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TrustYou Customer Data Platform
4.8 (21 REVIEWS)
HT Score
0 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Nadia, Mano, Leon + 15 more experts recommend TrustYou
Read RecommendationsTrustYou Customer Data Platform
Unranked in Hotel CRM & Email Marketing
AI-Powered Guest Data Platform for Smarter Marketing More Direct Bookings
90% recommended by 343 hotels
Accor, Mandarin Oriental, Wyndham & 340 others
What is TrustYou?
Founded in 2008 | Headquarters in Kreisfreie Stadt München (Germany) | 170 employees
TrustYou Customer Data Platform is an AI-powered guest data platform tailored for the hospitality industry. It consolidates guest profiles from various systems to form a single, unified source of truth. This enables hotels to conduct intelligent segmentation, personalize communication, and automate marketing journeys effectively. The platform helps increase guest retention and direct bookings while reducing dependency on third-party platforms, all in a secure and scalable manner. It seamlessly integrates into existing business operations, enhancing guest relationship management and operational efficiency.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of TrustYou products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
TrustYou Reviews Analyzed: 0
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
TrustYou Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by TrustYou
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
TrustYou's Provided Description:
"TrustYou CDP is the AI-powered guest data platform built for hospitality. It unifies profiles across systems to create a single source of truth, enabling smart segmentation, personalized communication, and automated marketing journeys. Hotels use it to boost guest retention, increase direct bookings, and reduce reliance on third-party platforms—securely and at scale."
FAQs
Capabilities
Golden Guest Profiles
Golden Guest Profiles
Unify guest data into secure, GDPR-compliant profiles by consolidating information across channels, providing clear insights to personalize experiences and predict bookings.
Centralize Consent Management
Centralize Consent Management
TrustYou CDP centralizes guest consent data across systems, ensuring your marketing stays compliant and personalized.
Segment Guest Data
Segment Guest Data
Build high-impact guest audiences in real time using profile data, preferences, booking behavior, and RFM insights. TrustYou CDP enables hotels to segment guests with precision so you can trigger personalized messaging, increase return bookings, and reduce OTA dependence.
Recapture OTA Guests with Smart Win-Backs
Recapture OTA Guests with Smart Win-Backs
TrustYou CDP helps you win back OTA guests by unlocking and activating their contact data post-stay. Automatically capture guest emails when available, build compliant profiles, and re-engage them with personalized campaigns that drive direct bookings.
Multi-Channel Audience Sync
Multi-Channel Audience Sync
Connect your guest segments to email, SMS, and WhatsApp platforms in real time to deliver personalized messages at scale. TrustYou CDP empowers hotels to run targeted marketing and transactional campaigns using the best-fit channels, without vendor lock-in.
Automate Guest Messaging
Automate Guest Messaging
TrustYou CDP lets you automate personalized guest communication from pre-booking to post-stay. Use ready-made templates for key touchpoints - confirmation, check-in, upsell, feedback, and more - and control when each message is sent. With AI-powered translation and real-time data sync, every guest receives the right message, in the right language, at the right time, no manual effort needed.
Track All Guest Communication in One Place
Track All Guest Communication in One Place
Gain full visibility into every message sent across the guest journey. TrustYou CDP’s Communication Log consolidates all transactional and marketing communication so you can monitor delivery status, review content, and resend messages if needed. Stay in control of outbound communication across email, SMS, and more, ensuring a consistent and transparent experience for both staff and guests.
ROI Dashboard
ROI Dashboard
Measure the real impact of your guest campaigns with TrustYou’s ROI Dashboard. Track booking behavior, channel performance, and OTA win-back in real time to understand what drives direct revenue. With clear insights into conversion and engagement, you can optimize messaging, improve targeting, and prove the value of every campaign without guesswork.
Real-time Connectivity
Real-time Connectivity
TrustYou CDP integrates in real time with your existing tech stack - PMS, CRM, marketing platforms, and more - to unify guest data across every source and destination. Eliminate silos, reduce manual work, and ensure consistent, up-to-date profiles for smarter targeting and personalized service. With one connected system, you can deliver seamless guest journeys without replacing the tools you already use.
Features
Marketing Automation
4/5 features
Template Builder
4/5 features
Guest Profiles
4/5 features
Segmentation
4/5 features
Privacy & Compliance
4/5 features
Data Management
4/5 features
Feedback & Surveys
4/5 features
Available Add-ons & Modules
CDP Browser Plugin for Real-Time Guest Insights
Hotel CRM & Email Marketing
Access rich guest profiles in one click—right from your browser. The TrustYou CDP Plugin works with any web-based PMS to surface unified guest data across properties, including stay history and preferences. It empowers your front desk to personalize service, speed up check-ins, and deliver better experiences without switching systems. No setup, no cost—just instant guest intelligence from the AI-powered platform trusted by hotel teams worldwide.
