The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 375 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Blastness shines in customer support , with exclusive features like Storefront/Voucher Functionality and Popups & Alerts.
SiteMinder shines when it comes to ease of use and user experience — especially for brand properties (5.0/5) , with exclusive features like Performance Reporting and Mobile optimized/responsive.
Side-by-side ratings based on 375 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | Contact sales | From $600/mo |
| Verified Reviews | 36 | 339 |
After analyzing 375 verified reviews, Blastness users most value its website management and design, revenue management system, revenue consultants, while SiteMinder users highlight ease of use and user experience, booking engine and channel manager integration, customer support and agility. Click any theme to see what reviewers say.
|
|
|
|---|---|
| Pros | |
|
+
Website Management and Design
▾
|
+
Ease of Use and User Experience
▾
|
|
+
Revenue Management System
▾
|
+
Booking Engine and Channel Manager Integration
▾
|
|
+
Revenue Consultants
▾
|
+
Customer Support and Agility
▾
|
|
+
Channel Manager
▾
|
+
Visual Design and Brand Representation
▾
|
| Cons | |
|
−
Customizable Reports
▾
|
−
Website and Booking System Design Flexibility
▾
|
|
−
Seamless Integrations
▾
|
−
Improved Onboarding and Setup Processes
▾
|
How each product ranks among Website Design vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) ▾ | #8 20 reviews | #3 112 reviews |
| Mid-Size (25-74 rooms) ▾ | #8 13 reviews | #2 129 reviews |
| Large (75-199 rooms) ▾ | #23 0 reviews | #1 35 reviews |
| X-Large (200+ rooms) ▾ | — | #1 9 reviews |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | #8 15 reviews | #1 144 reviews |
| Luxury ▾ | #8 13 reviews | #3 102 reviews |
| Branded / Chain ▾ | #11 3 reviews | #5 47 reviews |
| Extended Stay ▾ | #9 3 reviews | #1 48 reviews |
By Region
| Segment |
|
|
|---|---|---|
| North America ▾ | #23 0 reviews | #3 36 reviews |
| Europe ▾ | #6 36 reviews | #5 79 reviews |
| Asia Pacific ▾ | #15 0 reviews | #2 109 reviews |
| Middle East ▾ | — | #3 5 reviews |
Choosing the right website design platform for your hotel hinges on understanding the unique capabilities of Blastness Website Design and SiteMinder Website Builder. Both aim to enhance your online presence and increase direct bookings, but they approach this goal differently. Blastness offers a tailored, hotel-specific website experience with a strong focus on customization and integrated digital marketing tools, while SiteMinder emphasizes a broad, scalable platform with extensive channel management and templated design options. Which aligns better with your hotel’s needs?
Blastness and SiteMinder both solve the challenge of establishing a compelling, functional hotel website capable of converting visitors into guests. Blastness’s platform is built for hotels seeking bespoke, highly customizable websites that integrate directly with booking engines and include SEO and marketing capabilities. Conversely, SiteMinder’s builder provides a more templated, easy-to-deploy solution designed for quick setup and broad integration with OTA channels and PMS systems. Do you prioritize personalization or quick deployment?
Blastness’s strength lies in its ability to develop unique, brand-aligned websites that incorporate advanced features like SEO plugins, content personalization, and drag-and-drop editing. SiteMinder, on the other hand, offers a streamlined, user-friendly interface with a focus on rapid publishing using pre-designed templates. Both platforms support mobile responsiveness, but Blastness’s bespoke design options give you more control over visual hierarchy and branding. Which approach fits your hotel’s digital strategy better?
While Blastness’s offering is rated slightly lower overall (0/5 vs. 4.45/5 for SiteMinder), this discrepancy stems from the broader review base of SiteMinder, which has 308 recent reviews compared to Blastness’s 36. The volume and recency of SiteMinder's reviews make its perceived reliability stronger. Does your hotel require proven scalability and extensive feedback, or is a customized, boutique site more important?
If your hotel needs a highly tailored website that reflects your brand identity and integrates seamlessly with your booking system, Blastness is the better choice. It caters to hotels that want full control over design and content, supported by robust SEO and personalization features that can boost online visibility and guest engagement.
If your priority is fast deployment with a proven, scalable platform that connects effortlessly with OTA channels and PMS systems, go with SiteMinder. Its extensive integration network and ease of use make it ideal for hotels looking for a reliable, plug-and-play website solution that supports rapid growth across multiple markets.
For boutique hotels or properties emphasizing brand storytelling and bespoke experiences, Blastness offers customization. Larger hotels or chains focused on operational efficiency and broad distribution will find SiteMinder’s integrated ecosystem more advantageous.
Blastness’s platform scores a 4.81/5 for ease of use, reflecting its intuitive drag-and-drop page builder and straightforward content management system. Its onboarding process is rated 4.71/5, with users praising its clarity and support during setup, making it accessible even for hotels without extensive technical staff. Reviewers mention that when they need help, Blastness support responds quickly and effectively.
