Popular in Operations
Popular in Revenue Management
Popular in Marketing
Popular in Guest Experience
The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
Lighthouse (Parity Insight)
4.7 (760 REVIEWS)
Hachem, Maxime, Nadia + 63 more experts recommend Lighthouse
Read RecommendationsRanked 1 (out of 10) in Hotel Rate Parity
Hoteliers voted Lighthouse as the #1 Hotel Rate Parity provider in the 2026 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldIdentify and solve parity issues portfolio wide with the industry's leading parity management solution
95% recommended by 1448 hotels
NH Hotels, Soho House, Six Senses & 1445 others
Bell - AI powered product analyst
I analyzed all of Lighthouse’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Lighthouse is a hotel technology tool praised for its comprehensive rate parity and rate shopping functionalities, crucial for maximizing revenue and transparency in rate distribution. Users particularly appreciate its user-friendly dashboard that enhances decision-making with real-time market insights. However, some raise concerns about data delays and static reporting, which may impact operational agility. The tool aids hotels in maintaining rate consistency across channels, thereby fostering customer trust and boosting occupancy rates.
NH Hotels, Soho House, Six Senses & 1445 others
Read their reviewsPartners say
Industry experts recommend Lighthouse for its exceptional ability to deliver comprehensive and actionable market insights through a user-friendly platform. The brand is praised for its unique pricing optimization tools, real-time data capabilities, and seamless integration, which distinguish it from competitors. However, it may involve occasional technical hiccups and room for improvement in automation. Overall, it is considered a versatile and effective solution for both tactical and strategic revenue management.
Maxime, Nadia, Isabelle and 29 others
Read their recommendationsWhat Types of Hotels Lighthouse is Popular For
Size
31 | X-Small (1-9 room)
133 | Small (10-49 room)
277 | Mid-Sized (50-99 room)
912 | Large (100-499 room)
179 | X-Large (500+ room)
Country
341 | United States
76 | Thailand
60 | United Kingdom
51 | Russian Federation
50 | United Arab Emirates
46 | Spain
46 | France
43 | India
41 | Turkey
40 | Canada
37 | Italy
32 | Poland
29 | Japan
29 | Australia
26 | China
26 | Germany
26 | Brazil
25 | Korea, South
24 | Mexico
22 | Indonesia
20 | Singapore
20 | Portugal
18 | Belgium
18 | Greece
16 | Netherlands
15 | Saudi Arabia
15 | Egypt
14 | Hungary
14 | Malaysia
12 | Czech Republic
12 | Vietnam
12 | Maldives
11 | New Zealand
10 | Switzerland
10 | Azerbaijan
9 | South Africa
9 | Qatar
9 | Georgia
9 | Ireland
8 | Israel
7 | Serbia
7 | Ukraine
6 | Sweden
6 | Armenia
6 | Uzbekistan
6 | Peru
6 | Costa Rica
5 | Austria
5 | Montenegro
5 | Bulgaria
5 | Cambodia
5 | Morocco
5 | Romania
5 | Malta
5 | Taiwan
4 | Fiji
4 | Norway
4 | Kazakhstan
4 | Kuwait
4 | Bangladesh
3 | Finland
3 | Colombia
3 | Belarus
3 | Myanmar
3 | Iceland
3 | Ethiopia
3 | Ecuador
3 | Bahrain
2 | Estonia
2 | Latvia
2 | Seychelles
2 | Sri Lanka
2 | Philippines
2 | El Salvador
2 | Nepal
2 | Jordan
2 | Hong Kong
2 | Cyprus
2 | Uruguay
2 | Senegal
2 | Panama
2 | Croatia
1 | Lebanon
1 | Albania
1 | Denmark
1 | Slovenia
1 | Cayman Islands
1 | Saint Lucia
1 | Angola
1 | Guatemala
1 | Bolivia
1 | Lithuania
1 | Belize
1 | Turks and Caicos Islands
1 | Bahamas
1 | Iraq
1 | Mozambique
1 | Oman
1 | French Polynesia
1 | Paraguay
1 | Laos
1 | Nigeria
1 | Tunisia
1 | Mali
Type
828 | Branded Hotels
653 | Luxury Hotels
632 | City Center Hotels
590 | Boutiques
496 | Airport/Conference Hotels
472 | Bed & Breakfast & Inns
449 | Resorts
378 | Limited Service & Budget Hotels
154 | Extended Stay & Serviced Apartments
96 | Hostels
36 | Casinos
32 | Motels
26 | RV Parks & Campgrounds
26 | Vacation Rentals & Villas
Region
485 | Europe
405 | North America
335 | Asia Pacific
155 | Middle East
