RoomRaccoon HMS vs. ThinkReservations All-in-1 HMS:
Which Is Right for You?

Is RoomRaccoon HMS or ThinkReservations All-in-1 HMS Better for Hotels?

RoomRaccoon and ThinkReservations both serve as comprehensive hotel management systems (HMS) targeting independent hoteliers but diverge notably in their geographic focus, integration breadth, and feature sets. RoomRaccoon is a global platform with 87 verified integrations, operating across 34 countries, including Europe, Africa, and Asia Pacific. ThinkReservations, by contrast, primarily serves North America with 17 verified integrations. This geographic difference reflects their user bases: RoomRaccoon is popular among Bed & Breakfasts (30%) and Boutique Hotels (27%) worldwide, while ThinkReservations has a heavier concentration in North American Bed & Breakfasts (58%) and Boutique Hotels (10%).

Both products tackle the essential challenge of managing reservations, channel distribution, and guest communications through an integrated platform. They aim to reduce manual workloads, improve direct bookings, and enable revenue management for smaller properties. The choice between the two hinges on a property's specific operational needs, scale, and location, as well as the importance placed on integration options and particular feature sets.

RoomRaccoon HMS vs ThinkReservations All-in-1 HMS: Which Should Your Hotel Choose?

If your property is a small to medium independent hotel, especially a Bed & Breakfast or Boutique property outside North America, RoomRaccoon is the stronger option. This recommendation is supported by 573 reviews averaging 4.8/5 overall, with strong segment scores such as 4.9/5 in Bed & Breakfasts (299 reviews) and 4.8/5 in Boutique Hotels (248 reviews). Its global reach across 34 countries and extensive integration ecosystem (87 partners) provide operational flexibility and automation features highly valued by European and Asia-Pacific properties.

If your hotel is located in North America and you prioritize responsive customer support, stable guest messaging, and streamlined booking management tailored to the regional market, ThinkReservations stands out. It has 380 reviews averaging 4.8/5 overall, with 5/5 in Extended Stay & Serviced Apartments (9 reviews) and 4.9/5 in Bed & Breakfasts (324 reviews). ThinkReservations’s recent review activity is significantly higher, with 35 reviews in the last six months rated 5/5, indicating current user satisfaction. Its integrations, while fewer (17 partners), focus on key North American OTAs and services. Note, however, that segment data outside North American properties is limited.

For properties needing extensive multi-language support, AI-driven pricing, or advanced upselling automation, RoomRaccoon’s 22 unique features compared to ThinkReservations’ 8 offer more operational depth. Conversely, if guest messaging and centralized communication with SMS capabilities are a priority, ThinkReservations provides built-in tools not available in RoomRaccoon.

Is RoomRaccoon HMS or ThinkReservations All-in-1 HMS Easier to Use?

RoomRaccoon scores 4.9/5 on ease of use and 4.8/5 on onboarding from 573 reviews, while ThinkReservations scores 4.8/5 on ease of use and 4.8/5 on onboarding from 380 reviews. Both products are praised for intuitive interfaces that speed staff adoption. RoomRaccoon users emphasize its user-friendly system that simplifies daily operations and reduces training time, as noted by a general manager citing "the system is so easy to use that I don’t have to spend hours training staff." ThinkReservations reviewers similarly highlight that the platform is "easy to learn and simple to use," with effective training videos and prompt support during onboarding.

However, some RoomRaccoon users mention that initial setup can be complex for operators unfamiliar with HMS, requiring more support during configuration. ThinkReservations reviewers appreciate the straightforward interface but cite occasional clunky workflows, especially around group bookings.

Given the minimal rating differences and balanced feedback, both products offer comparable ease of use and onboarding experiences.

Edge: Even.

Which Has Better Features: RoomRaccoon HMS or ThinkReservations All-in-1 HMS?

RoomRaccoon offers 22 unique features beyond the 35 shared with ThinkReservations. These include post- and pre-stay automated emails, AI-powered automated reporting, multi-currency and multi-lingual support, integrated loyalty program connections, wedding and corporate booking modules, PCI compliance, a guest app, online checkout, and integrated ID & passport scanning. These features enable hotels to automate guest communications from booking to post-checkout, optimize revenue dynamically, and manage diverse guest demographics efficiently. For example, automated space optimization and rate shopping modules empower revenue managers to maximize RevPAR with minimal manual intervention.

