SiteMinder vs. Gourmet Marketing vs. Lighthouse: Which is a Better Fit?

SiteMinder Insights (Rate Parity)

Other

Real Time Data Collection
Automated Prioritization
Distribution Partner Management
Workflow Automation
Unlimited Channels (no additional cost)
Conversion Widgets

Apps and Widgets Integration/ Integrates for conversion and trust validation widgets

Gourmet Marketing - Full Service Hotel Marketing Agency

Website Development

Wordpress development
Custom CMS
Graphic design
Interactive Content
Copywriting
Conversion Rate Optimization
Tag Management & Tracking Configuration
Web Development
Web Design

SEO & Content

Interactive Content
Content Audit
SEO Content Strategy
Copywriting
SEO

Paid Search & Digital Advertising

Social media advertising
Influencer marketing
Copywriting
3rd party ad buys
Meta search marketing
PPC

E-commerce

E-commerce consulting
Conversion Rate Optimization
Tag Management & Tracking Configuration

Reporting & Analytics

Tag Management & Tracking Configuration
Data Analysis & Reporting

Email Marketing

Marketing Automation

Lead nurturing systems that build a wider funnel and manages leads through to close. Similar systems include HubSpot, Act-on and SharpSpring.
Email Marketing

Consulting Services

E-commerce consulting
Yield Management (Service/Consulting)

Revenue Management / Revenue Optimization / Yield Management
Content Audit
Copywriting

Social Media Management

Social Media Photography
Social Media Analytics
Reputation & Community Management
Graphic design
Social media management
Social media advertising
Influencer marketing

Other

Real Time Data Collection
Automated Prioritization
Distribution Partner Management
Workflow Automation

Lighthouse (Parity Insight)

Other

Real Time Data Collection
Automated Prioritization
Distribution Partner Management
Workflow Automation
In-app support
Open API

The ability for other systems to access the loyalty platform to issue, transfer, redeem, or exchange loyalty points/miles - this is not a fundamental requirement of a loyalty program, but increasingly desirable.

What Customers Are Saying

Most Recent Review

Booking Management

Customer relation from Mae Nam (Thailand)

Great Partnership

General Manager from New York City (United States of America)

Software has too many disadvantages compared to predecessor HQ Revenue

Revenue Manager from Erfurt (Germany)

Most Positive Review

An integrated, reliable and easy to use suite of products

Manager

GM from New York (United States of America)

Great Tools

General Manager

Most Critical

Channel Manager Accessible and dynamic

Aux Comercializacion Y Ventas from Centro (Mexico)

Great Tool

Revenue Manager

References

SiteMinder doesn’t have any references available

Gourmet Marketing doesn’t have any references available

Pelayo Pando
Director of e-Commerce Business Development and Market Strategy NH Hotel Group - Headquarters

Monte Gardiner
Managing Director of Revenue Management Best Western Hotels & Resorts

Jeff Wermager
Senior Director of Revenue Optimisation Services Radisson Hotel Groups