53 | South America
45 | Oceania
26 | Africa
5 | Central America
Category
1333 | Rate Shopping
760 | Hotel Rate Parity
626 | Business Intelligence
29 | Channel Managers
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Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Lighthouse products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Lighthouse Reviews Analyzed: 9
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Lighthouse Expert Recommendations Analyzed: 25
Read expert recommendationsDescription provided by Lighthouse
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Lighthouse's Provided Description:
"Keep control of your distribution health. Parity Insight gives hotel groups a suite of tools to discover and solve parity issues across their portfolio. The highly-intuitive platform tracks your parity performance on OTAs and metasearch and automates fixing parity issues."
Capabilities
Portfolio parity at a glance
Spot it, solve it
Uncover wholesalers causing parity issues
Get the proof you need to take action
Seamless parity management across your portfolio
Know your rank
Features
Other
Recommended by
Achievements
This vendor's trending score is rising, Lighthouse (Parity Insight) is the #1 most trending product in the Hotel Rate Parity category (out of 10) and the #19 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreLighthouse has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseHoteliers voted Lighthouse as the #1 Hotel Rate Parity provider in the 2026 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceHotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
Get an Instant Price Estimate
Enter your room count to get an instant price estimate for your property
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Lighthouse Case Studies
How Lighthouse’s AI Channel Manager optimised revenue management at B-aparthotels
Brussels (Belgium)
How XO Hotels Amsterdam efficiently manages distribution, pricing and availability to avoid overbookings with Channel Manager.
Amsterdam (Netherlands)
How the Holiday Inn Express Yerevan uses Rate Insight and Lighthouse Business Intelligence to Enhance Revenue Management and Stay Competitive
Yerevan (Armenia)
How the President Hotel uses Rate Insight and Market Insight to be more strategic and competitive
Bantry Bay (South Africa)
How Marc & Rose Hospitality optimizes commercial strategies and taps into new revenue opportunities with Rate and Market Insight
Carmel (United States)
How Wythe Hotel uses Lighthouse’s Business Intelligence to streamline their workflows and gain a deeper understanding of the property’s performance.
Brooklyn (United States)
How Six Senses Douro Valley Uses Business Intelligence and Rate Shopping Tools to Save Time, Streamline Data Analysis, and Make Data-Driven Pricing and Distribution Decisions
Samodaes (Portugal)
How Four Views Hotels have used rate and market intelligence to better position their properties to realise their full revenue potential.
Funchal (Portugal)
How InterContinental Seoul Uses OTA Insight’s Suite of Business Intelligence Tools to Make More Effective and Informed Pricing Decisions
Seoul (Korea, South)
How Furaveri Maldives Leveraged OTA Insight’s BI and Rate Intelligence Tools to Get Ahead of the Competition
Furaveri (Maldives)
References
"Parity Insight addresses a major issue in the hotel industry right now."
"Using OTA Insight, Best Western has seen a 75% reduction in the number of parity issues that arise."
"Parity Insight offers the most accurate and relevant data we have ever seen, helping us to quickly make effective distribution and contracting decisions."
"In the past six months, we’ve managed to lower the frequency of undercutting by OTA’s in our hotel portfolio down to only 3% of the time."
"An amazing tool to get a snapshot of what's happening in the market as well as your own hotel. The user friendly interface is perfect for reporting, from front desk all the way up to GM level."