SiteMinder’s builder also garners a high usability score of 4.63/5, with users appreciating its modern interface and ease of management. While initial setup can be somewhat complex due to the platform's feature depth, ongoing management remains user-friendly. Customer support is rated 4.4/5, with positive comments about their responsiveness, though some users note that initial onboarding could be smoother.
Edge: Blastness.
Blastness offers 8 exclusive features such as storefront/voucher functionality, customizable attractions maps, Google AMP markup, SEO plugins, and a drag-and-drop page builder. These features empower hotels to create highly engaging, personalized websites that support direct bookings and guest engagement.
SiteMinder provides a broader array of 41 features, including room and rate filtering, performance reporting, rate intelligence, PMS connectivity, multi-currency support, loyalty program integration, advanced analytics, and more. Its extensive feature set supports end-to-end online distribution management, making it suitable for hotels seeking comprehensive operational tools.
While SiteMinder’s feature count is significantly higher, Blastness’s unique tools focus on personalization and marketing optimization. For hotels prioritizing bespoke website experiences, Blastness’s features are compelling; for those needing full distribution management, SiteMinder’s capabilities are unmatched.
Edge: SiteMinder.
Blastness’s support team excels with a 4.86/5 rating, with reviews emphasizing their availability, strategic guidance, and helpfulness. Users frequently praise Blastness’s ability to respond promptly and provide tailored assistance, enhancing the onboarding and ongoing management experience.
SiteMinder’s support scores 4.4/5, with reviews highlighting their responsiveness and knowledgeable staff. While generally positive, some hotel managers wish for faster responses during weekends or more personalized support, especially given the platform’s complexity.
Edge: Blastness.
SiteMinder offers 245 verified integrations, including major OTAs, PMS systems, and other hotel technology platforms. Its extensive network allows for seamless connectivity across multiple operational tools, essential for large or multi-property hotels.
Blastness has 15 verified partners, including key hotel technology providers like Vertical Booking and innRoad. Although fewer in number, Blastness’s integrations focus on website functionality and digital marketing, providing targeted tools for direct booking optimization.
If broad distribution and channel management are your priorities, SiteMinder’s extensive ecosystem clearly leads. For hotels seeking specific, hotel-centric integrations, Blastness’s selection remains more limited but more focused.
Edge: SiteMinder.
SiteMinder’s review count (308) and recent reviews in the last six months (16) support a higher overall rating of 4.45/5, with many users praising its reliability and extensive feature set. Its global presence and proven track record make it the preferred choice among many hoteliers.
Blastness’s ratings are slightly lower overall (0/5), but this is primarily due to fewer reviews (36), with only 6 recent ones. Hoteliers who have used Blastness appreciate its support and specific features, but the smaller sample size limits confidence in its comparative rating.
Given the volume and recency of reviews, SiteMinder’s higher rating signifies more widespread satisfaction.
Edge: SiteMinder.
Blastness does not disclose specific pricing details, suggesting a bespoke quote model tailored to your hotel’s needs. It is likely to be more expensive upfront, considering its custom development and marketing features.
SiteMinder charges a base fee of $600 per month, with no additional setup costs or per-room fees. This predictable pricing model makes it easier to budget, especially for hotels seeking a scalable, straightforward website solution.
If budget transparency and predictable costs matter, SiteMinder’s flat monthly fee is advantageous; Blastness’s pricing will depend on your customization needs.
Not ideal if your hotel needs a quick, low-cost website without extensive customization. Also, if your team prefers a plug-and-play solution without significant ongoing management, Blastness might be less suitable.
Not ideal if your hotel requires a fully customized, brand-specific website or lacks the resources for ongoing digital marketing management.
The core difference is that Blastness emphasizes bespoke website design integrated with marketing tools, suited for hotels that want to stand out visually and engage guests online. SiteMinder offers a broad, scalable platform optimized for operational efficiency, distribution, and rapid deployment.
Choose Blastness if your hotel needs a highly personalized website that reflects your branding and offers advanced marketing features. Opt for SiteMinder if you prioritize extensive distribution, robust integrations, and a reliable, easy-to-setup online presence.
For boutique hotels, independent properties, or those emphasizing brand storytelling, Blastness’s custom options are ideal. Larger hotels or chains with complex distribution needs should lean toward SiteMinder’s extensive ecosystem and proven scalability.
In summary:
Both platforms excel in different areas; your choice depends on your hotel’s strategic focus and operational complexity.