ThinkReservations uniquely provides eight features not found in RoomRaccoon, notably guest messaging with SMS capabilities, centralized messaging platforms, direct billing, tablet/kiosk check-in, automated room assignments, and custom rates with base pricing. These capabilities improve front-desk workflows by consolidating guest communications and facilitating contactless or self-check-in, which is operationally significant for properties prioritizing guest engagement and onsite service efficiency.

RoomRaccoon’s broader unique feature set, particularly its comprehensive guest communication automations and revenue optimization tools, caters well to properties aiming for deeper automation and international guest management. ThinkReservations’ distinct messaging and check-in modules serve properties focusing on direct guest interaction and operational control.

Edge: RoomRaccoon HMS.

Which Has Better Customer Support: RoomRaccoon HMS or ThinkReservations All-in-1 HMS?

RoomRaccoon’s customer support rating is 4.7/5 from 573 reviews, while ThinkReservations scores 4.8/5 from 380 reviews. Both have 4.8/5 onboarding ratings. Reviewers of RoomRaccoon praise the knowledgeable and patient support team but frequently criticize limited availability outside 9-5 business hours and lack of weekend support, which is problematic for properties with weekend peak bookings. One reviewer highlighted "terrible customer support nearly non-existent on weekends," impacting operational reliability during critical times.

ThinkReservations users consistently commend the support team for responsiveness, accessibility, and willingness to implement user suggestions. One reviewer said, "I never feel alone... someone just a phone call or email away," underscoring a high level of personal service. Some users desire extended support hours, especially evenings and weekends, but overall feedback is overwhelmingly positive.

The slight rating advantage and consistent praise for ThinkReservations’ support responsiveness give it a marginal edge.

Edge: Even.

Which Has More Integrations: RoomRaccoon HMS or ThinkReservations All-in-1 HMS?

RoomRaccoon offers 87 verified integrations, more than five times the 17 verified by ThinkReservations. Both share integrations with major channels and service providers such as Tripadvisor, Airbnb, Expedia, Stripe, and RemoteLock. RoomRaccoon uniquely integrates with numerous financial and marketing platforms like Sage accounting, FLEXIPASS keyless access, HQ Revenue management, Bookboost marketing, and RevControl. These integrations enable hoteliers to connect property management with advanced revenue, marketing, and operational tools, supporting complex multi-department workflows.

ThinkReservations’ unique integrations include Sojern marketing, Triptease, INTELITY guest experience, CartStack cart abandonment, Hotelitix reporting, HotelTonight, PriceLabs revenue management, and Lynx Automation. These partners focus on digital marketing, guest engagement, and pricing automation primarily within the North American market.

Hotels requiring extensive third-party connectivity, especially those operating internationally or with advanced revenue and marketing needs, will find RoomRaccoon's integration ecosystem superior. For North American properties prioritizing guest experience and marketing integrations, ThinkReservations covers key functions but with fewer options.

Edge: RoomRaccoon HMS.

Which Do Hoteliers Rate Higher: RoomRaccoon HMS or ThinkReservations All-in-1 HMS?

Both products hold an overall rating of 4.8/5. RoomRaccoon’s 573 reviews versus ThinkReservations’ 380 reviews provide a broader data set, but recent review activity differs sharply. RoomRaccoon has 1 review in the last six months, far below its prior average of 12.5 per six months (a 92% drop), indicating the all-time rating may not reflect current product performance. ThinkReservations has 35 reviews in the last six months, exceeding its previous average of 10.5, and these recent reviews average a perfect 5/5.

Segment ratings show both products excel in Bed & Breakfasts: RoomRaccoon at 4.9/5 (299 reviews), ThinkReservations at 4.9/5 (324 reviews). Boutique Hotels rate RoomRaccoon slightly higher at 4.8/5 (248 reviews) compared to ThinkReservations at 4.8/5 (107 reviews). Extended Stay properties give RoomRaccoon 4.9/5 (73 reviews) and ThinkReservations a perfect 5/5 but from only 9 reviews, so data is limited.

Given the consistent overall scores but the stark difference in recent review volume and ratings favoring ThinkReservations, the current hotelier sentiment is more reliably captured by ThinkReservations’ data.

