The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 584 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Sirvoy shines in customer support and live chat — especially for motel properties (5.0/5), with exclusive features like Payment Requests and Centralized Messaging.
ThinkReservations shines in customer support and account management — especially for bed & breakfast properties (4.9/5), with exclusive features like Mobile App and Ancillary revenue tracking.
Side-by-side ratings based on 584 verified hotelier reviews on HTR.
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| Starting Price | From $200/mo | From $500/mo |
| Verified Reviews | 157 | 427 |
After analyzing 584 verified reviews, Sirvoy users most value its customer support and live chat, ease of use and simple setup, booking and reservation management, while ThinkReservations users highlight customer support and account management, ease of use and daily operations, reservations, calendar, and availability management. Click any theme to see what reviewers say.
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Customer support and live chat
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Customer support and account management
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Ease of use and simple setup
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Ease of use and daily operations
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Booking and reservation management
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Reservations, calendar, and availability management
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Channel manager and OTA connectivity
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Direct booking engine and website integration
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Customization and property-specific flexibility
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Feature requests and product flexibility
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Pricing, rates, discounts, and revenue management
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Billing, payments, and accounting integrations
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Billing, invoicing, and payments
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Channel management and OTA connectivity
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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| Small (10-24 rooms) ▾ | #16 65 reviews | #4 148 reviews |
| Mid-Size (25-74 rooms) ▾ | #40 11 reviews | #9 25 reviews |
| Large (75-199 rooms) | #49 1 reviews | #7 3 reviews |
| X-Large (200+ rooms) | — | #6 1 reviews |
By Property Type
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| Boutique ▾ | #23 37 reviews | #7 105 reviews |
| Luxury ▾ | #29 17 reviews | #7 72 reviews |
| Branded / Chain ▾ | #28 11 reviews | #7 26 reviews |
| Extended Stay ▾ | #22 8 reviews | #11 8 reviews |
By Region
| Segment |
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| North America ▾ | #18 34 reviews | #1 399 reviews |
| Europe ▾ | #12 68 reviews | #59 1 reviews |
| Asia Pacific ▾ | #11 13 reviews | #35 0 reviews |
| Middle East | #22 1 reviews | #34 0 reviews |
Sirvoy and ThinkReservations both serve small to medium-sized hotels, B&Bs, and inns with cloud-based property management systems, but they diverge in feature depth and regional reach. Sirvoy targets a wide global market with presence across 49 countries, offering an all-in-one hospitality solution with a strong front desk focus and integrated channel manager. ThinkReservations concentrates on North America, particularly independent inns and boutique hotels, emphasizing operational efficiency, revenue growth, and guest communications.
Both products address the core challenge of handling bookings, availability, and guest communications while connecting to OTAs and simplifying daily administration. They reduce manual booking errors and help hotels maximize occupancy and revenue through integrated channel management and payment processing. However, Sirvoy leans toward accessible, straightforward operation with broad channel coverage, while ThinkReservations emphasizes revenue tools, reporting, and guest engagement for properties aiming to scale direct bookings and upsells.
If you operate a small to medium-sized property outside North America, especially across Europe, Asia Pacific, or South America, Sirvoy is the better fit due to its presence in 49 countries and 21 verified integrations, including global channels like Booking.com and Expedia plus a dedicated channel manager. Its 157 reviews (61 recent) with a 4.8 rating reflect strong satisfaction among boutique hotels (4.7/5), B&Bs (4.7/5), and hostels (4.9/5).
If your hotel is an independent inn, boutique hotel, or B&B based in North America, ThinkReservations suits you better. It has 424 total reviews (38 recent) with a last-six-months rating of 4.9, showing strong current user approval. Its user base is 63% B&Bs and 10% boutique hotels, and it includes unique features like EPoS, automated night audit, and shift planning tailored for operations-heavy properties. Pricing and case studies from clients like Blue Tang Inn (52% revenue increase) support its effectiveness in U.S. markets.
For properties requiring extensive housekeeping tools, ThinkReservations’ mobile app and operational planning may be critical. Conversely, if your team values an integrated guest CRM, automated space optimization, or an ID scanner, Sirvoy’s unique features provide operational advantages. Both systems solve OTA synchronization and booking management well, but your location, property type, and feature priorities should drive your choice.
Both Sirvoy and ThinkReservations score highly for ease of use and onboarding, with Sirvoy rated 4.6 for ease of use and 4.6 for onboarding, while ThinkReservations scores 4.8 and 4.7 respectively. Reviewers frequently cite Sirvoy’s intuitive interface as ideal for owners and front desk staff with limited technical experience, praising the minimal training time and quick setup. One user highlighted how Sirvoy was “super easy to use” and had “awesome” support that helped get up and running.
