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Oracle OPERA Guest Engagement and Merchandising
4.6 (81 REVIEWS)
HT Score
81 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Sílvia, Debra, Valyn + 73 more experts recommend Oracle Hospitality
Read RecommendationsOracle OPERA Guest Engagement and Merchandising
Ranked 5 (out of 64) in Upselling Software
Oracle's Hotel Upsell Solutions - Engage Your Guests from Booking to Check-Out
92% recommended by 605 hotels
Melia Hotels, Wyndham, Minor Hotels & 602 others
Bell - AI powered product analyst
I analyzed all of Oracle Hospitality’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like Oracle's efficient problem-solving, smooth integration with other systems, and robust upselling tools that significantly enhance revenue streams. Users highlight the product's ability to track and improve staff performance through real-time data analytics, while also appreciating the advanced cloud features and easy accessibility. However, some reviews mention slow support response times and the need for better integration between different Oracle systems.
Melia Hotels, Wyndham, Minor Hotels & 602 others
Read their reviewsWhat Types of Hotels Oracle Hospitality is Popular For
Size
9 | X-Small (1-9 room)
16 | Small (10-24 room)
110 | Mid-Sized (25-74 room)
276 | Large (75-199 room)
361 | X-Large (200+ room)
Country
174 | India
121 | Italy
109 | United States of America
32 | China
30 | Singapore
28 | Germany
26 | Vietnam
24 | Malaysia
19 | Maldives
14 | France
13 | Spain
12 | Philippines
12 | United Arab Emirates
12 | Indonesia
11 | Mexico
11 | United Kingdom
10 | Australia
10 | Taiwan
8 | Canada
8 | Ireland
7 | Sri Lanka
7 | Thailand
6 | Chile
6 | Switzerland
5 | Egypt
4 | Austria
4 | Argentina
3 | Saudi Arabia
3 | Peru
2 | Bangladesh
2 | Cambodia
2 | Qatar
2 | Portugal
2 | Nigeria
2 | New Zealand
2 | Hong Kong
2 | Colombia
1 | Zimbabwe
1 | Romania
1 | Pakistan
1 | Hungary
1 | Iraq
1 | Morocco
1 | Netherlands
1 | Bhutan
1 | Jordan
1 | South Africa
1 | Norway
1 | Japan
1 | Palau
1 | Uruguay
1 | Algeria
1 | Denmark
1 | Ecuador
1 | Tanzania
1 | Netherlands Antilles
1 | Bahamas
Type
459 | Luxury Hotels
344 | Branded Hotels
270 | City Center Hotels
263 | Resorts
258 | Airport/Conference Hotels
223 | Boutiques
195 | Bed & Breakfast & Inns
146 | Limited Service & Budget Hotels
88 | Hostels
36 | Extended Stay & Serviced Apartments
22 | Vacation Rentals & Villas
19 | RV Parks & Campgrounds
15 | Casinos
8 | Motels
Region
361 | Asia Pacific
212 | Europe
128 | North America
25 | Middle East
17 | South America
13 | Oceania
7 | Africa
2 | Central America
Category
705 | Property Management Systems
211 | Hotel Restaurant POS Systems
81 | Upselling Software
Didn’t find what you were looking for?
What is Oracle Hospitality?
Founded in 1977 | Headquarters in Columbia, Maryland | 3500 employees
Nor1 Hotel Upsell Solutions (by Oracle Hospitality) is a powerful revenue management software designed to optimize upselling opportunities in the hospitality industry. Leveraging real-time machine learning technology, it identifies the right offers to present to guests at various stages of their journey—booking, pre-arrival, and at-arrival. By integrating seamlessly with booking engines, email providers, and OPERA PMS, it simplifies operations and enhances guest satisfaction. This platform helps hoteliers increase revenue and improve staff performance with automated offer selection, presentation, and pricing. Additionally, its performance-based revenue model ensures a no-risk solution for effective revenue generation.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Oracle Hospitality products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Oracle Hospitality Reviews Analyzed: 67
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Oracle Hospitality Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Oracle Hospitality
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Oracle Hospitality's Provided Description:
"Nor1 Upsell solution drives more revenue than any other internal or third-party solution. By engaging 100% of your guests and making the right offer at the right time in the reservation life-cycle (booking, pre-arrival, at-arrival) and at the right price, revenue and guest satisfaction are maximized. Real-time machine-learning technology automates offer selection, presentation, and pricing, and integration with booking engines, email providers, and OPERA PMS provides optimizing the time and effort of hotel staffA performance-based revenue model, along with no-cost integration, offers a no-risk revenue generation solution for any hotel, while helping to streamline operations and generate guest loyalty."