TrustYou Reviews Summary
Ease of Use
4.8/5
Customer Support
4.9/5
ROI
4.8/5
Implementation
4.7/5
Recommended by
Achievements
This vendor's trending score is rising, TrustYou Customer Data Platform is the #4 most trending product in the Hotel CRM & Email Marketing category (out of 71) and the #100 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreTrustYou has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceRecommended for
TrustYou Pricing
Below Average
This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.
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TrustYou Case Studies
BATIQA Hotels established an internal target Performance Score of 92 and, within a year, exceeded expectations by attaining a score of nearly 94.
Bandar Lampung (Indonesia)
The Positive Influence of Reviews on Revenue
Landau in der Pfalz (Germany)
JHL Collections Sees Significant Score Increases Since Implementing TrustYou
Curug Sangereng (Indonesia)
Chroma Hospitality’s Focus on Guest Satisfaction
Malay (Visayas)
How Servigroup Hoteles Increased Their Scores with TrustYou
Peniscola (Spain)
References
"Finally, no more data silos! We gain a unified view of our guests and the ability to create targeted audiences quickly to enhance our marketing campaigns effectively."
Céline Mamane
Head of Digital Marketing @
MEININGER Hotel Berlin Hauptbahnhof
"TrustYou Guest Messaging allows us to place more emphasis on guest experience. We are able to increase real-time engagement with our guests and respond to incoming requests faster, like late check-outs and additional amenities. If guests are traveling for their anniversary, we can offer suite upgrades that also generate more revenue for us. We are experimenting with different messages and guests seem to love the personalized experience."
Kathryn Carling
Hotel Manager @
Abode Narrabundah
"Speaking for all 16 MEININGER Hotels, we are impressed by the great success we have achieved within a very short period of time using TrustYou Stars. The numbers are not only convincing, but we have the basis to improve operations. Knowing how our guests feel is vital to maintain our legendary Meininger atmosphere."
Eric Van Dijk
Managing Director @
MEININGER Hotel Berlin Hauptbahnhof
"We use TrustYou’s data points to make important decisions in both operations and management. The detailed reports are evaluated on a weekly basis to identify and immediately react to occurring deficiencies and to maintain high quality service levels. Due to a detailed comp set analysis, we also can account for our top competitors and be one step ahead at all times."
Selim Imre
Rooms Division Manager @
Aska River Suites
"Google is an essential part of the booking process, so we were looking to increase the volume of review content on the platform. TrustYou Stars has allowed us to gain significantly more reviews on Google, and we have also seen an improvement in review scores which helps travelers to find our hotels and convinces them to book with Ayres over our competition.<br /><br />"
Shanna Davis
Marketing Manager @
Ayres Hotel Costa Mesa - Newport Beach
"Getting positive feedback from guests is great and it reinforces our of our constant improvement. If we receive praises regarding one particular service, we keep working on that service, to make it even better."
Tetsuya Nakashima
Facilities Management Division Manager @
Namba Oriental Hotel
"Displaying TrustScores and Meta-Reviews on our website and thereby enabling Rich Snippets has shown incredible results. We observed an immediate 10% increase in “ organic revenue coming from an improved conversion rate as well as an increase in traffic. In part we were able to migrate paid to organic traffic helping us to free marketing budget for other performance campaigns. On the other hand, now www.nh-hotels.com is positioned in Google as the web that is considering more reviews than any other website which is helping us to generate incremental traffic."
Stephan Keschelis
Vice President E-Commerce & Digital Transformation @
NH Collection Munchen Bavaria
"Direct, fast communication and problem-solving is the key to a satisfied and happy guest, which can, in turn, result in good reviews and a loyal customer. Since our hotel is designed to appeal to a young and tech-savvy clientele, Amazon Echo seemed like the perfect match to receive guest requests from the room. Since we were already using TrustYou’s effective messaging tool and dashboard for direct guest communication, the combination of the two was the next logical step."
Jim Harness
General Manager @
ACME Hotel Company
"Google is an essential part of the booking process, so we were looking to increase the volume of review content on the platform. TrustYou Stars has allowed us to gain significantly more reviews on Google, and we have also seen an improvement in review scores which helps travelers to find our hotels and convinces them to book with Ayres over our competition."
Shanna Davis
Marketing Manager @
Ayres Hotel Costa Mesa - Newport Beach
"We use TrustYou’s data points to make important decisions in both operations and management. The detailed reports are evaluated on a weekly basis to identify and immediately react to occurring deficiencies and to maintain high quality service levels.. Due to a detailed comp set analysis, we also can account for our top competitors and be one step ahead at all times."
