TrustYou Customer Data Platform

4.8 (46 REVIEWS)

HTR Score icon
HT Score  
90 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
User avatar image User avatar image User avatar image User avatar image User avatar image User avatar image

Olga, Leon, Marius + 17 more experts recommend TrustYou

Read Recommendations
Product Banner

TrustYou Customer Data Platform

Ranked 5 (out of 76) in Hotel CRM & Email Marketing

AI-Powered Guest Data Platform for Smarter Marketing More Direct Bookings

User avatar image User avatar image User avatar image

Bell avatar Bell - AI powered product analyst

I analyzed all of TrustYou’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

TrustYou Hotel CRM notably enhances guest experience management by integrating comprehensive analysis of guest feedback and enabling seamless multi-channel aggregation. Users particularly appreciate features like intuitive sentiment analysis and clear trend visualization, which aid in improving guest satisfaction and loyalty. While its analytics and feedback tools are highly valued for data-driven decision-making, some users suggest improvements for more proactive recommendations and integration with older systems, indicating areas for operational and user interface enhancements.

RecommendationAvatar RecommendationAvatar RecommendationAvatar

Accor, Mandarin Oriental, Wyndham & 428 others

Read their reviews

What Types of Hotels TrustYou is Popular For

Size

10 | X-Small (1-9 room)

43 | Small (10-49 room)

84 | Mid-Sized (50-99 room)

238 | Large (100-499 room)

82 | X-Large (500+ room)

Country

66 | France

45 | United States

20 | Indonesia

18 | Thailand

17 | Croatia

17 | Germany

17 | Spain

14 | Switzerland

14 | China

13 | Vietnam

12 | Poland

12 | Egypt

11 | United Kingdom

11 | Italy

10 | Singapore

10 | India

10 | Canada

9 | Austria

8 | United Arab Emirates

7 | Malaysia

6 | Netherlands

6 | Morocco

6 | Turkey

5 | Brazil

5 | Portugal

5 | Greece

4 | New Zealand

3 | Japan

3 | Saudi Arabia

3 | Namibia

3 | Qatar

3 | Czech Republic

3 | Australia

2 | Tanzania

2 | Philippines

2 | Colombia

2 | Ireland

2 | Israel

2 | Cyprus

1 | South Africa

1 | Russian Federation

1 | Belgium

1 | Taiwan

1 | Bulgaria

1 | Peru

1 | Georgia

1 | Myanmar

1 | Sri Lanka

1 | Togo

1 | Mali

1 | Guinea

1 | Jordan

1 | Kenya

1 | Slovenia

1 | Chile

1 | Bangladesh

1 | Oman

1 | Andorra

1 | Paraguay

1 | Montenegro

1 | Cameroon

1 | Malta

1 | Fiji

1 | Kazakhstan

1 | Mexico

1 | Laos

1 | Slovakia

1 | Bosnia and Herzegovina

1 | Pakistan

Type

175 | Branded Hotels

159 | Boutique Hotels

149 | Luxury Hotels

141 | Airport/Conference Hotels

138 | City Center Hotels

138 | Resorts

135 | Bed & Breakfast & Inns

118 | Limited Service & Budget Hotels

35 | Extended Stay & Serviced Apartments

23 | Hostels

12 | Casinos

11 | RV Parks & Campgrounds

11 | Vacation Rentals & Villas

7 | Motels

Region

206 | Europe

103 | Asia Pacific

56 | North America

38 | Middle East

17 | Africa

10 | South America

8 | Oceania

Category

457 | Reputation Management

46 | Hotel CRM & Email Marketing

22 | Hotel Chatbots

TrustYou Rankings

Hotel Tech Report rankings are based on rigorous analysis of data and reviews. Read more about how we calculate our rankings

Best Hotel CRM & Email Marketing for hotels in Asia Pacific
#3 of 5
Best Hotel CRM & Email Marketing for hotels in France
#3 of 5
Best Hotel CRM & Email Marketing for Enterprise Hotels
#4 of 8

