TrustYou Customer Data Platform

4.9 (44 REVIEWS)

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HT Score  
92 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Christopher, Noelia, Nadia + 17 more experts recommend TrustYou

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TrustYou Customer Data Platform

Ranked 5 (out of 71) in Hotel CRM & Email Marketing

AI-Powered Guest Data Platform for Smarter Marketing More Direct Bookings

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Bell avatar Bell - AI powered product analyst

I analyzed all of TrustYou’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

TrustYou Hotel CRM notably enhances guest experience management by integrating comprehensive analysis of guest feedback and enabling seamless multi-channel aggregation. Users particularly appreciate features like intuitive sentiment analysis and clear trend visualization, which aid in improving guest satisfaction and loyalty. While its analytics and feedback tools are highly valued for data-driven decision-making, some users suggest improvements for more proactive recommendations and integration with older systems, indicating areas for operational and user interface enhancements.

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Accor, Mandarin Oriental, Wyndham & 416 others

Read their reviews

What Types of Hotels TrustYou is Popular For

Size

10 | X-Small (1-9 room)

15 | Small (10-24 room)

82 | Mid-Sized (25-74 room)

172 | Large (75-199 room)

164 | X-Large (200+ room)

Country

64 | France

44 | United States of America

18 | Indonesia

18 | Thailand

17 | Croatia

17 | Spain

17 | Germany

16 | Switzerland

13 | China

12 | Egypt

12 | Vietnam

11 | Italy

11 | Poland

10 | Singapore

10 | India

10 | Canada

10 | United Kingdom

9 | Austria

8 | United Arab Emirates

7 | Malaysia

5 | Turkey

5 | Morocco

5 | Greece

5 | Portugal

4 | Netherlands

4 | New Zealand

4 | Brazil

3 | Saudi Arabia

3 | Japan

3 | Qatar

3 | Czech Republic

3 | Australia

2 | Namibia

2 | Tanzania

2 | Cyprus

2 | Israel

2 | Ireland

2 | Colombia

2 | Philippines

1 | Kenya

1 | Togo

1 | South Africa

1 | Mali

1 | Myanmar

1 | Georgia

1 | Guinea

1 | Bulgaria

1 | Taiwan

1 | Slovenia

1 | Jordan

1 | Belgium

1 | Russian Federation

1 | Montenegro

1 | Oman

1 | Chile

1 | Andorra

1 | Paraguay

1 | Cameroon

1 | Malta

1 | Kazakhstan

1 | Mexico

1 | Slovakia

1 | Bosnia and Herzegovina

1 | Pakistan

1 | Laos

1 | Fiji

1 | Sri Lanka

Type

168 | Branded Hotels

141 | Boutiques

141 | Luxury Hotels

133 | Resorts

130 | City Center Hotels

130 | Airport/Conference Hotels

129 | Bed & Breakfast & Inns

107 | Limited Service & Budget Hotels

34 | Extended Stay & Serviced Apartments

22 | Hostels

12 | Casinos

11 | RV Parks & Campgrounds

11 | Vacation Rentals & Villas

7 | Motels

Region

202 | Europe

98 | Asia Pacific

55 | North America

37 | Middle East

15 | Africa

8 | Oceania

8 | South America

Category

441 | Reputation Management

44 | Hotel CRM & Email Marketing

21 | Hotel Chatbots

What is TrustYou?

Founded in 2008 | Headquarters in Kreisfreie Stadt München (Germany) | 170 employees
TrustYou Customer Data Platform is an AI-powered guest data platform tailored for the hospitality industry. It consolidates guest profiles from various systems to form a single, unified source of truth. This enables hotels to conduct intelligent segmentation, personalize communication, and automate marketing journeys effectively. The platform helps increase guest retention and direct bookings while reducing dependency on third-party platforms, all in a secure and scalable manner. It seamlessly integrates into existing business operations, enhancing guest relationship management and operational efficiency.

