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Oracle OPERA Guest Engagement and Merchandising
4.7 (94 REVIEWS)
HT Score
83 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Sílvia, Debra, Valyn + 73 more experts recommend Oracle Hospitality
Read RecommendationsOracle OPERA Guest Engagement and Merchandising
Ranked 4 (out of 64) in Upselling Software
Oracle's Hotel Upsell Solutions - Engage Your Guests from Booking to Check-Out
92% recommended by 612 hotels
Melia Hotels, Wyndham, Minor Hotels & 609 others
Bell - AI powered product analyst
I analyzed all of Oracle Hospitality’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
OPERA's upselling software is a robust tool for hotels seeking to boost revenue and improve guest experiences. It integrates with existing systems to streamline operations and offers capabilities like automated recommendations and personalized offers, which align with hotel industry goals. While some users appreciate its cloud-based features and wide integration capabilities, others note the complexity and cost challenges, particularly for small hotels.
Melia Hotels, Wyndham, Minor Hotels & 609 others
Read their reviewsWhat Types of Hotels Oracle Hospitality is Popular For
Size
5 | X-Small (1-9 room)
15 | Small (10-24 room)
114 | Mid-Sized (25-74 room)
295 | Large (75-199 room)
384 | X-Large (200+ room)
Country
196 | India
121 | Italy
114 | United States of America
34 | Singapore
33 | China
28 | Germany
27 | Maldives
27 | Vietnam
26 | Malaysia
14 | France
13 | Spain
13 | Indonesia
12 | United Kingdom
12 | Philippines
12 | United Arab Emirates
11 | Mexico
10 | Australia
10 | Taiwan
8 | Canada
8 | Ireland
7 | Thailand
7 | Sri Lanka
6 | Switzerland
6 | Chile
5 | Egypt
4 | Argentina
4 | Austria
3 | Saudi Arabia
3 | Peru
2 | Cambodia
2 | Bangladesh
2 | Hong Kong
2 | Colombia
2 | New Zealand
2 | Nigeria
2 | Portugal
2 | Japan
2 | Qatar
1 | Pakistan
1 | Tanzania
1 | Zimbabwe
1 | Romania
1 | Netherlands
1 | Hungary
1 | Iraq
1 | Morocco
1 | Denmark
1 | Bhutan
1 | South Africa
1 | Norway
1 | Palau
1 | Jordan
1 | Bahamas
1 | Ecuador
1 | Uruguay
1 | Algeria
Type
510 | Luxury Hotels
395 | Branded Hotels
307 | City Center Hotels
305 | Resorts
298 | Airport/Conference Hotels
273 | Boutiques
223 | Bed & Breakfast & Inns
164 | Limited Service & Budget Hotels
120 | Hostels
43 | Extended Stay & Serviced Apartments
26 | Vacation Rentals & Villas
23 | RV Parks & Campgrounds
18 | Casinos
12 | Motels
Region
401 | Asia Pacific
213 | Europe
133 | North America
25 | Middle East
17 | South America
13 | Oceania
7 | Africa
1 | Central America
Category
748 | Property Management Systems
232 | Hotel Restaurant POS Systems
94 | Upselling Software
Didn’t find what you were looking for?
What is Oracle Hospitality?
Founded in 1977 | Headquarters in Columbia, Maryland | 3500 employees
Oracle OPERA Guest Engagement and Merchandising is a comprehensive, cloud-based platform designed to enhance hotel operations through its advanced property management system capabilities. Leveraging AI-driven, real-time machine learning, it automates personalized upsell offers, maximizing revenue and guest satisfaction from booking to check-in. The platform's seamless integration with booking engines, email providers, and OPERA PMS ensures efficient operations, while real-time data analytics empower hoteliers to track and enhance staff performance. Its performance-based revenue model and no-cost integration make it a low-risk solution for boosting revenue and fostering guest loyalty.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Oracle Hospitality products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Oracle Hospitality Reviews Analyzed: 5
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Oracle Hospitality Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Oracle Hospitality
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Oracle Hospitality's Provided Description:
"OPERA Cloud Guest Engagement & Merchandising, powered by Nor1 PRIME, is a fully integrated, cloud-based suite that leverages AI-driven, real-time machine learning to automate personalized upsell offers throughout the guest journey, from booking to check-in. By engaging 100% of guests with the right offer at the right time and price, it maximizes revenue and enhances guest satisfaction. Seamless integration with booking engines, email providers, and OPERA PMS streamlines hotel operations, while a performance-based revenue model and no-cost integration provide a no-risk solution for hotels aiming to boost revenue and foster guest loyalty."