FAQs
Capabilities
Oracle Hospitality doesn’t have any benefits or use cases available
Features
Content Management
4/5 features
Customer Profiles
4/5 features
Guest Communication
4/5 features
Fulfillment & Payments
4/5 features
Analytics/Reporting
4/5 features
Multi-Prop Management
4/5 features
Other
0/1 features
Oracle Hospitality Reviews Summary
Ease of Use
4.7/5
Customer Support
4.6/5
ROI
4.5/5
Implementation
4.7/5
Recommended by
Achievements
This vendor's trending score is rising, Oracle OPERA Guest Engagement and Merchandising is the #5 most trending product in the Upselling Software category (out of 64) and the #200 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreOracle Hospitality has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Oracle Hospitality Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
Get an Instant Price Estimate
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Oracle Hospitality Case Studies
Auburn University and Ithaka Hospitality Partners Offer Hands-On Learning for Future Hoteliers with Oracle Cloud
Gervasi Vineyard Uncorks Exceptional Guest Experiences with Oracle Cloud
Entourage sur-le-Lac Resort Improves Customer Service and Marketing through Successful Digital Transformation
La Jacques-Cartier (Canada)
Minor Hotels Upgrades to Oracle Cloud to Better Serve its Guests
Rome (Italy)
Mercan Properties invests in cloud hotel POS for greater portfolio flexibility
Matosinhos (Portugal)
Norway's Solstrand Hotel undergoes a digital transformation with OPERA Cloud
Lindesnes Municipality (Norway)
Hotel Mesikammen nets a broader audience with Oracle Hospitality Distribution
Jyvaskyla (Finland)
Predator Ridge tackles IT challenges, labor shortage with OPERA Cloud
Fontenille taps Oracle cloud technology to gain portfolio insights in real time
Lauris (France)
Fairmont Tremblant "yields up" revenue by automating upsells with Oracle Nor1
Mont Tremblant (Canada)
The Great Southern Hotel taps OPERA Cloud PMS to boost occupancy and discovers its future
Perth (Australia)
OPERA Cloud’s Revelations Transform Business at Starling Hotel Geneva
Geneva (Switzerland)
References
"The Oracle Hospitality Simphony solution at a management level has helped to identify the client in a more customized way, and logically we can also detect, what are their preferences? What are their needs? Previously, we couldn’t do that. So, that closer experience, plus our understanding the client as a person, allows us to provide a better service."
Beatriz Miguel Diez
Business Development Director @
ILUNION Suites Madrid
"Our guests are definitely having a quicker, more seamless experience with Simphony."
Brenda Simonis
Director of Food and Beverage Outlets @
The Pfister Hotel
"We’ve had people literally crossing the room to thank us for improving the stability and performance of our systems. The move to the cloud and the upgrade to the latest version of Oracle Hospitality OPERA Property Cloud Service has significantly improved our operation here at glh Hotels—our operations teams are now able to plan for the future with high levels of confidence in our technology"
Matthew Newton
Enterprise Architect @
The Oakland Hotel Ltd
"Business travelers and tourists acknowledge Geisel Privathotels as a traditional Munich family-run business with modern concepts and first-class service. Oracle Hospitality Suite is the only solution available in the market that offers the performance we require without any compromises."
Thomas Kösters
Commercial Director @
Hotel Königshof
""After having such great success utilizing Nor1’s eStandby Upgrade® across Highgate's entire portfolio of hotels, we now consider it a mainstay in our upgrade strategy. Once the other components of the Nor1 Merchandising Platform, eXpress Upgrade™ and CheckIn Merchandising™ became available to Highgate, we anticipated that implementing them across our independent hotels would not only expand upon eStandby's success, but provide additional operational benefits as well. We were not disappointed. Everyone at Highgate has been absolutely delighted that both the early performance results and the synergies associated with utilizing an integrated upgrade platform have exceeded our expectations.""
