The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 762 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Clock shines in ease of use and intuitive design — especially for casino properties (5.0/5), with exclusive features like Revenue management module and Guest profiles.
ThinkReservations shines in customer support and account management — especially for bed & breakfast properties (4.9/5), with exclusive features like Guest Communication (SMS Messaging).
Side-by-side ratings based on 762 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | From $600/mo | From $500/mo |
| Verified Reviews | 333 | 429 |
After analyzing 762 verified reviews, Clock users most value its ease of use and intuitive design, reservation and room management, integration and automation, while ThinkReservations users highlight customer support and account management, ease of use and daily operations, reservations, calendar, and availability management. Click any theme to see what reviewers say.
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Ease of Use and Intuitive Design
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Customer support and account management
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Reservation and Room Management
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Ease of use and daily operations
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Integration and Automation
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Reservations, calendar, and availability management
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Training and Onboarding
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Direct booking engine and website integration
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Feature Updates and Usability
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Feature requests and product flexibility
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Reports and Analytics
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Billing, payments, and accounting integrations
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Connectivity and Synchronization
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Channel management and OTA connectivity
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #11 123 reviews | #4 148 reviews |
| Mid-Size (25-74 rooms) ▾ | #7 149 reviews | #9 25 reviews |
| Large (75-199 rooms) ▾ | #9 17 reviews | #7 3 reviews |
| X-Large (200+ rooms) | #12 4 reviews | #6 1 reviews |
By Property Type
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| Boutique ▾ | #8 171 reviews | #7 105 reviews |
| Luxury ▾ | #11 82 reviews | #7 72 reviews |
| Branded / Chain ▾ | #8 64 reviews | #7 26 reviews |
| Extended Stay ▾ | #8 28 reviews | #11 8 reviews |
By Region
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| North America ▾ | #19 32 reviews | #1 399 reviews |
| Europe ▾ | #3 234 reviews | #59 1 reviews |
| Asia Pacific ▾ | #12 13 reviews | #35 0 reviews |
| Middle East | #16 2 reviews | #34 0 reviews |
Clock PMS and ThinkReservations both deliver strong property management systems designed to streamline hotel operations, but they diverge sharply in their target property types and feature depth. Clock PMS fits hotels needing an all-in-one platform with extensive automation, integrated revenue management, and global multi-currency/multi-lingual support. ThinkReservations appeals mainly to independent inns and small hotels focused on ease of use, direct booking growth, and solid OTA connectivity.
Both platforms solve the core problem of unifying reservations, guest communication, and front desk workflows into a single cloud-based system. They reduce reliance on multiple tools and manual processes, improving operational efficiency and guest experience. However, Clock’s feature set is broader, supporting complex workflows and large properties, while ThinkReservations excels in simplicity for smaller properties.
If your property is a boutique, city center hotel, resort, or a multi-property operation needing integrated revenue management, multi-currency support, and extensive API integrations, Clock PMS is the better fit. This is supported by Clock’s user base with 28% boutique hotels and 15% city center hotels, along with 38 unique features unavailable in ThinkReservations. Clock’s ratings across luxury hotels (4.8/5, 84 reviews) and resorts (4.7/5, 63 reviews) reinforce this fit.
If you run a small to medium-sized independent inn, bed & breakfast, or motel primarily in North America, ThinkReservations is preferable. Its user base is 63% bed & breakfasts and 4% motels, with a strong 4.9/5 rating from 375 B&B reviews. It supports seamless direct bookings and OTA integrations like Airbnb and Expedia, critical for smaller properties relying on these channels. Its simpler interface and responsive support suit properties without complex automation needs.
For property types and sizes with fewer than 10 reviews on either platform, such as RV parks or casinos, data is insufficient for a definitive recommendation. However, ThinkReservations’ North American focus contrasts with Clock’s wider global reach, which matters if you operate outside the US.
