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TrustYou Customer Data Platform
4.8 (63 REVIEWS)
Mano, Monique, Casey + 22 more experts recommend TrustYou
Read RecommendationsRanked 5 (out of 76) in Hotel CRM & Email Marketing
AI-Powered Guest Data Platform for Smarter Marketing More Direct Bookings
92% recommended by 551 hotels
Accor, Mandarin Oriental, Wyndham & 548 others
Bell - AI powered product analyst
I analyzed all of TrustYou’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
TrustYou is valued as a hotel CRM/guest feedback platform that turns review and survey data into actionable insights for improving service, spotting trends, and supporting data-driven decisions. Reviewers say it helps hotels centralize feedback, analyze sentiment, and track performance across channels, but want stronger automation, deeper reporting customization, better integrations, and more precise AI-driven recommendations.
Accor, Mandarin Oriental, Wyndham & 548 others
Read their reviewsWhat Types of Hotels TrustYou is Popular For
Size
10 | X-Small (1-9 room)
55 | Small (10-49 room)
116 | Mid-Sized (50-99 room)
320 | Large (100-499 room)
95 | X-Large (500+ room)
Country
82 | France
46 | United States
32 | Thailand
32 | Indonesia
23 | Vietnam
22 | Poland
21 | Spain
19 | Germany
18 | Egypt
18 | Croatia
18 | Switzerland
17 | India
16 | China
14 | Singapore
13 | United Kingdom
11 | Italy
10 | Canada
9 | Austria
9 | Greece
9 | United Arab Emirates
8 | Turkey
8 | Malaysia
6 | Portugal
6 | Netherlands
6 | Brazil
6 | Morocco
5 | Taiwan
5 | Maldives
5 | Qatar
4 | New Zealand
4 | Kenya
4 | Australia
3 | Tunisia
3 | Saudi Arabia
3 | Oman
3 | Malta
3 | Namibia
3 | Mexico
3 | Japan
3 | Czech Republic
2 | Pakistan
2 | Colombia
2 | Cyprus
2 | Israel
2 | Belgium
2 | Tanzania
2 | Philippines
2 | Ireland
1 | Togo
1 | Laos
1 | Mali
1 | Guinea
1 | Jordan
1 | Slovenia
1 | Fiji
1 | Sri Lanka
1 | Ukraine
1 | Serbia
1 | Estonia
1 | Seychelles
1 | Georgia
1 | South Africa
1 | Myanmar
1 | Peru
1 | Bulgaria
1 | Russian Federation
1 | Chile
1 | Bangladesh
1 | Mauritius
1 | Andorra
1 | Paraguay
1 | Montenegro
1 | Cameroon
1 | Bosnia and Herzegovina
1 | Kazakhstan
1 | Slovakia
Type
218 | Branded Hotels
196 | Luxury Hotels
190 | Boutique Hotels
183 | City Center Hotels
180 | Airport/Conference Hotels
174 | Resorts
159 | Bed & Breakfast & Inns
147 | Limited Service & Budget Hotels
45 | Extended Stay & Serviced Apartments
33 | Hostels
14 | Casinos
13 | Vacation Rentals & Villas
11 | RV Parks & Campgrounds
7 | Motels
Region
256 | Europe
162 | Asia Pacific
59 | North America
52 | Middle East
25 | Africa
11 | South America
9 | Oceania
Category
591 | Reputation Management
63 | Hotel CRM & Email Marketing
27 | Hotel Chatbots
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Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of TrustYou products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
TrustYou Reviews Analyzed: 14
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
TrustYou Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by TrustYou
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
TrustYou's Provided Description:
"TrustYou CDP is the AI-powered guest data platform built for hospitality. It unifies profiles across systems to create a single source of truth, enabling smart segmentation, personalized communication, and automated marketing journeys. Hotels use it to boost guest retention, increase direct bookings, and reduce reliance on third-party platforms—securely and at scale."
Capabilities
Golden Guest Profiles
Centralize Consent Management
Segment Guest Data
Recapture OTA Guests with Smart Win-Backs
Multi-Channel Audience Sync
Automate Guest Messaging
Automate Guest Messaging
TrustYou CDP lets you automate personalized guest communication from pre-booking to post-stay. Use ready-made templates for key touchpoints - confirmation, check-in, upsell, feedback, and more - and control when each message is sent. With AI-powered translation and real-time data sync, every guest receives the right message, in the right language, at the right time, no manual effort needed.
Track All Guest Communication in One Place
Track All Guest Communication in One Place
Gain full visibility into every message sent across the guest journey. TrustYou CDP’s Communication Log consolidates all transactional and marketing communication so you can monitor delivery status, review content, and resend messages if needed. Stay in control of outbound communication across email, SMS, and more, ensuring a consistent and transparent experience for both staff and guests.