Website Design pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
|
|
|
|
|---|---|---|
| Starting Price | — | From $600/mo |
According to HTR's product database, Blastness Website Design and SiteMinder Website Builder share 9 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
|
|---|---|---|
| Customizable Attractions Maps | ||
| Fully Customizable Themes | ||
| Google AMP Markup | ||
| Open API | ||
| Performance Reporting | ||
| Popups & Alerts | ||
| Quick rate shopping filters | ||
| Rate Intelligence | ||
| Room & rate type filtering | ||
| Room Rate Comparison | ||
| Storefront/Voucher Functionality | ||
| Website Personalization |
Showing top differences. 38 more features differ between these products.
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"The constant evolution of tools such as Business Intelligence and RMS, which my team and I use on a daily basis, has led to very interesting results."
No published case study for this goal yet.
No published case study for this goal yet.
"On top of system integration and automation, SiteMinder provides enhancements for Qunci Villas’ room management and room rate adjustments. Viki said:"
No published case study for this goal yet.
"The platform worked really well from the very beginning. The channel manager was connected with our Mews PMS, which made sure that our inventory was always updated across all chann..."
What hoteliers love
Blastness is praised for developing engaging hotel websites that improve conversion rates and direct bookings. Their design optimization for desktop a... Blastness is praised for developing engaging hotel websites that improve conversion rates and direct bookings. Their design optimization for desktop and mobile platforms, combined with effective digital marketing strategies, enhances online visibility, attracting more direct reservations and reducing commission expenses.
The Blastness Revenue Management System (RMS) stands out for its ability to streamline pricing strategies and boost revenue. Users appreciate its intu... The Blastness Revenue Management System (RMS) stands out for its ability to streamline pricing strategies and boost revenue. Users appreciate its intuitive design, which simplifies complex processes and responds quickly to market changes. However, there is room to enhance forecasting tools by integrating advanced analytics for better strategic pricing decisions.
Blastness' revenue consultants receive high praise for their expertise and tailored strategic guidance. They are credited with helping hotels optimize... Blastness' revenue consultants receive high praise for their expertise and tailored strategic guidance. They are credited with helping hotels optimize occupancy rates and revenue performance. Their proactive and insightful recommendations are consistently recognized as invaluable by users.
Where hoteliers push back
While users find existing reporting features helpful, there is a demand for more granular and customizable options. Enhanced reporting capabilities wo... While users find existing reporting features helpful, there is a demand for more granular and customizable options. Enhanced reporting capabilities would provide deeper insights into specific data points, further refining strategies and identifying growth opportunities.
Users express a desire for further integrations with other essential hotel management platforms like PMS and guest management systems. They believe de... Users express a desire for further integrations with other essential hotel management platforms like PMS and guest management systems. They believe deeper integrations would enhance operational efficiency and provide a more comprehensive approach to guest acquisition strategies.
Ranks higher for
Unique capabilities
What hoteliers love
Multiple reviews highlight the platform's ease of use and intuitive navigation. Staff and managers find the system approachable, which reduces trainin... Multiple reviews highlight the platform's ease of use and intuitive navigation. Staff and managers find the system approachable, which reduces training time and enables quick adoption. However, some suggest improvements in initial onboarding workflows to further enhance the user's early experience with the tools.
Several reviews praise SiteMinder for its effective integration between the booking engine and channel manager. Users highlight its stability and abil... Several reviews praise SiteMinder for its effective integration between the booking engine and channel manager. Users highlight its stability and ability to sync rate and stock changes swiftly, reducing manual errors. This integration facilitates efficient management of OTA and direct bookings, leading to increased revenue through enhanced channel management strategies.
SiteMinder's responsive customer support, especially for regional languages like Spanish in LATAM, is appreciated. Nevertheless, there's a desire for... SiteMinder's responsive customer support, especially for regional languages like Spanish in LATAM, is appreciated. Nevertheless, there's a desire for even quicker support channels like live chat during weekends for critical enterprise functionalities.
Where hoteliers push back
The design and customization flexibility of SiteMinder's website builder and booking system are frequently mentioned. Users appreciate the modern, use... The design and customization flexibility of SiteMinder's website builder and booking system are frequently mentioned. Users appreciate the modern, user-friendly interface but also express a desire for more customization options to align with their unique brand identities. Critical reviews focus on needing greater flexibility in design features like fonts and branding elements.
One consistent piece of feedback involves the desire for refining the onboarding process to accelerate value realization. Users suggest more intuitive... One consistent piece of feedback involves the desire for refining the onboarding process to accelerate value realization. Users suggest more intuitive guided tours and enhanced setup flows to simplify initial interactions and efficiency in early usage stages.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Blastness Website Design and SiteMinder Website Builder share many core Website Design features, but each has unique capabilities. Blastness Website Design offers 15 verified integration partners, while SiteMinder Website Builder offers 245. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Blastness Website Design leads in ease of use at 4.8/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Blastness Website Design: No. SiteMinder Website Builder: No. Neither product currently offers a free tier. Most Website Design vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Blastness has an HT Score of 80 and SiteMinder has 100. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Product recommendations advisor