Name: Oracle OPERA Guest Engagement and Merchandising
Rating: 4.7 (95 reviews)

Offer Delivery

4/5 features

Offer Orchestration (Booking → Pre-Arrival → Arrival → In-Stay → Post-Stay)

Triggers upsell offers automatically at key moments across the guest journey—from booking through post-stay—based on timing and business rules, ensuring hotels consistently monetize high-intent touchpoints without manual outreach.
Multi-Channel Delivery (Email, SMS, WhatsApp, Chat)

Delivers offers across multiple communication channels including email, SMS, WhatsApp, and web chat, increasing reach and conversion by meeting guests on their preferred channel.
Guest Segmentation & Targeting

Targets offers based on booking data, guest profile, stay pattern, or channel to ensure relevance, reduce guest fatigue, and improve conversion rates.
Digital Acceptance & Payment Capture

Allows guests to accept and pay for upgrades or add-ons through a seamless digital flow, converting demand into confirmed revenue before arrival or during the stay.
Check-In & On-Property Upsell Support

Surfaces offers during digital check-in, at the front desk, or while on property, capturing high-intent last-minute and in-stay revenue opportunities.
Post-Stay & Future Stay Offers

Promotes return visits, upgrades, or offers after checkout, extending revenue generation beyond the active stay lifecycle.

Offers & Merchandising

4/5 features

Offer Templates Library

Provides pre-built and customizable upsell offer templates tailored to property type and use case, reducing setup time and helping hotels launch proven, high-performing offers quickly.
Dynamic Upgrade Pricing

Adjusts upgrade pricing based on occupancy, availability, or revenue strategy, maximizing revenue while protecting premium inventory from underpricing.
Room Upgrade Merchandising

Displays premium room upgrade options with pricing, visuals, and availability to help hotels monetize unsold inventory and increase ADR.
Ancillary Product Merchandising

Enables the sale of add-ons such as breakfast, parking, spa, transfers, and experiences, expanding total revenue per guest beyond room upgrades.
Gift Vouchers & Prepaid Experiences

Allows guests to purchase vouchers or prepaid services for future use, unlocking incremental revenue streams outside the current reservation.
Segmentation

Making sure guests only see relevant offers / Increases conversion and relevance for the guests meaning happier guests and more revenue for the properties.

Operations & Fulfillment

4/5 features

Type 2 SOC 2 Certified (Data Security)

Ensures the platform meets SOC 2 Type II standards for data security, access controls, and system monitoring, protecting sensitive guest and payment information. This reduces risk for the property and supports compliance with brand, ownership, and enterprise IT requirements.
Automated Fulfillment Task Routing

Automatically creates and routes tasks to operational systems (e.g., housekeeping, F&B, spa) when add-ons are sold, ensuring services are delivered without manual coordination.
Multi-Channel Delivery (Email, SMS, WhatsApp, Chat)

Delivers offers across multiple communication channels including email, SMS, WhatsApp, and web chat, increasing reach and conversion by meeting guests on their preferred channel.
Gift Vouchers & Prepaid Experiences

Allows guests to purchase vouchers or prepaid services for future use, unlocking incremental revenue streams outside the current reservation.
Inventory & Eligibility Controls

Ensures offers are only shown when inventory, rate rules, and business conditions allow, preventing overselling and reducing operational conflicts at check-in.
Reservation & Folio Update Workflow

Updates reservations and posts charges directly to the PMS when offers are accepted, keeping front desk, accounting, and guest records aligned.
Staff & Department Fulfillment Visibility

Provides front desk and operational teams visibility into what was sold and what needs to be delivered, preventing missed services and improving coordination.
Exception, Refund & Override Handling

Allows staff to resolve issues such as unavailable upgrades, guest disputes, or failed payments, maintaining operational control when automated workflows break down.

Performance & Control

4/5 features

Segmentation

Making sure guests only see relevant offers / Increases conversion and relevance for the guests meaning happier guests and more revenue for the properties.
Type 2 SOC 2 Certified (Data Security)

Ensures the platform meets SOC 2 Type II standards for data security, access controls, and system monitoring, protecting sensitive guest and payment information. This reduces risk for the property and supports compliance with brand, ownership, and enterprise IT requirements.
Offer Suppression & Approval Controls

Enables teams to pause or restrict offers during sellouts, VIP stays, or operational disruptions, preventing revenue mistakes and protecting the guest experience.
Performance Reporting & Offer Analytics

Tracks conversion rates, revenue by offer type, channel performance, and timing effectiveness, giving immediate visibility into what is working and where to optimize.
Multi-Property/Chain Dashboard

Centralizes configuration, reporting, and oversight across multiple properties, enabling consistency and control for hotel groups and management companies.
Offer Experimentation & A/B Testing

Automatically tests different pricing, messaging, and timing strategies to optimize conversion rates and improve revenue performance over time.
Offer Performance Analytics

Direct access to property/group data on offer performance including revenue by guest exposure (booking, pre-arrival, at arrival), by offer type, and by staff member. Properties never have to wait for month-end or QBR meetings; data is immediately available for view or export into local BI tools

Company	Functionality
SiteMinder 93% recommended by 2786 hotels	Channel Managers +2 more
Canary Technologies 96% recommended by 2567 hotels	Cyber Security & Fraud Prevention +4 more
Actabl 92% recommended by 1785 hotels	Scheduling & Workforce Management
Lighthouse 95% recommended by 1445 hotels	Rate Shopping +2 more
Yanolja Cloud Solution 96% recommended by 1401 hotels	Channel Managers
Mews 93% recommended by 774 hotels	Hotel POS Systems
RoomPriceGenie 96% recommended by 683 hotels	Revenue Management Systems
hotelkit 94% recommended by 617 hotels	Staff Collaboration Tools +2 more
M3 89% recommended by 610 hotels	Hotel Accounting Software
Duve 94% recommended by 599 hotels	Upselling Software +3 more

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Oracle OPERA Guest Engagement and Merchandising

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What you'll get

What is Oracle Hospitality?

Offer Orchestration (Booking → Pre-Arrival → Arrival → In-Stay → Post-Stay)

Multi-Channel Delivery (Email, SMS, WhatsApp, Chat)

Guest Segmentation & Targeting

Digital Acceptance & Payment Capture

Check-In & On-Property Upsell Support

Post-Stay & Future Stay Offers

Offer Templates Library

Dynamic Upgrade Pricing

Room Upgrade Merchandising

Ancillary Product Merchandising

Gift Vouchers & Prepaid Experiences

Segmentation

Type 2 SOC 2 Certified (Data Security)

Automated Fulfillment Task Routing

Multi-Channel Delivery (Email, SMS, WhatsApp, Chat)

Gift Vouchers & Prepaid Experiences

Inventory & Eligibility Controls

Reservation & Folio Update Workflow

Staff & Department Fulfillment Visibility

Exception, Refund & Override Handling

Segmentation

Type 2 SOC 2 Certified (Data Security)

Offer Suppression & Approval Controls

Performance Reporting & Offer Analytics

Multi-Property/Chain Dashboard

Offer Experimentation & A/B Testing

Offer Performance Analytics

Oracle Hospitality Reviews Summary

Oracle Hospitality Pricing

Oracle Hospitality Reviews

Oracle Hospitality Integrations

Support

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