Plusgrade vs. Switchfly: Which Is Right for You?

Updated May 16, 2026  ·  30 verified reviews analyzed

TLDR

We analyzed 30 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Plusgrade shines in ease of use and customer support , with exclusive features like Guest Segmentation & Targeting and Multi-Channel Delivery (Email, SMS, WhatsApp, Chat).

Switchfly shines .

See the full breakdown below ↓

How Does Plusgrade Compare to Switchfly?

Side-by-side ratings based on 30 verified hotelier reviews on HTR.

HTScore
72
0
Likelihood to Recommend
93%
0%
Ease of Use
4.8/5
0.0/5
Customer Support
4.8/5
0.0/5
Value for Money
4.5/5
0.0/5
Starting Price From $400/mo Contact sales
Verified Reviews 30 0

What Are the Pros and Cons of Plusgrade vs Switchfly?

After analyzing 30 verified reviews, Plusgrade users most value its increased revenue, customer experience, automated upselling, while Switchfly users highlight . Click any theme to see what reviewers say.

Plusgrade Plusgrade Switchfly Switchfly
Pros
+ Increased Revenue
+ Customer Experience
+ Automated Upselling
+ Additional Upselling Options
Cons
Manual Upgrades and Errors
User Interface
Integration with PMS and Other Systems

Plusgrade vs Switchfly: Rankings by Hotel Segment

How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Plusgrade Plusgrade Switchfly Switchfly
Small (10-24 rooms) #16 2 reviews
Mid-Size (25-74 rooms) #12 16 reviews
Large (75-199 rooms) #10 9 reviews
X-Large (200+ rooms) #10 3 reviews

By Property Type

Segment Plusgrade Plusgrade Switchfly Switchfly
Boutique #12 14 reviews
Luxury #14 15 reviews
Branded / Chain #14 7 reviews
Extended Stay #17 1 reviews

By Region

Segment Plusgrade Plusgrade Switchfly Switchfly
North America #12 4 reviews
Europe #15 12 reviews
Middle East #4 10 reviews

The Decision

Your hotel is evaluating upselling software and needs a solution that drives revenue while maintaining a smooth guest experience. Plusgrade by Plusgrade offers a dedicated platform tailored to hotel ancillary upselling, while Switchfly by Switchfly emphasizes a broad, travel-focused commerce engine supporting multiple verticals. Both aim to boost revenue, but their approaches and capabilities diverge significantly.

Plusgrade has a clear edge in popularity, recent reviews, and specialized hotel features, making it a more reliable choice for hoteliers. Do you want a hotel-centric upselling system or a broader travel commerce platform?

Is Plusgrade or Switchfly Better for Hotels?

Both Plusgrade and Switchfly aim to enhance guest spending, but they address different hotel needs. Plusgrade focuses solely on upselling, offering tailored upgrades and ancillary services pre-arrival, making it ideal for hoteliers looking to maximize RevPAR through targeted upsell campaigns. Switchfly, on the other hand, is a travel commerce platform designed for multiple industries, including airlines and hotels, and supports a wide array of travel services, loyalty programs, and real-time transactions.

While Plusgrade’s core strength lies in automating upsells like room upgrades and personalized offers, Switchfly’s platform is more complex, offering extensive content and transaction management across travel verticals. If your priority is a proven upselling solution with recent hotel-specific reviews, Plusgrade is the better option. But if you seek a multi-purpose travel commerce engine, Switchfly might appeal—though it lacks recent hotel reviews to support its effectiveness.

Is Plusgrade or Switchfly Easier to Use?

Plusgrade earns a high ease-of-use score of 4.75/5 based on recent reviews, with hoteliers praising its intuitive interface, quick onboarding (rated 4.39/5), and smooth integration process. Customers find the platform straightforward, and support staff are highly rated (4.79/5), providing prompt assistance that minimizes disruptions.

Switchfly’s interface and usability data are unavailable, and no recent reviews suggest a smooth onboarding or positive support experience. Without recent user feedback, it’s not possible to confidently compare ease of use, but Plusgrade’s proven track record makes it the more user-friendly choice.

Edge: Plusgrade.

Which Has Better Features: Plusgrade or Switchfly?

Plusgrade provides 10 exclusive features that enhance hotel upselling efforts, including segmentation, guest targeting, room upgrade merchandising, multi-channel delivery (email, SMS, WhatsApp, chat), dynamic upgrade pricing, offer templates, multi-property dashboards, offer orchestration, data security compliance, and A/B testing capabilities.

