SkyTouch Technology vs. ThinkReservations PMS: Which Is Right for You?

Updated May 21, 2026  ·  518 verified reviews analyzed

TLDR

We analyzed 518 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

SkyTouch Technology shines when it comes to user-friendly interface — especially for independent properties (4.0/5) , with exclusive features like Guest profiles and Revenue management module.

ThinkReservations shines in customer support and ROI — especially for brand properties (0.0/5) , with exclusive features like Guest Communication (SMS Messaging) and Mobile App.

See the full breakdown below ↓

How Does SkyTouch Technology Compare to ThinkReservations PMS?

Side-by-side ratings based on 518 verified hotelier reviews on HTR.

HTScore
77
89
Likelihood to Recommend
89%
97%
Ease of Use
4.7/5
4.8/5
Customer Support
4.5/5
4.8/5
Value for Money
4.3/5
4.7/5
Starting Price From $600/mo From $500/mo
Verified Reviews 123 395

What Are the Pros and Cons of SkyTouch Technology vs ThinkReservations PMS?

After analyzing 518 verified reviews, SkyTouch Technology users most value its user-friendly interface, customer support responsiveness, remote access, while ThinkReservations users highlight customer support, operational efficiency, data and reporting. Click any theme to see what reviewers say.

SkyTouch Technology SkyTouch Technology ThinkReservations ThinkReservations
Pros
+ User-friendly interface
+ Customer Support
+ Customer support responsiveness
+ Operational Efficiency
+ Remote access
+ Data and Reporting
+ Tape chart
+ Integration with OTAs
Cons
Customizability limitations
Pricing and Fees
Bugs and glitches
Security Features
Reporting capabilities

SkyTouch Technology vs ThinkReservations: Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment SkyTouch Technology SkyTouch Technology ThinkReservations ThinkReservations
Small (10-24 rooms) #19 41 reviews #4 145 reviews
Mid-Size (25-74 rooms) #10 72 reviews #9 25 reviews
Large (75-199 rooms) #21 5 reviews #6 3 reviews
X-Large (200+ rooms) #23 2 reviews #5 1 reviews

By Property Type

Segment SkyTouch Technology SkyTouch Technology ThinkReservations ThinkReservations
Boutique #18 47 reviews #7 100 reviews
Luxury #22 27 reviews #7 70 reviews
Branded / Chain #10 45 reviews #7 24 reviews
Extended Stay #22 7 reviews #11 8 reviews

By Region

Segment SkyTouch Technology SkyTouch Technology ThinkReservations ThinkReservations
North America #7 120 reviews #1 386 reviews
Europe #60 0 reviews #57 0 reviews
Asia Pacific #38 1 reviews #32 0 reviews
Middle East #32 0 reviews

The Decision

Choosing the right property management system (PMS) can transform your hotel’s operations, guest experience, and revenue. SkyTouch Technology and ThinkReservations both aim to streamline hotel management but serve different segments and needs. Your decision hinges on which system aligns best with your property size, complexity, and growth plans.

SkyTouch offers a widely adopted cloud-based interface with extensive integrations, primarily serving mid-sized to large properties. ThinkReservations, on the other hand, excels with smaller hotels, inns, and vacation rentals through its user-friendly design and robust features. But which will truly meet your hotel’s needs?

Is SkyTouch Technology or ThinkReservations Better for Hotels?

SkyTouch Technology has built a reputation since 2013 with over 119 reviews and a strong focus on larger properties, especially in North America. It provides a cloud-based PMS with many integrations, detailed reporting, and a focus on rate management and guest profiles. Reviewers highlight its ease of reservation creation and the tape chart, but also mention issues like bugs, limited customization, and occasional support delays.

ThinkReservations, by contrast, boasts over 356 reviews with a recent surge in feedback—4 fresh reviews in the past six months—indicating current customer experience. It receives top ratings for ease of use, customer support, and features like guest communication and online check-in. Users praise its seamless OTA integration and ability to increase revenue through automated upsell tools.

SkyTouch’s strengths lie in its extensive integrations and property management features tailored for larger hotels or chains. ThinkReservations shines in smaller settings with its intuitive interface, high satisfaction scores, and active ongoing improvements. Are you seeking a scalable platform for multiple properties or a simple yet powerful system for your boutique hotel?

SkyTouch vs ThinkReservations: Which Should Your Hotel Choose?

If your hotel requires a system capable of managing multiple properties with complex rate controls and detailed reporting, SkyTouch is the better fit. Its revenue management module, guest CRM, and integrated CRS are designed for larger operations with diverse needs.