ThinkReservations users emphasize its simplicity and daily operational smoothness. A reviewer described it as “so easy even a caveman like me can run this,” while others appreciated the clear calendar views and straightforward reservation adjustments. ThinkReservations also provides helpful training videos and responsive live support that smooths onboarding.
Although ThinkReservations edges Sirvoy slightly in numeric ratings, the difference is less than 0.3 and both products have large review samples, so ease of use is effectively even. Both systems enable front desk managers and GMs to adopt workflows quickly with minimal friction.
Edge: Even.
Sirvoy offers 10 unique hotel-relevant features beyond the 33 shared with ThinkReservations, including payment requests, centralized guest messaging, automated space optimization, integrated ID & passport scanning, a housekeeping mobile app, rules-based room assignments, and online checkout. These features improve front desk efficiency by automating room allocation, speeding guest ID verification, and facilitating housekeeping workflows on mobile devices. The guest CRM supports personalized marketing and communication, enhancing guest relations.
ThinkReservations has 6 unique features not in Sirvoy: EPoS integration, automated night audit, a mobile app, ancillary revenue tracking, digital registration, and shift planning. These features focus on streamlining financial reconciliation, staff scheduling, and upselling operations. For hotels with complex operational needs like detailed shift management or restaurant integration, these tools reduce manual coordination and support revenue growth.
Sirvoy’s additional features benefit properties prioritizing guest messaging automation, flexible room assignments, and mobile housekeeping. ThinkReservations’ exclusive features favor hotels with heavy food & beverage operations, rigorous night auditing, and detailed staff management.
Edge: Sirvoy.
Sirvoy and ThinkReservations both receive excellent customer support ratings—4.9 and 4.8 respectively—with onboarding scores of 4.6 and 4.7. Numerous Sirvoy reviewers praise quick, knowledgeable help via live chat, noting support availability at “any time of the day” and responsive problem resolution. One user appreciated support clearing test data promptly before going live.
ThinkReservations users similarly report exceptional support, highlighting easy access to live agents, proactive guidance, and knowledgeable account managers familiar with innkeeping challenges. Reviewers say the team is “very accessible” and “responsive,” with helpful training videos complementing direct support.
While one ThinkReservations reviewer criticized mandatory two-step authorization as disruptive, this security feature demonstrates support’s prioritization of data protection. Both products’ support levels meet the needs of busy front desk teams requiring quick issue resolution.
Edge: Even.
Sirvoy leads with 21 verified integrations compared to ThinkReservations’ 17, a 24% difference meeting the threshold for an edge call. Both share connections with TrustYou and Tripadvisor, crucial for reputation management and channel exposure.
Sirvoy’s unique partners include major channel managers and revenue tools like Bookboost, RevControl, Zingle, SiteMinder, Revinate, Oaky by Plusgrade, HelloShift, Cloudbeds, Cendyn, and Benchmarking Alliance. These integrations support wide OTA connectivity, guest engagement, upselling, and housekeeping operations across diverse property types globally.
ThinkReservations’ unique integrations include Sojern, Whistle, Triptease, Canary Technologies, INTELITY, Airbnb, Expedia, CartStack, Hotelitix, and its own ThinkReservations tools. Notably, Airbnb and Expedia connectivity through ThinkReservations are strong for North American inns relying on these channels. Integration with INTELITY and Whistle supports guest experience platforms valued in boutique hotels.
Sirvoy’s broader integration network suits properties needing global OTA coverage and sophisticated upsell or housekeeping systems. ThinkReservations fits hotels prioritizing key North American distribution and guest experience tools.
Edge: Sirvoy.
Both products maintain a 4.8 overall rating, with Sirvoy’s 157 reviews and ThinkReservations’ 424 reviews providing robust samples. Recent reviews—61 for Sirvoy and 38 for ThinkReservations—show Sirvoy maintains a stable 4.8 while ThinkReservations has a slightly higher recent rating of 4.9.
Segment ratings reveal ThinkReservations scores higher in B&Bs (4.9/5 across 375 reviews) and luxury hotels (4.9/5, 74 reviews), indicating strong operator satisfaction in these categories. Sirvoy leads in motels (5/5, 9 reviews), hostels (4.9/5, 15 reviews), and limited service hotels (4.7/5, 32 reviews), showing appeal to budget-conscious and smaller properties.
City center hotels rate ThinkReservations at 4.9/5 (44 reviews) versus Sirvoy at 4.4/5 (11 reviews), suggesting ThinkReservations’ calendar and operational tools better serve urban properties. Both products earn solid marks in resorts (Sirvoy 4.7, ThinkReservations 4.8).