Both Clock PMS and ThinkReservations have an ease of use rating of 4.8/5 and onboarding scores of 4.7/5, supported by hundreds of user reviews. Reviewers of ThinkReservations highlight its intuitive interface that simplifies daily operations for small hotels, enabling even non-technical staff to manage reservations and pricing changes without external help. Clock PMS users praise its workflow simplicity and user-friendly design but occasionally cite the complexity due to extensive features requiring more training, especially for new staff.
ThinkReservations reviewers often mention quick adoption and minimal learning curves, while Clock users appreciate thorough onboarding resources like Clock Academy but note the challenge of mastering its broader feature set. Both products receive positive feedback on staff adoption.
Edge: Even.
Clock PMS uniquely offers 20 features not found in ThinkReservations, including an integrated central reservation system (CRS), revenue management module, guest CRM, multi-currency and multi-language support, automated space optimization, and a guest app. These features enable hotels to automate pricing strategies, manage guest profiles globally, and handle multiple currencies and languages, critical for international properties and branded hotels. Clock’s integrated ID and passport scanning streamline check-in workflows, and its SOC2 compliance addresses data security concerns.
ThinkReservations has only 1 unique feature: SMS guest messaging, which supports direct guest communication but lacks the breadth of Clock’s messaging and automation tools. Both share 38 features such as reservations, invoicing, housekeeping, and guest messaging, but Clock’s additional capabilities transform operational workflows by reducing manual oversight, improving revenue strategy and enhancing guest engagement.
Edge: Clock PMS.
Both Clock PMS and ThinkReservations have customer support ratings of 4.8/5 and onboarding ratings of 4.7/5. Reviewers of Clock praise its responsive and proactive helpdesk, emphasizing quick issue resolution and a forward-thinking support team. ThinkReservations users highlight exceptional accessibility to knowledgeable staff via phone, chat, and email, with account managers experienced in innkeeping and proactive guidance.
While both platforms receive high marks for support, ThinkReservations’ support is frequently mentioned as highly personalized and easy to reach, especially valued by small inns lacking dedicated IT staff. Clock’s support is noted for technical expertise, especially in handling complex integrations.
Edge: Even.
Clock PMS supports 109 verified integrations compared to ThinkReservations’ 17, more than six times as many. Both platforms share 10 common partners, including Whistle, TrustYou, Triptease, INTELITY, and Stripe, which cover key guest experience, reputation management, and payment functions.
Clock’s exclusive integrations include advanced revenue management tools like HQ Revenue and Profitroom, mobile key solutions like FLEXIPASS, and specialized hotel investor apps, supporting diverse operational needs and multi-property management. ThinkReservations’ unique integrations focus on OTA connectivity with platforms like Airbnb, Expedia, and HotelTonight, essential for small hotels and B&Bs prioritizing channel distribution.
Hotels requiring extensive third-party tools and multi-department coordination benefit from Clock’s breadth. Smaller properties focused on OTA channels and direct bookings find ThinkReservations’ integrations sufficient.
Edge: Clock PMS.
Both products have an overall rating of 4.8/5 supported by substantial review volumes: Clock with 331 reviews and ThinkReservations with 424. However, ThinkReservations has 38 reviews in the last six months with an even higher recent rating of 4.9/5, while Clock has only 3 recent reviews, making its recent rating unavailable and indicating a 78% drop in review activity.
Segment ratings show ThinkReservations leads in bed & breakfasts (4.9/5, 375 reviews) and luxury hotels (4.9/5, 74 reviews), while Clock leads in boutique hotels (4.8/5, 172 reviews) and city center hotels (4.7/5, 117 reviews). Both products have strong ratings across resorts and other mid-sized hotel types.
The sharp decline in Clock’s recent reviews suggests its all-time ratings may not fully reflect current product quality or support levels, whereas ThinkReservations’ active review stream confirms ongoing satisfaction.
Edge: Even.
