TrustYou Customer Data Platform

4.7 (13 REVIEWS)

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Robert, Tatiana, Pia Doris + 12 more experts recommend TrustYou

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TrustYou Customer Data Platform

Unranked in Hotel CRM & Email Marketing

AI-Powered Guest Data Platform for Smarter Marketing More Direct Bookings

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What is TrustYou?

Founded in 2008 | Headquarters in Kreisfreie Stadt München (Germany) | 170 employees
TrustYou Customer Data Platform is an AI-powered guest data platform tailored for the hospitality industry. It consolidates guest profiles from various systems to form a single, unified source of truth. This enables hotels to conduct intelligent segmentation, personalize communication, and automate marketing journeys effectively. The platform helps increase guest retention and direct bookings while reducing dependency on third-party platforms, all in a secure and scalable manner. It seamlessly integrates into existing business operations, enhancing guest relationship management and operational efficiency.

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Powered by AI

This description was generated by AI which analyzed the following sources to summarize a description of TrustYou products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

Verified expert recommendations

Description provided by TrustYou

FAQs

Capabilities

Golden Guest Profiles

Centralize Consent Management

Segment Guest Data

Recapture OTA Guests with Smart Win-Backs

Multi-Channel Audience Sync

Features

Marketing Automation

4/5 features

Template Builder

4/5 features

Guest Profiles

4/5 features

Segmentation

4/5 features

Privacy & Compliance

4/5 features

Available Add-ons & Modules

CDP Browser Plugin for Real-Time Guest Insights

Concierge Software
Access rich guest profiles in one click—right from your browser. The TrustYou CDP Plugin works with any web-based PMS to surface unified guest data across properties, including stay history and preferences. It empowers your front desk to personalize service, speed up check-ins, and deliver better experiences without switching systems. No setup, no cost—just instant guest intelligence from the AI-powered platform trusted by hotel teams worldwide.

PREMIUM ADD-ON

Add More Properties to Your CDP Setup

Property Management Systems
Easily extend your TrustYou CDP across multiple properties to unify guest data at scale. This add-on enables you to connect and manage guest profiles across your entire portfolio—ensuring consistent data quality, centralized insights, and cross-property personalization. Whether you're growing regionally or globally, this feature keeps all your guest interactions connected through one powerful AI-driven platform.

PREMIUM ADD-ON

Event Based Communication

Direct Booking Tools
Trigger transactional and marketing messages based on real guest actions like bookings, check-ins, or survey completions. With TrustYou CDP, you define message events, timing, and channels (email, SMS, WhatsApp) in just a few clicks.

PREMIUM ADD-ON

Communication Log

Track every outbound message whether transactional or marketing in one central communication log. It lets you view delivery status, edit content, and resend messages as needed. Whether it’s a confirmation email, a pre-arrival upsell, or a survey invitation, your team stays fully informed and in control of all guest communication across channels and properties.

PREMIUM ADD-ON

TrustYou Reviews Summary

4.7
Excellent
Ease of Use
4.7/5
Customer Support
4.8/5
ROI
4.6/5
Implementation
4.5/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, TrustYou Customer Data Platform is the #5 most trending product in the Hotel CRM & Email Marketing category (out of 69) and the #163 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

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Certified Support

TrustYou has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence

TrustYou Pricing

Average

This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.

TrustYou Average TrustYou

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3

Success Stories

10

References

6

Featured Customers

More Products by TrustYou

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https://ucarecdn.com/26268e5a-233b-44cf-97ae-bbee5f3dc0d2/

TrustYou Reviews

Hotelier Rating

Excellent
11
Very Good
1
Average
1
Poor
0
Terrible
0

Property Size

  • Mid-Sized (2)
  • Large (7)
  • X-Large (4)

Country

  • Vietnam
    Vietnam
    (2)
  • France
    France
    (2)
  • Croatia
    Croatia
    (2)
  • Singapore
    Singapore
    (1)
  • India
    India
    (1)
  • Indonesia
    Indonesia
    (1)
  • United Kingdom
    United Kingdom
    (1)
  • Egypt
    Egypt
    (1)

Region

  • Europe
    Europe
    (5)
  • Asia Pacific
    Asia Pacific
    (5)
  • Middle East
    Middle East
    (1)
10

