TrustYou Customer Data Platform

4.8 (51 REVIEWS)

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HT Score  
89 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
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Mukesh, Olga, Christopher + 21 more experts recommend TrustYou

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TrustYou Customer Data Platform

Ranked 5 (out of 76) in Hotel CRM & Email Marketing

AI-Powered Guest Data Platform for Smarter Marketing More Direct Bookings

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Bell avatar Bell - AI powered product analyst

I analyzed all of TrustYou’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

TrustYou is valued as a hotel CRM/guest feedback platform that turns review and survey data into actionable insights for improving service, spotting trends, and supporting data-driven decisions. Reviewers say it helps hotels centralize feedback, analyze sentiment, and track performance across channels, but want stronger automation, deeper reporting customization, better integrations, and more precise AI-driven recommendations.

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Accor, Mandarin Oriental, Wyndham & 459 others

Read their reviews

What Types of Hotels TrustYou is Popular For

Size

10 | X-Small (1-9 room)

48 | Small (10-49 room)

91 | Mid-Sized (50-99 room)

260 | Large (100-499 room)

83 | X-Large (500+ room)

Country

68 | France

45 | United States

24 | Indonesia

22 | Thailand

19 | Spain

17 | Germany

17 | Croatia

16 | China

15 | Switzerland

15 | Vietnam

14 | India

13 | Egypt

13 | Singapore

12 | Poland

12 | United Kingdom

11 | Italy

10 | Canada

9 | Austria

8 | United Arab Emirates

8 | Malaysia

6 | Netherlands

6 | Turkey

6 | Morocco

5 | Brazil

5 | Portugal

5 | Greece

4 | Australia

4 | New Zealand

3 | Czech Republic

3 | Qatar

3 | Namibia

3 | Japan

3 | Saudi Arabia

2 | Tanzania

2 | Philippines

2 | Cyprus

2 | Mexico

2 | Colombia

2 | Pakistan

2 | Israel

2 | Ireland

1 | Jordan

1 | Bulgaria

1 | Peru

1 | Georgia

1 | Myanmar

1 | South Africa

1 | Togo

1 | Mali

1 | Guinea

1 | Belgium

1 | Sri Lanka

1 | Kenya

1 | Slovenia

1 | Tunisia

1 | Maldives

1 | Seychelles

1 | Taiwan

1 | Slovakia

1 | Russian Federation

1 | Fiji

1 | Chile

1 | Bangladesh

1 | Oman

1 | Andorra

1 | Paraguay

1 | Montenegro

1 | Laos

1 | Cameroon

1 | Malta

1 | Kazakhstan

1 | Bosnia and Herzegovina

Type

188 | Branded Hotels

169 | Boutique Hotels

166 | Luxury Hotels

158 | Airport/Conference Hotels

152 | City Center Hotels

148 | Resorts

145 | Bed & Breakfast & Inns

129 | Limited Service & Budget Hotels

36 | Extended Stay & Serviced Apartments

27 | Hostels

12 | Casinos

11 | RV Parks & Campgrounds

11 | Vacation Rentals & Villas

7 | Motels

Region

212 | Europe

124 | Asia Pacific

57 | North America

40 | Middle East

19 | Africa

10 | South America

9 | Oceania

Category

491 | Reputation Management

51 | Hotel CRM & Email Marketing

23 | Hotel Chatbots

TrustYou Rankings

Hotel Tech Report rankings are based on rigorous analysis of data and reviews. Read more about how we calculate our rankings

Best Hotel CRM & Email Marketing for hotels in Asia Pacific
#3 of 5
Best Hotel CRM & Email Marketing for hotels in France
#3 of 5
Best Hotel CRM & Email Marketing for Enterprise Hotels
#4 of 8