TrustYou Hotel CRM & Email Marketing Rankings

By size
Best Hotel CRM & Email Marketing for Mid-sized Hotels 96% recommended by 28 Mid-sized hotels
#9 of 21
TrustYou is a top Hotel CRM & Email Marketing pick among mid-sized hotels on HotelTechReport because it puts guest reviews, sentiment analysis, and competitor scores in one dashboard, so teams can spot issues and act before they spread.
Best Hotel CRM & Email Marketing for Large Hotels 96% recommended by 5 Large hotels
#14 of 15
TrustYou is a top Hotel CRM & Email Marketing pick among large hotels on HotelTechReport for turning guest feedback into one dashboard with sentiment analysis and trend visualization, so operators can spot recurring service issues and act on them.
Best Hotel CRM & Email Marketing for Enterprise Hotels 97% recommended by 9 Enterprise hotels
#4 of 8
TrustYou is a top Hotel CRM & Email Marketing pick among X Large on HotelTechReport, with hoteliers pointing to daily summary reviews and one overview of portfolio results for tracking performance across properties.
By type
Best Hotel CRM & Email Marketing for Airport/Conference Hotels 100% recommended by 15 Airport/Conference Hotels hotels
#8 of 18
TrustYou is a top Hotel CRM & Email Marketing pick among conference hotels on HotelTechReport, with hoteliers valuing that it pulls review data from OTA channels into one dashboard and gives a clear picture of hotel performance.
Best Hotel CRM & Email Marketing for City Center Hotels 94% recommended by 12 City Center Hotels hotels
#10 of 18
TrustYou is a top Hotel CRM & Email Marketing pick among city-center hotels on HotelTechReport because hoteliers value its one-overview view of portfolio guest feedback and the daily summary review that lets teams spot what guests are saying fast.
Best Hotel CRM & Email Marketing for Limited Service & Budget Hotels 95% recommended by 17 Limited Service & Budget Hotels hotels
#6 of 14
TrustYou is a top Hotel CRM & Email Marketing pick among Limited-Service-Budget on HotelTechReport, because hoteliers like that it pulls reviews from multiple platforms into one dashboard and cuts the need to log into OTAs one by one.
Best Hotel CRM & Email Marketing for Bed & Breakfast & Inns 100% recommended by 12 Bed & Breakfast & Inns hotels
#10 of 19
TrustYou is a top Hotel CRM & Email Marketing pick among Bed-N-Breakfast on HotelTechReport because hoteliers like having all guest reviews and scores in one place, plus a single dashboard to group feedback across channels.
Best Hotel CRM & Email Marketing for Branded Hotels 94% recommended by 20 Branded Hotels hotels
#10 of 19
TrustYou is a top Hotel CRM & Email Marketing pick among branded hotels on HotelTechReport, with reviewers pointing to the clear Reviews page and review categorization that puts guest feedback in one place for daily service follow-up.
Best Hotel CRM & Email Marketing for Resorts 94% recommended by 8 Resorts hotels
#14 of 18
TrustYou is a top Hotel CRM & Email Marketing pick among Resort on HotelTechReport, with reviews calling out its analytics that surface guest feedback and preferences in one place so teams can act on what guests are saying.
Best Hotel CRM & Email Marketing for Boutique Hotels 99% recommended by 16 Boutique Hotels hotels
#11 of 18
TrustYou is a top Hotel CRM & Email Marketing pick among Boutique on HotelTechReport because it pulls reviews from multiple platforms into one dashboard, so teams can track guest feedback and scores without logging into each site.
Best Hotel CRM & Email Marketing for Luxury Hotels 98% recommended by 10 Luxury Hotels hotels
#15 of 20
TrustYou is a top Hotel CRM & Email Marketing pick among Luxury on HotelTechReport for centralizing guest feedback from many sources, so teams can review performance in one place and work from daily summaries.
By region
Best Hotel CRM & Email Marketing for hotels in Asia Pacific 95% recommended by 12 hotels in Asia Pacific
#3 of 5
TrustYou is a top Hotel CRM & Email Marketing pick among Asia Pacific on HotelTechReport, with hoteliers pointing to one dashboard for review data, competitor scores, and sentiment notes that helps them spot strengths, weaknesses, and service gaps across properties.
Best Hotel CRM & Email Marketing for hotels in Europe 98% recommended by 21 hotels in Europe
#11 of 19
TrustYou is a top Hotel CRM & Email Marketing pick among Europe on HotelTechReport because hoteliers use its integrated reviews and semantic analysis to group opinions and spot main issues in one dashboard.
By country
Best Hotel CRM & Email Marketing for hotels in France 100% recommended by 12 hotels in France
#3 of 5
TrustYou is a top Hotel CRM & Email Marketing pick among hotels in France on HotelTechReport, because hoteliers use it to monitor online reputation across OTAs in one place and flag issues fast.

Create Free Account

Join 1.5M+ hoteliers making data-driven decisions

OR
Already have an account? Log in

By proceeding you agree to our Terms of Service and Privacy Policy

What is TrustYou?