Switchfly’s platform has no listed exclusive features for hotels, focusing instead on broad travel commerce capabilities for airlines and other travel providers. It lacks dedicated hotel upsell features like segmentation or offer orchestration.

For hotel-specific upselling tools, Plusgrade’s suite of features provides a clear advantage, especially with advanced segmentation and dynamic pricing options.

Edge: Plusgrade.

Which Has Better Customer Support: Plusgrade or Switchfly?

Plusgrade’s support rating of 4.79/5 is backed by recent reviews that highlight responsive, effective customer service. Users frequently mention their support team’s prompt responses, tailored assistance, and proactive communication, which help hotels optimize their upselling campaigns.

Switchfly’s customer support details are not available, and no recent reviews attest to its service quality. Given the proven support record of Plusgrade, it stands out as the more reliable partner for ongoing assistance.

Edge: Plusgrade.

Which Has More Integrations: Plusgrade or Switchfly?

Plusgrade integrates with 16 verified partners, including major PMS and booking platforms like SiteMinder, RMS, Oracle Hospitality, Mews, and others, ensuring compatibility with a broad ecosystem.

Switchfly offers no verified integrations, which could limit its ability to connect with your existing hotel systems and software. This lack of integration options makes Plusgrade the more adaptable and easier-to-implement solution for most hotels.

Edge: Plusgrade.

Which Do Hoteliers Rate Higher: Plusgrade or Switchfly?

Plusgrade boasts a high review count of 29, with consistent 5/5 ratings from recent reviews, particularly from luxury and resort hotels. Hoteliers praise its automation, revenue results, and guest satisfaction improvements, with a 93% likelihood to recommend.

Switchfly has no recent reviews or ratings from hoteliers, making it impossible to assess user satisfaction. Given the recent and positive feedback, Plusgrade clearly holds the higher hotelier rating.

Edge: Plusgrade.

How Much Do Plusgrade and Switchfly Cost?

Plusgrade charges a base price of $400 per month, with no freemium tier, implementation fees, or monthly per-room charges. Pricing details for Switchfly are unavailable, indicating it may operate on a custom or enterprise pricing model.

Without concrete pricing for Switchfly, it’s difficult to compare costs, but Plusgrade’s transparent flat fee simplifies budgeting for hotels seeking a proven upselling platform.

What Type of Hotel Should Use Plusgrade?

  • Hotels that want to increase ancillary revenue through automated upselling of room upgrades, spa treatments, or packages.
  • Properties with a focus on guest experience, including luxury, boutique, and resort hotels.
  • Hotels seeking to maximize revenue during low occupancy periods with targeted, dynamic offers.
  • Hotels that prefer a platform with proven integrations, support, and hotel-specific features.
  • Teams that value automation, segmentation, and multi-channel delivery in their upselling strategies.

Not ideal if your hotel relies heavily on a broad travel commerce platform that manages multiple industries beyond hospitality.

What Type of Hotel Should Use Switchfly?

  • Large travel brands, airlines, or OTAs seeking to offer comprehensive travel and ancillary services.
  • Hotels integrated into a broader travel ecosystem, especially those with complex loyalty or content needs.
  • Properties that can support a customizable, enterprise-level platform for multiple verticals.
  • Organizations looking to manage a wide range of travel products and loyalty programs centrally.
  • Teams prepared for a platform with less hotel-specific focus but more extensive travel content and transaction capabilities.

Not ideal if you need a dedicated, hotel-centric upselling solution with recent reviews demonstrating success.

Switchfly vs Plusgrade: The Bottom Line for Hotels

At its core, Plusgrade offers a specialized, hotel-focused upselling platform backed by recent, positive reviews, high user ratings, and proven features that directly increase revenue. It’s designed to automate, target, and optimize upselling efforts, making it a reliable partner for hoteliers aiming to boost ancillary revenue with minimal manual effort.

Switchfly provides a broad commerce engine that supports multiple travel industries, but it lacks recent hotel-specific feedback, reviews, and dedicated upselling features. Its strengths lie in scale and content diversity, not focused hotel upselling.

Choose Plusgrade if your goal is an easy-to-implement, highly-rated upselling system with proven results. Opt for Switchfly only if your hotel is part of a larger travel ecosystem requiring extensive content and transactional capabilities beyond hotel upselling.


This comparison should help you decide based on your hotel’s immediate needs, future plans, and the importance of recent, verified reviews. For hotel-specific upselling, Plusgrade remains the clearer, more proven choice.

How Much Do Plusgrade and Switchfly Cost?

Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Plusgrade Plusgrade Switchfly Switchfly
Starting Price From $400/mo

Which Features Does Plusgrade Have That Switchfly Doesn't (and Vice Versa)?