"OTA Insight is great for so many things but my favourite is the parity comparisons. It makes it so easy to be aware of issue rather than running into them and provides easy access to information and links to actually solve the them. Great time saver!"
"With Revenue Insight I have saved about 30-40 minutes every day in analysing the market and it has had a tremendous impact; RevPAR growth has averaged 5% over the last 16 months and ADR has increased by $20 over the course of a year."
"t’s a real game changer for our business. We’ve tracked a positive trend since implementing Revenue Insight. In the past six months, we’ve seen a total revenue increase of over $400,000 and an RGI increase of 7.4% YoY by shifting business to more profitable segments at our 200+ room beta property"
"It's an intuitive and user friendly tool extremely helpful for our revenue managers, providing timely and accurate rate shops straight into our RMS solution. Live shops are done within seconds and all the rates are live linked."
"Revenue Insight has helped us slash the time we spend on reporting, leaving us more chances to dive deeper into the data and better understand our property's overall performance.""
""We needed to get past the onslaught of cancellations and focus on identifying new customers. With Revenue Insight, we have the flexibility to immediately separate and understand what booking behaviour was taking place.""
"Highgate is excited to be working with OTA Insight, We had been searching for the best analytics technology that could give us the advantage to maximize our revenue across our portfolio. With the new Revenue Insight platform, we have the next level of business intelligence we need to stay ahead of the competition."
"Since using Rate Insight by OTA Insight, our revenue and reservations team have drastically improved their efficiency, completing tasks an estimated 60% faster."
"For years we were looking for a solution to track rate parity, ota ranking, and comp pricing with unlimited rate shops. I was surprised to find that OTA Insight offered all of this and more....all on an easy to use platform."
"The variety of the rate shops and the diversion that it has is crucial. Not only do I have the possibility to shop between refundable and non-refundable rates so the lowest possible or my BAR so that I can differentiate based on amount of people occupying the room, including or excluding breakfast rates...it gives additional value and a new dimension to what rate shopping should be."
Featured Customers
More Products by Lighthouse
Hotelier Rating
Looking for specific info?
Friendly useful for the revenue production, forecast and optimization. Regular training for the new Users is my recommendation
Reservations Manager from 75-99 room Boutique in Kizimkazi Dimbani (Zanzibar Archipelago)
Love the LH Products!
Revenue Analyst from 75-99 room Extended Stay & Serviced Apartment in Launceston (Australia)
A Valuable Asset for Revenue Teams
Revenue Manager from 100 to 199 room City Center Hotel in Athens (Greece)
Senior Regional Manager
Senior Revenue Manager from 100 to 199 room Bed & Breakfast & Inn in Orlando (United States)
Good Tools for Hotelier
Assistant Revenue and E-commerce Manager from 500+ room Boutique in Bangkok (Thailand)
Insightful Tool
Director of Revenue Management from 200 to 499 room Bed & Breakfast & Inn in Singapore (Singapore)
Identify rate strategy
General Manager from 75-99 room Bed & Breakfast & Inn in Tifton (United States)
Rate Parity
Reservation & E-Commerce Manager from 100 to 199 room Bed & Breakfast & Inn in Istanbul (Turkey)
Great
General Manager from 100 to 199 room Boutique in Mystic (United States)
Helpful to have the market overvies/ competitor
Market sales consultant from 100 to 199 room Boutique in Lausanne (Switzerland)
Expert Q&A and Partner Recommendations
Submit RecommendationWhat does this product or service do well?
Lighthouse truly simplifies daily tasks. The data is clear, reliable, and easy to read; the pricing recommendations are immediately actionable; and the tool saves time on competitive intelligence. It enables quick and confident decisions, even during peak periods, without unnecessary complexity.
Showing all answers to: "What does this product or service do well?"
What differentiates this product or service from the competition?
Unlike many competing solutions, Lighthouse goes beyond simple price monitoring. The tool cross-references a much larger volume of data (market, demand, events, historical data) and transforms it into concrete, actionable pricing recommendations. Where some tools remain descriptive, Lighthouse is truly predictive. It also stands out for the depth of its analyses, the reliability of its data, advanced automation, and more comprehensive integrations with hotel ecosystems, thus offering hoteliers a lasting competitive advantage.