Founded in 2008 | Headquarters in Kreisfreie Stadt München (Germany) | 170 employees
TrustYou Customer Data Platform is an AI-powered guest data platform tailored for the hospitality industry. It consolidates guest profiles from various systems to form a single, unified source of truth. This enables hotels to conduct intelligent segmentation, personalize communication, and automate marketing journeys effectively. The platform helps increase guest retention and direct bookings while reducing dependency on third-party platforms, all in a secure and scalable manner. It seamlessly integrates into existing business operations, enhancing guest relationship management and operational efficiency.

View website

Powered by AI

This description was generated by AI which analyzed the following sources to summarize a description of TrustYou products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

Verified expert recommendations

Description provided by TrustYou

FAQs

Capabilities

Golden Guest Profiles

Centralize Consent Management

Segment Guest Data

Recapture OTA Guests with Smart Win-Backs

Multi-Channel Audience Sync

Features

Marketing Automation

4/5 features

Template Builder

4/5 features

Guest Profiles

4/5 features

Segmentation

4/5 features

Privacy & Compliance

4/5 features

Available Add-ons & Modules

CDP Browser Plugin for Real-Time Guest Insights

Hotel CRM & Email Marketing
Access rich guest profiles in one click—right from your browser. The TrustYou CDP Plugin works with any web-based PMS to surface unified guest data across properties, including stay history and preferences. It empowers your front desk to personalize service, speed up check-ins, and deliver better experiences without switching systems. No setup, no cost—just instant guest intelligence from the AI-powered platform trusted by hotel teams worldwide.

PREMIUM ADD-ON

TrustYou Reviews Summary

4.8
Excellent
Ease of Use
4.8/5
Customer Support
4.8/5
ROI
4.8/5
Implementation
4.7/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, TrustYou Customer Data Platform is the #5 most trending product in the Hotel CRM & Email Marketing category (out of 76) and the #87 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

TrustYou has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
90 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

TrustYou Pricing

Below Average

This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.

TrustYou Average TrustYou

Get an Instant Price Estimate

Enter your room count to get an instant price estimate for your property

No matching results

6

Success Stories

10

References

6

Featured Customers

More Products by TrustYou

https://assets.hoteltechreport.com/images/170a1053-48f5-4489-948a-0e5cce84cd04
https://assets.hoteltechreport.com/images/6e7ad761-71de-4afe-bd14-0e74d4433d0b
https://assets.hoteltechreport.com/images/26268e5a-233b-44cf-97ae-bbee5f3dc0d2

TrustYou Reviews

Hotelier Rating

Excellent
41
Very Good
3
Average
2
Poor
0
Terrible
0

Property Size

  • Small (2)
  • Mid-Sized (12)
  • Large (21)
  • X-Large (9)

Country

  • France
    France
    (12)
  • Croatia
    Croatia
    (3)
  • Vietnam
    Vietnam
    (3)
  • Singapore
    Singapore
    (2)
  • Indonesia
    Indonesia
    (2)
  • United Kingdom
    United Kingdom
    (2)
  • Netherlands
    Netherlands
    (2)
  • Namibia
    Namibia
    (1)
  • Malaysia
    Malaysia
    (1)
  • United States
    United States
    (1)
  • Thailand
    Thailand
    (1)
  • Brazil
    Brazil
    (1)
  • Jordan
    Jordan
    (1)
  • Spain
    Spain
    (1)
  • Italy
    Italy
    (1)
  • Togo
    Togo
    (1)
  • South Africa
    South Africa
    (1)
  • Morocco
    Morocco
    (1)
  • Myanmar
    Myanmar
    (1)
  • Turkey
    Turkey
    (1)
  • China
    China
    (1)
  • Georgia
    Georgia
    (1)
  • Egypt
    Egypt
    (1)
  • India
    India
    (1)

Region

  • North America
    North America
    (1)
  • Europe
    Europe
    (21)
  • Asia Pacific
    Asia Pacific
    (12)
  • Middle East
    Middle East
    (4)
  • South America
    South America
    (1)
  • Africa
    Africa
    (4)
8

Campanile Zwolle

Reception from 50-74 room City Center Hotel in Zwolle (Netherlands)

Verified
7 months ago
That people can put there experience on it it is easy to put on it and works nice to it.
Country Netherlands
Reception
Mid-Sized Hotel
6

Captures and consolidates data from various sources and various travellers

Feedback Coordinator from 50-74 room Branded Hotel in Ombika (Namibia)

Verified
7 months ago
- Convenience of tiles as they display & make it easy to access feedback. - Variety of sources. -T he Reviews page is a star! - Review categorization and breakdown.
Country Namibia
Feedback Coordinator
Mid-Sized Hotel
10