In sum, ThinkReservations holds a slight edge for independent inns, luxury, and boutique hotels, while Sirvoy appeals more to hostels, motels, and budget properties. Both have strong loyalty, with likelihood to recommend at 95% and 97% respectively.
Edge: Even.
Sirvoy’s pricing starts at $200 with no implementation fees or per-room charges, making it accessible for small operations. It offers a 30-day trial but no freemium or flat monthly pricing.
ThinkReservations begins at $500, also with no implementation fees or per-room charges, and does not provide a trial. Both require monthly subscription payments but exact pricing tiers beyond base fees are not published.
Sirvoy’s lower starting price can be decisive for budget-conscious hotels or startups seeking a user-friendly, no-frills PMS. ThinkReservations’ higher base suggests a focus on properties expecting to leverage advanced features and integrations that justify investment.
Not ideal if:
Not ideal if:
Sirvoy and ThinkReservations both deliver cloud PMS platforms that simplify reservations, channel distribution, guest messaging, and daily hotel operations for small to medium properties. Sirvoy differentiates itself with a broader global footprint, more hotel-relevant unique features such as integrated ID scanning and automated space optimization, and a lower entry price with a trial option. ThinkReservations focuses on North American inns and boutique hotels, offering advanced operational tools like EPoS, automated night audit, and shift planning, supported by strong customer success stories driving revenue growth.
Choose Sirvoy if your hotel values a straightforward, cost-effective system with global channel manager integrations, flexible room assignment rules, and mobile housekeeping capabilities. It fits well for hostels, motels, and properties emphasizing operational simplicity and guest messaging automation.
Choose ThinkReservations if your property is in North America and you require an elevated operational platform with advanced financial controls, staff management, and guest communication tools. It excels at revenue optimization, direct booking growth, and detailed housekeeping and night audit workflows, favored by inns and boutique hotels.
Both products maintain excellent ease of use and support ratings, so your decision should rest on your property’s location, operational complexity, and feature priorities.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $200/mo | From $500/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Accounting & Finance
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| Direct billing | ||
| RevPaR & ADR Reports | ||
| Multi-currency | ||
| Transactional Emails (booking, folios, etc) | ||
| Automated night audit | ||
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Marketing & Ecommerce
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| Guest Communication (SMS Messaging) | ||
| Native Email Marketing | ||
| Guest profiles | ||
| Guest CRM | ||
| Gift Vouchers | ||
| Channel Manager | ||
| Booking Engine | ||
| Transactional Emails (booking, folios, etc) | ||
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Administration & Configuration
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| Centralized user & role management | ||
| Multi-lingual | ||
| Cloud based | ||
| On premise | ||
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Customer Management
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| Guest Communication (SMS Messaging) | ||
| Guest profiles | ||
| Centralized Messaging | ||
| Transactional Emails (booking, folios, etc) | ||
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Front Office
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| Mobile Device Notes & Tasks (Voice-to-Text) | ||
| Mobile App | ||
| Automated night audit | ||
| Calendar view | ||
| Multi-lingual | ||
| Task Management | ||
| Automated reminders | ||
| Guest profiles | ||
| Tablet/Kiosk Check-in | ||
| Payment Requests | ||
| Centralized Messaging | ||
| Automated Space Optimization | ||
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Groups Management
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| Group functionality | ||
| Automated Space Optimization | ||
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Guest Experience
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| Integrated ID & Passport Scanner | ||
| Digital Registration | ||
| Guest App | ||
| Online Check-in | ||
| Online Checkout | ||
| Guest Messaging | ||
| Transactional Emails (booking, folios, etc) | ||
| ID Scanning & Registration Pre-fill | ||
| Lobby Kiosk | ||
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Housekeeping
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| Housekeeping module | ||
| Housekeeping Mobile App | ||
| Real-Time Status Updates | ||
| Automated Assignments | ||
| Real Time Reporting | ||
| Shift Planning | ||
| Employee Messaging | ||
| Online Checkout | ||
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Payments
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| Integrated Payment Terminal & Card Reader | ||
| Direct billing | ||
| Multi-currency | ||
| Payment processing | ||
| Payment Requests | ||
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Reservations Management
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| RevPaR & ADR Reports | ||
| Gift Vouchers | ||
| Channel Manager | ||
| Integrated CRS | ||
| Drag-n-Drop Tapechart | ||
| Rate Management | ||
| Automated Space Optimization | ||
| Rules Based Room Assignments | ||
| Transactional Emails (booking, folios, etc) | ||
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Revenue Management
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| RevPaR & ADR Reports | ||
| Custom rates | ||
| Ancillary revenue tracking | ||
| Revenue management module | ||
| Base Pricing | ||
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Taxes & Compliance
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| PCI Compliant | ||
| GDPR Compliant | ||
| SOC2 Complaint | ||
| Tax Configuration | ||
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Support & Training
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| Online 24/7 support | ||
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Food & Beverage
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| EPoS | ||
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Spa
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| Spa & Wellness Module |
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."
