World's most powerful channel manager, managing rooms and rates on 450+ hotel booking channels, in real-time.
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Simple Booking (Channel Manager)
4.8 (22 REVIEWS)
HT Score
0 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Simple Booking (Channel Manager)
Unranked in Channel Managers
Booking Engine, Channel Manager, Hotel Web Site, Hotel Web Marketing, Hotel Consultancy, and Hospitality services
97% recommended by 33 hotels
Simple Booking has 0 reviews from United States so we’re unable to verify that they operate in your local market.
What is Simple Booking?
Founded in 2001 | Headquarters in Firenze, FI | 18 employees
Simple Booking (Channel Manager) is a comprehensive hotel reservation management platform designed to optimize direct bookings and boost revenue for hoteliers. By integrating seamlessly with the Zucchetti Group's innovative hospitality ecosystem, it offers hoteliers a flexible and scalable solution for enhancing the guest booking experience. The platform features a user-friendly booking engine compatible with social, mobile, and tablet devices, allowing hotels to maximize their presence across multiple online channels. With a single click, hoteliers can update availability and rates on OTAs, GDS, IDS, wholesalers, and other platforms. Additionally, robust analytics provide data-driven insights for making effective marketing and pricing decisions, streamlining operations, and enhancing brand growth in a competitive market.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Simple Booking products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Simple Booking Reviews Analyzed: 0
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Simple Booking Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Simple Booking
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Simple Booking's Provided Description:
"Simple Booking is supported by Zucchetti Group’s leadership and its innovative, end-to-end hospitality ecosystem. Through this ecosystem, we provide flexible, scalable solutions that elevate operations and enhance every moment of the guest booking journey, empowering brands to grow in a competitive market and achieve lasting success worldwide. Simple Booking is the hotel reservation-booster suite. Our all-in-one system empowers hoteliers to increase direct bookings and revenues as never before. Boost your bookings on your official website with our cutting edge social, mobile & tablet friendly booking engine. Enhance your presence and reservations on every online channel. Update availability and rates with 1 click on OLTAS, GDS, IDS, wholesalers, mobile apps, social networks and metasearch platforms. Take effective and cost-saving marketing and pricing decisions based on our powerful Web & Booking Analytics insights. The company has more than 10 years of experience in Hospitality IT Solutions such as Simple Booking, Web Design and Web Marketing projects. QNT is the publisher of Booking Blog, the most important Italian Blog on Web Marketing for Hotels with more than 15.000 followers. Everything we do is lovely crafted in our office in Florence, Italy."
FAQs
Simple Booking (Channel Manager) Alternatives
Not sure if Simple Booking is right for your hotel? Here are similar Channel Managers vendors that could be a good fit for your hotel:
Capabilities
More than 150 external channels connected.
More than 150 external channels connected.
Connected to +150 systems such as OTA, IDS, Wholesales, Tour Operators, Collections and GDSs
Booking.com Promotions
Booking.com Promotions
Manage all Promotions on Booking.com directly via our channel manager.
Booking.com Market Insights
Booking.com Market Insights
Enjoy your destination demand data imported directly from Booking.com extranet.
Yield Management Rules
Yield Management Rules
Set up your inventory distribution rules to get the best inventory distribution among all connected partners
Complete Activity Logs
Complete Activity Logs
It offers a broad set of logs to check all activities following your preferred criteria.
Expedia Promotions
Expedia Promotions
You have the capability to handle all Expedia.com group promotions directly from the platform.
Features
Rate Management
4/5 features
Room Type Mapping
4/5 features
Automation & Syncing
4/5 features
Administration & Settings
4/5 features
Analytics & Reporting
4/5 features
Other
0/1 features
Available Add-ons & Modules
Booking.com Promotion
Channel Managers
to manage your promotions in Booking.com. We are Preferred Partner.
Expedia Promotion
Channel Managers
Manage all your Expedia promotions directly from your channel manager.
Booking.com Insights
Get insights on your destinations thanks to the Booking.com API collecting demand data
Q1 '26 Channel Managers Survey Insights
Is Simple Booking a good fit for your hotel?
