Lighthouse (Parity Insight)
4.7 (638 REVIEWS)
HT Score
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Tess, Stephanie, Matthias + 41 more experts recommend Lighthouse
Read RecommendationsLighthouse (Parity Insight)
Ranked 1 (out of 11) in Hotel Rate Parity
2024 Winner
Hotel Software
Hoteliers voted Lighthouse as the #1 Hotel Rate Parity provider in the 2024 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldIdentify and solve parity issues portfolio wide with the industry's leading parity management solution
95% recommended by 1238 hotels
NH Hotels, Soho House, Six Senses & 1235 others
What is Lighthouse?
Founded in 2012 | Headquarters in United Kingdom | 500 employees
Lighthouse (Parity Insight) is a comprehensive rate parity analysis and market intelligence platform designed specifically for hoteliers. It offers a robust suite of business intelligence tools tailored to streamline hotel operations, improve revenue, and enhance customer experience. By efficiently tracking parity performance on OTAs and metasearch channels, the platform helps hoteliers identify rate discrepancies, market trends, and competitive pricing strategies. Users appreciate its seamless integration with Property Management Systems (PMS), intuitive interface, and excellent customer support, making it an essential tool for maintaining distribution health and making informed business decisions.
Capabilities
Portfolio parity at a glance
Portfolio parity at a glance
Gain instant clarity on your portfolio's parity performance across all platforms, including OTA and metasearch platforms.
Spot it, solve it
Spot it, solve it
Drill down, find the issues, fix them. Parity Insight slices and formats data so you can zero in on problem areas effortlessly.
Uncover wholesalers causing parity issues
Uncover wholesalers causing parity issues
Deploy test-bookings to expose wholesalers forward distributing your rates, ensuring you take command of your pricing strategy.
Get the proof you need to take action
Get the proof you need to take action
Actionable proof allows for quick fixes and smooth collaboration with hotels, OTA channels and wholesale partners.
Workflow automation
Workflow automation
Auto-resolve caching distractions and zero in on real parity issues.
Seamless parity management across your portfolio
Seamless parity management across your portfolio
Bridge HQ and hotel operations with laser-focused parity data.
Know your rank
Know your rank
Immediately benchmark parity performance with a single metric, and then aim to outperform.
Monitor bait and switch issues on meta sources
Monitor bait and switch issues on meta sources
Identify blind spots and hold third parties accountable with solid proof.
Features
Other
4/4 features
Lighthouse Reviews Summary
Ease of Use
4.8/5
Customer Support
4.8/5
ROI
4.6/5
Implementation
4.7/5
Recommended by
Achievements
This vendor's trending score is rising, Lighthouse (Parity Insight) is the #1 most trending product in the Hotel Rate Parity category (out of 11) and the #13 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreLighthouse has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseHoteliers voted Lighthouse as the #1 Hotel Rate Parity provider in the 2024 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Lighthouse Pricing
Below Average
This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.
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Lighthouse Case Studies
How Marc & Rose Hospitality optimizes commercial strategies and taps into new revenue opportunities with Rate and Market Insight
Carmel (United States of America)
How Wythe Hotel uses Lighthouse’s Business Intelligence to streamline their workflows and gain a deeper understanding of the property’s performance.
Brooklyn (United States of America)
How Six Senses Douro Valley Uses Business Intelligence and Rate Shopping Tools to Save Time, Streamline Data Analysis, and Make Data-Driven Pricing and Distribution Decisions
Samodaes (Portugal)
How Four Views Hotels have used rate and market intelligence to better position their properties to realise their full revenue potential.
Funchal (Portugal)
How InterContinental Seoul Uses OTA Insight’s Suite of Business Intelligence Tools to Make More Effective and Informed Pricing Decisions
Seoul (Korea, South)
How Furaveri Maldives Leveraged OTA Insight’s BI and Rate Intelligence Tools to Get Ahead of the Competition
Furaveri (Maldives)
References
"Parity Insight addresses a major issue in the hotel industry right now."
Jeff Wermager
Senior Director of Revenue Optimisation Services @
Radisson Hotel Groups
"Using OTA Insight, Best Western has seen a 75% reduction in the number of parity issues that arise."
Monte Gardiner
Managing Director of Revenue Management @
Best Western Hotel President
"Parity Insight offers the most accurate and relevant data we have ever seen, helping us to quickly make effective distribution and contracting decisions."
Pelayo Pando
Director of e-Commerce Business Development and Market Strategy @
NH Hotel Group - Headquarters
"In the past six months, we’ve managed to lower the frequency of undercutting by OTA’s in our hotel portfolio down to only 3% of the time."
Brandon Burtis
Corporate Director of Revenue @
Pacifica Hotels
"An amazing tool to get a snapshot of what's happening in the market as well as your own hotel. The user friendly interface is perfect for reporting, from front desk all the way up to GM level."
Nilesh Patel
Regional Director of Revenue Management @
Heis Hotel
"OTA Insight is great for so many things but my favourite is the parity comparisons. It makes it so easy to be aware of issue rather than running into them and provides easy access to information and links to actually solve the them. Great time saver!"
