The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 95 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Oracle Hospitality shines in ease of use and customer support — especially for brand properties (4.5/5) , with exclusive features like Guest Segmentation & Targeting and Check-in upselling.
The Percentage Company shines .
Side-by-side ratings based on 95 verified hotelier reviews on HTR.
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| Starting Price | From $100/mo | From $300/mo |
| Verified Reviews | 95 | 0 |
After analyzing 95 verified reviews, Oracle Hospitality users most value its integrated rate management tool, cloud-based features, integration with third-party systems, while The Percentage Company users highlight . Click any theme to see what reviewers say.
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Integrated Rate Management Tool
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Cloud-Based Features
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Integration with Third-Party Systems
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Complexity and Learning Curve
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Cost Concerns
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) | #13 3 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #6 35 reviews | — |
| Large (75-199 rooms) ▾ | #4 39 reviews | — |
| X-Large (200+ rooms) ▾ | #7 11 reviews | — |
By Property Type
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| Boutique ▾ | #6 41 reviews | — |
| Luxury ▾ | #5 56 reviews | — |
| Branded / Chain ▾ | #4 53 reviews | — |
| Extended Stay ▾ | #8 8 reviews | — |
By Region
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| North America ▾ | #5 29 reviews | — |
| Europe ▾ | #12 17 reviews | — |
| Asia Pacific ▾ | #3 36 reviews | — |
| Middle East ▾ | #6 6 reviews | — |
When choosing an upselling software for your hotel, your primary concern is usually boosting revenue while maintaining a smooth guest experience. Oracle OPERA Guest Engagement and Merchandising by Oracle Hospitality offers a comprehensive, AI-driven platform with extensive features and a large, global user base, making it a strong contender. In contrast, The Percentage Company provides a straightforward booking engine and upsell module, but with significantly fewer reviews and regional presence. Which solution aligns best with your hotel’s scope and goals?
Both products aim to increase revenue through upselling but approach it differently. Oracle OPERA offers a highly integrated, feature-rich platform that automates personalized offers across the guest journey, ideal for larger or tech-savvy hotels seeking extensive customization. Meanwhile, The Percentage Company provides a simplified booking engine with upsell capabilities, better suited for smaller hotels or those seeking minimal complexity. Given the recent reviews and higher ratings, Oracle OPERA clearly has broader acceptance and more recent user feedback, indicating stronger ongoing support and development. Would your hotel benefit from a more comprehensive system, or is simplicity your priority?
If your hotel needs a robust upselling system integrated within your existing property management framework, Oracle OPERA is the way to go. It caters well to luxury and branded hotels, with a 4.5/5 rating from 55 reviews, and offers 12 unique features like dynamic pricing, multi-channel delivery, and offer experimentation. Conversely, if your focus is on boosting direct bookings through a seamless booking engine with a basic upsell module, The Percentage Company, with its simple integration and no recent reviews, might suit smaller or regional hotels better. The strength and recent review volume favor Oracle OPERA as the more proven choice.
Oracle OPERA’s ease of use is rated at 4.64/5, with many reviews praising its user-friendly portal and straightforward onboarding, despite its feature depth. Users report that the platform simplifies complex upselling strategies, although some note a learning curve for smaller teams. In comparison, The Percentage Company offers a very limited review set, with no recent ratings or detailed user feedback. Its interface is likely simpler, but with less available data, the edge goes to Oracle OPERA, which has demonstrated strong usability in recent reviews.
Oracle OPERA offers 12 features exclusive to its platform, including guest segmentation, check-in upselling, multi-channel delivery, dynamic pricing, and offer testing—all designed to maximize revenue at every touchpoint. The Percentage Company’s offering is limited to a booking engine with an upsell component and basic integrations, with no unique features beyond that. Given the feature disparity, Oracle OPERA’s broader capabilities and advanced tools give it a clear advantage. Edge: Oracle OPERA.
Oracle OPERA’s support rating stands at 4.18/5, with users highlighting its responsiveness and onboarding process. Review quotes mention supportive staff and solid onboarding experiences, albeit some note complexity in training. There are no recent reviews for The Percentage Company, making it difficult to assess support quality. The extensive review history and higher ratings favor Oracle OPERA, indicating it provides better ongoing support for hotel teams. Edge: Oracle OPERA.
Oracle OPERA boasts over 391 verified partners, including critical integrations with POS systems, booking engines, and analytics platforms, enabling comprehensive hotel operation unification. The Percentage Company has only two verified partners, Cloudbeds and QuickBooks, with just one shared partner—Stripe. The vast integration ecosystem of Oracle OPERA ensures compatibility with a wide range of hotel technology stacks. Edge: Oracle OPERA.