Selim Imre
Rooms Division Manager @
Aska Hotels Sun Queen Beach
Featured Customers
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Hotelier Rating
Looking for specific info?
10
We fixed the visibility issue on Max for Partners
Franchise Performance Leader from 100 to 199 room Branded Hotel in Izmir (Turkey)
Verified
6 days ago
The team is very responsive and supportive at TrustYou, the program is easy to use and showing improvement every year.
Turkey
Turkey
Franchise Performance Leader
Large Hotel
10
Powers Our Unique Promise: Guest Voices Shape Unforgettable Luxury.
General Manager from 200 to 499 room City Center Hotel in Xiamen (China)
Verified
6 days ago
Seamless multi-channel feedback aggregation into one dashboard.
• Intuitive sentiment analysis for actionable guest insights.
• Clear trend visualization to track service performance.
China
China
General Manager
X-Large Hotel
9
One of the best tool for RPS tracking
GX Manager - Vietnam from 500+ room Boutique in An Thoi (Vietnam)
Verified
7 days ago
The interface is really friendly to use; dashboard and figures are clear with comparison. I love how fast the dashboard shows up once I change the filter.
Vietnam
Vietnam
GX Manager - Vietnam
X-Large Hotel
10
Trust You
Assistant de direction from 100 to 199 room Bed & Breakfast & Inn in Champigny-sur-Marne (France)
Verified
17 days ago
I wanted to share my opinion about the platform. I find it very good, ingenious, and well-organized.
France
France
Assistant de direction
Large Hotel
10
Perfect experience!
from 100 to 199 room Bed & Breakfast & Inn in Paris (France)
Verified
17 days ago
We are very satisfied with the services offered! The dashboard, reports, surveys and response features.
France
France
Large Hotel
10
Perfect
Premiere de réception from 50-74 room Bed & Breakfast & Inn in Saint-Geours-de-Maremne (France)
Verified
17 days ago
Everything is centralized for processing comments and managing our establishment. Convenient and very efficient, we use TrustYou every day.
France
France
Premiere de réception
Mid-Sized Hotel
10
We are extremely happy with TrustYou services, as we receive a general and absolutely clear picture of Hotel Overall performance across various OTA and Distribution channels.
Front Office Manager from 50-74 room Bed & Breakfast & Inn in Tbilisi (Georgia)
Verified
23 days ago
We are extremely happy with TrustYou services, as we receive a general and absolutely clear picture of Hotel Overall performance across various OTA and Distribution channels.
Georgia
Georgia
Front Office Manager
Mid-Sized Hotel
10
The Ultimate Tool for Managing Customer Reviews
CRM Expert from 500+ room Boutique in Rovinj (Croatia)
Verified
1 months ago
It's designed to simplify the process of collecting, analyzing, and replying to customer feedback easier, making it a must-have tool for managing a brand’s reputation.
Croatia
Croatia
CRM Expert
X-Large Hotel
10
Great for hotels
Quality manager from 100 to 199 room Bed & Breakfast & Inn in Porec (Croatia)
Verified
2 months ago
All guest reviews and scores in one place, excellent support, easy to use and respond to reviews and sort them.
Croatia
Croatia
Quality manager
Large Hotel
10
Analytics
Business Development Manager from 500+ room Resort in (Egypt)
Verified
2 months ago
The analytics in TrustYou Hotel CRM and marketing provide comprehensive insights into guest feedback and preferences, enabling data-driven decision-making to enhance guest satisfaction and loyalty.
Egypt
Egypt
Business Development Manager
X-Large Hotel
- 1
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
As a PMS partner I’d say TrustYou centralizes multi-channel guest feedback (OTAs, surveys, social) into a single inbox and dashboard so hotels can see sentiment, trends and KPI impact quickly. Essentially you can get all guest reviews and scores in one place, clear dashboards and responsive support that make daily reputation management much easier.
Showing all answers to: "What does this product or service do well?"
As a PMS partner I’d say TrustYou centralizes multi-channel guest feedback (OTAs, surveys, social) into a single inbox and dashboard so hotels can see sentiment, trends and KPI impact quickly. Essentially you can get all guest reviews and scores in one place, clear dashboards and responsive support that make daily reputation management much easier.
TrustYou makes it easy for hotels to collect, analyze, and act on guest feedback from
multiple channels in one place.
● The platform’s AI-driven sentiment analysis provides deep insights that help hotels
improve the guest experience.
● TrustYou’s surveys and messaging tools empower hotels to communicate directly with
guests before, during, and after their stay.
● The integration of reputation management with marketing and CDP functions means
hotels can turn guest feedback into loyalty and direct bookings.
● The system is intuitive and saves hotel teams time by automating review collection and
response management with AI response.