Reputation

Front desk from 100 to 199 room Bed & Breakfast & Inn in Ivry-sur-Seine (France)

Verified
7 months ago
TrustYou helps us to keep an eye on our online reputation without having to go to each of the OTAs one by one.
Country France
Front desk
Large Hotel
10

E-reputation and collecting customer reviews

Director from 50-74 room Boutique in Saran (France)

Verified
7 months ago
Monitor the quality of our services, develop action plans, and track overall and performance scores in real time.
Country France
Director
Mid-Sized Hotel
10

Prompt feedback and excellent service

Hotel Manager from 100 to 199 room Bed & Breakfast & Inn in Kuala Lumpur (Malaysia)

Verified
7 months ago
We used their services across our various hotel brands and have found them extremely responsive and reliable. Their platform delivers consistent insights, and their support team is proactive, helpful, and always willing to go the extra mile to ensure we get the most value.
Country Malaysia
Hotel Manager
Large Hotel
10

A truly helpful partner

Front Office Manager from 500+ room Limited Service & Budget Hotel in London (United Kingdom)

Verified
7 months ago
Excellent quality, great services, and reliable support. A easy to use platform, and the team is always helpful and responsive. Highly appreciated and recommended!
Country United Kingdom
Front Office Manager
X-Large Hotel
10

Top

Manager from 100 to 199 room Bed & Breakfast & Inn in Seattle (United States)

Verified
7 months ago
I had a truly exceptional experience, particularly with the room and the quiet atmosphere. I will certainly be leaving a 10/10 review shortly.
Country United States
Manager
Large Hotel
10

My review

Hotel manager from 50-74 room Bed & Breakfast & Inn in Conflans-Sainte-Honorine (France)

Verified
7 months ago
Using TrustYou has really improved our understanding and management of customer feedback across all our properties. This platform isn't just a review aggregator, but a powerful data-driven tool that gives us the clarity we need to make real improvements. What stands out immediately is the accuracy of the analytics. TrustYou aggregates feedb...
Country France
Hotel manager
Mid-Sized Hotel
10

Review Reputation Survey Data Analytics

Assistant Director of Quality Assurance from 100 to 199 room Boutique in Bangkok (Thailand)

Verified
7 months ago
- Guest review summary and sources. - Review Analysis (Sentiments, Problem Encountered, Problem Resolved). - Competitor scores comparison. - Executive summary tiles.
Country Thailand
Assistant Director of Quality Assurance
Large Hotel
10

Perfect

Recepcionist from 50-74 room Boutique in Vannes (France)

Verified
7 months ago
Every customer review on TrustYou allows us to continuously improve the quality of our service and customer experience; customer satisfaction is our priority.
Country France
Recepcionist
Mid-Sized Hotel
  • 1
  • 2
  • 3
  • 4
  • 5

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

TrustYou makes it easy for hotels to collect, analyze, and act on guest feedback from multiple channels in one place, saving teams time with its intuitive system and automated review collection and AI-generated responses. With powerful AI-driven sentiment analysis, the platform delivers deep insights that help hotels enhance the guest experience. Its survey and messaging tools enable direct communication with guests before, during, and after their stay, strengthening engagement at every touchpoint. And by combining reputation management with marketing and CDP capabilities, TrustYou empowers hotels to transform guest feedback into loyalty, stronger relationships, and more direct bookings.

Question:

What differentiates this product or service from the competition?

Answer:

TrustYou brings together reputation management, guest communication, and a CDP in one unified platform—while most competitors focus on only one of these areas. Its AI guest messaging agent enables hotels to manage guest requests 24/7, boosting efficiency without sacrificing the human touch. With a strong global presence and robust integrations, TrustYou scales easily for properties of any size, from boutique independents to major chains. Its advanced analytics and reporting deliver actionable insights rather than raw data, empowering hotel teams to make smarter, faster decisions. Backed by years of proven reliability and trusted support, TrustYou stands as a dependable partner in hospitality technology worldwide.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Guest experience is now directly tied to revenue, making strong reputation management more essential than ever. TrustYou goes beyond simple review collection — it’s a strategic solution that drives loyalty and boosts direct bookings. For teams that are already stretched thin, its automation and AI tools save valuable time while actually improving guest satisfaction. The more you use the platform across surveying, messaging, and reputation features, the more value you unlock. With quick adoption and seamless integration into existing hotel systems, hotels can see fast ROI and start benefiting almost immediately.