FAQs
Capabilities
Automated Last-Minute Upsell Offers Before Arrival
Automated Last-Minute Upsell Offers Before Arrival
eXpress Upgrade delivers personalized, AI-driven upsell offers to guests within 24 hours of arrival, leveraging real-time inventory from OPERA Cloud to maximize last-minute conversion potential. (docs.oracle.com ) By automating offer timing, pricing, and communication, it drives incremental revenue and enhances guest experiences before they set foot on the property. Seamless, no-cost integration with OPERA Cloud ensures staff have the latest information, enabling proactive service and reducing check-in friction with confirmed, pre-arrival upgrades.
AI-Driven Pre-Arrival Upsell Integration for Hotels
AI-Driven Pre-Arrival Upsell Integration for Hotels
eStandby enables hotels to present AI-driven upsell offers at multiple touchpoints during the booking process, including the booking engine, post-booking communications, and confirmations. Integrated with OPERA Cloud, it automates the pricing and delivery of relevant upgrades and experiences throughout the guest journey. By identifying guest willingness-to-pay and allowing proactive inventory management, eStandby helps boost pre-arrival revenue, optimizing both RevPAR and operational efficiency while reducing arrival friction.
AI-Driven Upsell Solutions for Front Desk Agents
AI-Driven Upsell Solutions for Front Desk Agents
Check-in Merchandising empowers front desk agents to deliver personalized upsell and cross-sell offers during check-in, directly within the OPERA Cloud interface. Leveraging AI and real-time data, it automates offer selection, pricing, and presentation, enhancing guest satisfaction and maximizing revenue. Seamless integration with OPERA Cloud ensures accurate inventory and billing, while training and performance tracking features drive staff adoption and efficiency. Ask Explain
Features
Content Management
4/5 features
Customer Profiles
4/5 features
Guest Communication
4/5 features
Fulfillment & Payments
4/5 features
Analytics/Reporting
4/5 features
Multi-Prop Management
4/5 features
Other
0/1 features
Oracle Hospitality Reviews Summary
Ease of Use
4.7/5
Customer Support
4.6/5
ROI
4.5/5
Implementation
4.7/5
Recommended by
Achievements
This vendor's trending score is rising, Oracle OPERA Guest Engagement and Merchandising is the #5 most trending product in the Upselling Software category (out of 64) and the #192 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreOracle Hospitality has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Oracle Hospitality Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
Get an Instant Price Estimate
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Oracle Hospitality Case Studies
Auburn University and Ithaka Hospitality Partners Offer Hands-On Learning for Future Hoteliers with Oracle Cloud
Gervasi Vineyard Uncorks Exceptional Guest Experiences with Oracle Cloud
Entourage sur-le-Lac Resort Improves Customer Service and Marketing through Successful Digital Transformation
Lac-Beauport (Canada)
Minor Hotels Upgrades to Oracle Cloud to Better Serve its Guests
Berlin (Germany)
Mercan Properties invests in cloud hotel POS for greater portfolio flexibility
Matosinhos (Portugal)
Norway's Solstrand Hotel undergoes a digital transformation with OPERA Cloud
Lindesnes Municipality (Norway)
Hotel Mesikammen nets a broader audience with Oracle Hospitality Distribution
Jyvaskyla (Finland)
Predator Ridge tackles IT challenges, labor shortage with OPERA Cloud
Fontenille taps Oracle cloud technology to gain portfolio insights in real time
Lauris (France)
Fairmont Tremblant "yields up" revenue by automating upsells with Oracle Nor1
Mont Tremblant (Canada)
The Great Southern Hotel taps OPERA Cloud PMS to boost occupancy and discovers its future
Sydney (Australia)
OPERA Cloud’s Revelations Transform Business at Starling Hotel Geneva
Geneva (Switzerland)
References
"The Oracle Hospitality Simphony solution at a management level has helped to identify the client in a more customized way, and logically we can also detect, what are their preferences? What are their needs? Previously, we couldn’t do that. So, that closer experience, plus our understanding the client as a person, allows us to provide a better service."
Beatriz Miguel Diez
Business Development Director @
ILUNION Suites Madrid
"Our guests are definitely having a quicker, more seamless experience with Simphony."
Brenda Simonis
Director of Food and Beverage Outlets @
The Pfister Hotel
"We’ve had people literally crossing the room to thank us for improving the stability and performance of our systems. The move to the cloud and the upgrade to the latest version of Oracle Hospitality OPERA Property Cloud Service has significantly improved our operation here at glh Hotels—our operations teams are now able to plan for the future with high levels of confidence in our technology"
Matthew Newton
Enterprise Architect @
The Oakland Hotel Ltd
"Business travelers and tourists acknowledge Geisel Privathotels as a traditional Munich family-run business with modern concepts and first-class service. Oracle Hospitality Suite is the only solution available in the market that offers the performance we require without any compromises."