For small to medium-sized hotels, inns, or vacation rentals prioritizing simplicity, automation, and exceptional support, ThinkReservations is the clear choice. Its high user ratings (4.88/5 vs SkyTouch’s 3.5/5) and recent reviews suggest a more modern, user-centric experience.

If your property has a limited staff and values automation, guest messaging, and OTA connectivity, ThinkReservations offers a more tailored, hassle-free experience. Conversely, if you’re scaling and need an extensive ecosystem, SkyTouch’s integrations are advantageous.

Is SkyTouch Technology or ThinkReservations Easier to Use?

SkyTouch’s interface is generally rated 4.64/5, praised for its straightforward reservation, check-in, and reporting features. Reviewers note that new staff can often learn the system in less than a day, owing to its intuitive design. However, some mention occasional bugs and limited customization options that can hinder staff adoption during updates.

ThinkReservations scores even higher at 4.82/5, with users emphasizing its simplicity and quick onboarding. Support staff are accessible, and the platform’s automation features reduce staff workload significantly. Recent reviews highlight that users find it more modern and easier to navigate, with fewer glitches impacting daily operations.

Edge: ThinkReservations.

Which Has Better Features: SkyTouch Technology or ThinkReservations?

SkyTouch boasts 27 shared features with ThinkReservations but offers 4 exclusive features such as guest profiles, revenue management, guest CRM, and an integrated CRS. These are beneficial for larger properties needing detailed guest insights and revenue optimization.

ThinkReservations offers 16 unique features including gift vouchers, guest SMS messaging, multi-currency support, task management, and digital registration—capabilities that enhance guest experience and operational efficiency in smaller setups.

If you need advanced revenue tools and guest profiling, SkyTouch’s exclusive features are compelling. For a user-friendly, communication-driven system with automation, ThinkReservations provides more features tailored to smaller properties.

Edge: ThinkReservations.

Which Has Better Customer Support: SkyTouch Technology or ThinkReservations?

SkyTouch’s customer support is rated 4.5/5, with praise for professionalism but some recent complaints about long wait times and unresolved issues. While many users find their support helpful, ongoing bugs and support delays can impact daily operations.

ThinkReservations outperforms slightly, with a 4.82/5 rating and reviews describing their support as “fantastic,” “accessible,” and “helpful.” Many recent reviews mention their proactive communication and continuous improvements, making support a strong point for ThinkReservations.

Edge: ThinkReservations.

Which Has More Integrations: SkyTouch Technology or ThinkReservations?

SkyTouch offers 33 verified partners, including major platforms like SiteMinder, Impulsify, and Stash Rewards, providing extensive connectivity especially suited for larger, multi-property hotels. Its integration network covers key distribution channels and management tools.

ThinkReservations has 16 verified partners, including Airbnb, Expedia, and Tripadvisor, with shared partners like Whistle and OpenKey. Its integrations are reliable but fewer in number, focusing on small to mid-sized hotels and inns.

If extensive third-party connections matter, SkyTouch’s larger ecosystem is advantageous. For ease of use with essential OTAs, ThinkReservations’ curated integrations are effective.

Edge: SkyTouch Technology.

Which Do Hoteliers Rate Higher: SkyTouch Technology or ThinkReservations?

ThinkReservations dominates in recent reviews, with a 4.88/5 rating based on 356 reviews, most in the last six months. Hoteliers appreciate its intuitive design, excellent support, and features that boost operational efficiency.

SkyTouch scores 3.5/5 on overall ratings with 119 reviews, many highlighting usability but also frustration with bugs, limited customizability, and support delays. Its older review base reflects a less current customer sentiment.

For fresh, positive feedback and high user satisfaction, ThinkReservations is the stronger choice.

Edge: ThinkReservations.

How Much Do SkyTouch Technology and ThinkReservations Cost?

SkyTouch’s pricing starts at $600 per month, with no free trial or additional fees, making it more expensive but potentially offering more extensive features. ThinkReservations costs slightly less at $500 per month, also without a free trial, and provides a broad set of functionalities suited for small to mid-sized properties.

Both systems are subscription-based, with no implementation or hidden fees noted. Your choice may depend on the value you perceive relative to your hotel’s size and operational complexity.

What Type of Hotel Should Use SkyTouch Technology?

Hotels that would benefit most from SkyTouch’s offerings:

  • Hotels managing multiple properties or chains seeking centralized control.
  • Properties needing detailed revenue management and guest CRM.
  • Hotels that operate in North America and require extensive integrations.
  • Larger hotels or resorts that require comprehensive reporting and advanced rate tools.
  • Properties looking to scale and integrate with a broad ecosystem of partners.