Rank
Hotel size
Popular alternatives
#1
of 26
Mid-sized
93%
(1,161)
SiteMinder is commonly considered an alternative to Simple Booking for Mid-sized hotels because of its robust channel management capabilities that enable real-time updates across multiple OTAs, reducing overbooking risks and streamlining operations, although potential fit constraints include inconsistent customer support response times during peak periods.
#1
of 30
Small
92%
(813)
SiteMinder is commonly considered an alternative to Simple Booking for Small hotels (10-24 rooms) due to its user-friendly platform that simplifies rate and inventory management, along with responsive support that assists with technical issues, although its initial setup complexity may vary depending on user expertise.
Mid-sized
93%
(1,161)
#1
of 26
SiteMinder is commonly considered an alternative to Simple Booking for Mid-sized hotels because of its robust channel management capabilities that enable real-time updates across multiple OTAs, reducing overbooking risks and streamlining operations, although potential fit constraints include inconsistent customer support response times during peak periods.
Small
92%
(813)
#1
of 30
SiteMinder is commonly considered an alternative to Simple Booking for Small hotels (10-24 rooms) due to its user-friendly platform that simplifies rate and inventory management, along with responsive support that assists with technical issues, although its initial setup complexity may vary depending on user expertise.
Rank
Hotel type
Popular alternatives
#1
of 26
Luxury Hotels
93%
(922)
SiteMinder is commonly considered an alternative to Simple Booking for luxury hotels due to its powerful channel management capabilities that include real-time updates and seamless Property Management System (PMS) integration, which can enhance operational efficiency and prevent overbookings.
#1
of 23
Airport/Conference Hotels
94%
(696)
SiteMinder is commonly considered an alternative to Simple Booking for Conference hotels due to its user-friendly interface, real-time integration with OTAs that minimizes overbookings, and reliable support, although connectivity issues can be experienced with some third-party systems.
#1
of 27
Boutique Hotels
93%
(1,118)
SiteMinder is commonly considered an alternative to Simple Booking for Boutique hotels due to its user-friendly interface, reliable channel management, and comprehensive reporting features that streamline operations and provide valuable insights for improved distribution strategies, though the complexity of initial setup and occasional connectivity issues may require consideration.
Luxury Hotels
93%
(922)
#1
of 26
SiteMinder is commonly considered an alternative to Simple Booking for luxury hotels due to its powerful channel management capabilities that include real-time updates and seamless Property Management System (PMS) integration, which can enhance operational efficiency and prevent overbookings.
Airport/Conference Hotels
94%
(696)
#1
of 23
SiteMinder is commonly considered an alternative to Simple Booking for Conference hotels due to its user-friendly interface, real-time integration with OTAs that minimizes overbookings, and reliable support, although connectivity issues can be experienced with some third-party systems.
Boutique Hotels
93%
(1,118)
#1
of 27
SiteMinder is commonly considered an alternative to Simple Booking for Boutique hotels due to its user-friendly interface, reliable channel management, and comprehensive reporting features that streamline operations and provide valuable insights for improved distribution strategies, though the complexity of initial setup and occasional connectivity issues may require consideration.
Rank
Region
Popular alternatives
#1
of 25
Europe
91%
(614)
SiteMinder is commonly considered an alternative to Simple Booking for Europe hotels due to its efficient channel management capabilities, offering a wide range of integrations and streamlined operations, although some users note that its support services could benefit from faster response times.
Europe
91%
(614)
#1
of 25
SiteMinder is commonly considered an alternative to Simple Booking for Europe hotels due to its efficient channel management capabilities, offering a wide range of integrations and streamlined operations, although some users note that its support services could benefit from faster response times.
Rank
Country
Popular alternatives
#1
of 10
Italy
98%
(80)
Blastness is commonly considered an alternative to Simple Booking for hotels due to its comprehensive integration capabilities with property management systems and user-friendly tools like the booking engine and revenue management system, though evaluations often highlight the need for more customizable features and extended customer support hours.