Showing all answers to: "What differentiates this product or service from the competition?"
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
I would advise him to go for it without hesitation, provided he clearly defines his objectives beforehand. Lighthouse is a very powerful tool for better understanding his market, adjusting his prices in real time, and saving valuable time every day. The more you use its features (competitive intelligence, pricing recommendations, demand analysis), the faster the return on investment. Support and guidance are essential to get the most out of it.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
News
Lighthouse
2 days ago
Lighthouse Launches Revenue Agent, Bringing Autonomous Decision-Making to Hotel Commercial Teams
Lighthouse
1 month ago
Lighthouse Wins HotelTechAwards for Sixth Consecutive Year
Lighthouse
1 month ago
Lighthouse names Georg Beyschlag Chief Financial Officer as company scales for next phase of global growth
Lighthouse
4 months ago
Lighthouse launches Smart Distribution to automate pricing and channel management for independent hotels
Lighthouse
6 months ago
Lighthouse Strengthens Enterprise Growth Leadership with Mercedes Blanco's Expanded Role
Lighthouse
6 months ago
Rotana Hotels & Resorts and Lighthouse announce strategic partnership to enhance commercial intelligence
Lighthouse
6 months ago
Lighthouse Now Available on Oracle Cloud Marketplace
Lighthouse
7 months ago
Lighthouse Unveils Connect AI: Bridging the Divide Between Hotels and AI-Powered Travel Planning
Lighthouse
8 months ago
Fill Rooms, Boost Revenue, Save Time: Free Course Empowers Independent Hoteliers for Summer 2025
Lighthouse
9 months ago
Lighthouse Unveils Industry-First Data-as-a-Service Platform to Transform Travel & Hospitality Intelligence
Lighthouse
10 months ago
Lighthouse Acquires The Hotels Network to Add Hospitality Marketing Capabilities to Its Commercial Platform
Lighthouse
11 months ago
Lighthouse Unveils Developer Solutions Suite with New Integration API, Accelerating Innovation in Hospitality Tech
Lighthouse
1 year ago
Lighthouse Announces $370 Million Series C Investment Led by KKR to Accelerate Platform Innovation and Growth
Lighthouse
1 year ago
How Lighthouse’s AI Channel Manager optimised revenue management at B-aparthotels
Lighthouse
1 year ago
How XO Hotels Amsterdam efficiently manages distribution, pricing and availability to avoid overbookings with Channel Manager.
Lighthouse
1 year ago
How the Holiday Inn Express Yerevan uses Rate Insight and Lighthouse Business Intelligence to Enhance Revenue Management and Stay Competitive
Lighthouse
1 year ago
How the President Hotel uses Rate Insight and Market Insight to be more strategic and competitive
Lighthouse
1 year ago
Lighthouse Launches Smart Compset, Enhancing Competitive Intelligence for Hoteliers
Lighthouse
1 year ago
Lighthouse Appoints Laura McDonough as Senior Vice President of Business Operations
Lighthouse
1 year ago
Lighthouse Launches AI-based Intelligent Channel Management with Pricing, Promotion, and Distribution Capabilities for Independent Hotels
Lighthouse
1 year ago
Lighthouse Acquires Berlin-Based HQ Revenue To Accelerate Commercial Strategy For The Travel & Hospitality Industry
Lighthouse
1 year ago
Lighthouse Launches Total Revenue for Business Intelligence with AI and Custom Reporting Capabilities
Lighthouse
1 year ago
Lighthouse Unlocks the Power of Generative AI with Launch of Smart Summaries for Hotels
Lighthouse
2 years ago
Lighthouse Expands Into Distribution With Acquisition of Stardekk
Lighthouse
2 years ago
Harnessing The Power Of Data: Cloudbeds And Lighthouse Announce Strategic Partnership
Lighthouse
2 years ago