Not ideal if you operate a small inn or bed & breakfast, as the system’s complexity and cost may be overkill.

What Type of Hotel Should Use ThinkReservations?

ThinkReservations is ideal for:

  • Small to medium-sized hotels, inns, B&Bs, and vacation rentals.
  • Properties focusing on guest communication, automation, and upselling.
  • Hotels in North America that need reliable OTA integration.
  • Businesses aiming for quick onboarding, ease of use, and excellent support.
  • Hotels prioritizing operational efficiency and guest experience over extensive customization.

Not ideal if your hotel requires multi-property management, complex revenue tools, or extensive integrations beyond OTA channels.

The Bottom Line for Hotels: SkyTouch or ThinkReservations?

SkyTouch is a comprehensive PMS best suited for larger, multi-property hotels needing detailed control and extensive integrations. Its recent reviews are less favorable, with many highlighting bugs and support issues, making it less appealing if current user experience matters most.

ThinkReservations, with over three times the reviews and a recent surge of positive feedback, clearly leads in user satisfaction and ease of use. It’s the better choice for small to midsize hotels that want a straightforward, reliable PMS with excellent support and modern features.

In conclusion, if your hotel is growing or has complex needs, SkyTouch offers scalability but watch for support and customization issues. For most smaller properties seeking simplicity, support, and high satisfaction, ThinkReservations is the smarter pick.

How Much Do SkyTouch Technology and ThinkReservations PMS Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

SkyTouch Technology SkyTouch Technology ThinkReservations ThinkReservations
Starting Price From $600/mo From $500/mo

Which Features Does SkyTouch Technology Have That ThinkReservations PMS Doesn't (and Vice Versa)?

According to HTR's product database, SkyTouch Technology and ThinkReservations PMS share 23 features. Here are the key differences — features one has that the other lacks.

Feature SkyTouch Technology SkyTouch Technology ThinkReservations ThinkReservations
Automated reminders
Gift Vouchers
Guest CRM
Guest Communication (SMS Messaging)
Guest profiles
Integrated CRS
Multi-currency
Rate Management
Revenue management module
Task Management

Showing top differences. 8 more features differ between these products.

Real-World Results: SkyTouch Technology vs ThinkReservations by Business Goal

We analyzed 9 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
SkyTouch Technology JYI Hospitality Small
+ In 2 months time, JYI Hospitality became profitable.
+ JYI Hospitality has wider spread distribution, increasing overall bookings.
+ Training time and costs are greatly reduced.

"We are finding great value and payback versus anything else out there on the market, and I have seen them all."

Greg Posmantur
Greg Posmantur
CEO and Managing Partner
ThinkReservations Blue Tang Inn Mid-Size
+ Blue Tang Inn was able to significantly increase its bottom line after implementing ThinkReservations, with 52% year on year increase during Q1.
+ The property capitalized on upsell opportunities, offering a wide variety of activities (snorkeling, scuba diving, sailing, fishing) as well as F&B packages. Upsell revenue increased 80% in Q1 2023 vs the previous year
+ Blue Tang Inn management was pleased to see the property booked more nights in Q1 2023, at a significant higher rate while the market maintained the previous year's numbers.

"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."

Kristin Fisher
Kristin Fisher
Sales and Marketing Director
Increase Operational Efficiency
SkyTouch Technology SkyTouch Technology

No published case study for this goal yet.

ThinkReservations Yara Palm Springs Small
+ 17.3% of revenue in 2024 came from items and packages, growing their revenue without additional capital investments.
+ Yara Palm Springs consistently has 62% of their bookings through their direct channels, saving thousands of dollars that would otherwise go to OTA commisions.
+ Yara Palm Springs has automated their guest journey and made it easy for guests to enjoy a personalized stay through technology, making it easier for the owners to operate their propertyremotely. "Living in another city from my hotel, working remotely on my hotel, being a mother, trying to have a social life...ThinkReservations makes it so I can still do all those things and be a hotel operator from wherever I am" said Kate.

"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."

Improve Guest Experience
SkyTouch Technology SkyTouch Technology

No published case study for this goal yet.

ThinkReservations Inn on Main Small
+ Increased Repeat Guests - The inn has seen a notable rise in repeat bookings, including guests who have stayed over 20 times since implementing ThinkReservations.
+ Boosted Upsell Revenue - Upselling opportunities through the booking engine have resulted in a 15% increase in additional revenue from services like late check-ins and special packages.
+ Improved Efficiency - Administrative tasks have been reduced by 30%, allowing staff to dedicate more time to creating memorable guest experiences.

