The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 22 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Shiji Group shines .
Simple Booking shines in ease of use and customer support , with exclusive features like Booking Performance and Pace Reporting.
Side-by-side ratings based on 22 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | Contact sales | From $200/mo |
| Verified Reviews | 0 | 22 |
How each product ranks among Channel Managers vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) ▾ | — | #26 5 reviews |
| Mid-Size (25-74 rooms) ▾ | #35 0 reviews | #19 12 reviews |
| Large (75-199 rooms) | #32 0 reviews | #18 3 reviews |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | #37 0 reviews | #23 9 reviews |
| Luxury ▾ | #37 0 reviews | #22 8 reviews |
| Branded / Chain | #38 0 reviews | #28 3 reviews |
| Extended Stay | — | #26 2 reviews |
By Region
| Segment |
|
|
|---|---|---|
| North America | #23 0 reviews | — |
| Europe ▾ | #34 0 reviews | #13 19 reviews |
| Asia Pacific | — | #22 0 reviews |
| Middle East | — | #12 2 reviews |
Choosing the right channel management platform is critical for your hotel's visibility and operational efficiency. Both Shiji Horizon Distribution and Simple Booking aim to streamline distribution and maximize bookings, but they differ in scope, support, and user experience. Horizon promises extensive global reach and automation, whereas Simple Booking emphasizes ease of use and affordability. Your decision hinges on your hotel's size, regional focus, and specific distribution needs.
While Horizon boasts a vast partner network and advanced automation features, Simple Booking's high user ratings and recent reviews suggest a more user-friendly experience. Which platform aligns better with your hotel’s strategic priorities?
Both products serve the core function of connecting your hotel to multiple online channels, but they diverge significantly in execution. Horizon is a comprehensive, enterprise-level platform with a broad network of partners, including GDSs, OTAs, and Chinese platforms like WeChat and TikTok, making it ideal for large or international hotels. Simple Booking, on the other hand, is more focused on ease of use, affordability, and quick implementation, making it better suited for small to mid-sized hotels, especially those prioritizing direct bookings.
Horizon’s extensive integrations and automation aim to reduce manual work and errors, but its complexity and lack of recent reviews limit confidence. Conversely, Simple Booking's recent surge in reviews and high NPS score reflect strong user satisfaction, particularly in ease of use and support. Are you prepared to invest in a more complex platform with a broad network or prefer a simpler, highly-rated solution?
If your hotel needs a straightforward, cost-effective solution to increase direct bookings and simplify channel management, go with Simple Booking. Its high ease-of-use rating (4.95/5), recent positive reviews, and competitive price point ($200/month) are compelling for independent hotels or properties with limited technical staff.
If your hotel operates in multiple regions, especially in China or requires extensive automation and a broad partner network, Horizon is the better choice. Its ability to connect with 64 verified partners and automate rate updates across a global network can support larger, international properties aiming for maximum visibility and minimal manual effort.
In summary, choose Simple Booking if you prioritize ease, affordability, and recent positive reviews. Opt for Horizon if you need scale, automation, and a vast partner ecosystem. Your hotel’s size, regional reach, and complexity matter.
Simple Booking’s user interface garners a 4.95/5 ease of use rating, with reviews praising its speed, simplicity, and modern platform. Users find onboarding quick and management straightforward, with reports indicating high staff adoption and low technical barriers. Reviewers stress that managing bookings and updating rates is quick, with minimal training required.
Shiji Horizon, on the other hand, scores zero in ease of use, and no recent reviews are available to gauge its user experience. Its complexity and the absence of recent user feedback suggest a steep learning curve, likely requiring dedicated support and training.
Edge: Simple Booking.
Both products offer 7 shared features, including multi-channel distribution, rate management, and content synchronization. However, Simple Booking includes additional capabilities that Horizon does not, such as PMS connectivity, multi-currency support, 2-way real-time integrations, centralized user management, bulk updates, performance reporting, and support for weekly and monthly rates.