ROI Dashboard
ROI Dashboard
Measure the real impact of your guest campaigns with TrustYou’s ROI Dashboard. Track booking behavior, channel performance, and OTA win-back in real time to understand what drives direct revenue. With clear insights into conversion and engagement, you can optimize messaging, improve targeting, and prove the value of every campaign without guesswork.
Real-time Connectivity
Real-time Connectivity
TrustYou CDP integrates in real time with your existing tech stack - PMS, CRM, marketing platforms, and more - to unify guest data across every source and destination. Eliminate silos, reduce manual work, and ensure consistent, up-to-date profiles for smarter targeting and personalized service. With one connected system, you can deliver seamless guest journeys without replacing the tools you already use.
Features
Marketing Automation
Template Builder
Guest Profiles
Segmentation
Privacy & Compliance
Data Management
Feedback & Surveys
Available Add-ons & Modules
CDP Browser Plugin for Real-Time Guest Insights
Hotel CRM & Email MarketingRecommended by
Achievements
This vendor's trending score is rising, TrustYou Customer Data Platform is the #4 most trending product in the Hotel CRM & Email Marketing category (out of 76) and the #98 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreTrustYou has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceHotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Below Average
This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.
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TrustYou Case Studies
How YHA Australia Turned Guest Feedback Into Operational and Capital Decisions Across 18 Properties
Elevating Luxury: Mandarin Oriental's Strategic Partnership with TrustYou for Global Guest Experience Optimization
Boston (United States)
BATIQA Hotels established an internal target Performance Score of 92 and, within a year, exceeded expectations by attaining a score of nearly 94.
Bandar Lampung (Indonesia)
The Positive Influence of Reviews on Revenue
Landau in der Pfalz (Germany)
JHL Collections Sees Significant Score Increases Since Implementing TrustYou
Curug Sangereng (Indonesia)
Chroma Hospitality’s Focus on Guest Satisfaction
Malay (Visayas)
How Servigroup Hoteles Increased Their Scores with TrustYou
Peniscola (Spain)
References
"Finally, no more data silos! We gain a unified view of our guests and the ability to create targeted audiences quickly to enhance our marketing campaigns effectively."
"TrustYou Guest Messaging allows us to place more emphasis on guest experience. We are able to increase real-time engagement with our guests and respond to incoming requests faster, like late check-outs and additional amenities. If guests are traveling for their anniversary, we can offer suite upgrades that also generate more revenue for us. We are experimenting with different messages and guests seem to love the personalized experience."
"Speaking for all 16 MEININGER Hotels, we are impressed by the great success we have achieved within a very short period of time using TrustYou Stars. The numbers are not only convincing, but we have the basis to improve operations. Knowing how our guests feel is vital to maintain our legendary Meininger atmosphere."
"We use TrustYou’s data points to make important decisions in both operations and management. The detailed reports are evaluated on a weekly basis to identify and immediately react to occurring deficiencies and to maintain high quality service levels. Due to a detailed comp set analysis, we also can account for our top competitors and be one step ahead at all times."
"Google is an essential part of the booking process, so we were looking to increase the volume of review content on the platform. TrustYou Stars has allowed us to gain significantly more reviews on Google, and we have also seen an improvement in review scores which helps travelers to find our hotels and convinces them to book with Ayres over our competition.<br /><br />"
"Getting positive feedback from guests is great and it reinforces our of our constant improvement. If we receive praises regarding one particular service, we keep working on that service, to make it even better."
"Displaying TrustScores and Meta-Reviews on our website and thereby enabling Rich Snippets has shown incredible results. We observed an immediate 10% increase in “ organic revenue coming from an improved conversion rate as well as an increase in traffic. In part we were able to migrate paid to organic traffic helping us to free marketing budget for other performance campaigns. On the other hand, now www.nh-hotels.com is positioned in Google as the web that is considering more reviews than any other website which is helping us to generate incremental traffic."
"Direct, fast communication and problem-solving is the key to a satisfied and happy guest, which can, in turn, result in good reviews and a loyal customer. Since our hotel is designed to appeal to a young and tech-savvy clientele, Amazon Echo seemed like the perfect match to receive guest requests from the room. Since we were already using TrustYou’s effective messaging tool and dashboard for direct guest communication, the combination of the two was the next logical step."
"Google is an essential part of the booking process, so we were looking to increase the volume of review content on the platform. TrustYou Stars has allowed us to gain significantly more reviews on Google, and we have also seen an improvement in review scores which helps travelers to find our hotels and convinces them to book with Ayres over our competition."
"We use TrustYou’s data points to make important decisions in both operations and management. The detailed reports are evaluated on a weekly basis to identify and immediately react to occurring deficiencies and to maintain high quality service levels.. Due to a detailed comp set analysis, we also can account for our top competitors and be one step ahead at all times."
Featured Customers
More Products by TrustYou
Hotelier Rating
Looking for specific info?
