The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 123 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Selfie shines .
SkyTouch Technology shines in ease of use and customer support — especially for independent properties (4.0/5) , with exclusive features like Housekeeping module and Guest profiles.
Side-by-side ratings based on 123 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $600/mo |
| Verified Reviews | 0 | 123 |
After analyzing 123 verified reviews, Selfie users most value its , while SkyTouch Technology users highlight user-friendly interface, customer support responsiveness, remote access. Click any theme to see what reviewers say.
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User-friendly interface
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Customer support responsiveness
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Remote access
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Tape chart
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Customizability limitations
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Bugs and glitches
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Reporting capabilities
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | Selfie |
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| Small (10-24 rooms) ▾ | — | #19 41 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #10 72 reviews |
| Large (75-199 rooms) ▾ | — | #21 5 reviews |
| X-Large (200+ rooms) | — | #23 2 reviews |
By Property Type
| Segment | Selfie |
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| Boutique ▾ | — | #18 47 reviews |
| Luxury ▾ | — | #22 27 reviews |
| Branded / Chain ▾ | — | #10 45 reviews |
| Extended Stay ▾ | — | #22 7 reviews |
By Region
| Segment | Selfie |
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| North America ▾ | — | #7 120 reviews |
| Europe | — | #60 0 reviews |
| Asia Pacific | — | #38 1 reviews |
Choosing between Selfie by Selfie and SkyTouch Technology for your hotel’s property management system (PMS) involves understanding their core strengths and limitations. Selfie is an AI-driven review management platform primarily focused on review analysis and insights, while SkyTouch is a comprehensive cloud-based PMS designed to streamline hotel operations. The key difference lies in their primary functions: one enhances customer feedback handling, the other manages daily property operations.
Both products aim to improve hotel efficiency, but they approach it from different angles. Selfie offers review insights and reputation management, whereas SkyTouch provides an extensive suite of operational tools. If your hotel needs a review platform, Selfie may seem appealing, but if operational management is your priority, SkyTouch is the more established choice. So, which product better addresses your needs?
Selfie, although promising as an AI review platform, currently lacks any reviews, ratings, or verified user feedback, making its effectiveness uncertain. SkyTouch, with over 119 reviews and a solid 3.5/5 overall score, has recent feedback from hotels in North America that indicate its strengths and weaknesses, giving you more reliable guidance. The stark contrast in review activity and recentness favors SkyTouch as the more dependable option.
Selfie claims to streamline review management with AI insights, but without user validation, its impact remains unproven. By comparison, SkyTouch’s detailed reviews reveal consistent praise for its ease of use, reporting, and reservation management, though it faces issues like bugs and limited customization. Do you want a product with proven user feedback or an untested platform?
If your hotel requires an operational system to handle reservations, rates, housekeeping, and guest management, SkyTouch is the clear choice. It’s built for property management, with features like a tape chart, group booking tools, and detailed reports, supported by a large community of users and recent reviews.
Conversely, if your primary goal is to analyze customer reviews, manage reputation, gather insights, and respond to guest feedback, Selfie might appeal—though it currently lacks verified user feedback to support this. For hotels looking for a reliable, well-rated PMS with a broad feature set, SkyTouch is the better pick. Are you prioritizing operational efficiency or review analysis?
SkyTouch excels in user-friendliness, with an impressive 4.64/5 ease-of-use rating derived from its 119 recent reviews. Users highlight how quickly staff can learn the system and how intuitive the interface is, with many mentioning substantial reductions in training time. Support for remote use and detailed onboarding processes further ease adoption.
Selfie’s usability is untested publicly, with no reviews or ratings available. Its AI focus suggests a sophisticated platform, but without feedback, its interface and onboarding process remain ambiguous. Edge: SkyTouch.
SkyTouch offers 27 distinct features, including housekeeper modules, guest profiles, custom rates, revenue management, a booking engine, channel management, and integrated CRS. These features support comprehensive property operations and revenue optimization.
Selfie, by contrast, has no verified features listed and appears solely focused on review analysis rather than property management. Based on available data, SkyTouch’s abundant functionalities and integrations clearly outweigh Selfie’s limited scope. Edge: SkyTouch.
SkyTouch’s customer support scores 4.5/5, with reviews praising its professionalism, responsiveness, and support availability. Many hotel staff mention how support helps resolve issues quickly, especially during onboarding and troubleshooting.
Selfie’s support details are nonexistent, as it has no reviews or ratings. Without user feedback, its customer service quality cannot be assessed. Given the data, SkyTouch’s support is confidently superior. Edge: SkyTouch.
