The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 172 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Exely shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Mobile optimized/responsive and Post-stay emails.
StayNow shines .
Side-by-side ratings based on 172 verified hotelier reviews on HTR.
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| Starting Price | From $200/mo | From $100/mo |
| Verified Reviews | 172 | 0 |
After analyzing 172 verified reviews, Exely users most value its support and responsiveness, booking engine effectiveness, direct booking enhancement, while StayNow users highlight . Click any theme to see what reviewers say.
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Support and Responsiveness
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Booking Engine Effectiveness
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Direct Booking Enhancement
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Channel Manager Synchronization
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Customization and Flexibility
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Integration and Advanced Features
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Guest Experience Concerns
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #15 34 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #11 64 reviews | — |
| Large (75-199 rooms) ▾ | #22 5 reviews | — |
| X-Large (200+ rooms) ▾ | #8 6 reviews | — |
By Property Type
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| Boutique ▾ | #15 35 reviews | — |
| Luxury ▾ | #15 28 reviews | — |
| Branded / Chain ▾ | #16 17 reviews | — |
| Extended Stay ▾ | #16 9 reviews | — |
By Region
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| North America | #24 2 reviews | — |
| Europe ▾ | #25 11 reviews | — |
| Asia Pacific ▾ | #4 79 reviews | — |
| Middle East ▾ | #2 17 reviews | — |
Choosing between Exely Booking Engine and StayNow hinges on your hotel’s specific needs and priorities. Both products target direct booking growth, but Exely’s longstanding presence and extensive reviews make it the more proven option, especially for hotels seeking robust features and regional coverage. StayNow, being newer and less reviewed, offers AI-driven personalization but lacks detailed user feedback. Your decision should weigh the importance of established support and features against innovative AI capabilities.
Exely Booking Engine emerges as the clearer choice due to its superior review count, recent positive feedback, and extensive feature set. With 144 reviews and a 92.67 score, it’s trusted by a wide range of hotels globally. StayNow, while promising, has no reviews and limited regional presence, making it a less reliable option at this stage. If you want proven performance, go with Exely.
Both products aim to increase direct bookings and reduce reliance on OTAs, but they approach this goal differently. Exely offers a comprehensive booking engine with advanced marketing tools and channel management, proven through years of operation and recent reviews. StayNow emphasizes AI-driven trip planning and personalized listings, but its lack of user feedback makes its reliability uncertain. Do you need a tried-and-true platform or a new AI-focused approach?
Exely’s strengths lie in its feature depth, extensive integrations, and regional presence. It boasts 29 unique features, including multi-lingual support, multi-currency handling, and detailed analytics, which are absent in StayNow. Conversely, StayNow touts AI capabilities for personalized guest discovery, but its limited review data and smaller regional footprint mean less proven performance. Are you prioritizing experience and proven results, or innovation and AI?
If your hotel needs a reliable, feature-rich booking engine with proven support, go with Exely. Its suite of tools—ranging from multi-room bookings to conversion rate reports—addresses the core needs of most hotels, especially those in North America and Europe. Additionally, with a high customer support rating (4.96/5) and recent reviews from 63 users, Exely’s stability and responsiveness are well established.
If, however, your hotel is a boutique or independent property seeking AI-powered guest targeting and personalized listings, StayNow might appeal, provided you can tolerate the lack of review evidence and regional support. Its PMS integration and tailored pricing could help small hotels stand out, but the platform’s untested status makes it a riskier choice. Is your goal to rely on a proven system or explore innovative AI features?
Exely scores 4.91 out of 5 for ease of use, supported by onboarding ratings of 4.84, and positive customer feedback about its user-friendly dashboard and responsive support. Many users mention that managing rates, availability, and reservations is smooth, with the team actively implementing improvements based on feedback. Its interface is optimized for desktop and mobile, making daily operations straightforward.
StayNow, lacking review data, cannot be evaluated on usability. Its emphasis on AI and personalization suggests a modern, intuitive interface, but without user feedback, the ease of adoption remains unclear. The absence of detailed onboarding and support ratings further clouds its usability profile.
Edge: Exely.
Exely offers 29 unique features, including multi-lingual support, multi-currency handling, conversion reports, and website integration, catering directly to hotel operational needs. It supports flexible rate plans, automated emails, booking abandonment recapture, and even Tripadvisor bookings—features that are absent from StayNow.
StayNow’s core proposition is AI-driven trip planning and personalized listings, but it provides no detailed feature list or additional tools. The lack of integrations or advanced reporting capabilities means it’s less equipped for complex hotel environments. Given the feature depth, Exely maintains a significant edge.
Edge: Exely.
Exely’s customer support scores an impressive 4.96 out of 5, with reviews praising its quick response times and proactive assistance. Users commend the team’s friendly communication and willingness to implement feedback, which enhances the overall user experience. Its onboarding process is rated 4.84, indicating a smooth transition for new users.
