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TrustYou Customer Data Platform
5.0 (7 REVIEWS)
HT Score
0 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Yumiko, Marius, Mano + 9 more experts recommend TrustYou
Read RecommendationsTrustYou Customer Data Platform
Unranked in Hotel CRM & Email Marketing
AI-Powered Guest Data Platform for Smarter Marketing More Direct Bookings
89% recommended by 291 hotels
Accor, Mandarin Oriental, Wyndham & 288 others
What is TrustYou?
Founded in 2008 | Headquarters in Kreisfreie Stadt München (Germany) | 170 employees
TrustYou Customer Data Platform is an AI-powered guest data platform tailored for the hospitality industry. It consolidates guest profiles from various systems to form a single, unified source of truth. This enables hotels to conduct intelligent segmentation, personalize communication, and automate marketing journeys effectively. The platform helps increase guest retention and direct bookings while reducing dependency on third-party platforms, all in a secure and scalable manner. It seamlessly integrates into existing business operations, enhancing guest relationship management and operational efficiency.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of TrustYou products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
TrustYou Reviews Analyzed: 0
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
TrustYou Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by TrustYou
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
TrustYou's Provided Description:
"TrustYou CDP is the AI-powered guest data platform built for hospitality. It unifies profiles across systems to create a single source of truth, enabling smart segmentation, personalized communication, and automated marketing journeys. Hotels use it to boost guest retention, increase direct bookings, and reduce reliance on third-party platforms—securely and at scale."
FAQs
Capabilities
Golden Guest Profiles
Golden Guest Profiles
Unify guest data into secure, GDPR-compliant profiles by consolidating information across channels, providing clear insights to personalize experiences and predict bookings.
Centralize Consent Management
Centralize Consent Management
TrustYou CDP centralizes guest consent data across systems, ensuring your marketing stays compliant and personalized.
Segment Guest Data
Segment Guest Data
Build high-impact guest audiences in real time using profile data, preferences, booking behavior, and RFM insights. TrustYou CDP enables hotels to segment guests with precision so you can trigger personalized messaging, increase return bookings, and reduce OTA dependence.
Recapture OTA Guests with Smart Win-Backs
Recapture OTA Guests with Smart Win-Backs
TrustYou CDP helps you win back OTA guests by unlocking and activating their contact data post-stay. Automatically capture guest emails when available, build compliant profiles, and re-engage them with personalized campaigns that drive direct bookings.
Multi-Channel Audience Sync
Multi-Channel Audience Sync
Connect your guest segments to email, SMS, and WhatsApp platforms in real time to deliver personalized messages at scale. TrustYou CDP empowers hotels to run targeted marketing and transactional campaigns using the best-fit channels, without vendor lock-in.
Automate Guest Messaging
Automate Guest Messaging
TrustYou CDP lets you automate personalized guest communication from pre-booking to post-stay. Use ready-made templates for key touchpoints - confirmation, check-in, upsell, feedback, and more - and control when each message is sent. With AI-powered translation and real-time data sync, every guest receives the right message, in the right language, at the right time, no manual effort needed.
Track All Guest Communication in One Place
Track All Guest Communication in One Place
Gain full visibility into every message sent across the guest journey. TrustYou CDP’s Communication Log consolidates all transactional and marketing communication so you can monitor delivery status, review content, and resend messages if needed. Stay in control of outbound communication across email, SMS, and more, ensuring a consistent and transparent experience for both staff and guests.
ROI Dashboard
ROI Dashboard
Measure the real impact of your guest campaigns with TrustYou’s ROI Dashboard. Track booking behavior, channel performance, and OTA win-back in real time to understand what drives direct revenue. With clear insights into conversion and engagement, you can optimize messaging, improve targeting, and prove the value of every campaign without guesswork.
Real-time Connectivity
Real-time Connectivity
TrustYou CDP integrates in real time with your existing tech stack - PMS, CRM, marketing platforms, and more - to unify guest data across every source and destination. Eliminate silos, reduce manual work, and ensure consistent, up-to-date profiles for smarter targeting and personalized service. With one connected system, you can deliver seamless guest journeys without replacing the tools you already use.
Features
Marketing Automation
4/5 features
Template Builder
4/5 features
Guest Profiles
4/5 features
Segmentation
4/5 features
Privacy & Compliance
4/5 features
Data Management
4/5 features
Feedback & Surveys
4/5 features
Available Add-ons & Modules
CDP Browser Plugin for Real-Time Guest Insights
Concierge Software
Access rich guest profiles in one click—right from your browser. The TrustYou CDP Plugin works with any web-based PMS to surface unified guest data across properties, including stay history and preferences. It empowers your front desk to personalize service, speed up check-ins, and deliver better experiences without switching systems. No setup, no cost—just instant guest intelligence from the AI-powered platform trusted by hotel teams worldwide.