TrustYou Hotel CRM & Email Marketing Rankings

By size
Best Hotel CRM & Email Marketing for Mid-sized Hotels 96% recommended by 28 Mid-sized hotels
#9 of 21
TrustYou is a top Hotel CRM & Email Marketing pick among mid-sized hotels on HotelTechReport because it puts guest reviews, sentiment analysis, and competitor scores in one dashboard, so teams can spot issues and act before they spread.
Best Hotel CRM & Email Marketing for Large Hotels 96% recommended by 5 Large hotels
#14 of 15
TrustYou is a top Hotel CRM & Email Marketing pick among large hotels on HotelTechReport for turning guest feedback into one dashboard with sentiment analysis and trend visualization, so operators can spot recurring service issues and act on them.
Best Hotel CRM & Email Marketing for Enterprise Hotels 97% recommended by 9 Enterprise hotels
#4 of 8
TrustYou is a top Hotel CRM & Email Marketing pick among X Large on HotelTechReport, with hoteliers pointing to daily summary reviews and one overview of portfolio results for tracking performance across properties.
By type
Best Hotel CRM & Email Marketing for Airport/Conference Hotels 100% recommended by 15 Airport/Conference Hotels hotels
#8 of 18
TrustYou is a top Hotel CRM & Email Marketing pick among conference hotels on HotelTechReport, with hoteliers valuing that it pulls review data from OTA channels into one dashboard and gives a clear picture of hotel performance.
Best Hotel CRM & Email Marketing for City Center Hotels 94% recommended by 12 City Center Hotels hotels
#10 of 18
TrustYou is a top Hotel CRM & Email Marketing pick among city-center hotels on HotelTechReport because hoteliers value its one-overview view of portfolio guest feedback and the daily summary review that lets teams spot what guests are saying fast.
Best Hotel CRM & Email Marketing for Limited Service & Budget Hotels 95% recommended by 17 Limited Service & Budget Hotels hotels
#6 of 14
TrustYou is a top Hotel CRM & Email Marketing pick among Limited-Service-Budget on HotelTechReport, because hoteliers like that it pulls reviews from multiple platforms into one dashboard and cuts the need to log into OTAs one by one.
Best Hotel CRM & Email Marketing for Bed & Breakfast & Inns 100% recommended by 12 Bed & Breakfast & Inns hotels
#10 of 19
TrustYou is a top Hotel CRM & Email Marketing pick among Bed-N-Breakfast on HotelTechReport because hoteliers like having all guest reviews and scores in one place, plus a single dashboard to group feedback across channels.
Best Hotel CRM & Email Marketing for Branded Hotels 94% recommended by 20 Branded Hotels hotels
#10 of 19
TrustYou is a top Hotel CRM & Email Marketing pick among branded hotels on HotelTechReport, with reviewers pointing to the clear Reviews page and review categorization that puts guest feedback in one place for daily service follow-up.
Best Hotel CRM & Email Marketing for Resorts 94% recommended by 8 Resorts hotels
#14 of 18
TrustYou is a top Hotel CRM & Email Marketing pick among Resort on HotelTechReport, with reviews calling out its analytics that surface guest feedback and preferences in one place so teams can act on what guests are saying.
Best Hotel CRM & Email Marketing for Boutique Hotels 99% recommended by 16 Boutique Hotels hotels
#11 of 18
TrustYou is a top Hotel CRM & Email Marketing pick among Boutique on HotelTechReport because it pulls reviews from multiple platforms into one dashboard, so teams can track guest feedback and scores without logging into each site.
Best Hotel CRM & Email Marketing for Luxury Hotels 98% recommended by 10 Luxury Hotels hotels
#15 of 20
TrustYou is a top Hotel CRM & Email Marketing pick among Luxury on HotelTechReport for centralizing guest feedback from many sources, so teams can review performance in one place and work from daily summaries.
By region
Best Hotel CRM & Email Marketing for hotels in Asia Pacific 95% recommended by 12 hotels in Asia Pacific
#3 of 5
TrustYou is a top Hotel CRM & Email Marketing pick among Asia Pacific on HotelTechReport, with hoteliers pointing to one dashboard for review data, competitor scores, and sentiment notes that helps them spot strengths, weaknesses, and service gaps across properties.
Best Hotel CRM & Email Marketing for hotels in Europe 98% recommended by 21 hotels in Europe
#11 of 19
TrustYou is a top Hotel CRM & Email Marketing pick among Europe on HotelTechReport because hoteliers use its integrated reviews and semantic analysis to group opinions and spot main issues in one dashboard.
By country
Best Hotel CRM & Email Marketing for hotels in France 100% recommended by 12 hotels in France
#3 of 5
TrustYou is a top Hotel CRM & Email Marketing pick among hotels in France on HotelTechReport, because hoteliers use it to monitor online reputation across OTAs in one place and flag issues fast.

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What is TrustYou?

Founded in 2008 | Headquarters in Kreisfreie Stadt München (Germany) | 170 employees
TrustYou Customer Data Platform is an AI-powered guest data platform tailored for the hospitality industry. It consolidates guest profiles from various systems to form a single, unified source of truth. This enables hotels to conduct intelligent segmentation, personalize communication, and automate marketing journeys effectively. The platform helps increase guest retention and direct bookings while reducing dependency on third-party platforms, all in a secure and scalable manner. It seamlessly integrates into existing business operations, enhancing guest relationship management and operational efficiency.