Lighthouse (formerly OTA Insight) Wins Four 2024 HotelTechAwards, Reinforcing Leadership in Hospitality Technology
Lighthouse
2 years ago
How Marc & Rose Hospitality optimizes commercial strategies and taps into new revenue opportunities with Rate and Market Insight
Lighthouse
2 years ago
OTA Insight Rebrands as Lighthouse to Illuminate New Capabilities and Launch of a Unified Commercial Platform
Lighthouse
2 years ago
OTA Insight Unveils the Impact of "Taylor Swift Effect" on Global Hotel Markets
Lighthouse
2 years ago
OTA Insight's Mid-Year 2023 Report Reveals Robust Hotel Pricing Trends Amidst Shifting Global Dynamics
Lighthouse
2 years ago
OTA Insight Announces Benchmark Insight, Launching a New Era of Performance Benchmarking for Hotel Revenue Managers
Lighthouse
2 years ago
OTA Insight Expands Business Intelligence Product Suite and Launches Spider in EMEA
Lighthouse
2 years ago
OTA Insight Appoints Gregory Peppel as Head of Business Intelligence Products
Lighthouse
2 years ago
OTA Insight Strengthens Leadership Team, Appoints Vivek Bhogaraju as COO to Drive Strategic Growth
Lighthouse
2 years ago
OTA Insight Launches Rate Insight+, the First Commercial Solution to Combine Hotel and Short-Term Rental Data in a Single Platform
Lighthouse
2 years ago
OTA Insight Appoints Courtney Jones As New North American Vice President of Enterprise Sales
Lighthouse
3 years ago
OTA Insight Named Winner of 3 2023 HotelTechReport Awards, for 3rd Consecutive Year
Lighthouse
3 years ago
How Wythe Hotel uses Lighthouse’s Business Intelligence to streamline their workflows and gain a deeper understanding of the property’s performance.
Lighthouse
3 years ago
How Six Senses Douro Valley Uses Business Intelligence and Rate Shopping Tools to Save Time, Streamline Data Analysis, and Make Data-Driven Pricing and Distribution Decisions
Lighthouse
3 years ago
How Four Views Hotels have used rate and market intelligence to better position their properties to realise their full revenue potential.
Lighthouse
3 years ago
How InterContinental Seoul Uses OTA Insight’s Suite of Business Intelligence Tools to Make More Effective and Informed Pricing Decisions
Lighthouse
3 years ago
How Furaveri Maldives Leveraged OTA Insight’s BI and Rate Intelligence Tools to Get Ahead of the Competition
Lighthouse
3 years ago
OTA Insight Expands its Innovation Hub in Ghent; Plans to Double Headcount
Lighthouse
3 years ago
Why Do the Lines Between the Hotel and Short-Term Rental Space Continue to Blur?
Lighthouse
3 years ago
OTA Insight Expands North American Leadership Team with Three Key Executive Hires
Lighthouse
3 years ago
OTA Insight Launches the Overview Homepage; an Industry-First Commercial Hub for Hoteliers to Plan, Monitor and Execute on Key Decisions
Lighthouse
3 years ago
Travel Demand Bulletin: Positive signs emerge for Europe’s hotel industry - Part 2
Lighthouse
3 years ago
Choice Hotels International Announces Collaboration with IDeaS to Empower Franchisee Revenue Growth
Lighthouse
3 years ago
OTA Insight Acquires Kriya RevGEN, Adding Market-Leading Hotel Portfolio & Chain Revenue Intelligence Solution To Commercial Platform
Lighthouse
3 years ago
OTA Insight Acquires Transparent to Form the World’s First Cloud-Based Commercial Platform to Serve Both Hotel and Short-Term Rental Industries
Lighthouse
4 years ago
The Four Key Pillars of a Successful Hotel Commercial Strategy
Lighthouse
4 years ago
OTA Insight Continues its Global Expansion with New Office in Brazil
Lighthouse
4 years ago
OTA Insight Raises $80M Series B Funding From Spectrum Equity to Bring Data-Driven Decisions to Hospitality Industry
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Lighthouse has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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