Edge: Even.

How Much Do RoomRaccoon HMS and ThinkReservations All-in-1 HMS Cost?

Both RoomRaccoon and ThinkReservations list base prices rather than per-room or monthly flat fees, with RoomRaccoon at $1,000 and ThinkReservations at $1,100. Neither offers freemium tiers, monthly flat pricing, nor implementation fees publicly. Neither provides a free trial, though ThinkReservations recommends contacting them for a demo.

The similar upfront cost implies comparable entry pricing, but without published details on scalability or ongoing fees, cost comparisons beyond base price are limited. Reviewers have noted RoomRaccoon’s pricing can feel steep for seasonal businesses, while ThinkReservations pricing feedback is not extensively documented.

What Type of Hotel Should Use RoomRaccoon HMS?

• Hotels that want a comprehensive, all-in-one system combining PMS, channel management, booking engine, and payments with strong automation features, supported by 573 reviews averaging 4.8/5.
• Teams operating internationally or in Europe, Asia Pacific, Africa, and South America needing multi-currency, multi-language, and broad integration options (87 verified partners).
• Properties prioritizing AI-driven dynamic pricing and revenue management automation, as demonstrated by case studies showing RevPAR increases up to 60%.
• Operations that require automated guest communications pre- and post-stay, online check-in, and digital upselling tools to increase ancillary revenue.
• Independent Bed & Breakfasts and Boutique Hotels, which make up over half the user base and rate the product at 4.8-4.9/5.

Not ideal if:

• Your business operates primarily on weekends and requires 24/7 support; several reviews cite limited weekend and after-hours customer service.
• You need recent verified user feedback; review activity has dropped 92% in the last six months, which may indicate changes not yet reflected in ratings.
• Your property demands advanced guest messaging with SMS and centralized communication unavailable in RoomRaccoon.

What Type of Hotel Should Use ThinkReservations All-in-1 HMS?

• Independent North American properties, including Bed & Breakfasts (58% of users), Boutique Hotels, and Extended Stay properties with strong recent satisfaction (last 6 months rating 5/5 across 35 reviews).
• Hotels that rely heavily on guest communication via built-in email and SMS messaging platforms to enhance guest relations and operational workflows.
• Properties seeking tablet/kiosk check-in for contactless arrivals and automated room assignments to streamline housekeeping and front desk operations.
• Small to medium inns and motels requiring straightforward, real-time reservation and rate management with strong OTA integration within the North American market.
• Teams that value responsive, knowledgeable customer support accessible during standard business hours with some requests for expanded service coverage.

Not ideal if:

• Your property operates internationally or requires multi-language and multi-currency capabilities, which are not part of ThinkReservations’ core offering.
• You need a wide range of third-party integrations; ThinkReservations’ 17 verified partners are limited compared to global competitors.
• Your business requires advanced AI-driven pricing automation and extensive upselling features found in RoomRaccoon.

RoomRaccoon HMS vs ThinkReservations All-in-1 HMS: The Bottom Line for Hotels

RoomRaccoon and ThinkReservations address the same core need: simplifying hotel operations through integrated property management, channel management, and booking tools. RoomRaccoon leans into automation, broad global reach, and an extensive integration ecosystem, while ThinkReservations prioritizes guest communication, streamlined North American market functionality, and recent customer satisfaction.

Choose RoomRaccoon if your property benefits from advanced automation features like AI pricing, automated upselling, multi-currency support, and over 80 third-party integrations. Its user base of Bed & Breakfasts and Boutique Hotels across multiple continents, plus compelling case studies showing significant revenue growth, underscore its strength in international independent hotel markets.

Choose ThinkReservations if your property is a North American Bed & Breakfast or small inn that values embedded guest messaging, mobile-friendly workflows, and a highly responsive support team. Its recent surge in positive reviews and features like tablet/kiosk check-in and direct billing provide operational advantages for properties focused on guest experience and staff efficiency in this region.

Note that RoomRaccoon’s review activity has dropped sharply—1 review in the last six months versus an average of 12.5 previously—so its historically high ratings may not fully reflect recent product or support changes. ThinkReservations’ strong recent review volume and perfect last six-month rating (5/5) suggest its current product experience is stable and well-regarded.