The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 20 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Sojern shines in onboarding , with exclusive features like Guest History and SMS text messaging.
Trilyo shines in ease of use and ROI , with exclusive features like Guest History.
Side-by-side ratings based on 20 verified hotelier reviews on HTR.
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| Ease of Use |
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| Value for Money |
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| Starting Price | From $400/mo | Contact sales |
| Verified Reviews | 19 | 1 |
How each product ranks among Guest Messaging Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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|---|---|---|
| Small (10-24 rooms) ▾ | #13 6 reviews | #23 1 reviews |
| Mid-Size (25-74 rooms) ▾ | #20 10 reviews | #30 0 reviews |
| Large (75-199 rooms) | #19 2 reviews | — |
| X-Large (200+ rooms) | #18 1 reviews | — |
By Property Type
| Segment |
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| Boutique ▾ | #20 9 reviews | #28 1 reviews |
| Luxury ▾ | #22 5 reviews | #28 1 reviews |
| Branded / Chain ▾ | #18 6 reviews | #31 0 reviews |
| Extended Stay | #24 1 reviews | — |
By Region
| Segment |
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| North America ▾ | #12 17 reviews | — |
| Europe | #21 1 reviews | — |
| Asia Pacific | #18 0 reviews | #8 1 reviews |
| Middle East | #10 1 reviews | — |
Choosing the right guest messaging platform can significantly impact your hotel's guest experience, operational efficiency, and revenue. Both Sojern AI Smart Concierge and Trilyo aim to streamline communication, but they differ in scope, features, and market presence. Your decision hinges on your hotel’s specific needs—whether you prioritize AI sophistication, feature depth, or regional presence.
Sojern, with its broader set of features and larger user base, offers a more comprehensive solution. Trilyo, meanwhile, excels in simplicity and recent support quality, especially in markets outside North America. Which aligns better with your hotel’s strategic goals?
Both platforms serve the core purpose of guest engagement through messaging, yet they diverge in their approach. Sojern’s AI Smart Concierge emphasizes automation, personalized recommendations, and extensive features like chatbots, photo sharing, and multilingual support, which can reduce front desk calls by over 50%. Trilyo’s platform focuses on ease of use, voice and chat interaction, and targeted feedback analysis, primarily serving resorts and properties seeking millennial engagement.
While Sojern boasts 17 unique features and a broader integration ecosystem, Trilyo’s simpler interface and recent high praise for support make it appealing for hotels prioritizing quick implementation. Do you need a feature-rich automation tool or a straightforward engagement platform?
If your hotel needs advanced AI-driven automation, personalized guest interactions, and extensive integrations, Sojern is the better fit. Its feature set includes SMS, WhatsApp, photo sharing, chatbot booking, and live translations—supporting diverse communication channels and automations.
If your hotel prioritizes simplicity, quick onboarding, and a focus on direct guest feedback, Trilyo is ideal. Its streamlined interface and excellent recent reviews highlight its ease of use, especially if you’re targeting millennial travelers with voice and chat tools. Your choice depends heavily on whether you seek breadth or simplicity.
Both platforms deliver high ease-of-use ratings—Sojern scores 4.59/5, and Trilyo hits 5/5. Sojern’s onboarding rating is slightly higher at 4.81/5, with reviews praising its straightforward setup and custom support, like one user noting, “It’s a very straight forward system. Good for now.” Trilyo, however, receives near-universal praise for quick response times and dashboard usability, with many reviews emphasizing its intuitive design.
When considering staff adoption and implementation, Trilyo’s recent feedback suggests a smoother initial experience. Edge: Trilyo.
Sojern leads with 17 unique features, including automated replies, guest history, message routing, live translations, and integrations with platforms like Facebook Messenger and SMS. It also offers a desktop app, analytics, open API, and photo sharing, making it highly versatile for hotels with complex needs.
Trilyo provides 5 features, including guest history, open API, Facebook Messenger, analytics dashboard, and secured data protection. While simpler, these cover the essentials for basic guest engagement.
