IN-Gauge (by Frontline Performance Group) vs. The Percentage Company:
Which Is Right for You?

The Decision

When it comes to upselling software for hotels, your choice hinges on which solution best aligns with your property’s size, operational complexity, and strategic goals. Both IN-Gauge by Frontline Performance Group and The Percentage Company aim to boost revenue, but they do so through very different features and market approaches. IN-Gauge is an established, feature-rich platform with deep hotel-specific tools, whereas The Percentage Company offers a straightforward booking engine integration with an upsell component.

Your decision should consider not just the core functionality but also support, ease of use, and integration capabilities. Which of these solutions is more suited to your hotel’s unique needs?

Is IN-Gauge (by Frontline Performance Group) or The Percentage Company Better for Hotels?

IN-Gauge has a well-established presence with over 90 reviews and a recent surge in feedback from hotels in the last six months, giving it a clear edge in market confidence. It offers extensive upselling features designed specifically for the hospitality industry, including multi-channel delivery, guest segmentation, and on-property upsell support, making it ideal for hotels seeking a comprehensive revenue optimization system.

The Percentage Company, by contrast, is newer to the market with no recent reviews and fewer features (just one). It provides a seamless booking engine and a basic upsell module, mainly targeting properties wanting to streamline online sales and connect PMS with accounting systems. Its limited feature set and lack of recent customer feedback make it less compelling for hotels seeking a robust upselling platform.

Do you prioritize a proven, feature-rich platform with dedicated support, or are you looking for a more straightforward, budget-friendly solution?

IN-Gauge vs The Percentage Company: Which Should Your Hotel Choose?

If your hotel needs a full-scale upselling and revenue management system—especially with multi-channel delivery, guest segmentation, and detailed analytics—go with IN-Gauge. Its extensive feature set supports both on-site and digital upselling, making it suitable for mid-sized to large hotels aiming for significant incremental revenue.

If, however, your primary goal is to enhance your existing booking process with a simple upsell feature and straightforward integration with your PMS and accounting software, The Percentage Company might suffice. It’s a lower-cost option for hotels that want a basic upsell capability without the complexity of a dedicated hospitality upselling platform.

For properties seeking a proven, feature-packed solution with active customer support, IN-Gauge is the clear choice. For smaller operations or those just starting to explore upselling, The Percentage Company may be adequate.

Is IN-Gauge or The Percentage Company Easier to Use?

IN-Gauge boasts a high ease-of-use rating of 4.76/5, with recent reviews praising its user-friendly interface, intuitive onboarding, and ongoing support. Users mention that the platform is “easy to use and strong support from the team,” with many appreciating the onboarding process and responsiveness of customer service.

The Percentage Company currently has no publicly available reviews or ratings, making it difficult to assess its usability. With a small team and limited market presence, it’s likely that its interface is simpler but perhaps less refined.

Edge: IN-Gauge.

Which Has Better Features: IN-Gauge or The Percentage Company?

IN-Gauge offers 17 distinct features, including room upgrade merchandising, multi-channel delivery (email, SMS, WhatsApp), guest segmentation, offer testing, and on-property upsell support. Its capabilities extend to inventory controls, performance analytics, and staff/floor visibility, making it a comprehensive upselling tool tailored for hospitality.

The Percentage Company provides just one feature: a digital upsell module integrated into its booking engine. It does not include advanced segmentation, testing, or detailed analytics.

Edge: IN-Gauge.

Which Has Better Customer Support: IN-Gauge or The Percentage Company?

Frontline Performance Group’s IN-Gauge has a stellar customer support rating of 4.9/5, with recent reviews highlighting personalized, responsive assistance from dedicated consultants like Mourad, Scott, and Victoria. Users describe the support as “warm,” “helpful,” and integral to their success, especially during onboarding and ongoing training.

The Percentage Company has no recent reviews or detailed support ratings available, which makes it difficult to evaluate its customer service standards.

Edge: IN-Gauge.

Which Has More Integrations: IN-Gauge or The Percentage Company?

IN-Gauge integrates with three verified partners, including Oracle Hospitality, Shiji Group, and Stayntouch, with additional integrations tailored for large hotel chains. Its broader integration ecosystem supports complex operations and PMS linkages.

The Percentage Company connects to two verified partners: Cloudbeds and Stripe. While adequate for smaller properties, these integrations are fewer and less tailored to large enterprise needs.

Edge: IN-Gauge.

Which Do Hoteliers Rate Higher: IN-Gauge or The Percentage Company?

IN-Gauge has a high Net Promoter Score of 9.7/10, with 92 reviews, 21 of which are recent. Hoteliers, especially in luxury and branded segments, praise its impact on revenue, team engagement, and support quality, giving it a strong recommendation rate of 97%.

The Percentage Company has no recent reviews or ratings, making it impossible to gauge user satisfaction or segment-specific ratings.

Edge: IN-Gauge.

How Much Do IN-Gauge and The Percentage Company Cost?

IN-Gauge charges a base price of $400 per month, with no free tier or trial option. Its pricing reflects its extensive feature set and enterprise focus.

The Percentage Company’s pricing is $300 per month, also without a trial or freemium option, but offers fewer features. Its lower cost may appeal to smaller or budget-conscious properties.

What Type of Hotel Should Use IN-Gauge?

• Hotels that want a comprehensive upselling and performance management platform.
• Properties with multiple revenue streams (F&B, rooms, ancillary sales).
• Hotels seeking detailed analytics and reporting.
• Teams that prioritize ongoing support and training.
• Hotels with existing PMS integrations or large-scale operations.

Not ideal if:

• Your property is very small or just starting with upselling.
• You prefer a simple, no-frills solution.
• Budget constraints prevent investing in a feature-rich platform.

What Type of Hotel Should Use The Percentage Company?

• Small hotels or boutique properties aiming for basic online upselling.
• Operations that want to connect PMS with accounting software.
• Hotels prioritizing a straightforward, low-cost integration.
• Teams looking to improve direct bookings with minimal complexity.
• Properties with limited technical resources or staff.

Not ideal if:

• You require advanced upselling features, segmentation, or detailed analytics.
• Your hotel operates at a large scale needing extensive integration.
• You seek dedicated hospitality performance tools.

IN-Gauge vs The Percentage Company: The Bottom Line for Hotels

IN-Gauge stands out as a proven, comprehensive upselling platform with a proven track record, especially in larger and more complex hotel environments. Its extensive feature set, high customer satisfaction, and large market presence make it suitable for hotels looking to maximize incremental revenue across multiple channels.

The Percentage Company offers a simple, budget-friendly alternative with basic upselling capabilities centered around its booking engine. It’s best suited for small hotels or properties seeking minimal investment while improving online sales and simplifying operations.

Choose IN-Gauge if you want a reliable, feature-rich upselling system with ongoing support and analytics. Opt for The Percentage Company if your needs are limited, and you prioritize ease of integration with existing digital systems without extensive feature requirements.

In conclusion, for most hotels—especially those with ambitions to grow revenue through targeted upselling—IN-Gauge is the more strategic choice given its market presence, comprehensive features, and recent positive reviews. Smaller properties or those starting their upselling journey might find The Percentage Company sufficient, but it lacks the depth and confidence that comes with IN-Gauge’s proven track record.