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Powered by AI

This description was generated by AI which analyzed the following sources to summarize a description of TrustYou products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

Verified expert recommendations

Description provided by TrustYou

FAQs

Capabilities

Golden Guest Profiles

Centralize Consent Management

Segment Guest Data

Recapture OTA Guests with Smart Win-Backs

Multi-Channel Audience Sync

Features

Marketing Automation

4/5 features

Template Builder

4/5 features

Guest Profiles

4/5 features

Segmentation

4/5 features

Privacy & Compliance

4/5 features

Available Add-ons & Modules

CDP Browser Plugin for Real-Time Guest Insights

Hotel CRM & Email Marketing
Access rich guest profiles in one click—right from your browser. The TrustYou CDP Plugin works with any web-based PMS to surface unified guest data across properties, including stay history and preferences. It empowers your front desk to personalize service, speed up check-ins, and deliver better experiences without switching systems. No setup, no cost—just instant guest intelligence from the AI-powered platform trusted by hotel teams worldwide.

PREMIUM ADD-ON

TrustYou Reviews Summary

4.9
Excellent
Ease of Use
4.9/5
Customer Support
4.9/5
ROI
4.8/5
Implementation
4.8/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, TrustYou Customer Data Platform is the #4 most trending product in the Hotel CRM & Email Marketing category (out of 71) and the #105 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

TrustYou has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
92 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

TrustYou Pricing

Below Average

This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.

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6

Success Stories

10

References

6

Featured Customers

More Products by TrustYou

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TrustYou Reviews

Hotelier Rating

Excellent
41
Very Good
2
Average
1
Poor
0
Terrible
0

Property Size

  • Mid-Sized (10)
  • Large (19)
  • X-Large (15)

Country

  • France
    France
    (12)
  • Croatia
    Croatia
    (3)
  • Vietnam
    Vietnam
    (3)
  • Singapore
    Singapore
    (2)
  • Indonesia
    Indonesia
    (2)
  • United Kingdom
    United Kingdom
    (2)
  • Malaysia
    Malaysia
    (1)
  • United States of America
    United States of America
    (1)
  • Thailand
    Thailand
    (1)
  • Brazil
    Brazil
    (1)
  • Jordan
    Jordan
    (1)
  • Spain
    Spain
    (1)
  • Italy
    Italy
    (1)
  • Netherlands
    Netherlands
    (1)
  • Togo
    Togo
    (1)
  • South Africa
    South Africa
    (1)
  • Morocco
    Morocco
    (1)
  • Myanmar
    Myanmar
    (1)
  • Turkey
    Turkey
    (1)
  • China
    China
    (1)
  • Georgia
    Georgia
    (1)
  • Egypt
    Egypt
    (1)
  • India
    India
    (1)

Region

  • North America
    North America
    (1)
  • Europe
    Europe
    (20)
  • Asia Pacific
    Asia Pacific
    (12)
  • Middle East
    Middle East
    (4)
  • South America
    South America
    (1)
  • Africa
    Africa
    (3)
10

Reputation

Front desk from 100 to 199 room Bed & Breakfast & Inn in Ivry-sur-Seine (France)

Verified
6 days ago
TrustYou helps us to keep an eye on our online reputation without having to go to each of the OTAs one by one.
Country France
Front desk
Large Hotel
10

E-reputation and collecting customer reviews

Director from 50-74 room Boutique in Saran (France)

Verified
6 days ago
Monitor the quality of our services, develop action plans, and track overall and performance scores in real time.
Country France
Director
Mid-Sized Hotel
10

Prompt feedback and excellent service

Hotel Manager from 100 to 199 room Bed & Breakfast & Inn in Kuala Lumpur (Malaysia)

Verified
6 days ago
We used their services across our various hotel brands and have found them extremely responsive and reliable. Their platform delivers consistent insights, and their support team is proactive, helpful, and always willing to go the extra mile to ensure we get the most value.
Country Malaysia
Hotel Manager
Large Hotel
10

A truly helpful partner

Front Office Manager from 500+ room Limited Service & Budget Hotel in London (United Kingdom)

Verified
6 days ago
Excellent quality, great services, and reliable support. A easy to use platform, and the team is always helpful and responsive. Highly appreciated and recommended!
Country United Kingdom
Front Office Manager
X-Large Hotel
10

