TrustYou Customer Data Platform

4.8 (63 REVIEWS)

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HT Score  
93 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Mano Ladhar Monique Jensen Casey Ward Fabricio Titiro Mukesh Kumar Olga Tolle-Rodrigues

Mano, Monique, Casey + 22 more experts recommend TrustYou

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TrustYou Customer Data Platform

Ranked 5 (out of 76) in Hotel CRM & Email Marketing

AI-Powered Guest Data Platform for Smarter Marketing More Direct Bookings

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Bell avatar Bell - AI powered product analyst

I analyzed all of TrustYou’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

TrustYou is valued as a hotel CRM/guest feedback platform that turns review and survey data into actionable insights for improving service, spotting trends, and supporting data-driven decisions. Reviewers say it helps hotels centralize feedback, analyze sentiment, and track performance across channels, but want stronger automation, deeper reporting customization, better integrations, and more precise AI-driven recommendations.

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Accor, Mandarin Oriental, Wyndham & 548 others

Read their reviews

What Types of Hotels TrustYou is Popular For

Size

10 | X-Small (1-9 room)

55 | Small (10-49 room)

116 | Mid-Sized (50-99 room)

320 | Large (100-499 room)

95 | X-Large (500+ room)

Country

82 | France

46 | United States

32 | Thailand

32 | Indonesia

23 | Vietnam

22 | Poland

21 | Spain

19 | Germany

18 | Egypt

18 | Croatia

18 | Switzerland

17 | India

16 | China

14 | Singapore

13 | United Kingdom

11 | Italy

10 | Canada

9 | Austria

9 | Greece

9 | United Arab Emirates

8 | Turkey

8 | Malaysia

6 | Portugal

6 | Netherlands

6 | Brazil

6 | Morocco

5 | Taiwan

5 | Maldives

5 | Qatar

4 | New Zealand

4 | Kenya

4 | Australia

3 | Tunisia

3 | Saudi Arabia

3 | Oman

3 | Malta

3 | Namibia

3 | Mexico

3 | Japan

3 | Czech Republic

2 | Pakistan

2 | Colombia

2 | Cyprus

2 | Israel

2 | Belgium

2 | Tanzania

2 | Philippines

2 | Ireland

1 | Togo

1 | Laos

1 | Mali

1 | Guinea

1 | Jordan

1 | Slovenia

1 | Fiji

1 | Sri Lanka

1 | Ukraine

1 | Serbia

1 | Estonia

1 | Seychelles

1 | Georgia

1 | South Africa

1 | Myanmar

1 | Peru

1 | Bulgaria

1 | Russian Federation

1 | Chile

1 | Bangladesh

1 | Mauritius

1 | Andorra

1 | Paraguay

1 | Montenegro

1 | Cameroon

1 | Bosnia and Herzegovina

1 | Kazakhstan

1 | Slovakia

Type

218 | Branded Hotels

196 | Luxury Hotels

190 | Boutique Hotels

183 | City Center Hotels

180 | Airport/Conference Hotels

174 | Resorts

159 | Bed & Breakfast & Inns

147 | Limited Service & Budget Hotels

45 | Extended Stay & Serviced Apartments

33 | Hostels

14 | Casinos

13 | Vacation Rentals & Villas

11 | RV Parks & Campgrounds

7 | Motels

Region

256 | Europe

162 | Asia Pacific

59 | North America

52 | Middle East

25 | Africa

11 | South America

9 | Oceania

Category

591 | Reputation Management

63 | Hotel CRM & Email Marketing

27 | Hotel Chatbots

TrustYou Rankings

Hotel Tech Report rankings are based on rigorous analysis of data and reviews. Read more about how we calculate our rankings

Best Hotel CRM & Email Marketing for hotels in Asia Pacific
#2 of 6
Best Hotel CRM & Email Marketing for hotels in Africa
#2 of 2
Best Hotel CRM & Email Marketing for hotels in France
#3 of 5