Add More Properties to Your CDP Setup
Property Management Systems
Easily extend your TrustYou CDP across multiple properties to unify guest data at scale. This add-on enables you to connect and manage guest profiles across your entire portfolio—ensuring consistent data quality, centralized insights, and cross-property personalization. Whether you're growing regionally or globally, this feature keeps all your guest interactions connected through one powerful AI-driven platform.
Event Based Communication
Direct Booking Tools
Trigger transactional and marketing messages based on real guest actions like bookings, check-ins, or survey completions. With TrustYou CDP, you define message events, timing, and channels (email, SMS, WhatsApp) in just a few clicks.
Communication Log
Track every outbound message whether transactional or marketing in one central communication log. It lets you view delivery status, edit content, and resend messages as needed. Whether it’s a confirmation email, a pre-arrival upsell, or a survey invitation, your team stays fully informed and in control of all guest communication across channels and properties.
TrustYou Reviews Summary
Ease of Use
4.9/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
4.7/5
Recommended by
Achievements
This vendor's trending score is rising, TrustYou Customer Data Platform is the #5 most trending product in the Hotel CRM & Email Marketing category (out of 69) and the #186 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreTrustYou has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceRecommended for
TrustYou Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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References
"Finally, no more data silos! We gain a unified view of our guests and the ability to create targeted audiences quickly to enhance our marketing campaigns effectively."
Céline Mamane
Head of Digital Marketing @
MEININGER Hotel Berlin Hauptbahnhof
"TrustYou Guest Messaging allows us to place more emphasis on guest experience. We are able to increase real-time engagement with our guests and respond to incoming requests faster, like late check-outs and additional amenities. If guests are traveling for their anniversary, we can offer suite upgrades that also generate more revenue for us. We are experimenting with different messages and guests seem to love the personalized experience."
Kathryn Carling
Hotel Manager @
Abode Narrabundah
"Speaking for all 16 MEININGER Hotels, we are impressed by the great success we have achieved within a very short period of time using TrustYou Stars. The numbers are not only convincing, but we have the basis to improve operations. Knowing how our guests feel is vital to maintain our legendary Meininger atmosphere."
Eric Van Dijk
Managing Director @
MEININGER Hotel Berlin Hauptbahnhof
"We use TrustYou’s data points to make important decisions in both operations and management. The detailed reports are evaluated on a weekly basis to identify and immediately react to occurring deficiencies and to maintain high quality service levels. Due to a detailed comp set analysis, we also can account for our top competitors and be one step ahead at all times."
Selim Imre
Rooms Division Manager @
Aska River Suites
"Google is an essential part of the booking process, so we were looking to increase the volume of review content on the platform. TrustYou Stars has allowed us to gain significantly more reviews on Google, and we have also seen an improvement in review scores which helps travelers to find our hotels and convinces them to book with Ayres over our competition.<br /><br />"
Shanna Davis
Marketing Manager @
Ayres Hotel Costa Mesa - Newport Beach
"Getting positive feedback from guests is great and it reinforces our of our constant improvement. If we receive praises regarding one particular service, we keep working on that service, to make it even better."
Tetsuya Nakashima
Facilities Management Division Manager @
Namba Oriental Hotel
"Displaying TrustScores and Meta-Reviews on our website and thereby enabling Rich Snippets has shown incredible results. We observed an immediate 10% increase in “ organic revenue coming from an improved conversion rate as well as an increase in traffic. In part we were able to migrate paid to organic traffic helping us to free marketing budget for other performance campaigns. On the other hand, now www.nh-hotels.com is positioned in Google as the web that is considering more reviews than any other website which is helping us to generate incremental traffic."
Stephan Keschelis
Vice President E-Commerce & Digital Transformation @
NH Collection Munchen Bavaria
"Direct, fast communication and problem-solving is the key to a satisfied and happy guest, which can, in turn, result in good reviews and a loyal customer. Since our hotel is designed to appeal to a young and tech-savvy clientele, Amazon Echo seemed like the perfect match to receive guest requests from the room. Since we were already using TrustYou’s effective messaging tool and dashboard for direct guest communication, the combination of the two was the next logical step."
Jim Harness
General Manager @
ACME Hotel Company
"Google is an essential part of the booking process, so we were looking to increase the volume of review content on the platform. TrustYou Stars has allowed us to gain significantly more reviews on Google, and we have also seen an improvement in review scores which helps travelers to find our hotels and convinces them to book with Ayres over our competition."