Guest feedback in one place, but navigation is harder
Assist Group Director of Marketing from 200 to 499 room Luxury Hotel in Kata Noi Beach (Thailand)
Clear guest sentiment metrics that help us act fast
E-commerce cum Revenue Senior Executive from 200 to 499 room Extended Stay & Serviced Apartment in Ho Chi Minh City (Vietnam)
Easy, intuitive insights for understanding guests — more customization needed
Director from 75-99 room Airport/Conference Hotel in Raclawice (Poland)
Immediate guest recovery — just keep it that way
General manager assistant from 200 to 499 room Resort in Rabac (Croatia)
Easy to use and efficient — in-stay comments could stand out more
Camp brand service quality director from 500+ room Branded Hotel in Funtana (Croatia)
Friendly app with quick email support
IS&S Manager from 200 to 499 room Luxury Hotel in Depok (Indonesia)
Easy to use, but room-number search is missing
General Manager from 200 to 499 room Luxury Hotel in Rethymnon (Greece)
Guest review monitoring that helps us fix issues fast — with room for better translation and ratings
Senior Events Executive from 500+ room Resort in Mellieha (Malta)
All-in-one dashboard that shows which hotels need help — sentiment AI needs work
Corporate Room Division from 100 to 199 room Airport/Conference Hotel in Tangerang (Indonesia)
Guest review follow-up and satisfaction monitoring, with simple competitor charts
Marketing Communications Manager from 200 to 499 room Branded Hotel in Balikpapan (Indonesia)
Expert Q&A and Partner Recommendations
Submit RecommendationWhat does this product or service do well?
TrustYou helps hotels turn guest feedback into actionable insights to improve the guest experience and inform business decisions. I would highlight its focus on connecting guest understanding with practical action.
Showing all answers to: "What does this product or service do well?"
What differentiates this product or service from the competition?
The combination of reputation management and guest insights, alongside its commitment to integrations. From our perspective as a partner, collaboration between our teams helps connect these capabilities with the hotel’s broader technology ecosystem.
Showing all answers to: "What differentiates this product or service from the competition?"
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Evaluate it against clear objectives and involve both operations and marketing. The value comes from how your teams use the insights to improve service, personalize communication and measure results .
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
News
TrustYou
1 month ago
How YHA Australia Turned Guest Feedback Into Operational and Capital Decisions Across 18 Properties
TrustYou
1 month ago
TrustYou Replaces the Dashboard With a Conversation
TrustYou
3 months ago
RMS and TrustYou partner to give hoteliers a unified view of every guest
TrustYou
4 months ago
TrustYou and TravelMAX Announce Strategic Partnership to Bring AI-Powered Hospitality Technology to North Cyprus and International Markets
TrustYou
7 months ago
TrustYou and Apaleo Present “Magic Moments”: Always-Reply, Always-On Guest Communication Powered by AI
TrustYou
7 months ago
TrustYou and HSMAI Europe Celebrate Strategic Partnership at Berlin Industry Gathering
TrustYou
10 months ago
The Ultimate Guide to Hospitality AI and learn how to turn every interaction into a 5-star experience.
TrustYou
11 months ago
Elevating Luxury: Mandarin Oriental's Strategic Partnership with TrustYou for Global Guest Experience Optimization
TrustYou
1 year ago
BATIQA Hotels established an internal target Performance Score of 92 and, within a year, exceeded expectations by attaining a score of nearly 94.
TrustYou
1 year ago
The Positive Influence of Reviews on Revenue
TrustYou
1 year ago
Summer 2025 Hotel Guest Experience Snapshot
TrustYou
1 year ago
TrustYou Accelerates the Always-Reply Future in Hospitality AI with Three Senior Hires
TrustYou
1 year ago
Why Customer Data Platforms Are Essential to the Future of Hotel Marketing
TrustYou
1 year ago
Why Hotel Reputation in 2025 Is Your Most Valuable Currency
TrustYou
1 year ago
TrustYou Introduces AI Agents Strengthening Its Position as top Hospitality AI Platform
TrustYou
2 years ago
JHL Collections Sees Significant Score Increases Since Implementing TrustYou
TrustYou
2 years ago
TrustYou Revolutionizes Guest Engagement With responseAI Solution
TrustYou
3 years ago
Chroma Hospitality’s Focus on Guest Satisfaction
TrustYou
3 years ago
How Servigroup Hoteles Increased Their Scores with TrustYou
TrustYou
3 years ago
TrustYou Completes Management Buyout, Splits from Recruit Group
TrustYou
4 years ago
TrustYou Introduces a New Era of Trust With Company Repositioning and a New Approach to Customer Relationships
TrustYou
7 years ago
Tried and True Strategies for Post-Stay Surveys: How to Collect More Positive Guest Feedback
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TrustYou has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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