Based on recent, detailed reviews, Oracle OPERA’s overall rating is 4.31/5 from 78 reviews, with a 94% likelihood of recommendation. Its user base includes luxury hotels (rated 5/5) and branded hotels, reflecting strong satisfaction among high-end segments. The Percentage Company has no recent reviews or ratings available, making it impossible to assess current user sentiment. Clearly, Oracle OPERA’s higher and more recent review volume underscores its superior reputation among hoteliers.
Oracle OPERA is priced at $100 per month with no implementation or licensing fees—offering a predictable, subscription-based model. The Percentage Company charges $300 upfront, with no ongoing subscription or detailed pricing info provided. While Oracle OPERA’s transparent, lower-cost model appeals to many, smaller hotels seeking minimal investment may prefer the simpler pricing structure of The Percentage Company. As the more established product, Oracle OPERA’s pricing offers better value considering its extensive features.
Oracle OPERA’s core difference is its depth—offering extensive, AI-powered upselling features, wide integrations, and a strong global presence. It is best suited for larger hotels or chains that want a comprehensive, customizable upselling platform capable of deploying across multiple properties.
Choose Oracle OPERA if your hotel needs a robust, feature-rich system that integrates deeply into your existing infrastructure and supports sophisticated revenue strategies. Its recent reviews and high ratings confirm its ongoing relevance and support in the hotel industry.
Conversely, if your hotel is smaller, regional, or simply looking for a basic upselling tool without the need for extensive features or integrations, The Percentage Company could be a suitable, cost-effective option. However, the lack of recent reviews and limited features suggest it’s less prepared to support complex or growing hotel operations.
In summary, for most larger or ambitious hotels, Oracle OPERA’s proven track record and comprehensive capabilities make it the clear choice. Smaller properties or those seeking a quick, simple solution should carefully consider whether The Percentage Company can meet their needs, recognizing its limited review data and feature set.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $100/mo | From $300/mo |
According to HTR's product database, Oracle OPERA Guest Engagement and Merchandising and The Percentage Company share 1 features. Here are the key differences — features one has that the other lacks.
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| Ancillary Product Merchandising | ||
| Check-in upselling | ||
| Guest Segmentation & Targeting | ||
| Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) | ||
| Room Upgrade Merchandising | ||
| Segmentation |
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"With success hinging on so many unknown variables in an altered marketplace, Nor1 provides me with a sense of control. In the times that we’re in, that’s priceless."
No published case study for this goal yet.
What hoteliers love
Users commend OPERA for its integrated rate management which simplifies daily operations, enabling a focus on upselling and cross-selling. This tool h... Users commend OPERA for its integrated rate management which simplifies daily operations, enabling a focus on upselling and cross-selling. This tool helps staff optimize revenue potential with clear, streamlined processes despite some finding it cumbersome to navigate.
The cloud-based nature of OPERA is praised for reducing dependency on local servers, improving remote access, and ensuring seamless updates. These fea... The cloud-based nature of OPERA is praised for reducing dependency on local servers, improving remote access, and ensuring seamless updates. These features offer a significant advantage in unifying operations and maintaining effective upselling strategies.
OPERA is acknowledged for its strong integration capabilities with numerous third-party systems including POS and analytics. This extensive integratio... OPERA is acknowledged for its strong integration capabilities with numerous third-party systems including POS and analytics. This extensive integration helps unify hotel operations and data for meaningful upselling opportunities and streamlined guest experiences.
Where hoteliers push back
Some users report that OPERA's multitude of features results in a steep learning curve and complexity in onboarding. This impacts smaller hotels more... Some users report that OPERA's multitude of features results in a steep learning curve and complexity in onboarding. This impacts smaller hotels more significantly as their resources for training might be limited, raising cost and efficiency concerns.
The high costs associated with OPERA, including licensing, implementation, and customization, create barriers for smaller or independent hotels. While... The high costs associated with OPERA, including licensing, implementation, and customization, create barriers for smaller or independent hotels. While its capabilities are robust, these costs can outweigh its benefits for hotels operating on tight budgets.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Oracle OPERA Guest Engagement and Merchandising and The Percentage Company share many core Upselling Software features, but each has unique capabilities. Oracle OPERA Guest Engagement and Merchandising offers 391 verified integration partners, while The Percentage Company offers 2. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Oracle OPERA Guest Engagement and Merchandising leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Oracle OPERA Guest Engagement and Merchandising: No. The Percentage Company: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Oracle Hospitality has an HT Score of 79 and The Percentage Company has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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