Overall, Sojern offers a significantly richer feature set for hotels that require automation, multi-channel messaging, and guest data management. Edge: Sojern.
Sojern’s support is rated 4.88/5, with reviewers highlighting excellent onboarding and ongoing assistance. One user praised their “fantastic product and highly customizable platform,” reflecting high satisfaction. Trilyo scores a perfect 5/5, with reviews emphasizing quick responses, seamless implementation, and consistent support, especially for hotels seeking rapid deployment.
Both platforms excel, but Sojern’s larger team and extensive support network may provide more comprehensive assistance for complex setups. Edge: Trilyo, due to recent reviews emphasizing outstanding support.
Sojern boasts 33 verified integrations, including popular PMS and booking engines like Cloudbeds, Profitroom, Mirai, and HotelTime. Its broad ecosystem enables hotels to connect their existing systems effortlessly. Trilyo offers only 1 verified integration—Facebook Messenger—limiting its compatibility.
If your hotel relies on multiple systems or plans to scale, Sojern’s extensive partner network provides more flexibility. Edge: Sojern.
Sojern’s overall rating stands at 4.75/5 based on 17 reviews, with recent feedback focusing on its efficiency and support. It is favored by boutique and branded hotels, with some reviewers noting its ability to reduce phone calls and boost guest satisfaction. Notably, the most recent reviews are from several months ago, meaning the data may be slightly stale.
Trilyo’s rating is a perfect 5/5, supported by only one recent review, which emphasizes ease of use, fast support, and noticeable marketing results. Given the larger review count and recent feedback, Sojern’s rating carries more weight.
Edge: Sojern.
Sojern’s pricing starts at $400 per month, with no free trial, freemium version, or tiered plans. The pricing structure suggests a straightforward, flat-rate model suited for hotels ready to commit upfront.
Pricing details for Trilyo are not publicly available, which could indicate custom quotes or flexible pricing depending on needs. The lack of transparent pricing makes comparison difficult, but the absence of a free trial may be a barrier for some hotels.
Not ideal if your hotel operates on a very tight budget, or if you prefer a minimal feature set with a simple interface.
Not ideal if you need extensive automation, a broad set of features, or multiple integrations.
Sojern offers a comprehensive, AI-powered guest messaging system with a broad feature set, extensive integrations, and a large global footprint. It’s suitable for hotels seeking automation, advanced guest personalization, and operational scalability, particularly in North America.
Trilyo provides a simpler, more focused platform with stellar support and ease of use, especially appealing to resorts and properties targeting millennial travelers in diverse regions. Its limited features and integrations make it less suitable for hotels with complex needs.
If your hotel needs a versatile, feature-rich platform and has the budget for it, Sojern is the clear choice. Conversely, if you prioritize ease, support, and rapid deployment, Trilyo may serve you better.
Final recommendation: For most hotels evaluating guest messaging software, the choice boils down to whether you prioritize breadth and automation (Sojern) or simplicity and support (Trilyo). The larger review base and recent positive feedback for Sojern give it the edge in overall reliability and scalability.
According to HTR's product database, Sojern AI Smart Concierge and Trilyo share 1 features. Here are the key differences — features one has that the other lacks.
| Feature |
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| Analytics dashboard | ||
| Automated Replies | ||
| Chatbot Booking Agent | ||
| Desktop App (non-web based) | ||
| Facebook Messenger Integration | ||
| Guest History | ||
| Message Routing | ||
| Open API | ||
| Photo Sharing | ||
| Secured Data Protection | ||
| Whatsapp Integration |
Showing top differences. 10 more features differ between these products.
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Unique capabilities
Where the ratings diverge most
It depends on your requirements. Sojern AI Smart Concierge and Trilyo share many core Guest Messaging Software features, but each has unique capabilities. Sojern AI Smart Concierge offers 33 verified integration partners, while Trilyo offers 1. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Trilyo leads in ease of use at 5.0/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Sojern AI Smart Concierge: No. Trilyo: No. Neither product currently offers a free tier. Most Guest Messaging Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Sojern has an HT Score of 0 and Trilyo has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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