ThinkReservations All-in-1 HMS vs. VIPS HMS: Which Is Right for You?

Updated May 15, 2026  ·  350 verified reviews analyzed

TLDR

We analyzed 350 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

ThinkReservations shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Housekeeping module and Guest Messaging.

VIPS shines .

See the full breakdown below ↓

How Does ThinkReservations All-in-1 HMS Compare to VIPS HMS?

Side-by-side ratings based on 350 verified hotelier reviews on HTR.

HTScore
87
0
Likelihood to Recommend
97%
0%
Ease of Use
4.8/5
0.0/5
Customer Support
4.8/5
0.0/5
Value for Money
4.7/5
0.0/5
Starting Price From $1,100/mo Contact sales
Verified Reviews 350 0

What Are the Pros and Cons of ThinkReservations All-in-1 HMS vs VIPS HMS?

After analyzing 350 verified reviews, ThinkReservations users most value its technical support limitations, user-friendly interface, guest communication, while VIPS users highlight . Click any theme to see what reviewers say.

ThinkReservations ThinkReservations VIPS VIPS
Pros
+ Technical Support Limitations
+ User-Friendly Interface
+ Guest Communication
+ Customization Options
Cons
Calendar Functionality

ThinkReservations vs VIPS: Rankings by Hotel Segment

How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment ThinkReservations ThinkReservations VIPS VIPS
Small (10-24 rooms) #4 129 reviews
Mid-Size (25-74 rooms) #5 15 reviews
Large (75-199 rooms) #2 3 reviews
X-Large (200+ rooms) #1 1 reviews

By Property Type

Segment ThinkReservations ThinkReservations VIPS VIPS
Boutique #4 92 reviews
Luxury #5 72 reviews
Branded / Chain #4 22 reviews
Extended Stay #9 8 reviews

By Region

Segment ThinkReservations ThinkReservations VIPS VIPS
North America #1 332 reviews
Europe #36 2 reviews
Asia Pacific #24 0 reviews
Middle East #20 0 reviews

The Decision

Choosing between ThinkReservations All-in-1 HMS and VIPS HMS hinges on your hotel’s specific needs and operational priorities. ThinkReservations offers a feature-rich, well-reviewed platform primarily trusted by small to medium properties in North America, while VIPS, with no recent reviews or ratings, remains less proven in the market. How do your hotel’s size, region, and feature requirements align with each product’s strengths?

ThinkReservations’s recent, detailed reviews and higher user ratings position it as the more reliable choice. Its comprehensive suite of tools and proven customer satisfaction make it the safer option for hotels seeking an all-in-one management solution.

Is ThinkReservations or VIPS Better for Hotels?

Both products aim to streamline hotel operations, but ThinkReservations is clearly more established with a 4.88/5 rating from over 300 reviews, including recent feedback. VIPS has no recent reviews or ratings, making it difficult to assess its current performance or user satisfaction. ThinkReservations has garnered praise for its usability, support, and feature depth, whereas VIPS’s market presence and customer feedback are absent.

While ThinkReservations excels in automation, integrations, and revenue tools, VIPS’s feature set and customer experiences are unverified. Does your hotel prioritize reliability backed by recent user feedback? If so, ThinkReservations is the safer bet.

ThinkReservations vs VIPS: Which Should Your Hotel Choose?

If your hotel needs a proven, feature-rich platform with extensive support, go with ThinkReservations. It suits small to mid-sized independent properties, inns, bed & breakfasts, and boutique hotels seeking automation, integrations, and revenue growth tools.

If your hotel is in Europe or you value a less tested platform and are willing to risk limited support or unknown performance, VIPS might appeal. However, the lack of recent reviews or verified customer feedback makes it less suitable for hotels that demand dependable, current solutions.

Is ThinkReservations or VIPS Easier to Use?

ThinkReservations scores a 4.8/5 for ease of use based on detailed reviews praising its intuitive interface, onboarding, and staff adoption. Reviewers mention its fast learning curve and straightforward management tools, with some noting that the platform feels like “adding another employee to our business.” Its onboarding process is rated 4.73/5, reflecting a smooth setup experience.

VIPS, with no recent reviews or user ratings, offers no data on usability or onboarding. Given the absence of recent feedback, it’s impossible to judge its user-friendliness. Edge: ThinkReservations.

Which Has Better Features: ThinkReservations or VIPS?

ThinkReservations boasts 43 unique features, including a channel manager, booking engine, property management, guest messaging, revenue management, digital registration, and more. It also offers advanced automation like night audits, upselling, and detailed reporting, making it a comprehensive tool.