RecommendationAvatar RecommendationAvatar RecommendationAvatar + 2 recommend
Recommended by
RecommendationAvatar
Christopher Antoni Marketing Executive @ SiteMinder
RecommendationAvatar
Noelia Gómez Marketing Executive @ SiteMinder
RecommendationAvatar
Nadia Petropoulou Director, Partnerships @ Cloudbeds
RecommendationAvatar
Krystal De Anda Senior Strategic Partnerships Manager @ Lighthouse
RecommendationAvatar
Yumiko Pagnoux Partner Associate @ Mews
RecommendationAvatar
Christopher Antoni Marketing Executive @ SiteMinder
RecommendationAvatar
Noelia Gómez Marketing Executive @ SiteMinder
RecommendationAvatar
Nadia Petropoulou Director, Partnerships @ Cloudbeds
RecommendationAvatar
Krystal De Anda Senior Strategic Partnerships Manager @ Lighthouse
RecommendationAvatar
Yumiko Pagnoux Partner Associate @ Mews
Are you a consultant or vendor that recommends TrustYou? Leave a recommendation

News

logo

TrustYou

1 week ago

TrustYou and TravelMAX Announce Strategic Partnership to Bring AI-Powered Hospitality Technology to North Cyprus and International Markets

post image
logo

TrustYou

3 months ago

TrustYou and Apaleo Present “Magic Moments”: Always-Reply, Always-On Guest Communication Powered by AI

post image
logo

TrustYou

3 months ago

TrustYou and HSMAI Europe Celebrate Strategic Partnership at Berlin Industry Gathering

post image
logo

TrustYou

7 months ago

Elevating Luxury: Mandarin Oriental's Strategic Partnership with TrustYou for Global Guest Experience Optimization

post image
logo

TrustYou

8 months ago

BATIQA Hotels established an internal target Performance Score of 92 and, within a year, exceeded expectations by attaining a score of nearly 94.

post image
logo

TrustYou

8 months ago

The Positive Influence of Reviews on Revenue

post image
logo

TrustYou

9 months ago

Summer 2025 Hotel Guest Experience Snapshot

post image
logo

TrustYou

10 months ago

TrustYou Accelerates the Always-Reply Future in Hospitality AI with Three Senior Hires

post image
logo

TrustYou

11 months ago

Why Customer Data Platforms Are Essential to the Future of Hotel Marketing

post image
logo

TrustYou

11 months ago

Why Hotel Reputation in 2025 Is Your Most Valuable Currency

post image
logo

TrustYou

1 year ago

TrustYou Introduces AI Agents Strengthening Its Position as top Hospitality AI Platform

post image
logo

TrustYou

2 years ago

JHL Collections Sees Significant Score Increases Since Implementing TrustYou

post image
logo

TrustYou

2 years ago

TrustYou Revolutionizes Guest Engagement With responseAI Solution

post image
logo

TrustYou

2 years ago

Chroma Hospitality’s Focus on Guest Satisfaction

post image
logo

TrustYou

2 years ago

How Servigroup Hoteles Increased Their Scores with TrustYou

post image
logo

TrustYou

3 years ago

TrustYou Completes Management Buyout, Splits from Recruit Group

post image
logo

TrustYou

4 years ago

TrustYou Introduces a New Era of Trust With Company Repositioning and a New Approach to Customer Relationships

post image
logo

TrustYou

6 years ago

Tried and True Strategies for Post-Stay Surveys: How to Collect More Positive Guest Feedback

post image

TrustYou Integrations

Find Great Pairing Apps

No matching results

No matching results

filtering integrations

Support

Verified Support

TrustYou has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.

Request a Quote

Response Time

Less than a day

Recommended

92%

Optimized for quick response

This vendor has enabled Instant Connect to deliver fast follow-up to your request and same day price quotes.

Learn more

Still gathering info?

Schedule a free 30-minute product demo consultation

Get recommendation Image
Live

Download the Free Guide

By clicking the button above, you acknowledge, consent, and agree to the following: a) Our Privacy Policy and consent to receive notices and other communications electronically. b) We take your privacy seriously. You are providing express written consent for Hotel Tech Report to share your information with Our Partners to contact you via email.

Your guide was sent!

Your guide was successfully sent to .


English (EN)
Terms of Use · Privacy Policy · Newsletter · About
Copyright © HotelTechReport 2026

Get Your Free AI Analyst Report

Custom recommendations tailored to your property

Ghostel icon
Trusted by
footer image 1 footer image 2 footer image 3 footer image 4 footer image 5 footer image 6 footer image 7

Let´s lookup your hotel information