Squarespace Website Builder vs. ThinkWeb Websites:
Which Is Right for You?

The Decision

You're evaluating two website-building options for your hotel: Squarespace Website Builder and ThinkWeb Websites by ThinkReservations. Both aim to help you create an online presence, but they approach this differently. Squarespace offers a DIY platform focused on visual design, while ThinkWeb emphasizes hospitality-specific features and integrations. Which one aligns better with your needs?

Squarespace is renowned for its ease of use and sleek templates, but ThinkWeb’s tailored approach and recent positive reviews make it a compelling choice. The choice hinges on whether you prioritize design flexibility or hospitality-focused features.

Is Squarespace or ThinkWeb Better for Hotels?

Both products aim to establish your hotel’s digital presence, yet they diverge significantly in their target market and feature sets. Squarespace caters to small properties or owners comfortable with building their own site, emphasizing visual appeal and branding. ThinkWeb targets hotels seeking robust integrations, marketing tools, and a platform built specifically for hospitality operations.

Squarespace’s platform is more generic, ideal if your hotel needs a straightforward, stylish website without complex integrations. ThinkWeb, with 16 verified partners including Triptease, Airbnb, and Expedia, is designed for hotels that want to connect more deeply with online distribution channels and manage guest interactions efficiently.

Do you want a simple, visually appealing website or a platform that offers hospitality-specific features and integrations? Your decision depends on whether you’re looking for a creative canvas or an industry-specific toolkit.

Squarespace or ThinkWeb: Which Should Your Hotel Choose?

If your hotel needs an easy-to-build, visually striking website primarily for branding and marketing, Squarespace is suitable. Its intuitive interface and customizable templates make it accessible even if you lack technical expertise. Conversely, if your hotel requires extensive integrations with booking platforms, online travel agencies, and marketing tools, ThinkWeb is the better fit, especially given its focus on the hospitality industry.

ThinkWeb’s recent reviews highlight its ongoing upgrades and superior support, making it popular among hotels that prioritize operational integrations. If your property benefits from advanced marketing, guest management, or multi-channel distribution, ThinkWeb’s platform delivers those capabilities.

For small, boutique hotels or properties with minimal digital complexity, Squarespace’s simplicity suffices. Larger or multi-property brands needing tight operational integrations should lean toward ThinkWeb.

Is Squarespace or ThinkWeb Easier to Use?

Both platforms emphasize user-friendliness, but the recent reviews significantly favor ThinkWeb. It boasts a perfect 5/5 rating for ease of use, onboarding, and support, with customers praising its quick setup and responsive support team. Reviewers mention that ThinkWeb’s interface feels tailored for hotels, making daily management straightforward.

Squarespace, lacking recent reviews and a rating, doesn’t showcase the same level of user satisfaction or dedicated hospitality support. Its generic website builder may require more effort to tailor for hotel-specific needs.

Edge: ThinkWeb Websites.

Which Has Better Features: Squarespace or ThinkWeb?

Squarespace offers a variety of customizable templates, e-commerce tools, and marketing features suitable for small properties. However, it lacks the hotel-specific integrations and operational tools that many hoteliers rely on.

ThinkWeb, with 16 verified integrations, offers tools for online travel agency connections, guest communication, and marketing automation—features critical for hotels. It also provides a dedicated platform designed to support hospitality workflows, such as channel management and guest engagement.

Given the limited feature set of Squarespace for hotel needs, ThinkWeb’s broader integrations and hospitality focus give it the edge.

Edge: ThinkWeb Websites.

Which Has Better Customer Support: Squarespace or ThinkWeb?

Recent reviews overwhelmingly favor ThinkWeb’s support team, which scores 5/5 and is praised for quick responses, ongoing upgrades, and tailored assistance. Reviewers describe their support as “speedy,” “efficient,” and “a true partner in success.”

Squarespace, with a review score of 0, offers no recent feedback or specific support ratings. Its lack of recent reviews suggests limited or unverified support experiences for hotel clients.

Edge: ThinkWeb Websites.

Which Has More Integrations: Squarespace or ThinkWeb?

ThinkWeb has 16 verified integrations, including key hospitality industry partners like Triptease, Airbnb, Expedia, OpenKey, and TrustYou. These integrations enable your hotel to connect booking channels, review platforms, marketing tools, and guest management systems.

Squarespace, with no verified integrations listed, does not support hospitality-specific connections, limiting its usefulness for hotels looking to automate and streamline operations.

Edge: ThinkWeb Websites.

Which Do Hoteliers Rate Higher: Squarespace or ThinkWeb?

Given the lack of recent reviews for Squarespace, the current sentiment heavily favors ThinkWeb. ThinkWeb’s reviews praise its support, ongoing upgrades, and tailored features, with a perfect 10/10 NPS score and a 100% likelihood to recommend.

Squarespace’s absence of recent, hotel-specific reviews makes it difficult to evaluate its current reputation among hoteliers. Its generic platform might appeal to small businesses but lacks the industry-specific feedback that currently favors ThinkWeb.

Edge: ThinkWeb Websites.

How Much Do Squarespace and ThinkWeb Cost?

Neither product publicly discloses specific pricing details. Squarespace’s pricing typically involves a monthly fee for its website templates and e-commerce tools, but hotel-specific plans are not detailed. ThinkWeb does not list pricing; its focus appears to be on custom, enterprise-level packages tailored to hotel needs.

Since precise costs aren’t available, your decision should consider the value of support, integrations, and industry focus rather than price alone.

What Type of Hotel Should Use Squarespace?

• Hotels that are small, boutique, or independent properties with minimal operational complexity.
• Teams seeking a straightforward, visually appealing website for branding purposes.
• Hotels comfortable handling their own website design without needing extensive integrations.
• Properties that prioritize design flexibility over industry-specific features.

Not ideal if your hotel requires deep integrations with booking engines, distribution channels, or guest management tools.

What Type of Hotel Should Use ThinkWeb?

• Hotels that need robust integrations with OTAs, review platforms, and guest communication systems.
• Multi-property groups seeking a centralized platform for website management and distribution.
• Hotels looking for ongoing support and industry-specific features like channel management.
• Properties aiming to boost occupancy through targeted marketing and online distribution.

Not ideal if your hotel’s digital presence is purely branding-focused, with no need for integrations or operational tools.

The Bottom Line for Hotels

Squarespace offers a simple, design-centric website builder ideal for small properties prioritizing visual branding. Its lack of recent reviews, integrations, and support ratings makes it less suitable for hotels seeking operational functionality.

ThinkWeb Websites, with superior recent reviews, dedicated support, and a suite of hospitality integrations, is better suited for hotels that need more than just a website. Its focus on industry-specific features, seamless integrations, and user satisfaction make it the clear choice.

If your hotel values a sleek, easy-to-build site with minimal complexity, Squarespace might suffice. But if you need a platform that supports your operations and growth, ThinkWeb is the more reliable investment.