized AI tool not suitable for direct hotel management. Sirvoy charges a flat rate of $200 per month, with no setup fees and a 30-day free trial, making it affordable for small to medium-sized properties.
While costs for Selfie are unclear, the transparent pricing of Sirvoy allows for easy budgeting and comparison against other PMS options.
Selfie is best suited for teams that:
Not ideal if:
Sirvoy is ideal for:
Not ideal if:
Selfie is primarily an AI review analysis platform, not a PMS. It offers no operational features and lacks recent user feedback or reviews, making it unsuitable for property management.
Sirvoy, with its extensive feature set and recent positive reviews, provides a reliable, user-friendly solution for managing reservations, channels, and guest relationships. Its high customer support ratings and large integration network reinforce its value for small and medium-sized hotels.
If your goal is operational management and guest service, choose Sirvoy. If you are looking to analyze customer sentiment and improve reputation, consider Selfie—but only as a complementary tool.
In summary, for effective property management and real-time operations, Sirvoy is the clear choice. Selfie’s review analysis capabilities may be useful for marketing teams but are not a substitute for a PMS.
According to HTR's product database, Selfie and Sirvoy share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | Selfie |
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| Centralized user & role management | ||
| Direct billing | ||
| Guest Communication (SMS Messaging) | ||
| Multi-currency | ||
| Multi-lingual | ||
| Transactional Emails (booking, folios, etc) |
Showing top differences. 31 more features differ between these products.
What hoteliers love
Sirvoy receives high praise for its excellent customer support, noted for being responsive, helpful, and timely. Users appreciate the prompt assistanc... Sirvoy receives high praise for its excellent customer support, noted for being responsive, helpful, and timely. Users appreciate the prompt assistance, which facilitates problem resolution effectively.
Most users find Sirvoy highly intuitive and easy to navigate, which is particularly beneficial for those new to the hospitality industry. This simplic... Most users find Sirvoy highly intuitive and easy to navigate, which is particularly beneficial for those new to the hospitality industry. This simplicity allows for a smooth onboarding process without the need for extensive training.
Users highlight the system's efficiency in managing reservations and guest profiles. However, certain functionalities such as linking rooms into suite... Users highlight the system's efficiency in managing reservations and guest profiles. However, certain functionalities such as linking rooms into suites or offering package deals are noted as areas that require enhancement.
Where hoteliers push back
Some users express dissatisfaction with Sirvoy's reporting limitations, specifically the absence of a daily sales report and the need for improved fin... Some users express dissatisfaction with Sirvoy's reporting limitations, specifically the absence of a daily sales report and the need for improved financial and invoicing features. There's also feedback on the lack of advanced CRM options and difficulties in integrating upselling features.
Sirvoy allows for some degree of customization which users find helpful in tailoring the system to their specific property needs. Yet, a few users wis... Sirvoy allows for some degree of customization which users find helpful in tailoring the system to their specific property needs. Yet, a few users wish for more flexibility in invoice customization and dynamic billing options.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Selfie and Sirvoy share many core Property Management Systems features, but each has unique capabilities. Selfie offers 0 verified integration partners, while Sirvoy offers 21. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Sirvoy leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Selfie: No. Sirvoy: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Selfie has an HT Score of 0 and Sirvoy has 85. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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