No published case study for this goal yet.
"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."
No published case study for this goal yet.
"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"
What hoteliers love
Support is one of Sirvoy’s strongest recurring advantages, with users praising fast responses, knowledgeable agents, and real-human chat help. Many re... Support is one of Sirvoy’s strongest recurring advantages, with users praising fast responses, knowledgeable agents, and real-human chat help. Many reviews say this support helps them resolve issues quickly, learn the system, and avoid downtime or costly mistakes.
Users repeatedly say Sirvoy is straightforward to learn, quick to configure, and easy to manage day to day, even for owners without technical experien... Users repeatedly say Sirvoy is straightforward to learn, quick to configure, and easy to manage day to day, even for owners without technical experience. Reviewers value that it reduces training time and operational friction, especially for small properties and first-time PMS users.
Reviewers consistently rely on Sirvoy to manage reservations, availability, and day-to-day booking workflows with less manual effort. They say it help... Reviewers consistently rely on Sirvoy to manage reservations, availability, and day-to-day booking workflows with less manual effort. They say it helps keep the calendar organized, simplifies handling room inventory, and makes it easier to run the property without double bookings or confusion.
Where hoteliers push back
Users like that Sirvoy can be adapted to different property types and workflows, but they frequently ask for more configurable fields, colors, room ty... Users like that Sirvoy can be adapted to different property types and workflows, but they frequently ask for more configurable fields, colors, room types, and display options. The recurring theme is that the product works well for simple operations, yet more flexible setup would help properties with special packaging, family suites, or unique reservation rules.
A large share of reviews focus on pricing controls, with users wanting better tools for seasonal rates, discounts, packages, and upselling. While some... A large share of reviews focus on pricing controls, with users wanting better tools for seasonal rates, discounts, packages, and upselling. While some appreciate the flexibility, others say rate setup is awkward or too rigid, which can make revenue optimization and selling add-ons harder than it should be.
Ranks higher for
Unique capabilities
What hoteliers love
Users repeatedly say ThinkReservations’ support team is exceptionally responsive, knowledgeable, and easy to reach by phone, chat, or email. Many revi... Users repeatedly say ThinkReservations’ support team is exceptionally responsive, knowledgeable, and easy to reach by phone, chat, or email. Many reviewers cite live-person help, proactive guidance, and account managers who understand innkeeping and help solve issues quickly.
Reviewers consistently describe ThinkReservations as intuitive, easy to learn, and simple to use for daily property operations. They say it helps them... Reviewers consistently describe ThinkReservations as intuitive, easy to learn, and simple to use for daily property operations. They say it helps them manage reservations, assignments, and routine workflows faster, which reduces staff effort and makes small-property operations smoother.
The calendar and reservation tools are a major strength, with users praising the clear visual view of check-ins, check-outs, stays, and room status. S... The calendar and reservation tools are a major strength, with users praising the clear visual view of check-ins, check-outs, stays, and room status. Several reviewers also mention wanting more calendar flexibility, better vacancy visibility, or refinements to reservation editing and availability handling.
Where hoteliers push back
A significant number of reviews ask for more customization, including templates, dashboards, mobile app access, configurable fields, better unit prior... A significant number of reviews ask for more customization, including templates, dashboards, mobile app access, configurable fields, better unit prioritization, and more flexible workflows. While many users appreciate the steady product evolution, they also note that niche property types often need more adaptable tools than the default setup provides.
Users mention financial workflows such as QuickBooks integration, credit card handling, deposits, folios, and tax/accounting reporting. A recurring th... Users mention financial workflows such as QuickBooks integration, credit card handling, deposits, folios, and tax/accounting reporting. A recurring theme is the desire for more flexibility in expense/revenue categorization, better payment hardware support, and less manual payment entry.
Ranks higher for
Unique capabilities
It depends on your requirements. Sirvoy and ThinkReservations PMS share many core Property Management Systems features, but each has unique capabilities. Sirvoy offers 21 verified integration partners, while ThinkReservations PMS offers 17. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. ThinkReservations PMS leads in ease of use at 4.8/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Sirvoy: No. ThinkReservations PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Sirvoy has an HT Score of 89 and ThinkReservations has 90. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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