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Powered by AI

This description was generated by AI which analyzed the following sources to summarize a description of TrustYou products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

Verified expert recommendations

Description provided by TrustYou

FAQs

Capabilities

Golden Guest Profiles

Centralize Consent Management

Segment Guest Data

Recapture OTA Guests with Smart Win-Backs

Multi-Channel Audience Sync

Features

Marketing Automation

4/5 features

Template Builder

4/5 features

Guest Profiles

4/5 features

Segmentation

4/5 features

Privacy & Compliance

4/5 features

Available Add-ons & Modules

CDP Browser Plugin for Real-Time Guest Insights

Hotel CRM & Email Marketing
Access rich guest profiles in one click—right from your browser. The TrustYou CDP Plugin works with any web-based PMS to surface unified guest data across properties, including stay history and preferences. It empowers your front desk to personalize service, speed up check-ins, and deliver better experiences without switching systems. No setup, no cost—just instant guest intelligence from the AI-powered platform trusted by hotel teams worldwide.

PREMIUM ADD-ON

TrustYou Reviews Summary

4.8
Excellent
Ease of Use
4.8/5
Customer Support
4.8/5
ROI
4.8/5
Implementation
4.8/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, TrustYou Customer Data Platform is the #5 most trending product in the Hotel CRM & Email Marketing category (out of 76) and the #128 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

TrustYou has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
89 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

TrustYou Pricing

Below Average

This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.

TrustYou Average TrustYou

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No matching results

7

Success Stories

10

References

6

Featured Customers

More Products by TrustYou

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TrustYou Reviews

Hotelier Rating

Excellent
46
Very Good
3
Average
2
Poor
0
Terrible
0

Property Size

  • Small (3)
  • Mid-Sized (14)
  • Large (22)
  • X-Large (10)

Country

  • France
    France
    (12)
  • Croatia
    Croatia
    (3)
  • Vietnam
    Vietnam
    (3)
  • Singapore
    Singapore
    (2)
  • Netherlands
    Netherlands
    (2)
  • Thailand
    Thailand
    (2)
  • China
    China
    (2)
  • Egypt
    Egypt
    (2)
  • United Kingdom
    United Kingdom
    (2)
  • Indonesia
    Indonesia
    (2)
  • India
    India
    (2)
  • Seychelles
    Seychelles
    (1)
  • Namibia
    Namibia
    (1)
  • Malaysia
    Malaysia
    (1)
  • United States
    United States
    (1)
  • Switzerland
    Switzerland
    (1)
  • Brazil
    Brazil
    (1)
  • Jordan
    Jordan
    (1)
  • Spain
    Spain
    (1)
  • Italy
    Italy
    (1)
  • Togo
    Togo
    (1)
  • South Africa
    South Africa
    (1)
  • Morocco
    Morocco
    (1)
  • Myanmar
    Myanmar
    (1)
  • Turkey
    Turkey
    (1)
  • Georgia
    Georgia
    (1)

Region

  • North America
    North America
    (1)
  • Europe
    Europe
    (22)
  • Asia Pacific
    Asia Pacific
    (15)
  • Middle East
    Middle East
    (5)
  • South America
    South America
    (1)
  • Africa
    Africa
    (5)
10

Outstanding, hassle-free support — but fake reviews still need handling

Manager & Host from 75-99 room Extended Stay & Serviced Apartment in Disentis (Switzerland)

Verified
2 days ago
The service provided by the TrustYou team—especially Hajnal Barta—is outstanding and hassle-free. Providing fast and reliable assistance is always their top priority. I look forward to working with a partner like this.
Country Switzerland
Manager & Host
Mid-Sized Hotel
9

Varied responses that fit the rating — but need more empathy

Director of Quality from 200 to 499 room Luxury Hotel in Hong Kong (China)

Verified
5 days ago
Response is pertaining to the situation mentioned by the guests based on the overall rating. Words and descriptors do change when responses are handled continuously to provide a variety of responses.
Country China
Director of Quality
Large Hotel
10

Quick assistance and helpful support — reporting needs more depth

Director of Guest Relations from 500+ room Boutique in Nabq Bay (Egypt)

Verified
6 days ago
Very quick assistance and appropriate solutions. Ioana is extremely helpful and very cooperative in any type of requests and inquiries.
Country Egypt
Director of Guest Relations
X-Large Hotel
10