"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"

Chris Kennedy
Chris Kennedy
Co-Owner

SkyTouch Technology vs ThinkReservations: The Bottom Line

SkyTouch Technology
SkyTouch Technology
4.5/5 from 123 reviews

What hoteliers love

User-friendly interface 98% positive

Users consistently praise SkyTouch for its intuitive, easy-to-navigate system. Many highlight how quickly new staff members can be trained, thanks to... Users consistently praise SkyTouch for its intuitive, easy-to-navigate system. Many highlight how quickly new staff members can be trained, thanks to the interface's simplicity. This aspect makes SkyTouch particularly well-suited for properties that frequently onboard new employees.

Customer support responsiveness 72% positive

SkyTouch's customer support receives mixed feedback. Many users commend the support team for their professionalism and helpfulness. However, others cr... SkyTouch's customer support receives mixed feedback. Many users commend the support team for their professionalism and helpfulness. However, others criticize the extended waiting times and the fact that long-standing issues remain unresolved despite multiple reports.

Remote access 73% positive

SkyTouch's cloud-based system is appreciated for its remote access capability. This allows hotel managers to monitor operations, make rate changes, an... SkyTouch's cloud-based system is appreciated for its remote access capability. This allows hotel managers to monitor operations, make rate changes, and check reports from any location with internet access, which is a significant advantage for multi-property managers.

Where hoteliers push back

Customizability limitations 97% negative

While SkyTouch offers a range of features, users report that the system's customizability is limited. Specific areas of concern include the inability... While SkyTouch offers a range of features, users report that the system's customizability is limited. Specific areas of concern include the inability to tailor reports, user interface layouts, and reservation processes to meet unique property needs.

Bugs and glitches 91% negative

Many users express frustration with SkyTouch due to recurring software bugs and glitches. These issues range from intermittent system crashes and logi... Many users express frustration with SkyTouch due to recurring software bugs and glitches. These issues range from intermittent system crashes and login problems to malfunctioning features like the tape chart and housekeeping modules. Users cite the need for more robust bug fixes and quicker resolutions from the support team.

Ranks higher for

Hostels #26 vs #32

Unique capabilities

Guest profiles Revenue management module Guest CRM Integrated CRS
4.6/5 ease of use 4.5/5 support 33 integrations
Visit Profile
ThinkReservations
ThinkReservations
4.9/5 from 395 reviews

What hoteliers love

Customer Support 89% positive

Though already noted as excellent by many, a few reviews express the desire for additional support on weekends to better handle urgent inquiries.

Operational Efficiency 86% positive

ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, a... ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, allowing staff to focus more on guest interactions.

Data and Reporting 75% positive

The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strateg... The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strategy planning.

Where hoteliers push back

Pricing and Fees 100% negative

Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like Thin... Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like ThinkMessenger.

Security Features 67% negative

Mandatory two-step authentication is a point of frustration for some users, who find it burdensome and wish for lower security settings.

Ranks higher for

Large (75-199 rooms) #6 vs #21
Small (10-24 rooms) #4 vs #19
X-Large (200+ rooms) #5 vs #23
X-Small (< 10 rooms) #1 vs #39

Unique capabilities

Gift Vouchers Guest Communication (SMS Messaging) Multi-currency Task Management Automated reminders
4.8/5 ease of use 4.8/5 support 16 integrations
Visit Profile

Where the ratings diverge most

Overall Rating ThinkReservations 4.9 vs 3.5 (+1.4)
Customer Support ThinkReservations 4.8 vs 4.5 (+0.3)
Value for Money ThinkReservations 4.7 vs 4.3 (+0.5)
Onboarding ThinkReservations 4.7 vs 4.4 (+0.4)

Frequently Asked Questions About SkyTouch Technology vs ThinkReservations PMS

Can SkyTouch Technology replace ThinkReservations PMS?

It depends on your requirements. SkyTouch Technology and ThinkReservations PMS share many core Property Management Systems features, but each has unique capabilities. SkyTouch Technology offers 33 verified integration partners, while ThinkReservations PMS offers 16. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. ThinkReservations PMS leads in ease of use at 4.8/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do SkyTouch Technology or ThinkReservations PMS offer a free plan?

SkyTouch Technology: No. ThinkReservations PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank SkyTouch Technology and ThinkReservations PMS?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. SkyTouch Technology has an HT Score of 77 and ThinkReservations has 89. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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