Kerry Mack
EVP of Revenue & Distribution @
Highgate
""Nor1 CheckIn Merchandising is a necessity at every hotel. Since implementing, we have seen monthly room upsell revenue increases of up to 750%. The program has a responsive and impressively efficient user interface that is simple to navigate and use, and a team behind it that has been beyond responsive and supportive. I highly recommend this tool to all hoteliers.""
Kimberly Reed
Director of Front Office/Reservations @
Boston Park Plaza
Featured Customers
More Products by Oracle Hospitality
Hotelier Rating
Looking for specific info?
10
Cashiering / Checking Reservation booking is much more simplify / Reports / Arrival / Departure
Q- Attendant from 100 to 199 room Boutique in Dhaalu Atoll (Maldives)
Verified
3 days ago
1. Easier though need to always require a pin in every transaction. 2. When running the End of day report opera cloud is faster than the previous system. 3. Easy & more simplified since we can access it anytime anywhere. 4. Customization of the desired details that we need in the dashboard. 5. Opera cloud is easy to learn & the power of dig...
Maldives
Maldives
Q- Attendant
Large Hotel
10
Boosting Efficiency and Revenue with Integrated Upselling Software and PMS
Front Office Manager from 200 to 499 room Bed & Breakfast & Inn in Mumbai (India)
Verified
2 months ago
The integration between the upselling software and the PMS works seamlessly, allowing personalized upgrade and add-on offers to be sent automatically to guests based on real-time booking data. This not only enhances guest experience but also helps generate additional revenue without increasing operational workload. From an IT perspective, t...
India
India
Front Office Manager
X-Large Hotel
10
Review
AMIT from 200 to 499 room Bed & Breakfast & Inn in Mumbai (India)
Verified
2 months ago
What I love most about Property Management Systems (PMS) is their ability to streamline operations through features like dynamic tape charts and real-time reservations management. The intuitive design of these tools allows for easy room assignments, optimizing occupancy and maximizing revenue. Additionally, the integrated reporting capabili...
India
India
AMIT
X-Large Hotel
5
POS and PMS
IRD Manager from 100 to 199 room Airport/Conference Hotel in Udaipur (India)
Verified
2 months ago
Excellent service from PO Sand PMS its really helpful for us in our operations and to know more and more the guest details.
India
India
IRD Manager
Large Hotel
10
POS speed
Duty manager from 50-74 room Branded Hotel in Kozhikode (India)
Verified
5 months ago
Many options are available than opera v5, and speed also improved a lot with comparing to the old version.
India
India
Duty manager
Mid-Sized Hotel
10
Checkin Merchandising it is the best program I have seen so far to generate revenue at guest check in.
Front Office Assistant Manger from 10 to 24 room Boutique in Ibiza (Spain)
Verified
5 months ago
Very practical and easy to use by any member of the team. The team has fun and gets into the habit of proposing upselling at every arrival.
Spain
Spain
Front Office Assistant Manger
Small Hotel
10
I've had a fantastic experience with Opera Cloud! The platform is intuitive, user-friendly, and has streamlined many of our processes.
Sir Corporate director of IT from 200 to 499 room Airport/Conference Hotel in Laguna Beach (United States of America)
Verified
6 months ago
My experience with Opera Cloud has been overwhelmingly positive, and it continues to exceed expectations. From the very start, the user interface stood out for being incredibly intuitive and easy to navigate, which made the onboarding process smooth and efficient. I was able to quickly familiarize myself with the platform, saving valuable t...
United States of America
United States of America
Sir Corporate director of IT
X-Large Hotel
9
Good tool to generate more Revenue
Director of Revenue from 100 to 199 room City Center Hotel in Frankfurt (Germany)
Verified
6 months ago
It takes a lot of work out of informing guests about upsell opportunities for rooms or other products. The emails are automatically sent to the guests and they can choose from various options. Our employees can also generate revenue at check-in and thereby also generate a benefit for themselves.
Germany
Germany
Director of Revenue
Large Hotel
0
Director of revenue
Director of revenue from 500+ room Branded Hotel in Amsterdam (Netherlands)
Verified
6 months ago
There is nothing that worths to be mentionned (The product is similar to many other inexpensive upselling tools in the market.
Netherlands
Netherlands
Director of revenue
X-Large Hotel
10
Our experience with oracle has been outstanding, particularly their unique .