StayNow, with no available review data, offers no concrete insights into support quality. As a newer company, it may lack the established customer service reputation that Exely has built over years of operation. For reliable, responsive support, Exely is the clear leader.
Edge: Exely.
Exely integrates with 8 verified partners, including major systems like Hotellab, Oracle Hospitality, IDeaS, and Booking.com, providing flexibility and broad connectivity. These integrations support channel management, revenue management, and online distribution, streamlining hotel operations.
StayNow, with no verified integrations listed, appears to be more limited in connectivity at this point. This restricts its ability to fit into existing hotel management ecosystems and may require additional custom work.
Edge: Exely.
Exely’s reviews, totaling 144 with recent feedback from 63 users, give it a high rating of 92.67 out of 100. Hoteliers from diverse segments—including luxury, boutique, city center, and resorts—highlight its ease of use, support, and feature set. Recent reviews reinforce its reputation, with a 98% likelihood of recommendation.
StayNow, lacking reviews, cannot be rated. Its unknown performance and unverified user satisfaction make it a less dependable choice. For proven high ratings from real hoteliers, Exely is the clear winner.
Exely’s pricing starts at $200 per month without a free tier or trial. It charges no implementation fees, but the cost may be a consideration for smaller hotels given its higher entry price.
StayNow is priced at $100 per month, also without a free trial or setup fees. While more affordable upfront, its unproven track record means you may trade initial savings for potential performance risk.
Not ideal if your hotel is small, budget-constrained, or primarily regional in Asia or Africa. Also, if you prefer a free or low-cost solution, Exely’s pricing might be less attractive.
Not ideal if your hotel relies heavily on proven systems, requires extensive integrations, or operates in regions where StayNow currently lacks presence. Also, if budget is a concern, the platform’s untested features carry inherent risks.
Exely offers a well-established, feature-rich booking engine with extensive integrations, proven support, and proven success across multiple regions. Its high review count and recent positive feedback back its reliability for hotels seeking stability and detailed operational tools.
StayNow presents an AI-enhanced alternative focused on personalized guest experiences and innovative trip planning. However, its lack of reviews and regional reach make it unsuitable for hotels prioritizing proven performance and support.
If your hotel values dependability, extensive features, and broad integrations, Exely clearly outperforms. For hotels willing to take a chance on newer AI capabilities without a proven track record, StayNow might hold some appeal—though the risk remains high at this stage.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $200/mo | From $100/mo |
According to HTR's product database, Exely Booking Engine and StayNow: AI-Powered Trip Planning & Hotel Booking share 0 features. Here are the key differences — features one has that the other lacks.
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| Conversion rate reports | ||
| Flexible dates | ||
| Mobile optimized/responsive | ||
| Multi-lingual | ||
| Multi-room bookings | ||
| Room substitutions |
Showing top differences. 17 more features differ between these products.
We analyzed 2 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"We took a proactive approach and collaborated with Exely, implementing various strategies, such as a loyalty program. The outcome has been outstanding — not only have we been able..."
No published case study for this goal yet.
"Once we switched to Exely, we immediately noticed a significant increase in reservations from online travel agencies. We discovered that our previous system had blocked some availa..."
No published case study for this goal yet.
What hoteliers love
Exely's support is lauded for its rapid response times and solution-oriented approach, contributing to an improved user experience. This is seen as a... Exely's support is lauded for its rapid response times and solution-oriented approach, contributing to an improved user experience. This is seen as a considerable strength of the product.
Exely's booking engine is frequently praised for its user-friendliness, fast operation, and ability to enhance direct bookings significantly, thus con... Exely's booking engine is frequently praised for its user-friendliness, fast operation, and ability to enhance direct bookings significantly, thus contributing to revenue growth. It is deemed to have a powerful positive impact on the guest experience and conversion rates.
The software is commended for increasing direct bookings and lowering reliance on OTAs. This positively impacts hotel revenue by lowering third-party... The software is commended for increasing direct bookings and lowering reliance on OTAs. This positively impacts hotel revenue by lowering third-party fees and providing a return on investment through efficient booking management.
Where hoteliers push back
A recurring critical point among users is the limited customization options available, particularly in reporting and website design. Users seek more f... A recurring critical point among users is the limited customization options available, particularly in reporting and website design. Users seek more flexibility to adapt templates and reports to their needs.
Users would like to see improvements in integration capabilities with other hotel management systems. Current integration limitations are seen as a do... Users would like to see improvements in integration capabilities with other hotel management systems. Current integration limitations are seen as a downside restricting the platform's full potential.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Exely Booking Engine and StayNow: AI-Powered Trip Planning & Hotel Booking share many core Booking Engine features, but each has unique capabilities. Exely Booking Engine offers 8 verified integration partners, while StayNow: AI-Powered Trip Planning & Hotel Booking offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Exely Booking Engine leads in ease of use at 4.9/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Exely Booking Engine: No. StayNow: AI-Powered Trip Planning & Hotel Booking: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Exely has an HT Score of 93 and StayNow has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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