Italy
98%
(80)
#1
of 10
Blastness is commonly considered an alternative to Simple Booking for hotels due to its comprehensive integration capabilities with property management systems and user-friendly tools like the booking engine and revenue management system, though evaluations often highlight the need for more customizable features and extended customer support hours.
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Simple Booking Reviews Summary
Ease of Use
5.0/5
Customer Support
4.8/5
ROI
4.7/5
Implementation
4.8/5
Recommended by
Achievements
This vendor's trending score is rising, Simple Booking (Channel Manager) is the #30 most trending product in the Channel Managers category (out of 149) and the #715 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreSimple Booking’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceRecommended for
Simple Booking Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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No matching results
Compare Simple Booking to Top Alternatives
More new channels. More new guests.
More Channels. More Bookings. Better OTA Rankings.
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Hotelier Rating
Looking for specific info?
10
Highly professional and efficient
Hotel Manager from 50-74 room Boutique in Tel Aviv (Israel)
Verified
7 months ago
We’ve been working with Simple Profit and our experience has been excellent. Their team is professional, responsive, and truly understands the needs of hospitality businesses. Communication is clear, support is fast, and the entire process has been smooth and transparent.
We appreciate the way they simplify complex tasks, save us valuable...
Israel
Israel
Hotel Manager
Mid-Sized Hotel
10
WorldLine payment did not share reservation with PMS Suite %
Front Desk from 5 to 9 room Boutique in
Verified
8 months ago
10
Top
reception from 25-49 room City Center Hotel in Jesolo (Italy)
Verified
17 months ago
Many years and always very special and always there to help us. I always use simple and I am a consultant.
Italy
Italy
reception
Small Hotel
10
Efficiency, clarity and kindness
Manager from 10 to 24 room Bed & Breakfast & Inn in Arco (Italy)
Verified
2 years ago
clear, concise and precise information regarding the PMS change that we are planning in January. Kindness not taken for granted and rapid follow-up via email.
Italy
Italy
Manager
Small Hotel
10
High conversion rate, professional staff, perfect product
Owner from 5 to 9 room Boutique in Santander (Spain)
Verified
2 years ago
In 13 years we had no fails, the channel manager is fast and precise. The booking engine is easy to use and it has a nice look.
Spain
Spain
Owner
X-Small Hotel
10
Absolutely effective
Titolare from 25-49 room Bed & Breakfast & Inn in Canazei (Italy)
Verified
2 years ago
Ease of use: - it is intuitive, easy, immediate. Customer service is always available (which is no small thing). Integration with the PMS effective and without surprises. Video calls (which they call GYM) are often proposed to delve deeper into specific functions.
Italy
Italy
Titolare
Small Hotel
4
Simple but limited in back office functionality; Customer service has gotten worse over the years
Hotel Manager from 50-74 room City Center Hotel in San Gimignano (Italy)
Verified
2 years ago
Simple to use but limited in back office functionality; customer support was once excellent, now it is difficult to reach and very cumbersome as per Zucchetti style.
Italy
Italy
Hotel Manager
Mid-Sized Hotel
10
Fortemente consigliato
Owner from 10 to 24 room Boutique in Naples (Italy)
Verified
2 years ago
Over the time of use, I really appreciated the simplicity given to managing the various types of rooms I have.
Italy
Italy
Owner
Small Hotel
10
Simple Booking is simply the best, I could not have made a better choice!
Hotel Director from 75-99 room Branded Hotel in Seville (Spain)
Verified
2 years ago
It’s the best program for organizing back office hoteliers, synchronizing portals and channel managers, all in one! Customer support is always operational and impeccable in helping you.
Spain
Spain
Hotel Director
Mid-Sized Hotel
10
SimpleBooking: A Must-Have for Hoteliers
Hotel Manager from 100 to 199 room Luxury Hotel in Bologna (Italy)
Verified
2 years ago
SimpleBooking is an incredible suite of products that has transformed the way I manage my hotel. The booking engine is incredibly user-friendly, both for guests and for me. It's easy to set up and customize, and it looks great on any device. But what I really love is the channel manager. It has saved me so much time and effort by automatica...