While Horizon’s strength lies in its extensive partner network and automation, Simple Booking’s extra features cater more directly to operational needs and flexibility. The feature gap favors Simple Booking, especially for hotels seeking a comprehensive, easy-to-manage channel platform.
Edge: Simple Booking.
Given the lack of recent reviews, Horizon’s support quality remains unclear. In contrast, Simple Booking’s support is rated 4.81/5, with reviews highlighting attentive service and effective onboarding, especially in recent feedback. Customers mention that support is responsive and helpful, critical for smooth implementation and ongoing management.
Horizon’s support details are absent, and with no recent reviews, confidence in its customer service is limited. For hotels valuing responsive, modern support, Simple Booking clearly leads.
Edge: Simple Booking.
Horizon boasts 64 verified partners, including major global OTAs, GDSs, and local platforms like WeChat and TikTok. Shared integrations include SiteMinder, Cendyn, and STAAH, with Horizon offering unique integrations like Bookboost, Revinate, and IDeaS, which are absent in Simple Booking.
Simple Booking’s 56 verified partners include many common integrations but fewer than Horizon’s extensive network. However, Simple Booking's integrations are more focused on core hotel operations and booking channels.
Edge: Shiji Horizon.
With no recent reviews or ratings for Horizon, confidence in its current user perception is low. Simple Booking has 21 reviews, with a 9.62/10 NPS, and 96% likelihood to recommend, especially among small and mid-sized hotels in Europe, Middle East, and Asia Pacific.
In terms of hotel segment preferences, Simple Booking appeals to a diverse range, including luxury, boutique, and resort properties, with recent reviews emphasizing speed, ease, and support. Horizon's lack of recent feedback makes it difficult to assess current user satisfaction.
Edge: Simple Booking.
Pricing details are limited. Horizon does not disclose its pricing structure, likely reflecting a customized enterprise model suited for large hotels or chains. Simple Booking charges $200 per month with no mention of setup fees or tiered pricing.
For budget-conscious or smaller hotels, Simple Booking’s transparent and fixed monthly fee offers predictability. Horizon’s tailored approach may involve higher, negotiated costs, typical of enterprise solutions.
Not ideal if your hotel:
Not ideal if your hotel:
Shiji Horizon offers a comprehensive, enterprise-level distribution network with extensive automation, making it suitable for large, international hotels or chains. Its broad partner ecosystem and automation capabilities are its key strengths, but the absence of recent reviews raises questions about current usability and support.
Simple Booking excels in ease of use, recent positive reviews, and a high NPS score, making it ideal for small to mid-sized hotels seeking quick deployment and reliable support. Its more limited partner network and features are balanced by simplicity and affordability.
If your hotel needs scale, automation, and extensive global reach, Horizon is the clear choice. For hotels prioritizing ease, speed, and cost-effectiveness, Simple Booking delivers a more trusted and user-friendly experience.
Based on recent reviews and user feedback, Simple Booking’s high customer satisfaction and ease of use make it the stronger option for most hotels today. Horizon’s extensive network and automation are valuable but less proven in recent user feedback.
Channel Managers pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
|
|
|
|
|---|---|---|
| Starting Price | — | From $200/mo |
According to HTR's product database, Shiji Horizon Distribution and Simple Booking (Channel Manager) share 7 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
|
|---|---|---|
| 2-way real time integrations | ||
| Booking Performance and Pace Reporting | ||
| Bulk Updates & Multiple Restrictions | ||
| Centralized user & role management | ||
| Multi-Currency Support | ||
| PMS connectivity |
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Shiji Horizon Distribution and Simple Booking (Channel Manager) share many core Channel Managers features, but each has unique capabilities. Shiji Horizon Distribution offers 64 verified integration partners, while Simple Booking (Channel Manager) offers 56. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Simple Booking (Channel Manager) leads in ease of use at 5.0/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Shiji Horizon Distribution: No. Simple Booking (Channel Manager): No. Neither product currently offers a free tier. Most Channel Managers vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Shiji Group has an HT Score of 0 and Simple Booking has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Product recommendations advisor