SendSquared vs. TrustYou Customer Data Platform:
Which Is Right for You?

The Decision

Choosing between SendSquared by SendSquared and TrustYou Customer Data Platform hinges on what your hotel needs most. SendSquared aims to foster guest relationships through multi-channel communication, while TrustYou focuses on consolidating guest feedback and enabling targeted marketing. Given their different core strengths, your decision should align with your hotel’s strategic priorities: guest engagement or reputation management.

While both products serve the hotel CRM and email marketing category, TrustYou’s more extensive feature set and larger user base provide a more reliable foundation. SendSquared, with limited reviews and recent data, presents more risks in terms of tech capability and support. So, which platform truly supports your hotel’s growth?

Is SendSquared or TrustYou Better for Hotels?

SendSquared promises to help you build lifelong guest relationships by utilizing your PMS data to communicate across email, SMS, and phone channels. However, its tech capabilities and support have been heavily criticized, with reviews highlighting a lack of promised functionality and integrity issues.

TrustYou, on the other hand, offers a comprehensive AI-driven guest data platform designed for reputation management and marketing automation. It unifies guest profiles from multiple sources, providing actionable insights with better user ratings and more recent reviews, making it a more trustworthy option.

In essence, SendSquared attempts to facilitate guest engagement but struggles with execution, while TrustYou excels at data-driven reputation and marketing strategies. Are you prepared to take a risk on tech issues, or do you prefer a proven platform with extensive integrations and support?

SendSquared vs TrustYou: Which Should Your Hotel Choose?

If your hotel prioritizes building guest relationships through personalized communication, and you’re comfortable managing a less mature platform, SendSquared could be a fit, especially for vacation rentals and villas. Its focus is on pre- and post-stay outreach, but with only one review and a 0/5 rating, its reliability is questionable.

If your hotel needs a scalable, AI-powered guest data system that consolidates feedback, segments audiences, and automates marketing, TrustYou is the clear winner. Its 44 reviews, 97% likelihood to recommend, and 91/100 score reinforce its value for hotels that want actionable insights and improved guest retention.

For most hoteliers aiming for dependable reputation management and marketing automation, TrustYou offers a more mature solution backed by recent positive reviews and a broad integration set. Which capabilities align best with your hotel’s current needs?

Is SendSquared or TrustYou Easier to Use?

SendSquared’s ease of use is rated 1/5, with reviews describing its tech as lacking and onboarding as difficult. Users report that the platform does not meet its promises, which complicates staff adoption and daily management.

TrustYou’s interface scores 4.82/5, with reviewers praising its simplicity, clear dashboards, and quick onboarding. Customers say it’s intuitive even for new team members, and support is highly responsive, making daily operations smoother.

Edge: TrustYou.

Which Has Better Features: SendSquared or TrustYou?

SendSquared offers no unique features beyond basic communication channels, whereas TrustYou boasts 19 features, including event-based automations, transactional templates, guest profiles, GDPR compliance, de-duplication, segmentation, loyalty tools, and a centralized data warehouse.

TrustYou’s advanced segmentation options—geographic, room type, lead time, and more—are especially valuable for targeted campaigns. Its guest feedback modules and personalized communication tools are also absent in SendSquared.

Edge: TrustYou.

Which Has Better Customer Support: SendSquared or TrustYou?

Support quality is a significant differentiator. SendSquared’s support rating is a mere 1/5, with reviews indicating a lack of follow-through and unfulfilled promises.

TrustYou’s support scores 4.8/5, with reviews highlighting quick, helpful responses and a proactive approach. Customers frequently mention the enthusiasm and professionalism of their support team, which helps ensure platform adoption and ongoing success.

Edge: TrustYou.

Which Has More Integrations: SendSquared or TrustYou?

SendSquared has only 1 verified integration, limiting its connectivity options. Its partnership with Stayntouch alone doesn’t provide enough flexibility for most hotels.

TrustYou, with 59 verified integrations, covers a broad spectrum of PMS, booking engines, and other hotel tech solutions. Shared integrations include major platforms like Stayntouch, while it also connects with hotelkit, Preno, and RoomRaccoon, enabling more seamless data flow.

Edge: TrustYou.

Which Do Hoteliers Rate Higher: SendSquared or TrustYou?

With 44 recent reviews, TrustYou’s ratings are significantly higher across all categories, with a 91/100 score and a 97% likelihood to recommend. Hotels of all sizes, especially mid-market and luxury properties, find TrustYou’s insights and automation valuable.

SendSquared’s single review and 0/5 rating reflect a lack of user confidence, making it difficult to recommend without substantial improvements in tech and support.

Edge: TrustYou.

How Much Do SendSquared and TrustYou Cost?

SendSquared does not publicly disclose its pricing, and there is no free trial or flat-rate options, making budget planning difficult. Its lack of transparent pricing raises questions about value.

TrustYou charges a flat $400 per month, with no trial or setup fees. Given its feature set and support quality, this fee appears justified for hotels seeking a data-driven platform.

Edge: TrustYou.

What Type of Hotel Should Use SendSquared?

• Hotels that focus on vacation rentals and villas, aiming to connect with guests through email, SMS, and phone.
• Teams that prioritize building long-term relationships via direct communication.
• Hotels with smaller budgets that can handle tech limitations and are willing to accept less support.
• Not ideal if you require reliable, feature-rich automation or extensive integrations.

What Type of Hotel Should Use TrustYou?

• Hotels of all sizes, particularly those seeking to boost guest retention and direct bookings.
• Teams that want to leverage detailed feedback analysis for operational improvements.
• Hotels looking for a platform with broad integrations and an intuitive interface.
• Not ideal if your hotel operates in regions where TrustYou’s coverage is limited or if you need a free or low-cost solution.

TrustSquared vs TrustYou: The Bottom Line for Hotels

TrustSquared and TrustYou serve different needs. SendSquared aims to facilitate guest relationships but currently lacks the technology and support quality to be a dependable choice. TrustYou, by contrast, offers a mature, feature-rich platform with extensive integrations, highly rated support, and recent positive reviews.

If your hotel’s priority is reputation management, guest insights, and marketing automation, TrustYou is the clear pick. It provides a scalable, reliable, and well-supported solution that can be customized to fit various hotel types.

Choose TrustYou if you want a proven platform with broad integrations and proven user satisfaction. Opt for SendSquared only if your hotel is willing to accept significant risks related to support and functionality, and if your focus is primarily on simple, direct guest communication without needing advanced features.