Top

Manager from 100 to 199 room Bed & Breakfast & Inn in Seattle (United States of America)

Verified
7 days ago
I had a truly exceptional experience, particularly with the room and the quiet atmosphere. I will certainly be leaving a 10/10 review shortly.
Country United States of America
Manager
Large Hotel
10

My review

Hotel manager from 50-74 room Bed & Breakfast & Inn in Conflans-Sainte-Honorine (France)

Verified
7 days ago
Using TrustYou has really improved our understanding and management of customer feedback across all our properties. This platform isn't just a review aggregator, but a powerful data-driven tool that gives us the clarity we need to make real improvements. What stands out immediately is the accuracy of the analytics. TrustYou aggregates feedb...
Country France
Hotel manager
Mid-Sized Hotel
10

Review Reputation Survey Data Analytics

Assistant Director of Quality Assurance from 100 to 199 room Luxury Hotel in Bangkok (Thailand)

Verified
7 days ago
- Guest review summary and sources. - Review Analysis (Sentiments, Problem Encountered, Problem Resolved). - Competitor scores comparison. - Executive summary tiles.
Country Thailand
Assistant Director of Quality Assurance
Large Hotel
10

Perfect

Recepcionist from 50-74 room Boutique in Vannes (France)

Verified
8 days ago
Every customer review on TrustYou allows us to continuously improve the quality of our service and customer experience; customer satisfaction is our priority.
Country France
Recepcionist
Mid-Sized Hotel
10

Great way of management

General manager from 500+ room Boutique in Brasilia (Brazil)

Verified
8 days ago
Its easy to analyzing information. It helps us to understand what we have to do to improve in our business.
Country Brazil
General manager
X-Large Hotel
10

Practice is effective

Director from 50-74 room Limited Service & Budget Hotel in Decines-Charpieu (France)

Verified
8 days ago
Speed ​​in handling complaints. A single platform to respond to everyone. Visibility and analytics.
Country France
Director
Mid-Sized Hotel
  • 1
  • 2
  • 3
  • 4
  • 5

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

TrustYou makes it easy for hotels to collect, analyze, and act on guest feedback from multiple channels in one place, saving teams time with its intuitive system and automated review collection and AI-generated responses. With powerful AI-driven sentiment analysis, the platform delivers deep insights that help hotels enhance the guest experience. Its survey and messaging tools enable direct communication with guests before, during, and after their stay, strengthening engagement at every touchpoint. And by combining reputation management with marketing and CDP capabilities, TrustYou empowers hotels to transform guest feedback into loyalty, stronger relationships, and more direct bookings.

Question:

What differentiates this product or service from the competition?

Answer:

TrustYou brings together reputation management, guest communication, and a CDP in one unified platform—while most competitors focus on only one of these areas. Its AI guest messaging agent enables hotels to manage guest requests 24/7, boosting efficiency without sacrificing the human touch. With a strong global presence and robust integrations, TrustYou scales easily for properties of any size, from boutique independents to major chains. Its advanced analytics and reporting deliver actionable insights rather than raw data, empowering hotel teams to make smarter, faster decisions. Backed by years of proven reliability and trusted support, TrustYou stands as a dependable partner in hospitality technology worldwide.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Guest experience is now directly tied to revenue, making strong reputation management more essential than ever. TrustYou goes beyond simple review collection — it’s a strategic solution that drives loyalty and boosts direct bookings. For teams that are already stretched thin, its automation and AI tools save valuable time while actually improving guest satisfaction. The more you use the platform across surveying, messaging, and reputation features, the more value you unlock. With quick adoption and seamless integration into existing hotel systems, hotels can see fast ROI and start benefiting almost immediately.

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Yumiko Pagnoux Partner Associate @ Mews
Are you a consultant or vendor that recommends TrustYou? Leave a recommendation

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TrustYou Integrations

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Support

Verified Support

TrustYou has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.

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Response Time

Less than a day

Recommended

92%

Optimized for quick response

This vendor has enabled Instant Connect to deliver fast follow-up to your request and same day price quotes.

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