SkyTouch boasts 33 verified integrations with tools like SiteMinder, Chargerback, and Impulsify, enabling seamless connection to booking channels, payment processors, and guest engagement platforms. Selfie currently has zero verified integration partners, limiting its potential for connecting with other hotel systems.
For hotels that rely on integrated workflows, SkyTouch’s extensive network of partners provides flexibility and efficiency. Edge: SkyTouch.
SkyTouch’s recent reviews show an overall 3.5/5 rating, with many positive comments on ease of use and functionality, especially among boutique, resort, and independent hotels. Some users report bugs but appreciate its operational capabilities, and the high number of recent reviews adds weight to its credibility.
Selfie, with no reviews or ratings, cannot be rated by hoteliers. The absence of feedback indicates a lack of proven user satisfaction. Therefore, SkyTouch emerges as the higher-rated option. Edge: SkyTouch.
Selfie does not list any pricing details, suggesting it might be free, freemium, or internally developed without public pricing. In contrast, SkyTouch charges a flat $600 monthly fee, with no implementation, setup, or additional per-room charges listed.
The transparent pricing of SkyTouch allows for straightforward budgeting; Selfie’s lack of published cost makes comparisons difficult. Edge: SkyTouch.
Not ideal if:
Given the lack of reviews, Selfie is best for hotels focusing on reputation management rather than daily operations.
Not ideal if:
SkyTouch suits properties that want a reliable, feature-rich PMS with extensive support and integration options.
Selfie is an AI review analysis platform designed to help hotels understand customer sentiment, but it currently lacks verified reviews or demonstrated effectiveness. SkyTouch, with over 119 recent reviews, offers a well-rated, feature-rich PMS that supports operational efficiency and guest management.
If your hotel needs an established PMS, especially one that is easy to use, supports integrations, and has robust customer support, SkyTouch is the clear choice. If your focus is solely on review insights and reputation, Selfie might be relevant, but its untested status weakens its recommendation.
In summary, for hotels prioritizing daily operations, SkyTouch provides proven value and comprehensive tools. For reputation-focused hotels willing to explore a new platform, Selfie may offer potential but currently lacks the credibility needed for confident investment.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
| Selfie |
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| Starting Price | — | From $600/mo |
According to HTR's product database, Selfie and SkyTouch Technology share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | Selfie |
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| Ancillary revenue tracking | ||
| Calendar view | ||
| Custom rates | ||
| Guest profiles | ||
| Housekeeping module | ||
| Online 24/7 support |
Showing top differences. 15 more features differ between these products.
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"We are finding great value and payback versus anything else out there on the market, and I have seen them all."
What hoteliers love
Users consistently praise SkyTouch for its intuitive, easy-to-navigate system. Many highlight how quickly new staff members can be trained, thanks to... Users consistently praise SkyTouch for its intuitive, easy-to-navigate system. Many highlight how quickly new staff members can be trained, thanks to the interface's simplicity. This aspect makes SkyTouch particularly well-suited for properties that frequently onboard new employees.
SkyTouch's customer support receives mixed feedback. Many users commend the support team for their professionalism and helpfulness. However, others cr... SkyTouch's customer support receives mixed feedback. Many users commend the support team for their professionalism and helpfulness. However, others criticize the extended waiting times and the fact that long-standing issues remain unresolved despite multiple reports.
SkyTouch's cloud-based system is appreciated for its remote access capability. This allows hotel managers to monitor operations, make rate changes, an... SkyTouch's cloud-based system is appreciated for its remote access capability. This allows hotel managers to monitor operations, make rate changes, and check reports from any location with internet access, which is a significant advantage for multi-property managers.
Where hoteliers push back
While SkyTouch offers a range of features, users report that the system's customizability is limited. Specific areas of concern include the inability... While SkyTouch offers a range of features, users report that the system's customizability is limited. Specific areas of concern include the inability to tailor reports, user interface layouts, and reservation processes to meet unique property needs.
Many users express frustration with SkyTouch due to recurring software bugs and glitches. These issues range from intermittent system crashes and logi... Many users express frustration with SkyTouch due to recurring software bugs and glitches. These issues range from intermittent system crashes and login problems to malfunctioning features like the tape chart and housekeeping modules. Users cite the need for more robust bug fixes and quicker resolutions from the support team.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Selfie and SkyTouch Technology share many core Property Management Systems features, but each has unique capabilities. Selfie offers 0 verified integration partners, while SkyTouch Technology offers 33. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. SkyTouch Technology leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Selfie: No. SkyTouch Technology: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Selfie has an HT Score of 0 and SkyTouch Technology has 77. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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