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The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TrustYou Customer Data Platform
0.0 (0 REVIEWS)
Lina, Feray, Mano + 7 more experts recommend TrustYou
Read RecommendationsUnranked in Hotel CRM & Email Marketing
AI-Powered Guest Data Platform for Smarter Marketing More Direct Bookings
88% recommended by 273 hotels
Accor, Mandarin Oriental, Wyndham & 270 others
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of TrustYou products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
TrustYou Reviews Analyzed: 0
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
TrustYou Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by TrustYou
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
TrustYou's Provided Description:
"TrustYou CDP is the AI-powered guest data platform built for hospitality. It unifies profiles across systems to create a single source of truth, enabling smart segmentation, personalized communication, and automated marketing journeys. Hotels use it to boost guest retention, increase direct bookings, and reduce reliance on third-party platforms—securely and at scale."
Capabilities
Golden Guest Profiles
Centralize Consent Management
Segment Guest Data
Recapture OTA Guests with Smart Win-Backs
Multi-Channel Audience Sync
Automate Guest Messaging
Automate Guest Messaging
TrustYou CDP lets you automate personalized guest communication from pre-booking to post-stay. Use ready-made templates for key touchpoints - confirmation, check-in, upsell, feedback, and more - and control when each message is sent. With AI-powered translation and real-time data sync, every guest receives the right message, in the right language, at the right time, no manual effort needed.
Track All Guest Communication in One Place
Track All Guest Communication in One Place
Gain full visibility into every message sent across the guest journey. TrustYou CDP’s Communication Log consolidates all transactional and marketing communication so you can monitor delivery status, review content, and resend messages if needed. Stay in control of outbound communication across email, SMS, and more, ensuring a consistent and transparent experience for both staff and guests.
ROI Dashboard
ROI Dashboard
Measure the real impact of your guest campaigns with TrustYou’s ROI Dashboard. Track booking behavior, channel performance, and OTA win-back in real time to understand what drives direct revenue. With clear insights into conversion and engagement, you can optimize messaging, improve targeting, and prove the value of every campaign without guesswork.
Real-time Connectivity
Real-time Connectivity
TrustYou CDP integrates in real time with your existing tech stack - PMS, CRM, marketing platforms, and more - to unify guest data across every source and destination. Eliminate silos, reduce manual work, and ensure consistent, up-to-date profiles for smarter targeting and personalized service. With one connected system, you can deliver seamless guest journeys without replacing the tools you already use.
Features
Marketing Automation
Template Builder
Guest Profiles
Segmentation
Privacy & Compliance
Data Management
Feedback & Surveys
Available Add-ons & Modules
CDP Browser Plugin for Real-Time Guest Insights
Concierge SoftwareAdd More Properties to Your CDP Setup
Property Management SystemsEvent Based Communication
Direct Booking ToolsCommunication Log
Recommended by
Achievements
This vendor's trending score is rising, TrustYou Customer Data Platform is the #16 most trending product in the Hotel CRM & Email Marketing category (out of 68) and the #536 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreTrustYou has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceRecommended for
Below Average
This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.
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References
"Finally, no more data silos! We gain a unified view of our guests and the ability to create targeted audiences quickly to enhance our marketing campaigns effectively."
"TrustYou Guest Messaging allows us to place more emphasis on guest experience. We are able to increase real-time engagement with our guests and respond to incoming requests faster, like late check-outs and additional amenities. If guests are traveling for their anniversary, we can offer suite upgrades that also generate more revenue for us. We are experimenting with different messages and guests seem to love the personalized experience."
"Speaking for all 16 MEININGER Hotels, we are impressed by the great success we have achieved within a very short period of time using TrustYou Stars. The numbers are not only convincing, but we have the basis to improve operations. Knowing how our guests feel is vital to maintain our legendary Meininger atmosphere."
"We use TrustYou’s data points to make important decisions in both operations and management. The detailed reports are evaluated on a weekly basis to identify and immediately react to occurring deficiencies and to maintain high quality service levels. Due to a detailed comp set analysis, we also can account for our top competitors and be one step ahead at all times."
"Google is an essential part of the booking process, so we were looking to increase the volume of review content on the platform. TrustYou Stars has allowed us to gain significantly more reviews on Google, and we have also seen an improvement in review scores which helps travelers to find our hotels and convinces them to book with Ayres over our competition.<br /><br />"
"Getting positive feedback from guests is great and it reinforces our of our constant improvement. If we receive praises regarding one particular service, we keep working on that service, to make it even better."
"Displaying TrustScores and Meta-Reviews on our website and thereby enabling Rich Snippets has shown incredible results. We observed an immediate 10% increase in “ organic revenue coming from an improved conversion rate as well as an increase in traffic. In part we were able to migrate paid to organic traffic helping us to free marketing budget for other performance campaigns. On the other hand, now www.nh-hotels.com is positioned in Google as the web that is considering more reviews than any other website which is helping us to generate incremental traffic."
"Direct, fast communication and problem-solving is the key to a satisfied and happy guest, which can, in turn, result in good reviews and a loyal customer. Since our hotel is designed to appeal to a young and tech-savvy clientele, Amazon Echo seemed like the perfect match to receive guest requests from the room. Since we were already using TrustYou’s effective messaging tool and dashboard for direct guest communication, the combination of the two was the next logical step."
"Google is an essential part of the booking process, so we were looking to increase the volume of review content on the platform. TrustYou Stars has allowed us to gain significantly more reviews on Google, and we have also seen an improvement in review scores which helps travelers to find our hotels and convinces them to book with Ayres over our competition."
"We use TrustYou’s data points to make important decisions in both operations and management. The detailed reports are evaluated on a weekly basis to identify and immediately react to occurring deficiencies and to maintain high quality service levels.. Due to a detailed comp set analysis, we also can account for our top competitors and be one step ahead at all times."
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It looks like TrustYou is not recommended by any hotels
Check out the top 10 most recommended TrustYou alternativesExpert Q&A and Partner Recommendations
Submit RecommendationTrustYou hasn’t been recommended by any experts or partners yet
Learn more about expert recommendationsNews
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3 years ago
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TrustYou has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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