TrustYou Hotel CRM & Email Marketing Rankings

By size
Best Hotel CRM & Email Marketing for Mid-sized Hotels 97% recommended by 27 Mid-sized hotels
#9 of 22
TrustYou is a top Hotel CRM & Email Marketing pick among mid-sized hotels on HotelTechReport, praised for its ability to aggregate feedback from multiple sources, allowing hotels to "respond before small issues escalate." This clarity in guest insights helps improve service quality and decision-making on property.
Best Hotel CRM & Email Marketing for Large Hotels 97% recommended by 6 Large hotels
#14 of 15
TrustYou is a top Hotel CRM & Email Marketing pick among large hotels on HotelTechReport for its ability to aggregate multi-channel guest feedback into one dashboard, providing actionable insights that help refine service and enhance online reputation.
Best Hotel CRM & Email Marketing for Enterprise Hotels 97% recommended by 9 Enterprise hotels
#4 of 8
TrustYou is a top Hotel CRM & Email Marketing pick among large hotels on HotelTechReport, as it centralizes guest feedback from multiple sources, enabling operators to transform it into actionable insights and strengthen their brand reputation. Hoteliers appreciate the daily summary review for tracking performance efficiently.
By type
Best Hotel CRM & Email Marketing for Limited Service & Budget Hotels 95% recommended by 17 Limited Service & Budget Hotels hotels
#6 of 15
TrustYou is a top Hotel CRM & Email Marketing pick among limited-service budget properties on HotelTechReport, as it collates reviews from multiple platforms into a single dashboard, making it much easier to manage without logging into individual platforms. This saves valuable time for small hotel teams.
Best Hotel CRM & Email Marketing for Airport/Conference Hotels 100% recommended by 16 Airport/Conference Hotels hotels
#8 of 18
TrustYou is a top Hotel CRM & Email Marketing pick among conference hotels on HotelTechReport, with its ability to centralize feedback across multiple channels, allowing operators to "see the improvements we have to make in order to satisfy the clients." This integration helps hoteliers manage their reputation effectively.
Best Hotel CRM & Email Marketing for City Center Hotels 94% recommended by 12 City Center Hotels hotels
#10 of 18
TrustYou is a top Hotel CRM & Email Marketing pick among city-center hotels on HotelTechReport, known for its seamless multi-channel feedback aggregation into one dashboard that helps hotels track service performance and guest insights effectively.
Best Hotel CRM & Email Marketing for Branded Hotels 95% recommended by 21 Branded Hotels hotels
#10 of 20
TrustYou is a top Hotel CRM & Email Marketing pick among branded hotels on HotelTechReport, valued for its ability to consolidate guest feedback from various sources, which enables hoteliers to continuously improve service quality. Users appreciate that "every customer review allows us to continuously improve."
Best Hotel CRM & Email Marketing for Boutique Hotels 99% recommended by 16 Boutique Hotels hotels
#11 of 20
TrustYou is a top Hotel CRM & Email Marketing pick among boutique hotels on HotelTechReport, enabling properties to track and analyze guest feedback effectively in one place, which allows for "continuous improvement" of service quality.
Best Hotel CRM & Email Marketing for Bed & Breakfast & Inns 100% recommended by 12 Bed & Breakfast & Inns hotels
#10 of 19
TrustYou is a top Hotel CRM & Email Marketing pick among Bed-N-Breakfast on HotelTechReport, noted for its ability to aggregate feedback from multiple channels into structured insights, making it easier for operators to detect trends and respond rapidly to guest feedback.
Best Hotel CRM & Email Marketing for Resorts 94% recommended by 8 Resorts hotels
#15 of 19
TrustYou is a top Hotel CRM & Email Marketing pick among Resort on HotelTechReport because it captures and consolidates feedback from various sources, providing hoteliers with clear insights into guest preferences to drive satisfaction and loyalty.
Best Hotel CRM & Email Marketing for Luxury Hotels 98% recommended by 10 Luxury Hotels hotels
#16 of 20
TrustYou is a top Hotel CRM & Email Marketing pick among luxury hotels on HotelTechReport, noted for its ability to centralize guest feedback from multiple sources, which allows properties to effectively track performance and understand actionable insights. "It helps hotels turn guest feedback into actionable," making it essential for operational improvement.
By region
Best Hotel CRM & Email Marketing for hotels in Africa 92% recommended by 5 hotels in Africa
#2 of 2
TrustYou is a top Hotel CRM & Email Marketing pick among Africa on HotelTechReport for its ability to capture and consolidate data from various sources, helping hoteliers track their reputation effectively. Users appreciate the visibility of all comments, which aids in identifying areas for improvement.
Best Hotel CRM & Email Marketing for hotels in Asia Pacific 95% recommended by 13 hotels in Asia Pacific
#2 of 6
TrustYou is a top Hotel CRM & Email Marketing pick among Asia Pacific on HotelTechReport, praised for centralizing feedback from multiple sources into one dashboard, which helps hotels monitor performance and refine service effectively. This aggregation makes it much easier to manage guest reviews without logging into individual platforms.
Best Hotel CRM & Email Marketing for hotels in Europe 98% recommended by 21 hotels in Europe
#12 of 19
TrustYou is a top Hotel CRM & Email Marketing pick among mid-sized hotels in Europe on HotelTechReport, noted for its ability to provide "real-time" insights on customer feedback, enabling hoteliers to promptly address issues before they escalate.
By country
Best Hotel CRM & Email Marketing for hotels in France 100% recommended by 12 hotels in France
#3 of 5
TrustYou is a top Hotel CRM & Email Marketing pick among hotels in France on HotelTechReport, praised for its ability to aggregate feedback from multiple channels into clear, actionable insights that help hoteliers quickly identify and resolve issues, enhancing service quality.