John Warne
Revenue Manager @
Radisson RED Brussels
"With Revenue Insight I have saved about 30-40 minutes every day in analysing the market and it has had a tremendous impact; RevPAR growth has averaged 5% over the last 16 months and ADR has increased by $20 over the course of a year."
Michelle Mu
Director of Revenue @
Refinery Hotel
"t’s a real game changer for our business. We’ve tracked a positive trend since implementing Revenue Insight. In the past six months, we’ve seen a total revenue increase of over $400,000 and an RGI increase of 7.4% YoY by shifting business to more profitable segments at our 200+ room beta property"
Alexis Warburton
Regional Director - Revenue Management and Distribution @
Highgate
"It's an intuitive and user friendly tool extremely helpful for our revenue managers, providing timely and accurate rate shops straight into our RMS solution. Live shops are done within seconds and all the rates are live linked."
Christian F. Boerger
Corporate Director of Revenue Strategy @
Pacific Hospitality Group
"Revenue Insight has helped us slash the time we spend on reporting, leaving us more chances to dive deeper into the data and better understand our property's overall performance.""
Will Jordan
Corporate Revenue Manager @
Wythe Hotel
""We needed to get past the onslaught of cancellations and focus on identifying new customers. With Revenue Insight, we have the flexibility to immediately separate and understand what booking behaviour was taking place.""
David Gill
Director of Revenue Managment @
Silverado Resort and Spa
"Highgate is excited to be working with OTA Insight, We had been searching for the best analytics technology that could give us the advantage to maximize our revenue across our portfolio. With the new Revenue Insight platform, we have the next level of business intelligence we need to stay ahead of the competition."
Ankur Randev
Chief Revenue Officer @
Highgate
"Since using Rate Insight by OTA Insight, our revenue and reservations team have drastically improved their efficiency, completing tasks an estimated 60% faster."
Aashish Trivedi
Group Director of Revenue @
Fusion
"For years we were looking for a solution to track rate parity, ota ranking, and comp pricing with unlimited rate shops. I was surprised to find that OTA Insight offered all of this and more....all on an easy to use platform."
Ryan Walker
Director of eCommerce and Mobile @
sbe | Morgans Hotel Group
"The variety of the rate shops and the diversion that it has is crucial. Not only do I have the possibility to shop between refundable and non-refundable rates so the lowest possible or my BAR so that I can differentiate based on amount of people occupying the room, including or excluding breakfast rates...it gives additional value and a new dimension to what rate shopping should be."
Tim Brown
Revenue Manager @
Sandstone Goods + Trading
Featured Customers
Popularity by Segment
Size
41 | X-Small (1-9 room)
32 | Small (10-24 room)
199 | Medium (25-74 room)
523 | Large (75-199 room)
508 | X-Large (200+ room)
Country
266 | United States of America
62 | Thailand
52 | United Kingdom
51 | Russian Federation
45 | Spain
45 | United Arab Emirates
41 | France
33 | Canada
32 | Italy
31 | India
30 | Poland
27 | Japan
25 | Brazil
24 | China
24 | Australia
21 | Germany
19 | Korea, South
17 | Singapore
17 | Mexico
16 | Portugal
16 | Indonesia
16 | Greece
13 | Hungary
13 | Saudi Arabia
12 | Belgium
12 | Egypt
11 | Czech Republic
11 | Vietnam
10 | Switzerland
10 | Azerbaijan
10 | Malaysia
10 | New Zealand
9 | Maldives
8 | South Africa
8 | Ireland
7 | Qatar
7 | Georgia
7 | Ukraine
7 | Israel
6 | Sweden
6 | Peru
6 | Turkey
5 | Montenegro
5 | Serbia
5 | Armenia
5 | Cambodia
5 | Morocco
5 | Romania
5 | Costa Rica
5 | Malta
4 | Fiji
4 | Norway
4 | Austria
4 | Bulgaria
4 | Kazakhstan
4 | Uzbekistan
4 | Bangladesh
3 | Finland
3 | Colombia
3 | Belarus
3 | Myanmar
3 | Hong Kong
3 | Kuwait
3 | Ecuador
3 | Iceland
3 | Ethiopia
3 | Taiwan
3 | Bahrain
2 | Estonia
2 | Seychelles
2 | Sri Lanka
2 | Philippines
2 | El Salvador
2 | Jordan
2 | Cyprus
2 | Uruguay
2 | Senegal
2 | Panama
1 | Latvia
1 | Lebanon
1 | Albania
1 | Denmark
1 | Slovenia
1 | Cayman Islands
1 | Nepal
1 | Saint Lucia
1 | Mozambique
1 | Angola
1 | Guatemala
1 | Bolivia
1 | Lithuania
1 | Belize
1 | Turks and Caicos Islands
1 | Bahamas
1 | Oman
1 | Netherlands
1 | Iraq
1 | Croatia
1 | Dominican Republic
1 | French Polynesia
1 | Aruba
1 | Paraguay
1 | Tunisia
1 | Mali
Type
669 | Branded Hotels
532 | Luxury Hotels
497 | City Center Hotels
415 | Boutiques
373 | Resorts
367 | Bed & Breakfast & Inns
345 | Airport/Conference Hotels
300 | Limited Service & Budget Hotels
119 | Extended Stay & Serviced Apartments
69 | Hostels
31 | Casinos
24 | Motels
21 | RV Parks & Campgrounds
19 | Vacation Rentals & Villas
Region
423 | Europe
316 | North America
276 | Asia Pacific
104 | Middle East
51 | South America
39 | Oceania
24 | Africa
7 | Central America
Category
1152 | Rate Shopping
638 | Hotel Rate Parity
488 | Business Intelligence
More Products by Lighthouse
Hotelier Rating
Hoteliers say
NEW AI Review summary
Hoteliers like Lighthouse's robust suite of business intelligence tools, particularly for rate shopping, market intelligence, and rate parity analysis. These features have been praised for their effectiveness in streamlining operations, providing actionable insights, and facilitating informed decision-making. Users highlight how these tools help in identifying market trends, setting competitive prices, and resolving rate discrepancies, thereby improving revenue and customer experience. Specific accolades include the comprehensive data integration with PMS, ease of use, and quick customer support responses. However, there are some critical mentions regarding the accuracy of rate parity data, occasional delays in rate updates, and the need for more detailed market segmentation.