Helpful setup support that makes onboarding easy

Team Lead from 200 to 499 room Airport/Conference Hotel in Mumbai (India)

Verified
6 days ago
The way TrustYou Team supports for everything - Windiya, Jonathan, Deon Madeline. They have been super helpful during setup modules and managed very efficiently.
Country India
Team Lead
Large Hotel
10

Easy to use with excellent sales support — reports could be simpler

SVP Business Development & Operations from 500+ room Branded Hotel in Bangkok (Thailand)

Verified
7 days ago
The excellent sales support, the newly upgraded platform and the ease of use. Our ground-level team is also quite happy with it.
Country Thailand
SVP Business Development & Operations
X-Large Hotel
10

Responsive support for monthly reports — but issues need proactive updates

Operations Manager from 75-99 room Resort in Anse Volbert (Seychelles)

Verified
12 days ago
I would like to commend Ms. Windiya for her excellent customer service and continued support. She has consistently demonstrated prompt responsiveness whenever we raise requests or require assistance with generating monthly reports. Her efficiency, professionalism, and willingness to assist have been greatly appreciated over time.
Country Seychelles
Operations Manager
Mid-Sized Hotel
8

Campanile Zwolle

Reception from 50-74 room City Center Hotel in Zwolle (Netherlands)

Verified
10 months ago
That people can put there experience on it it is easy to put on it and works nice to it.
Country Netherlands
Reception
Mid-Sized Hotel
6

Captures and consolidates data from various sources and various travellers

Feedback Coordinator from 50-74 room Branded Hotel in Ombika (Namibia)

Verified
10 months ago
- Convenience of tiles as they display & make it easy to access feedback. - Variety of sources. -T he Reviews page is a star! - Review categorization and breakdown.
Country Namibia
Feedback Coordinator
Mid-Sized Hotel
10

Reputation

Front desk from 100 to 199 room Bed & Breakfast & Inn in Ivry-sur-Seine (France)

Verified
10 months ago
TrustYou helps us to keep an eye on our online reputation without having to go to each of the OTAs one by one.
Country France
Front desk
Large Hotel
10

E-reputation and collecting customer reviews

Director from 50-74 room Boutique in Saran (France)

Verified
10 months ago
Monitor the quality of our services, develop action plans, and track overall and performance scores in real time.
Country France
Director
Mid-Sized Hotel
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

TrustYou makes it easy for hotels to collect, analyze, and act on guest feedback from multiple channels in one place, saving teams time with its intuitive system and automated review collection and AI-generated responses. With powerful AI-driven sentiment analysis, the platform delivers deep insights that help hotels enhance the guest experience. Its survey and messaging tools enable direct communication with guests before, during, and after their stay, strengthening engagement at every touchpoint. And by combining reputation management with marketing and CDP capabilities, TrustYou empowers hotels to transform guest feedback into loyalty, stronger relationships, and more direct bookings.

Question:

What differentiates this product or service from the competition?

Answer:

TrustYou brings together reputation management, guest communication, and a CDP in one unified platform—while most competitors focus on only one of these areas. Its AI guest messaging agent enables hotels to manage guest requests 24/7, boosting efficiency without sacrificing the human touch. With a strong global presence and robust integrations, TrustYou scales easily for properties of any size, from boutique independents to major chains. Its advanced analytics and reporting deliver actionable insights rather than raw data, empowering hotel teams to make smarter, faster decisions. Backed by years of proven reliability and trusted support, TrustYou stands as a dependable partner in hospitality technology worldwide.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Guest experience is now directly tied to revenue, making strong reputation management more essential than ever. TrustYou goes beyond simple review collection — it’s a strategic solution that drives loyalty and boosts direct bookings. For teams that are already stretched thin, its automation and AI tools save valuable time while actually improving guest satisfaction. The more you use the platform across surveying, messaging, and reputation features, the more value you unlock. With quick adoption and seamless integration into existing hotel systems, hotels can see fast ROI and start benefiting almost immediately.

RecommendationAvatar RecommendationAvatar RecommendationAvatar + 4 recommend
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Are you a consultant or vendor that recommends TrustYou? Leave a recommendation

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TrustYou Integrations

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Support

Verified Support

TrustYou has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.

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Response Time

Less than a day

Recommended

92%

Optimized for quick response

This vendor has enabled Instant Connect to deliver fast follow-up to your request and same day price quotes.

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