Finance Executive from 200 to 499 room Bed & Breakfast & Inn in Mumbai (India)
Verified
8 months ago
Seamless Integration, Enhanced Efficiency ,Responsive Support Business Problems Solved: Automation of manual tasks, reducing errors and time spent on repetitive processes. Improved data accuracy and real-time reporting, leading to better decision-making.
Their property management system integration was seamless, and their support team was...
India
India
Finance Executive
X-Large Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
It allows you to see the status of the hotel regardless of where you are. An innovative hotel management cloud that empowers the modern hotelier to improve performance, maximize revenue and speed wait time.
Showing all answers to: "What does this product or service do well?"
It allows you to see the status of the hotel regardless of where you are. An innovative hotel management cloud that empowers the modern hotelier to improve performance, maximize revenue and speed wait time.
OPERA solutions allow hoteliers to orchestrate the many facets of their business—including reservations, loyalty, and sales and catering—to elevate guest service and increase profitability. Designed for flexibility, OPERA is the perfect fit for hotels of all types, from independent properties to international resorts.
Hotel PMS and Upsell capability. Oracle OPERA is one of the most comprehensive PMS software solutions on the market. The company's level of experience is extensive and highly valuable to any implementation and/or integration.
Oracle OPERA PMS excels in streamlining hotel operations, Oracle MICROS POS enhances restaurant efficiency, and Nor1 by Oracle Hospitality is superb for maximizing revenue through targeted upselling excellence.
Question:
What differentiates this product or service from the competition?
Answer:
An innovative hotel management cloud that empowers the modern hotelier to improve performance, maximize revenue and speed wait time. Efficient customer service available all year round.
Showing all answers to: "What differentiates this product or service from the competition?"
An innovative hotel management cloud that empowers the modern hotelier to improve performance, maximize revenue and speed wait time. Efficient customer service available all year round.
Oracle Hospitality technology connects event sales, guest rooms, management, and POS—delivering the integrations hoteliers need to create exceptional experiences. Oracle Hospitality has a global presence with more than 40,000 active sites worldwide.
The Nor1 Upsell solution can generate substantial incremental income for an operator not fully focused in this area while enhacing and simplifying the process for those already recognising the vast potential in this area. VenueLytics has been able to integrate with the Nor1 solution for a synergy that futher enhances returns. The Nor1 personnel are amongst the most knowledgabe and helpful in the industry. They are fantastic people to work and collaborate with.
Oracle OPERA PMS offers unparalleled integration, MICROS POS stands out for robust functionality in F&B services, and Nor1 excels in AI-driven upselling, setting them apart in the Oracle Hospitality suite.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
They allow their clients to act on the database. they maximize profitability and foster long-term loyalty. Its products include platforms for property management, point of sale, distribution, reporting and analytics.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
They allow their clients to act on the database. they maximize profitability and foster long-term loyalty. Its products include platforms for property management, point of sale, distribution, reporting and analytics.
Oracle Hospitality has provided leading solutions to the hospitality industry for many years and continues to innovate. We are excited to partner with IDeaS and bring cloud solutions that will enable hoteliers to deliver an exceptional guest experience while driving more revenue and profitability.
Nor1 is the real deal. They will increase your revenue. Upselling has not yet been fully leveraged in the hospitality industry and therefore digital transformation in this area represents a true revenue opportunity.
Thoroughly assess your hotel's specific needs to fully leverage Oracle OPERA PMS's capabilities, ensure staff training for maximizing MICROS POS benefits, and utilize Nor1's analytics for strategic upselling.
Are you a consultant or vendor that recommends Oracle Hospitality?