AI-generated from the text of customer reviews
Looking for specific info?
9
Light House Perspective
Revenue Manager from 100 to 199 room Boutique in Punta Cana (Dominican Republic)
Verified
8 months ago
The option to make a deep dive through the Brand.com websites with different options for Loyalty Programs for properties, AAA, Senior, Government, etc. and the option to have more than just a primary compset and being able to have a secondary one.
Dominican Republic
Dominican Republic
Revenue Manager
Large Hotel
10
Unveiling Excellence in Light House Intelligence Tools
Director, Revenue from 200 to 499 room Boutique in Johor Bahru (Malaysia)
Verified
8 months ago
I am truly impressed with the dashboard, analytics insights, and graph chart in the Business Intelligence reports. The data for Rate Shopping compset compare, Market Intelligence, and Hotel Rate Parity check for discrepancies is also commendable. The seamless operation of these hospitality tools, especially in Business Intelligence, Rate Sh...
Malaysia
Malaysia
Director, Revenue
X-Large Hotel
10
Hotel rate Parity
Sales Manager from 75-99 room Boutique in Lamai Beach (Thailand)
Verified
8 months ago
can be compare our rate to every channel. When used, the information is easy to read. Allows us to fix it at the right point.
Thailand
Thailand
Sales Manager
Large Hotel
10
The best and simplest yet complete tools for your revenue management!
e-Commerce Manager from 200 to 499 room City Center Hotel in (Indonesia)
Verified
8 months ago
- The filter function in Revenue Insight, where we can go to production per segment, accounts, company etc by booking window and also the cancellation detail.- The Market Insight (rate) that can help me go through compset's rates without having to check one by one.
Indonesia
Indonesia
e-Commerce Manager
X-Large Hotel
10
rate shopping & market intelligence
revenue manaager from 500+ room Casino in Busan (Korea, South)
Verified
8 months ago
1) it is very helpful to my job with rate shopping and market insight.2) easy to compare hotel room rate 3)easy to understand demand flow
Korea, South
Korea, South
revenue manaager
X-Large Hotel
10
Useful tools
Reservation & Revenue Manager from 25-49 room Boutique in Istanbul (Turkiye)
Verified
8 months ago
Rate Shopping and Hotel Rate Parity are very useful tools. It is also great in the excel format. The system is very well intended.
Turkiye
Turkiye
Reservation & Revenue Manager
Medium Hotel
10
Great tool
CDRM from 1 to 4 room Bed & Breakfast & Inn in Toronto (Canada)
Verified
8 months ago
Easy and friendly tool to use; quick and time saving in pulling data. real time rate shop. Accessible tech support.
Canada
Canada
CDRM
X-Small Hotel
10
Comprehensive BI Tools
Regional Revenue Analyst from 200 to 499 room Boutique in Edinburgh (United Kingdom)
Verified
8 months ago
Rate Insight is a powerful tool that provides revenue managers with real-time, actionable data to effectively set prices and optimize room sales. It stands out for its ease of use, its simplicity in setup, usability, and the comprehensiveness of its reports and dashboards. In addition to Rate Insight, Lighthouse offers a comprehensive suite...
United Kingdom
United Kingdom
Regional Revenue Analyst
X-Large Hotel
8
Hotel Rate parity
Director of Sales & Marketing from 25-49 room Luxury Hotel in Mirihi (Maldives)
Verified
8 months ago
* Keep regular track of the competitor resort rates and be able to monitor comp resort availability. Compare OTA rates.
Maldives
Maldives
Director of Sales & Marketing
Medium Hotel
9
Useful function
Revenue manager from 200 to 499 room Branded Hotel in Bangkok (Thailand)
Verified
8 months ago
Hotel Rate parity is the useful tools. The hotel could easily to check and monitor rate issue. Rate shopping is also very useful tools.
Thailand
Thailand
Revenue manager
X-Large Hotel
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