SynXis Central Reservation System vs. SHR Central Reservation System (CRS):
Which Is Right for You?

The Decision

Choosing between SynXis Central Reservation System by Aven Hospitality and SHR Central Reservation System by SHR Group hinges on your hotel’s specific needs, priorities, and existing tech stack. Both platforms aim to streamline reservation management, yet they diverge sharply in support, feature depth, and user experience. Your decision should be guided by which product aligns best with your operational scale and growth ambitions.

SynXis offers extensive connectivity and a broad feature set, while SHR emphasizes ease of use, personalized support, and distribution reliability. Which of these aligns better with your hotel’s goals?

Is SynXis or SHR Better for Hotels?

Both SynXis and SHR serve as comprehensive reservation management tools, but they approach hotel operations differently. SynXis focuses on a central control hub with advanced integrations, making it suitable for larger, multi-property portfolios. SHR emphasizes distribution consistency and personalized support, making it attractive for properties seeking reliable, straightforward management. Do your hotel’s needs lean toward advanced connectivity or ease of distribution?

SynXis’s strength lies in its connectivity—over 80 verified partners including global OTAs, GDS, and PMS integrations—plus features like geotargeted pricing, making it ideal for hotels with complex distribution strategies. SHR, with nearly 81 verified partners, excels in real-time distribution updates and offers unique features like metasearch connectivity and a comprehensive reporting dashboard. Which platform matches your distribution scale and complexity?

Both products have been praised for stability and reliability but differ in customer feedback. SynXis has a solid reputation, though some reviews mention outages and customer support delays. SHR’s support is frequently highlighted as top-tier, with users emphasizing its proactive, personal assistance. Do you prioritize a platform with proven stability or one with highly rated support?

Which Should Your Hotel Choose: SynXis or SHR?

If your hotel needs a platform that handles multiple properties with extensive connectivity to OTAs, GDS, and PMS systems, SynXis is the clear choice. It’s better suited for larger hotels or chains seeking a centralized hub for inventory, rates, and distribution management, with a focus on automation and integration.

If your hotel values personalized, responsive support combined with a distribution system that emphasizes real-time updates and ease of use, SHR should be your pick. It’s ideal for boutique hotels, resorts, or properties that prioritize customer service, distribution accuracy, and simple operation over complex integrations.

For hotels seeking broad global reach and advanced connectivity, go with SynXis. For properties emphasizing personal service, straightforward distribution, and quick onboarding, SHR is the better fit.

Is SynXis or SHR Easier to Use?

SynXis scores a 4.38/5 for ease of use, with many users citing its user-friendly interface and straightforward reservation management. However, some reviews mention a learning curve for advanced features and occasional system slowdowns. The onboarding process is rated 4.08/5, and staff adoption can take time due to its complexity.

SHR, with a 4.61/5 ease of use rating, is frequently praised for its intuitive navigation, straightforward setup, and friendly user interface. Customers highlight that support and onboarding are both smooth, with many reviews emphasizing how quickly their teams adapt to the system.

Edge: SHR.

Which Has Better Features: SynXis or SHR?

SynXis features 14 shared core functionalities, with additional exclusive features like geotargeted pricing and support for weekly/monthly rates. It excels in advanced booking engine capabilities, multi-channel management, and connectivity with other Sabre products.

SHR offers 14 shared features but also has six exclusive capabilities including metasearch connectivity, multi-property management, PMS integration, centralized role management, reporting dashboards, and flexible cancellation policies. Its features are designed to optimize distribution and revenue management with a user-centric approach.

Edge: SHR, for its broader feature set and innovative distribution tools.

Which Has Better Customer Support: SynXis or SHR?

SynXis’s support scores 4.07/5, with reviews reflecting mixed experiences—some praise for responsiveness, but others cite delays and outages. Users often report that support can be slow during system issues, impacting daily operations.

SHR’s customer support is rated 4.76/5, with reviews frequently praising the team’s proactive, personalized service. Clients say SHR’s support staff are highly responsive, knowledgeable, and helpful, often resolving issues swiftly.

Edge: SHR.

Which Has More Integrations: SynXis or SHR?

SynXis boasts 80 verified integration partners, including major PMS, RMS, and OTA platforms like Triptease, LaaSie.ai, and Inntopia. Shared partners include Visual Matrix PMS, Cendyn, and Stayntouch, giving it extensive connectivity options.

SHR has 81 verified partners, with shared integrations like WebRezPro, Profitroom, and Stayntouch. It also offers unique integrations such as Criton, Priority Software, and Umi Digital, enhancing its flexibility.

Edge: SHR, with slightly more verified partners and a focus on seamless integration.

Which Do Hoteliers Rate Higher: SynXis or SHR?

SynXis has an overall rating of 4.2/5 based on 50 reviews, with recent feedback noting stability and ease of connectivity. The NPS score is 8.52/10, and 85% of hoteliers would recommend it, though some reviews express frustration over outages.

SHR enjoys a higher overall rating of 4.77/5 from 49 reviews, with recent feedback emphasizing its support, ease of use, and distribution reliability. Its NPS score is 9.24/10, and 93% of hoteliers recommend SHR.

Since SHR’s reviews are more recent and its ratings are higher, it is the stronger product in user satisfaction.

Edge: SHR.

How Much Do SynXis and SHR Cost?

SynXis’s pricing is straightforward at $400 monthly with no implementation or trial fees. SHR does not disclose pricing publicly, but it is often positioned as a premium solution with a higher perceived value based on support and feature depth.

Both products lack trial options and require direct inquiries for exact quotes. Expect that SHR might carry a higher price point due to its personalized support and extensive features.

What Type of Hotel Should Use SynXis?

• Hotels that manage multiple properties and need extensive connectivity to OTAs, GDS, and PMS systems.
• Properties with complex distribution needs requiring geotargeted pricing or flexible rate management.
• Large hotel chains or brands seeking a centralized platform for inventory, rates, and reservations.
• Teams that prioritize automation, stability, and broad integration options.

Not ideal if your hotel values quick onboarding, highly personalized support, or has a smaller, boutique operation.

What Type of Hotel Should Use SHR?

• Boutique hotels, resorts, and properties that prioritize simple, straightforward distribution management.
• Hotels that need reliable, real-time updates across channels with minimal system downtime.
• Teams that value highly rated, personalized customer support and quick onboarding.
• Hotels aiming to streamline distribution without extensive integration demands.

Not ideal if your property relies heavily on custom, complex integrations or requires extensive automation and advanced reporting.

The Bottom Line for Hotels

SynXis and SHR cater to different hotel segments and operational styles. SynXis offers a more advanced, multi-property solution with vast integrations, making it ideal for larger hotel groups with complex distribution needs.

SHR stands out for its user-friendly interface, personalized support, and distribution reliability, making it perfect for boutique hotels and properties that value simplicity and excellent service.

If your hotel needs a highly connected, scalable platform with extensive features, SynXis is the safer choice. Conversely, if you prioritize support, ease of use, and reliable distribution with less complexity, SHR is the better option.

In summary, SHR’s recent reviews, higher user ratings, and superior support make it the more recommended choice today. Its reputation for quick onboarding and personalized service could be a decisive factor for your team.

Note: This comprehensive comparison draws directly from the latest user reviews, feature data, and ratings. Your final decision should reflect your operational needs and growth plans.