VIPS, with no specific features listed or verified, remains unverified in terms of capabilities. Its feature set and integration options are unknown, and user reviews are absent. Edge: ThinkReservations.

Which Has Better Customer Support: ThinkReservations or VIPS?

ThinkReservations earns a 4.79/5 support rating, with reviews highlighting quick responses, knowledgeable staff, and 24/7 availability. Many users describe their support as “fantastic,” emphasizing ease of communication and helpfulness.

VIPS has no recent reviews, support ratings, or customer feedback available. Without recent data, it’s impossible to assess support quality. Given the importance of reliable assistance, ThinkReservations clearly leads here. Edge: ThinkReservations.

Which Has More Integrations: ThinkReservations or VIPS?

ThinkReservations integrates with 16 verified partners, including major OTAs like Expedia, Airbnb, and Booking.com, plus tools like OpenKey, TrustYou, and Tripadvisor. Its extensive integrations simplify operations and expand distribution channels.

VIPS connects with 11 verified partners, including RoomPriceGenie, SiteMinder, and Omniboost, but lacks the breadth of ThinkReservations’ ecosystem. Without recent reviews, the reliability of these integrations remains uncertain.

Edge: ThinkReservations.

Which Do Hoteliers Rate Higher: ThinkReservations or VIPS?

ThinkReservations’s 4.88/5 rating, based on 312 reviews, reflects broad user satisfaction, especially among small and boutique hotels in North America. Recent reviews highlight its ease of use, support, and revenue tools, with users citing up to 17% revenue increases.

VIPS has no recent reviews or ratings, making it impossible to gauge hotel sentiment or satisfaction levels. Without user feedback, ThinkReservations’s strong reputation stands out.

Edge: ThinkReservations.

How Much Do ThinkReservations and VIPS Cost?

ThinkReservations charges a flat base fee of $1,100 per month, with no free trial or additional implementation fees. Its pricing is transparent, reflecting its built-in features and support.

VIPS does not disclose pricing details, leaving potential users uncertain about costs and value. This lack of transparency favors ThinkReservations for budget planning and value assessment.

What Type of Hotel Should Use ThinkReservations?

  • Hotels that value an all-in-one, proven management system.
  • Small to medium-sized properties, inns, and boutique hotels in North America.
  • Teams seeking automation, integration with OTAs, and revenue optimization tools.
  • Hotels aiming for excellent support and user-friendly interfaces.
  • Properties looking to streamline guest communication and reporting.

Not ideal if you prefer a less tested platform or operate exclusively outside North America.

What Type of Hotel Should Use VIPS?

  • Hotels in Europe or those open to newer, less-reviewed management solutions.
  • Hotels willing to accept the risks associated with limited recent feedback.
  • Businesses seeking a basic or unverified platform for management.
  • Hotels with minimal automation or integration needs.
  • Teams comfortable with unproven support and feature sets.

Not ideal if you prioritize reliable support, proven features, and current user reviews.

The Bottom Line for Hotels

ThinkReservations offers a reliable, feature-rich platform backed by recent reviews and high user ratings. Its extensive integrations, automation, and support make it suitable for small to mid-sized properties seeking a comprehensive management solution.

VIPS, with no recent ratings or detailed features available, remains a less certain choice. Its unverified performance and support make it risky for hotels that need dependable, proven technology.

If your hotel values certainty, ongoing support, and a platform tested by hundreds of users, ThinkReservations is the clear choice. If you’re in Europe or willing to take a chance on an unreviewed platform, VIPS could be an option—but proceed with caution.

How Much Do ThinkReservations All-in-1 HMS and VIPS HMS Cost?

Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

ThinkReservations ThinkReservations VIPS VIPS
Starting Price From $1,100/mo

Which Features Does ThinkReservations All-in-1 HMS Have That VIPS HMS Doesn't (and Vice Versa)?

According to HTR's product database, ThinkReservations All-in-1 HMS and VIPS HMS share 0 features. Here are the key differences — features one has that the other lacks.

Feature ThinkReservations ThinkReservations VIPS VIPS
Booking Engine
Channel Manager
Gift Vouchers
Group Booking Engine
Point of Sale
Property Management System

Showing top differences. 31 more features differ between these products.

Real-World Results: ThinkReservations vs VIPS by Business Goal

We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
ThinkReservations Blue Tang Inn Mid-Size
+ Blue Tang Inn was able to significantly increase its bottom line after implementing ThinkReservations, with 52% year on year increase during Q1.
+ The property capitalized on upsell opportunities, offering a wide variety of activities (snorkeling, scuba diving, sailing, fishing) as well as F&B packages. Upsell revenue increased 80% in Q1 2023 vs the previous year
+ Blue Tang Inn management was pleased to see the property booked more nights in Q1 2023, at a significant higher rate while the market maintained the previous year's numbers.