Shanna Davis
Marketing Manager @
Ayres Hotel Costa Mesa - Newport Beach
"We use TrustYou’s data points to make important decisions in both operations and management. The detailed reports are evaluated on a weekly basis to identify and immediately react to occurring deficiencies and to maintain high quality service levels.. Due to a detailed comp set analysis, we also can account for our top competitors and be one step ahead at all times."
Selim Imre
Rooms Division Manager @
Aska Hotels Sun Queen Beach
Featured Customers
More Products by TrustYou
Hotelier Rating
Looking for specific info?
10
Valamar Amicor resort-negative review Booking.com
Front office manager from 100 to 199 room Airport/Conference Hotel in StariGrad (Croatia)
Verified
8 days ago
High quality, comprehensive service, Quick problem resolution, cooperative partner, excellent platform, We’ve had excellent collaboration with them for years.
Croatia
Croatia
Front office manager
Large Hotel
10
Thank You Ioana for your help
Quality Manager from 200 to 499 room Boutique in Paris (France)
Verified
11 days ago
Fast and efficient service from Ioana to help us with the MICE surveys. Everything is working now thanks to her help.
France
France
Quality Manager
X-Large Hotel
10
Great CRM Solutions
Marketing Services Manager from 25-49 room Boutique in Singapore (Singapore)
Verified
15 days ago
TrustYou able to collates reviews from multiple platforms into a single dashboard, making it much easier to manage without logging into individual platforms, saving valuable time.
Singapore
Singapore
Marketing Services Manager
Mid-Sized Hotel
10
Great service
GM from 75-99 room in
Verified
16 days ago
10
Excellent tool and great experience with a very co-operative team of trust you
FD from 100 to 199 room Boutique in
Verified
16 days ago
10
Good overall experience, knowing your strengths and weaknesses, and those of your competitors
Assistant Front Office Manager from 25-49 room Branded Hotel in Ho Chi Minh City (Vietnam)
Verified
16 days ago
It is convenient for us to find out our ranking compared to business competitors, the strengths and weaknesses of each establishment, especially the notes in the guests' reviews.
Vietnam
Vietnam
Assistant Front Office Manager
Mid-Sized Hotel
10
The benefits of needing to aggregating reviews
Front Office Manager from 100 to 199 room Airport/Conference Hotel in Thu Dau Mot (Vietnam)
Verified
16 days ago
We gain the convenience of timely updates of customer reviews of our business establishments. From there, we can see the rankings compared to business competitors, as well as the strengths and weaknesses of each establishment.
Vietnam
Vietnam
Front Office Manager
Large Hotel
- 1
It looks like TrustYou is not recommended by any hotels
Check out the top 10 most recommended TrustYou alternativesExpert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
TrustYou provides hotels with a comprehensive platform for managing guest feedback, from surveys to review aggregation. It’s easy to use and gives clear insights into guest sentiment, which helps properties take action and improve the guest experience. The automation features also save time for hotel staff, making guest communication more efficient.
Showing all answers to: "What does this product or service do well?"
TrustYou provides hotels with a comprehensive platform for managing guest feedback, from surveys to review aggregation. It’s easy to use and gives clear insights into guest sentiment, which helps properties take action and improve the guest experience. The automation features also save time for hotel staff, making guest communication more efficient.
Question:
What differentiates this product or service from the competition?
Answer:
TrustYou stands out for the depth of its analytics and the flexibility of its survey and messaging tools. The integration with multiple review platforms and the ability to consolidate feedback in one place makes it especially valuable. Their AI-driven sentiment analysis and recent CDP developments also show real innovation in the reputation management space.
Showing all answers to: "What differentiates this product or service from the competition?"
TrustYou stands out for the depth of its analytics and the flexibility of its survey and messaging tools. The integration with multiple review platforms and the ability to consolidate feedback in one place makes it especially valuable. Their AI-driven sentiment analysis and recent CDP developments also show real innovation in the reputation management space.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
If you’re looking to level up your guest feedback strategy, TrustYou is a strong choice. It’s particularly useful for teams who want to streamline communication, get real-time insights, and ultimately drive more direct bookings by improving guest satisfaction. Make sure to explore all the automation and integration features - there’s a lot of value there.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
If you’re looking to level up your guest feedback strategy, TrustYou is a strong choice. It’s particularly useful for teams who want to streamline communication, get real-time insights, and ultimately drive more direct bookings by improving guest satisfaction. Make sure to explore all the automation and integration features - there’s a lot of value there.
Are you a consultant or vendor that recommends TrustYou?
Leave a recommendation
News
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TrustYou Integrations
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Support
Verified Support
TrustYou has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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