Italy
Italy
Hotel Manager
Large Hotel
- 1
- 2
- 3
Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
We have several common customers in Italy and abroad using Simple Booking either as channel manager+booking engine or just as booking engine. We like the genuine care with which they built both products. We particularly appreciate the speed of sync, flexibility in rate plans creation and the abundance of channels connected for the channel manager. When it comes to the BE, we particularly like the flexibility when creating promotions, offers etc. their plenty of options in terms of payment gateways. Not to mention the excellent customer service.
Showing all answers to: "What does this product or service do well?"
We have several common customers in Italy and abroad using Simple Booking either as channel manager+booking engine or just as booking engine. We like the genuine care with which they built both products. We particularly appreciate the speed of sync, flexibility in rate plans creation and the abundance of channels connected for the channel manager. When it comes to the BE, we particularly like the flexibility when creating promotions, offers etc. their plenty of options in terms of payment gateways. Not to mention the excellent customer service.
Very good performence on the front end and easy to handle in the backend, exactly what we were looking for. Also the included offer tool is great and helps a lot in the busy times. They always improve to be at the top.
is converting very well because it is very easy to use. The channel manager is very efficient, as is the customer service. I have been recommending it as a first choice to my accommodation clients for a number of years.
Question:
What differentiates this product or service from the competition?
Answer:
An excellent and user-friendly layout for the booking engine, with powerful functionalities that enhance the attractiveness and increase the conversion rate. This leads to higher direct booking share compared to other booking engines. The channel manager as well provides much needed flexibility for revenue managers in terms of rate plans, room types set up, connectivity with third party otas that usually other cm lack.
Showing all answers to: "What differentiates this product or service from the competition?"
An excellent and user-friendly layout for the booking engine, with powerful functionalities that enhance the attractiveness and increase the conversion rate. This leads to higher direct booking share compared to other booking engines. The channel manager as well provides much needed flexibility for revenue managers in terms of rate plans, room types set up, connectivity with third party otas that usually other cm lack.
Sometimes wishes and improvements are taking some time to be implemented. But overall, I guess this is the same with all technical companies. The exchange of ideas however is always welcome and we have a very good communication.
Simple Booking is a very easy product to set up, has a very good telephone and email support service (including ticketing), but above all makes the user experience very easy. If I were a hotelier I would always choose Simple Booking.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Make sure you do A/B tests with other vendors to assess the USP of this product compared to others, in terms of value for money, return on investment, speed, customer service, increase of direct share of bookings, increase of brand reputation and revenue.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Make sure you do A/B tests with other vendors to assess the USP of this product compared to others, in terms of value for money, return on investment, speed, customer service, increase of direct share of bookings, increase of brand reputation and revenue.
Book a demo and then your team will love the product.
The backend honestly is so easy to use and you can do so many things on your own without a lot of explanations. Our costumers are very happy with the performance of Simple booking and recommend us very often to colleagues.
I think Simple Booking is a product that can increase hotel profitability because of its simplicity, both in terms of configuration and user experience. It adapts to any type of hotel, improves conversions and can be easily and quickly linked to OTAs.
Recommended by
Massimiliano Terzulli
International Business Developer
@
Franco Grasso Revenue Team
Sabrina Herger
Account Manager
@
Bocco Group
Federico Crespi
CEO
@
Federico Crespi & Associati
Massimiliano Terzulli
International Business Developer
@
Franco Grasso Revenue Team
Sabrina Herger
Account Manager
@
Bocco Group
Federico Crespi
CEO
@
Federico Crespi & Associati
Are you a consultant or vendor that recommends Simple Booking?
Leave a recommendation
Simple Booking Integrations
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Support
Unverified
Simple Booking has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2026
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What do you dislike or think could be improved?
0.0
Ease of Use
0.0/5
Customer Support
0.0/5
ROI
0.0/5
Implementation
0.0/5
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