Thomas Kösters
Commercial Director @
AMERON Bonn Hotel Königshof
""After having such great success utilizing Nor1’s eStandby Upgrade® across Highgate's entire portfolio of hotels, we now consider it a mainstay in our upgrade strategy. Once the other components of the Nor1 Merchandising Platform, eXpress Upgrade™ and CheckIn Merchandising™ became available to Highgate, we anticipated that implementing them across our independent hotels would not only expand upon eStandby's success, but provide additional operational benefits as well. We were not disappointed. Everyone at Highgate has been absolutely delighted that both the early performance results and the synergies associated with utilizing an integrated upgrade platform have exceeded our expectations.""
Kerry Mack
EVP of Revenue & Distribution @
Highgate
""Nor1 CheckIn Merchandising is a necessity at every hotel. Since implementing, we have seen monthly room upsell revenue increases of up to 750%. The program has a responsive and impressively efficient user interface that is simple to navigate and use, and a team behind it that has been beyond responsive and supportive. I highly recommend this tool to all hoteliers.""
Kimberly Reed
Director of Front Office/Reservations @
Boston Park Plaza
Featured Customers
More Products by Oracle Hospitality
Hotelier Rating
Looking for specific info?
10
Opera Cloud PMS
Front office Executive from 200 to 499 room Boutique in New Delhi (India)
Verified
5 days ago
Opera PMS Helps us in many ways such as centralized data, automated operations, and comprehensive reporting, making it a powerful tool for managing reservations also Opera front desk operations, housekeeping, and billing tools are very useful.
India
India
Front office Executive
X-Large Hotel
10
Opera Cloud PMS
AM Laundry from 200 to 499 room Bed & Breakfast & Inn in New Delhi (India)
Verified
5 days ago
Orient your entire staff around up-selling and cross-selling with OPERA’s integrated rate management tool. it makes our daily operations so easy.
India
India
AM Laundry
X-Large Hotel
10
Opera Cloud PMS
FO Execitive from 200 to 499 room Bed & Breakfast & Inn in New Delhi (India)
Verified
5 days ago
Opera PMS Can integrate with third-party systems and is designed with cloud technologies for enhanced integration and scalability. Easy To use for the users.
India
India
FO Execitive
X-Large Hotel
10
Opera Cloud
Duty Manager from 200 to 499 room Boutique in New Delhi (India)
Verified
5 days ago
It is easy to use and can access from any system. Also it does not require to interface the printer and other system. which was the big challenge in V5
India
India
Duty Manager
X-Large Hotel
10
Opera Cloud PMS
Bell Caption from 200 to 499 room Bed & Breakfast & Inn in New Delhi (India)
Verified
5 days ago
Offers the flexibility to tailor workflows and system configurations to meet unique operational needs. Flexible management options and owner-driven reservation capabilities lead to improved satisfaction for both owners and guests.
India
India
Bell Caption
X-Large Hotel
10
Opera cloud PMS
IT Coordinator from 200 to 499 room Bed & Breakfast & Inn in New Delhi (India)
Verified
5 days ago
Guests are checking in, rooms are being cleaned, invoices are printed, and staff schedules shift constantly. Without a unified system, it’s easy for things to fall out of place.
India
India
IT Coordinator
X-Large Hotel
10
Opera Cloud PMS
Housekeeping coordinator from 200 to 499 room Bed & Breakfast & Inn in New Delhi (India)
Verified
5 days ago
Supervisors can assign specific rooms to housekeepers, with the ability to track the progress of each room in real-time. The system allows housekeepers to mark tasks as completed, so supervisors can immediately know if any rooms are pending or if there’s an issue with a specific room.
India
India
Housekeeping coordinator
X-Large Hotel
10
Opera Cloud PMS
IT Executive from 200 to 499 room Bed & Breakfast & Inn in New Delhi (India)
Verified
5 days ago
Enhanced communication tools and accurate messaging improve the overall guest experience. Mobile capabilities, streamlined workflows, and automation help boost staff productivity and reduce training time.
India
India
IT Executive
X-Large Hotel
10
Opera cloud PMS
Reservation associate from 200 to 499 room Bed & Breakfast & Inn in New Delhi (India)
Verified
5 days ago
It help us in easy access in making booking. Reservation data is accessible in real time from anywhere with an internet connection, enabling remote or multi-property management. Any updates to availability, rates, or bookings are reflected immediately across the system, reducing overbooking risk. Tracks guest preferences, past stays, and sp...