TrustYou provides hotels with a comprehensive platform for managing guest feedback, from surveys to review aggregation. It’s easy to use and gives clear insights into guest sentiment, which helps properties take action and improve the guest experience. The automation features also save time for hotel staff, making guest communication more efficient.
Question:
What differentiates this product or service from the competition?
Answer:
TrustYou positions itself as an “AI-first” hospitality platform combining a Customer Experience Platform, Customer Data Platform and AI Agents so they are not just a review aggregator. They also differentiate due to their scale with a high volume of review sources.
Showing all answers to: "What differentiates this product or service from the competition?"
TrustYou positions itself as an “AI-first” hospitality platform combining a Customer Experience Platform, Customer Data Platform and AI Agents so they are not just a review aggregator. They also differentiate due to their scale with a high volume of review sources.
TrustYou combines reputation management, guest communication, and a CDP —
most competitors only cover one of these areas.
● Its AI guest messaging agent allows hotels to handle requests 24/7, improving
efficiency without losing the human touch.
● TrustYou’s global presence and integrations make it scalable for hotels of all sizes,
from independents to large chains.
● The analytics and reporting tools provide actionable insights, not just raw data, which
helps hotel teams make smarter decisions.
● TrustYou has been a trusted partner in hospitality tech for years, with a strong reputation
for reliability and support.
TrustYou stands out for the depth of its analytics and the flexibility of its survey and messaging tools. The integration with multiple review platforms and the ability to consolidate feedback in one place makes it especially valuable. Their AI-driven sentiment analysis and recent CDP developments also show real innovation in the reputation management space.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
If you’re evaluating TrustYou, plan to map which data flows you need from your PMS and channel stack up front (review sources, reservation metadata, guest records, languages). One of TrustYou’s strength is its unified data plus AI layer.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
If you’re evaluating TrustYou, plan to map which data flows you need from your PMS and channel stack up front (review sources, reservation metadata, guest records, languages). One of TrustYou’s strength is its unified data plus AI layer.
Guest experience is now directly tied to revenue — don’t underestimate the power of
reputation management.
● If your team is stretched thin, TrustYou’s automation and AI tools will save time while
improving guest satisfaction.
● The more you use the platform across surveying, messaging, and reputation, the
more value you’ll unlock.
● TrustYou is not just a tool for collecting reviews — it’s a strategic solution that drives
loyalty and direct bookings.
● Adoption is quick, and the platform integrates well with existing hotel systems, so ROI is
fast.
If you’re looking to level up your guest feedback strategy, TrustYou is a strong choice. It’s particularly useful for teams who want to streamline communication, get real-time insights, and ultimately drive more direct bookings by improving guest satisfaction. Make sure to explore all the automation and integration features - there’s a lot of value there.
Recommended by
Nadia Petropoulou
Director, Partnerships
@
Cloudbeds
Krystal De Anda
Senior Strategic Partnerships Manager
@
Lighthouse
Yumiko Pagnoux
Partner Associate
@
Mews
Nadia Petropoulou
Director, Partnerships
@
Cloudbeds
Krystal De Anda
Senior Strategic Partnerships Manager
@
Lighthouse
Yumiko Pagnoux
Partner Associate
@
Mews
Are you a consultant or vendor that recommends TrustYou?
Leave a recommendation
News
TrustYou
2 weeks ago
BATIQA Hotels established an internal target Performance Score of 92 and, within a year, exceeded expectations by attaining a score of nearly 94.
TrustYou
3 weeks ago
The Positive Influence of Reviews on Revenue
TrustYou
2 months ago
Summer 2025 Hotel Guest Experience Snapshot
TrustYou
2 months ago
TrustYou Accelerates the Always-Reply Future in Hospitality AI with Three Senior Hires
TrustYou
3 months ago
Why Customer Data Platforms Are Essential to the Future of Hotel Marketing
TrustYou
3 months ago
Why Hotel Reputation in 2025 Is Your Most Valuable Currency
TrustYou
8 months ago
TrustYou Introduces AI Agents Strengthening Its Position as top Hospitality AI Platform
TrustYou
1 year ago
JHL Collections Sees Significant Score Increases Since Implementing TrustYou
TrustYou
1 year ago
TrustYou Revolutionizes Guest Engagement With responseAI Solution
TrustYou
2 years ago
Chroma Hospitality’s Focus on Guest Satisfaction
TrustYou
2 years ago
How Servigroup Hoteles Increased Their Scores with TrustYou
TrustYou
2 years ago
TrustYou Completes Management Buyout, Splits from Recruit Group
TrustYou
3 years ago
TrustYou Introduces a New Era of Trust With Company Repositioning and a New Approach to Customer Relationships
TrustYou
6 years ago
Tried and True Strategies for Post-Stay Surveys: How to Collect More Positive Guest Feedback
TrustYou Integrations
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Support
Verified Support
TrustYou has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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