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What is TrustYou?

Founded in 2008 | Headquarters in Kreisfreie Stadt München (Germany) | 170 employees
TrustYou Customer Data Platform is an AI-powered guest data platform tailored for the hospitality industry. It consolidates guest profiles from various systems to form a single, unified source of truth. This enables hotels to conduct intelligent segmentation, personalize communication, and automate marketing journeys effectively. The platform helps increase guest retention and direct bookings while reducing dependency on third-party platforms, all in a secure and scalable manner. It seamlessly integrates into existing business operations, enhancing guest relationship management and operational efficiency.

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Powered by AI

This description was generated by AI which analyzed the following sources to summarize a description of TrustYou products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

Verified expert recommendations

Description provided by TrustYou

FAQs

Capabilities

Golden Guest Profiles

Centralize Consent Management

Segment Guest Data

Recapture OTA Guests with Smart Win-Backs

Multi-Channel Audience Sync

Features

Marketing Automation

4/5 features

Template Builder

4/5 features

Guest Profiles

4/5 features

Segmentation

4/5 features

Privacy & Compliance

4/5 features

Available Add-ons & Modules

CDP Browser Plugin for Real-Time Guest Insights

Hotel CRM & Email Marketing
Access rich guest profiles in one click—right from your browser. The TrustYou CDP Plugin works with any web-based PMS to surface unified guest data across properties, including stay history and preferences. It empowers your front desk to personalize service, speed up check-ins, and deliver better experiences without switching systems. No setup, no cost—just instant guest intelligence from the AI-powered platform trusted by hotel teams worldwide.

PREMIUM ADD-ON

TrustYou Reviews Summary

4.8
Excellent
Ease of Use
4.8/5
Customer Support
4.8/5
ROI
4.7/5
Implementation
4.7/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, TrustYou Customer Data Platform is the #4 most trending product in the Hotel CRM & Email Marketing category (out of 76) and the #98 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

TrustYou has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
93 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

TrustYou Pricing

Below Average

This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.

