The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 350 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
ThinkReservations shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Housekeeping module and Guest Messaging.
VIPS shines .
Side-by-side ratings based on 350 verified hotelier reviews on HTR.
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| Starting Price | From $1,100/mo | Contact sales |
| Verified Reviews | 350 | 0 |
After analyzing 350 verified reviews, ThinkReservations users most value its technical support limitations, user-friendly interface, guest communication, while VIPS users highlight . Click any theme to see what reviewers say.
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Technical Support Limitations
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User-Friendly Interface
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Guest Communication
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Customization Options
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Calendar Functionality
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How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #4 129 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #5 15 reviews | — |
| Large (75-199 rooms) | #2 3 reviews | — |
| X-Large (200+ rooms) | #1 1 reviews | — |
By Property Type
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| Boutique ▾ | #4 92 reviews | — |
| Luxury ▾ | #5 72 reviews | — |
| Branded / Chain ▾ | #4 22 reviews | — |
| Extended Stay ▾ | #9 8 reviews | — |
By Region
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| North America ▾ | #1 332 reviews | — |
| Europe | #36 2 reviews | — |
| Asia Pacific | #24 0 reviews | — |
| Middle East | #20 0 reviews | — |
Choosing between ThinkReservations All-in-1 HMS and VIPS HMS hinges on your hotel’s specific needs and operational priorities. ThinkReservations offers a feature-rich, well-reviewed platform primarily trusted by small to medium properties in North America, while VIPS, with no recent reviews or ratings, remains less proven in the market. How do your hotel’s size, region, and feature requirements align with each product’s strengths?
ThinkReservations’s recent, detailed reviews and higher user ratings position it as the more reliable choice. Its comprehensive suite of tools and proven customer satisfaction make it the safer option for hotels seeking an all-in-one management solution.
Both products aim to streamline hotel operations, but ThinkReservations is clearly more established with a 4.88/5 rating from over 300 reviews, including recent feedback. VIPS has no recent reviews or ratings, making it difficult to assess its current performance or user satisfaction. ThinkReservations has garnered praise for its usability, support, and feature depth, whereas VIPS’s market presence and customer feedback are absent.
While ThinkReservations excels in automation, integrations, and revenue tools, VIPS’s feature set and customer experiences are unverified. Does your hotel prioritize reliability backed by recent user feedback? If so, ThinkReservations is the safer bet.
If your hotel needs a proven, feature-rich platform with extensive support, go with ThinkReservations. It suits small to mid-sized independent properties, inns, bed & breakfasts, and boutique hotels seeking automation, integrations, and revenue growth tools.
If your hotel is in Europe or you value a less tested platform and are willing to risk limited support or unknown performance, VIPS might appeal. However, the lack of recent reviews or verified customer feedback makes it less suitable for hotels that demand dependable, current solutions.
ThinkReservations scores a 4.8/5 for ease of use based on detailed reviews praising its intuitive interface, onboarding, and staff adoption. Reviewers mention its fast learning curve and straightforward management tools, with some noting that the platform feels like “adding another employee to our business.” Its onboarding process is rated 4.73/5, reflecting a smooth setup experience.
VIPS, with no recent reviews or user ratings, offers no data on usability or onboarding. Given the absence of recent feedback, it’s impossible to judge its user-friendliness. Edge: ThinkReservations.
ThinkReservations boasts 43 unique features, including a channel manager, booking engine, property management, guest messaging, revenue management, digital registration, and more. It also offers advanced automation like night audits, upselling, and detailed reporting, making it a comprehensive tool.
VIPS, with no specific features listed or verified, remains unverified in terms of capabilities. Its feature set and integration options are unknown, and user reviews are absent. Edge: ThinkReservations.
ThinkReservations earns a 4.79/5 support rating, with reviews highlighting quick responses, knowledgeable staff, and 24/7 availability. Many users describe their support as “fantastic,” emphasizing ease of communication and helpfulness.
VIPS has no recent reviews, support ratings, or customer feedback available. Without recent data, it’s impossible to assess support quality. Given the importance of reliable assistance, ThinkReservations clearly leads here. Edge: ThinkReservations.