Clock PMS has a base price of $600 with no published implementation fee or trial, and no monthly flat or per-room fees. ThinkReservations lists a base price of $500, also without implementation fees or trials, and no monthly flat or per-room pricing.
Neither vendor publishes detailed pricing tiers, so hotels must contact sales for custom quotes. The published base price difference is $100, with ThinkReservations being lower, but without clear indications of additional fees or package inclusions.
Not ideal if:
Not ideal if:
Clock PMS and ThinkReservations both provide cloud-based property management systems rated 4.8/5, but their differences define their ideal users. Clock offers a comprehensive platform with 20 unique features including integrated CRS, revenue management, and guest CRM, plus 109 verified integrations serving global, multi-department hotels. ThinkReservations delivers a simpler, highly rated solution focused on small inns and B&Bs with excellent OTA connectivity and guest messaging.
Choose Clock PMS if your hotel requires advanced automation, multi-currency support, strong API integrations, and an all-in-one platform for complex operations. Its proven fit in boutique hotels, resorts, and city center properties, combined with specialized features like SOC2 compliance and integrated ID scanning, support sophisticated workflows.
Choose ThinkReservations if you run a small independent inn or bed & breakfast in North America, where ease of use, direct booking growth, and responsive support matter most. Its recent review surge and 4.9/5 last six months rating confirm ongoing satisfaction. It also excels in guest messaging via SMS and OTA channel management.
Note that Clock’s sharp 78% drop in recent review activity from an average of 13.5 to 3 per six months suggests its all-time ratings may not reflect current issues, an important consideration for buyers. ThinkReservations maintains a steady review stream indicating consistent performance.
The choice depends on your hotel size, complexity, and growth priorities, with Clock serving larger, international operators and ThinkReservations tailored for smaller, North American independents.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $600/mo | From $500/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Accounting & Finance
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| Direct billing | ||
| RevPaR & ADR Reports | ||
| Multi-currency | ||
| Transactional Emails (booking, folios, etc) | ||
| Automated night audit | ||
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Marketing & Ecommerce
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| Guest Communication (SMS Messaging) | ||
| Native Email Marketing | ||
| Guest profiles | ||
| Guest CRM | ||
| Gift Vouchers | ||
| Channel Manager | ||
| Booking Engine | ||
| Transactional Emails (booking, folios, etc) | ||
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Administration & Configuration
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| Centralized user & role management | ||
| Multi-lingual | ||
| Cloud based | ||
| On premise | ||
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Customer Management
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| Guest Communication (SMS Messaging) | ||
| Guest profiles | ||
| Centralized Messaging | ||
| Transactional Emails (booking, folios, etc) | ||
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Front Office
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| Mobile Device Notes & Tasks (Voice-to-Text) | ||
| Mobile App | ||
| Automated night audit | ||
| Calendar view | ||
| Multi-lingual | ||
| Task Management | ||
| Automated reminders | ||
| Guest profiles | ||
| Tablet/Kiosk Check-in | ||
| Payment Requests | ||
| Centralized Messaging | ||
| Automated Space Optimization | ||
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Groups Management
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| Group functionality | ||
| Automated Space Optimization | ||
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Guest Experience
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| Integrated ID & Passport Scanner | ||
| Digital Registration | ||
| Guest App | ||
| Online Check-in | ||
| Online Checkout | ||
| Guest Messaging | ||
| Transactional Emails (booking, folios, etc) | ||
| ID Scanning & Registration Pre-fill | ||
| Lobby Kiosk | ||
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Housekeeping
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| Housekeeping module | ||
| Housekeeping Mobile App | ||
| Real-Time Status Updates | ||
| Automated Assignments | ||
| Real Time Reporting | ||
| Shift Planning | ||
| Employee Messaging | ||
| Online Checkout | ||
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Payments
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| Integrated Payment Terminal & Card Reader | ||
| Direct billing | ||
| Multi-currency | ||
| Payment processing | ||
| Payment Requests | ||
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Reservations Management
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| RevPaR & ADR Reports | ||
| Gift Vouchers | ||
| Channel Manager | ||
| Integrated CRS | ||
| Drag-n-Drop Tapechart | ||
| Rate Management | ||
| Automated Space Optimization | ||
| Rules Based Room Assignments | ||
| Transactional Emails (booking, folios, etc) | ||
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Revenue Management
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| RevPaR & ADR Reports | ||
| Custom rates | ||
| Ancillary revenue tracking | ||
| Revenue management module | ||
| Base Pricing | ||
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Taxes & Compliance
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| PCI Compliant | ||
| GDPR Compliant | ||
| SOC2 Complaint | ||
| Tax Configuration | ||
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Support & Training
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| Online 24/7 support | ||
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Food & Beverage
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| EPoS | ||
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Spa
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| Spa & Wellness Module |
We analyzed 14 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Clock is best all-in-one platform for managing hotel and event operations in one connected environment. It makes it easy to track bookings, organize group reservations, and handle..."