TrustYou Average TrustYou

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7

Success Stories

10

References

6

Featured Customers

More Products by TrustYou

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TrustYou Reviews

Hotelier Rating

Excellent
57
Very Good
4
Average
2
Poor
0
Terrible
0

Property Size

  • Small (3)
  • Mid-Sized (15)
  • Large (31)
  • X-Large (12)

Country

  • France
    France
    (13)
  • Croatia
    Croatia
    (5)
  • Indonesia
    Indonesia
    (5)
  • Vietnam
    Vietnam
    (4)
  • Thailand
    Thailand
    (4)
  • Singapore
    Singapore
    (2)
  • Netherlands
    Netherlands
    (2)
  • China
    China
    (2)
  • United Kingdom
    United Kingdom
    (2)
  • Egypt
    Egypt
    (2)
  • India
    India
    (2)
  • Brazil
    Brazil
    (1)
  • Poland
    Poland
    (1)
  • Greece
    Greece
    (1)
  • Malta
    Malta
    (1)
  • Georgia
    Georgia
    (1)
  • Switzerland
    Switzerland
    (1)
  • Seychelles
    Seychelles
    (1)
  • Namibia
    Namibia
    (1)
  • Malaysia
    Malaysia
    (1)
  • United States
    United States
    (1)
  • Jordan
    Jordan
    (1)
  • Spain
    Spain
    (1)
  • Italy
    Italy
    (1)
  • Togo
    Togo
    (1)
  • South Africa
    South Africa
    (1)
  • Morocco
    Morocco
    (1)
  • Myanmar
    Myanmar
    (1)
  • Turkey
    Turkey
    (1)

Region

  • North America
    North America
    (1)
  • Europe
    Europe
    (28)
  • Asia Pacific
    Asia Pacific
    (21)
  • Middle East
    Middle East
    (5)
  • South America
    South America
    (1)
  • Africa
    Africa
    (5)
10

Guest feedback in one place, but navigation is harder

Assist Group Director of Marketing from 200 to 499 room Luxury Hotel in Kata Noi Beach (Thailand)

Verified
4 days ago
We use TrustYou across our hotel for CXP reviews and surveys, reputation management, and the CDP. Having guest feedback, online reputation and guest data in one platform has made it much easier for our team to understand guests and act on what they tell us. The customer support team is excellent: responsive, knowledgeable and always willing...
Country Thailand
Assist Group Director of Marketing
Large Hotel
10

Clear guest sentiment metrics that help us act fast

E-commerce cum Revenue Senior Executive from 200 to 499 room Extended Stay & Serviced Apartment in Ho Chi Minh City (Vietnam)

Verified
4 days ago
We actively utilize TrustYou's sentiment analysis tools to collect, evaluate, and act upon all guest reviews. By breaking down positive trends and critical feedback into clear metrics, we empower our team to resolve service gaps promptly and maintain high guest satisfaction across all OTA channels.
Country Vietnam
E-commerce cum Revenue Senior Executive
Large Hotel
10

Easy, intuitive insights for understanding guests — more customization needed

Director from 75-99 room Airport/Conference Hotel in Raclawice (Poland)

Verified
8 days ago
What I like most is how easy and intuitive the platform is to use, as well as the valuable insights it provides to help us better understand our guests and improve their experience.
Country Poland
Director
Mid-Sized Hotel
10

Immediate guest recovery — just keep it that way

General manager assistant from 200 to 499 room Resort in Rabac (Croatia)

Verified
8 days ago
The ability to respond immediately and react to negative feedback or reviews while the guest is still at the resort.
Country Croatia
General manager assistant
Large Hotel
10

Easy to use and efficient — in-stay comments could stand out more

Camp brand service quality director from 500+ room Branded Hotel in Funtana (Croatia)