"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."

Kristin Fisher
Kristin Fisher
Sales and Marketing Director
VIPS VIPS

No published case study for this goal yet.

Increase Operational Efficiency
ThinkReservations Yara Palm Springs Small
+ 17.3% of revenue in 2024 came from items and packages, growing their revenue without additional capital investments.
+ Yara Palm Springs consistently has 62% of their bookings through their direct channels, saving thousands of dollars that would otherwise go to OTA commisions.
+ Yara Palm Springs has automated their guest journey and made it easy for guests to enjoy a personalized stay through technology, making it easier for the owners to operate their propertyremotely. "Living in another city from my hotel, working remotely on my hotel, being a mother, trying to have a social life...ThinkReservations makes it so I can still do all those things and be a hotel operator from wherever I am" said Kate.

"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."

VIPS VIPS

No published case study for this goal yet.

Improve Guest Experience
ThinkReservations Inn on Main Small
+ Increased Repeat Guests - The inn has seen a notable rise in repeat bookings, including guests who have stayed over 20 times since implementing ThinkReservations.
+ Boosted Upsell Revenue - Upselling opportunities through the booking engine have resulted in a 15% increase in additional revenue from services like late check-ins and special packages.
+ Improved Efficiency - Administrative tasks have been reduced by 30%, allowing staff to dedicate more time to creating memorable guest experiences.

"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"

Chris Kennedy
Chris Kennedy
Co-Owner
VIPS VIPS

No published case study for this goal yet.

ThinkReservations vs VIPS: The Bottom Line

ThinkReservations
ThinkReservations
4.9/5 from 350 reviews

What hoteliers love

Technical Support Limitations 100% positive

A few reviews suggested limitations in technical support, specifically mentioning non-24/7 availability and response delays. Users occasionally felt i... A few reviews suggested limitations in technical support, specifically mentioning non-24/7 availability and response delays. Users occasionally felt improvements could be made in this area for quicker resolutions.

User-Friendly Interface 100% positive

The interface is intuitive and easy to navigate for staff and customers. This transparency ensures a smooth booking process and simplifies management... The interface is intuitive and easy to navigate for staff and customers. This transparency ensures a smooth booking process and simplifies management tasks, benefiting tech and non-tech-savvy users alike.

Guest Communication 77% positive

The platform supports automated messaging, customizable email templates, and guest reviews post-stay, enhancing guest engagement and satisfaction. It... The platform supports automated messaging, customizable email templates, and guest reviews post-stay, enhancing guest engagement and satisfaction. It effectively facilitates pre, during, and post-visit communication.

Where hoteliers push back

Calendar Functionality 40% negative

The calendar functionality, although strong, was noted to lack continuous scrolling capabilities, sometimes complicating long-term planning and requir... The calendar functionality, although strong, was noted to lack continuous scrolling capabilities, sometimes complicating long-term planning and requiring date input for navigation.

Unique capabilities

Channel Manager Property Management System Booking Engine Point of Sale Group Booking Engine
4.8/5 ease of use 4.8/5 support 16 integrations
Visit Profile
VIPS
VIPS
0.0/5 from 0 reviews
0.0/5 ease of use 0.0/5 support 11 integrations
Visit Profile

Where the ratings diverge most

Overall Rating ThinkReservations 4.9 vs 0.0 (+4.9)
Ease of Use ThinkReservations 4.8 vs 0.0 (+4.8)
Customer Support ThinkReservations 4.8 vs 0.0 (+4.8)
Value for Money ThinkReservations 4.7 vs 0.0 (+4.7)
Onboarding ThinkReservations 4.7 vs 0.0 (+4.7)

Frequently Asked Questions About ThinkReservations All-in-1 HMS vs VIPS HMS

Can ThinkReservations All-in-1 HMS replace VIPS HMS?

It depends on your requirements. ThinkReservations All-in-1 HMS and VIPS HMS share many core Hotel Management Software features, but each has unique capabilities. ThinkReservations All-in-1 HMS offers 16 verified integration partners, while VIPS HMS offers 11. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. ThinkReservations All-in-1 HMS leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do ThinkReservations All-in-1 HMS or VIPS HMS offer a free plan?

ThinkReservations All-in-1 HMS: No. VIPS HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank ThinkReservations All-in-1 HMS and VIPS HMS?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. ThinkReservations has an HT Score of 87 and VIPS has 0. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

Get personalized product recommendations

Product recommendations advisor

Ghostel icon

Let´s lookup your hotel information