India
India
Reservation associate
X-Large Hotel
10
Opera Cloud PMS
Reservation Executive from 200 to 499 room Bed & Breakfast & Inn in New Delhi (India)
Verified
5 days ago
It supports running multiple properties off one central database, which helps chains reduce duplication of effort, centralize management, and maintain consistency Its cloud version helps with scaling for growth and reduces the burden of on‑premises hardware for many hotels.
India
India
Reservation Executive
X-Large Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
It allows you to see the status of the hotel regardless of where you are. An innovative hotel management cloud that empowers the modern hotelier to improve performance, maximize revenue and speed wait time.
Showing all answers to: "What does this product or service do well?"
It allows you to see the status of the hotel regardless of where you are. An innovative hotel management cloud that empowers the modern hotelier to improve performance, maximize revenue and speed wait time.
OPERA solutions allow hoteliers to orchestrate the many facets of their business—including reservations, loyalty, and sales and catering—to elevate guest service and increase profitability. Designed for flexibility, OPERA is the perfect fit for hotels of all types, from independent properties to international resorts.
Hotel PMS and Upsell capability. Oracle OPERA is one of the most comprehensive PMS software solutions on the market. The company's level of experience is extensive and highly valuable to any implementation and/or integration.
Oracle OPERA PMS excels in streamlining hotel operations, Oracle MICROS POS enhances restaurant efficiency, and Nor1 by Oracle Hospitality is superb for maximizing revenue through targeted upselling excellence.
Question:
What differentiates this product or service from the competition?
Answer:
An innovative hotel management cloud that empowers the modern hotelier to improve performance, maximize revenue and speed wait time. Efficient customer service available all year round.
Showing all answers to: "What differentiates this product or service from the competition?"
An innovative hotel management cloud that empowers the modern hotelier to improve performance, maximize revenue and speed wait time. Efficient customer service available all year round.
Oracle Hospitality technology connects event sales, guest rooms, management, and POS—delivering the integrations hoteliers need to create exceptional experiences. Oracle Hospitality has a global presence with more than 40,000 active sites worldwide.
The Nor1 Upsell solution can generate substantial incremental income for an operator not fully focused in this area while enhacing and simplifying the process for those already recognising the vast potential in this area. VenueLytics has been able to integrate with the Nor1 solution for a synergy that futher enhances returns. The Nor1 personnel are amongst the most knowledgabe and helpful in the industry. They are fantastic people to work and collaborate with.
Oracle OPERA PMS offers unparalleled integration, MICROS POS stands out for robust functionality in F&B services, and Nor1 excels in AI-driven upselling, setting them apart in the Oracle Hospitality suite.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
They allow their clients to act on the database. they maximize profitability and foster long-term loyalty. Its products include platforms for property management, point of sale, distribution, reporting and analytics.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
They allow their clients to act on the database. they maximize profitability and foster long-term loyalty. Its products include platforms for property management, point of sale, distribution, reporting and analytics.
Oracle Hospitality has provided leading solutions to the hospitality industry for many years and continues to innovate. We are excited to partner with IDeaS and bring cloud solutions that will enable hoteliers to deliver an exceptional guest experience while driving more revenue and profitability.
Nor1 is the real deal. They will increase your revenue. Upselling has not yet been fully leveraged in the hospitality industry and therefore digital transformation in this area represents a true revenue opportunity.
Thoroughly assess your hotel's specific needs to fully leverage Oracle OPERA PMS's capabilities, ensure staff training for maximizing MICROS POS benefits, and utilize Nor1's analytics for strategic upselling.
Are you a consultant or vendor that recommends Oracle Hospitality?
Leave a recommendation
News
Oracle Hospitality
3 weeks ago
UMusic Hotels Tunes Up Its Operations with Oracle Cloud Applications
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Oracle Named a Leader in IDC MarketScape Worldwide Hotel Point-of-Sale Software 2024 Vendor Assessment
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Thon Hotels pioneers “big bang” adoption of Oracle OPERA Cloud PMS
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Guest Engagement and Merchandising Capabilities Now Available in Oracle OPERA Cloud Hospitality Platform
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Predator Ridge tackles IT challenges, labor shortage with OPERA Cloud
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Fontenille taps Oracle cloud technology to gain portfolio insights in real time
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The Great Southern Hotel taps OPERA Cloud PMS to boost occupancy and discovers its future
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OPERA Cloud’s Revelations Transform Business at Starling Hotel Geneva
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Oracle Named a Leader in IDC MarketScape Worldwide Hospitality Property Management Systems 2022 Vendor Assessment
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Outrigger Hospitality to move its portfolio to OPERA Cloud to gain speed and agility
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BWH Hotel Group® Makes Oracle OPERA Cloud Available to All Hotels
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Recapturing Sales and Catering Revenue: Technology's Vital Role
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Oracle Hospitality has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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