Verified
9 days ago
What I appreciate most about the TrustYou platform is its ease of use and efficiency. I would particularly highlight the quick response times, excellent integration with other applications and systems, and the helpfulness and willingness of the team to assist whenever challenges arise.
Country Croatia
Camp brand service quality director
X-Large Hotel
10

Friendly app with quick email support

IS&S Manager from 200 to 499 room Luxury Hotel in Depok (Indonesia)

Verified
11 days ago
This apps very useful, friendly user and Quick respond for support by email from Bu Windiya and Deon. Thank you very much.
Country Indonesia
IS&S Manager
Large Hotel
8

Easy to use, but room-number search is missing

General Manager from 200 to 499 room Luxury Hotel in Rethymnon (Greece)

Verified
13 days ago
It is easy to use and I can't named something that is worth it to mention about, the last version that we had last year it was more nice.
Country Greece
General Manager
Large Hotel
10

Guest review monitoring that helps us fix issues fast — with room for better translation and ratings

Senior Events Executive from 500+ room Resort in Mellieha (Malta)

Verified
14 days ago
TrustYou allows us to check on the reviews received from guests, which helps to enhance the experiences of guests. If it is a bad one, we can easily rectify the situation on an immediate effect.
Country Malta
Senior Events Executive
X-Large Hotel
10

All-in-one dashboard that shows which hotels need help — sentiment AI needs work

Corporate Room Division from 100 to 199 room Airport/Conference Hotel in Tangerang (Indonesia)

Verified
15 days ago
With all-in-one dashboard (review) tab, I can see all the hotel result that I managed. With this, I know which hotel need help to improve their RPS.
Country Indonesia
Corporate Room Division
Large Hotel
10

Guest review follow-up and satisfaction monitoring, with simple competitor charts

Marketing Communications Manager from 200 to 499 room Branded Hotel in Balikpapan (Indonesia)

Verified
18 days ago
We can do follow up from each guest reviews and help us monitoring our guest satisfaction and experiences while stay.
Country Indonesia
Marketing Communications Manager
Large Hotel
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

TrustYou helps hotels turn guest feedback into actionable insights to improve the guest experience and inform business decisions. I would highlight its focus on connecting guest understanding with practical action.

Question:

What differentiates this product or service from the competition?

Answer:

The combination of reputation management and guest insights, alongside its commitment to integrations. From our perspective as a partner, collaboration between our teams helps connect these capabilities with the hotel’s broader technology ecosystem.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Evaluate it against clear objectives and involve both operations and marketing. The value comes from how your teams use the insights to improve service, personalize communication and measure results .

Fabricio Titiro Christopher Antoni Noelia Gómez + 3 recommend
Recommended by
Fabricio Titiro
Fabricio Titiro Mr @ Oracle Hospitality
Christopher Antoni
Christopher Antoni Marketing Executive @ SiteMinder
Noelia Gómez
Noelia Gómez Marketing Executive @ SiteMinder
Nadia Petropoulou
Nadia Petropoulou Director, Partnerships @ Cloudbeds
Krystal De Anda
Krystal De Anda Senior Strategic Partnerships Manager @ Lighthouse
Fabricio Titiro
Fabricio Titiro Mr @ Oracle Hospitality
Christopher Antoni
Christopher Antoni Marketing Executive @ SiteMinder
Noelia Gómez
Noelia Gómez Marketing Executive @ SiteMinder
Nadia Petropoulou
Nadia Petropoulou Director, Partnerships @ Cloudbeds
Krystal De Anda
Krystal De Anda Senior Strategic Partnerships Manager @ Lighthouse
Yumiko Pagnoux
Yumiko Pagnoux Partner Associate @ Mews
Are you a consultant or vendor that recommends TrustYou? Leave a recommendation

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TrustYou Integrations

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Support

Verified Support

TrustYou has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.

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Response Time

Less than a day

Recommended

92%

Optimized for quick response

This vendor has enabled Instant Connect to deliver fast follow-up to your request and same day price quotes.

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