Great for hotels

Quality manager from 100 to 199 room Bed & Breakfast & Inn in Porec (Croatia)

Verified
9 days ago
All guest reviews and scores in one place, excellent support, easy to use and respond to reviews and sort them.
Country Croatia
Quality manager
Large Hotel
10

Analytics

Business Development Manager from 500+ room Resort in (Egypt)

Verified
10 days ago
The analytics in TrustYou Hotel CRM and marketing provide comprehensive insights into guest feedback and preferences, enabling data-driven decision-making to enhance guest satisfaction and loyalty.
Country Egypt
Business Development Manager
X-Large Hotel
10

Essential

Quality manager from 200 to 499 room Bed & Breakfast & Inn in Magny-le-Hongre (France)

Verified
17 days ago
Ease of use, effectiveness and usefulness for all aspects concerning our customers. Ability to customize every aspect of our hotel trend.
Country France
Quality manager
X-Large Hotel
7

Good but can be better

Assistant General Manager from 75-99 room Branded Hotel in London (United Kingdom)

Verified
18 days ago
I like the integrated reviews and semantic analysis. Extracting reports is easy and practical and checking the scores. Thank you.
Country United Kingdom
Assistant General Manager
Large Hotel
8

A pleasure to use, intuitive design and real-time. Helped us refine our service and boost our online reputation.

General Manager from 200 to 499 room Branded Hotel in Jakarta (Indonesia)

Verified
20 days ago
Valuable Data for Decision-Making and improved guest experience, provides comprehensive tools for monitoring and managing online reviews and surveys across various channels, including the ability to respond instantly to feedback.
Country Indonesia
General Manager
X-Large Hotel
9

Good Platform.

General Manager from 100 to 199 room Branded Hotel in Panaji (India)

Verified
21 days ago
Graph view and overall page at a glance. I like the new Insight page which has all details and descriptions with options to choose and deep dive.
Country India
General Manager
Large Hotel
10

Valamar Amicor resort-negative review Booking.com

Front office manager from 100 to 199 room Airport/Conference Hotel in StariGrad (Croatia)

Verified
28 days ago
High quality, comprehensive service, Quick problem resolution, cooperative partner, excellent platform, We’ve had excellent collaboration with them for years.
Country Croatia
Front office manager
Large Hotel
10

Thank You Ioana for your help

Quality Manager from 200 to 499 room Boutique in Paris (France)

Verified
1 months ago
Fast and efficient service from Ioana to help us with the MICE surveys. Everything is working now thanks to her help.
Country France
Quality Manager
X-Large Hotel
10

Great CRM Solutions

Marketing Services Manager from 25-49 room Boutique in Singapore (Singapore)

Verified
1 months ago
TrustYou able to collates reviews from multiple platforms into a single dashboard, making it much easier to manage without logging into individual platforms, saving valuable time.
Country Singapore
Marketing Services Manager
Mid-Sized Hotel
10

Great service

GM from 75-99 room in

Verified
1 months ago
I enjoyed the friendliness and the efficiency. I don't have anything else to add.
GM
Large Hotel
  • 1
  • 2

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

TrustYou provides hotels with a comprehensive platform for managing guest feedback, from surveys to review aggregation. It’s easy to use and gives clear insights into guest sentiment, which helps properties take action and improve the guest experience. The automation features also save time for hotel staff, making guest communication more efficient.

Question:

What differentiates this product or service from the competition?

Answer:

TrustYou stands out for the depth of its analytics and the flexibility of its survey and messaging tools. The integration with multiple review platforms and the ability to consolidate feedback in one place makes it especially valuable. Their AI-driven sentiment analysis and recent CDP developments also show real innovation in the reputation management space.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

If you’re looking to level up your guest feedback strategy, TrustYou is a strong choice. It’s particularly useful for teams who want to streamline communication, get real-time insights, and ultimately drive more direct bookings by improving guest satisfaction. Make sure to explore all the automation and integration features - there’s a lot of value there.

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Recommended by
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Yumiko Pagnoux Partner Associate @ Mews
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Yumiko Pagnoux Partner Associate @ Mews
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TrustYou Integrations

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Support

Verified Support

TrustYou has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.

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Response Time

Less than a day

Recommended

90%

Optimized for quick response

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