According to HTR's product database, Plusgrade and Switchfly share 0 features. Here are the key differences — features one has that the other lacks.

Feature Plusgrade Plusgrade Switchfly Switchfly
Dynamic Upgrade Pricing
Guest Segmentation & Targeting
Multi-Channel Delivery (Email, SMS, WhatsApp, Chat)
Offer Templates Library
Room Upgrade Merchandising
Segmentation

Real-World Results: Plusgrade vs Switchfly by Business Goal

We analyzed 2 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
Plusgrade Nomade People Small
+ 4x more upgrade revenue
+ Improved visibility and uptake of premium rooms and add-ons
+ Seamless implementation with support and training across all locations

"Guests can tweak and adjust their trip to exactly what they’re looking for. We’re helping them discover options they might not have known about."

Daniela Figuerola
Daniela Figuerola
Global Director of Revenue Management an...
Switchfly Switchfly

No published case study for this goal yet.

Improve Guest Experience
Plusgrade Lark Hotels Large
+ Guests who used Plusgrade products spent 15% more on average.
+ 70% of room upgrades were driven by guest-submitted bids.
+ Individual purchases reached up to $500 for early check-in or $300 for curated amenities like beach bags.

"I’ve worked with plenty of other systems, and none of them do what Plusgrade does. I would definitely recommend it to other boutique hotels. It opens up new ways to connect with gu..."

Isabelle Walker
Isabelle Walker
Area Revenue Manager
Switchfly Switchfly

No published case study for this goal yet.

Plusgrade vs Switchfly: The Bottom Line

Plusgrade
Plusgrade
4.7/5 from 30 reviews

What hoteliers love

Increased Revenue 100% positive

Hoteliers report significant revenue gains through UpStay, with conversions from room upgrades and additional services like spa treatments. This helps... Hoteliers report significant revenue gains through UpStay, with conversions from room upgrades and additional services like spa treatments. This helps in boosting RevPAR and making better use of unsold inventory during both high and low demand periods.

Customer Experience 100% positive

The platform enhances guest experience by providing attractive pre-arrival upgrade offers. Guests appreciate the bidding system and personalized email... The platform enhances guest experience by providing attractive pre-arrival upgrade offers. Guests appreciate the bidding system and personalized emails, which make the upgrade process user-friendly and engaging, often resulting in higher satisfaction rates.

Automated Upselling 100% positive

UpStay's fully automated system allows hotels to generate ancillary revenue with minimal manual intervention. This automation provides consistent perf... UpStay's fully automated system allows hotels to generate ancillary revenue with minimal manual intervention. This automation provides consistent performance in increasing upgrade conversions, even during periods of lower occupancy.

Where hoteliers push back

Manual Upgrades and Errors 100% negative

Users reported issues with manual upgrades, citing system errors and delays in receiving feedback. This has occasionally led to dissatisfaction with t... Users reported issues with manual upgrades, citing system errors and delays in receiving feedback. This has occasionally led to dissatisfaction with the service provided.

User Interface 40% negative

Some users find the interface limiting and have suggested improvements, such as better tracking of guest emails for future campaigns and more intuitiv... Some users find the interface limiting and have suggested improvements, such as better tracking of guest emails for future campaigns and more intuitive changes to the setup.

Unique capabilities

Segmentation Guest Segmentation & Targeting Room Upgrade Merchandising Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) Dynamic Upgrade Pricing
4.8/5 ease of use 4.8/5 support 16 integrations
Visit Profile
Switchfly
Switchfly
0.0/5 from 0 reviews
0.0/5 ease of use 0.0/5 support 0 integrations
Visit Profile

Where the ratings diverge most

Overall Rating Plusgrade 5.0 vs 0.0 (+5)
Ease of Use Plusgrade 4.8 vs 0.0 (+4.8)
Customer Support Plusgrade 4.8 vs 0.0 (+4.8)
Value for Money Plusgrade 4.5 vs 0.0 (+4.5)
Onboarding Plusgrade 4.4 vs 0.0 (+4.4)

Frequently Asked Questions About Plusgrade vs Switchfly

Can Plusgrade replace Switchfly?

It depends on your requirements. Plusgrade and Switchfly share many core Upselling Software features, but each has unique capabilities. Plusgrade offers 16 verified integration partners, while Switchfly offers 0. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Plusgrade leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Plusgrade or Switchfly offer a free plan?

Plusgrade: No. Switchfly: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Plusgrade and Switchfly?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Plusgrade has an HT Score of 72 and Switchfly has 0. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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