ThinkReservations integrates with 16 verified partners, including major OTAs like Expedia, Airbnb, and Booking.com, plus tools like OpenKey, TrustYou, and Tripadvisor. Its extensive integrations simplify operations and expand distribution channels.
VIPS connects with 11 verified partners, including RoomPriceGenie, SiteMinder, and Omniboost, but lacks the breadth of ThinkReservations’ ecosystem. Without recent reviews, the reliability of these integrations remains uncertain.
Edge: ThinkReservations.
ThinkReservations’s 4.88/5 rating, based on 312 reviews, reflects broad user satisfaction, especially among small and boutique hotels in North America. Recent reviews highlight its ease of use, support, and revenue tools, with users citing up to 17% revenue increases.
VIPS has no recent reviews or ratings, making it impossible to gauge hotel sentiment or satisfaction levels. Without user feedback, ThinkReservations’s strong reputation stands out.
Edge: ThinkReservations.
ThinkReservations charges a flat base fee of $1,100 per month, with no free trial or additional implementation fees. Its pricing is transparent, reflecting its built-in features and support.
VIPS does not disclose pricing details, leaving potential users uncertain about costs and value. This lack of transparency favors ThinkReservations for budget planning and value assessment.
Not ideal if you prefer a less tested platform or operate exclusively outside North America.
Not ideal if you prioritize reliable support, proven features, and current user reviews.
ThinkReservations offers a reliable, feature-rich platform backed by recent reviews and high user ratings. Its extensive integrations, automation, and support make it suitable for small to mid-sized properties seeking a comprehensive management solution.
VIPS, with no recent ratings or detailed features available, remains a less certain choice. Its unverified performance and support make it risky for hotels that need dependable, proven technology.
If your hotel values certainty, ongoing support, and a platform tested by hundreds of users, ThinkReservations is the clear choice. If you’re in Europe or willing to take a chance on an unreviewed platform, VIPS could be an option—but proceed with caution.
Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $1,100/mo | — |
According to HTR's product database, ThinkReservations All-in-1 HMS and VIPS HMS share 0 features. Here are the key differences — features one has that the other lacks.
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| Booking Engine | ||
| Channel Manager | ||
| Gift Vouchers | ||
| Group Booking Engine | ||
| Point of Sale | ||
| Property Management System |
Showing top differences. 31 more features differ between these products.
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."
No published case study for this goal yet.
"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."
No published case study for this goal yet.
"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"
No published case study for this goal yet.
What hoteliers love
A few reviews suggested limitations in technical support, specifically mentioning non-24/7 availability and response delays. Users occasionally felt i... A few reviews suggested limitations in technical support, specifically mentioning non-24/7 availability and response delays. Users occasionally felt improvements could be made in this area for quicker resolutions.
The interface is intuitive and easy to navigate for staff and customers. This transparency ensures a smooth booking process and simplifies management... The interface is intuitive and easy to navigate for staff and customers. This transparency ensures a smooth booking process and simplifies management tasks, benefiting tech and non-tech-savvy users alike.
The platform supports automated messaging, customizable email templates, and guest reviews post-stay, enhancing guest engagement and satisfaction. It... The platform supports automated messaging, customizable email templates, and guest reviews post-stay, enhancing guest engagement and satisfaction. It effectively facilitates pre, during, and post-visit communication.
Where hoteliers push back
The calendar functionality, although strong, was noted to lack continuous scrolling capabilities, sometimes complicating long-term planning and requir... The calendar functionality, although strong, was noted to lack continuous scrolling capabilities, sometimes complicating long-term planning and requiring date input for navigation.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. ThinkReservations All-in-1 HMS and VIPS HMS share many core Hotel Management Software features, but each has unique capabilities. ThinkReservations All-in-1 HMS offers 16 verified integration partners, while VIPS HMS offers 11. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. ThinkReservations All-in-1 HMS leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
ThinkReservations All-in-1 HMS: No. VIPS HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. ThinkReservations has an HT Score of 87 and VIPS has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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