Leave a recommendation
News
Oracle Hospitality
4 days ago
Accor Simplifies Event Selection and Booking Process with Oracle Cloud
Oracle Hospitality
2 months ago
Sercotel Transforms its Operations with Oracle Cloud
Oracle Hospitality
2 months ago
Absolute Hotel Services Chooses Oracle to Drive Efficiency and Revenue
Oracle Hospitality
3 months ago
Oracle Named a Leader in IDC MarketScape Worldwide Hotel Point-of-Sale Software 2024 Vendor Assessment
Oracle Hospitality
5 months ago
Thon Hotels pioneers “big bang” adoption of Oracle OPERA Cloud PMS
Oracle Hospitality
6 months ago
Guest Engagement and Merchandising Capabilities Now Available in Oracle OPERA Cloud Hospitality Platform
Oracle Hospitality
6 months ago
Orascom Reimagines its Staff and Guest Experiences with Oracle Cloud
Oracle Hospitality
8 months ago
Hyatt Selects Oracle OPERA Cloud as Property Management System for its Global Properties
Oracle Hospitality
1 year ago
Oracle Hospitality Hotel Merchandising Solution to be Offered to Choice Hotels International’s Portfolio of Upscale Hotels
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1 year ago
Pro-invest Group Standardizes its Hotels on Oracle Cloud
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1 year ago
Oracle Cloud to Help Elevate Property Management for Marriott International
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1 year ago
ONYX Hospitality Group Accommodates Growth with Oracle Cloud
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1 year ago
Auburn University and Ithaka Hospitality Partners Offer Hands-On Learning for Future Hoteliers with Oracle Cloud
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1 year ago
Gervasi Vineyard Uncorks Exceptional Guest Experiences with Oracle Cloud
Oracle Hospitality
1 year ago
VAI Resort Taps Oracle Cloud to Deliver Rock-Star Guest Experiences
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1 year ago
Entourage sur-le-Lac Resort Improves Customer Service and Marketing through Successful Digital Transformation
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1 year ago
EOS Taps Oracle Cloud to Supercharge Hotels and Resorts
Oracle Hospitality
1 year ago
Minor Hotels Upgrades to Oracle Cloud to Better Serve its Guests
Oracle Hospitality
1 year ago
Mercan Properties invests in cloud hotel POS for greater portfolio flexibility
Oracle Hospitality
1 year ago
Scandic to Implement Cloud-Based Oracle Solution for Better Guest Experiences and Higher Efficiency
Oracle Hospitality
1 year ago
Minor Hotels Upgrades to Oracle Cloud to Better Serve its Guests
Oracle Hospitality
1 year ago
Norway's Solstrand Hotel undergoes a digital transformation with OPERA Cloud
Oracle Hospitality
1 year ago
Hotel Mesikammen nets a broader audience with Oracle Hospitality Distribution
Oracle Hospitality
1 year ago
Predator Ridge tackles IT challenges, labor shortage with OPERA Cloud
Oracle Hospitality
1 year ago
Fontenille taps Oracle cloud technology to gain portfolio insights in real time
Oracle Hospitality
1 year ago
Fairmont Tremblant "yields up" revenue by automating upsells with Oracle Nor1
Oracle Hospitality
1 year ago
The Great Southern Hotel taps OPERA Cloud PMS to boost occupancy and discovers its future
Oracle Hospitality
1 year ago
OPERA Cloud’s Revelations Transform Business at Starling Hotel Geneva
Oracle Hospitality
1 year ago
Oracle Cloud Drives Hotel Industry Automation and Efficiency with New Integrations
Oracle Hospitality
2 years ago
Oracle Named a Leader in IDC MarketScape Worldwide Hospitality Property Management Systems 2022 Vendor Assessment
Oracle Hospitality
2 years ago
Outrigger Hospitality to move its portfolio to OPERA Cloud to gain speed and agility
Oracle Hospitality
2 years ago
BWH Hotel Group® Makes Oracle OPERA Cloud Available to All Hotels
Oracle Hospitality
2 years ago
Hotels Worldwide Check-In to OPERA Cloud Property Management System
Oracle Hospitality
2 years ago
Recapturing Sales and Catering Revenue: Technology's Vital Role
Oracle Hospitality
2 years ago
Hospitality in 2025: Automated, Intelligent...And More Personal
Oracle Hospitality
3 years ago
Auburn University and Ithaka Hospitality Partners Offer Hands-On Learning for Future Hoteliers with Oracle Cloud
Oracle Hospitality
3 years ago
Merlin Entertainments Taps Oracle to Boost the Magic at its Hotels and Attractions
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3 years ago
IHG® Hotels & Resorts Taps Medallia Zingle to Create Exceptional Guest Experiences In The Moment
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3 years ago
iVvy Turns to Hapi to Centralize Sales and Catering Data
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3 years ago
OPERA Cloud Property Management is on the Itinerary for Hotels Worldwide
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2021 Hospitality Benchmark Report
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4 years ago
Wyndham Becomes First Major Hotel Company to Begin Rollout of Oracle’s OPERA Cloud Globally
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A Data-Driven Look at Hospitality's Recovery
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Support
Verified Support
Oracle Hospitality has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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