"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."
"Elegancia selected Clock for its flexibility, strong integration capabilities, and robust multi-property management—an essential requirement for a growing hotel group. The ability..."
"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."
"Quicker service, reduced request errors, and more consistent operations, resulting in higher guest satisfaction"
"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"
What hoteliers love
Many users are impressed with Clock PMS+ for its user-friendly interface and intuitive design, which simplifies the training process for new employees... Many users are impressed with Clock PMS+ for its user-friendly interface and intuitive design, which simplifies the training process for new employees and enhances operational efficiency. The software's straightforward navigation and learnability make it ideal for fast-paced environments.
Reviewers frequently mention that Clock PMS+ offers efficient tools for reservation and room management. The ability to integrate various operational... Reviewers frequently mention that Clock PMS+ offers efficient tools for reservation and room management. The ability to integrate various operational aspects such as reservations, room management, and guest communication in a single platform saves time and reduces errors.
Users appreciate the extensive integration and automation capabilities of Clock PMS+, which allow for seamless connections with other systems, saving... Users appreciate the extensive integration and automation capabilities of Clock PMS+, which allow for seamless connections with other systems, saving time on repetitive tasks and enhancing daily operations.
Where hoteliers push back
Some reviewers express challenges with adapting to new feature updates, suggesting that while improvements are beneficial, they sometimes disrupt the... Some reviewers express challenges with adapting to new feature updates, suggesting that while improvements are beneficial, they sometimes disrupt the user experience. There is a call for smoother transition processes to accommodate these updates.
Several users point out that while Clock PMS+ offers comprehensive reports, there are opportunities for improvement in how data is compiled and presen... Several users point out that while Clock PMS+ offers comprehensive reports, there are opportunities for improvement in how data is compiled and presented, which could enhance revenue management and strategy planning.
Ranks higher for
Unique capabilities
What hoteliers love
Users repeatedly say ThinkReservations’ support team is exceptionally responsive, knowledgeable, and easy to reach by phone, chat, or email. Many revi... Users repeatedly say ThinkReservations’ support team is exceptionally responsive, knowledgeable, and easy to reach by phone, chat, or email. Many reviewers cite live-person help, proactive guidance, and account managers who understand innkeeping and help solve issues quickly.
Reviewers consistently describe ThinkReservations as intuitive, easy to learn, and simple to use for daily property operations. They say it helps them... Reviewers consistently describe ThinkReservations as intuitive, easy to learn, and simple to use for daily property operations. They say it helps them manage reservations, assignments, and routine workflows faster, which reduces staff effort and makes small-property operations smoother.
The calendar and reservation tools are a major strength, with users praising the clear visual view of check-ins, check-outs, stays, and room status. S... The calendar and reservation tools are a major strength, with users praising the clear visual view of check-ins, check-outs, stays, and room status. Several reviewers also mention wanting more calendar flexibility, better vacancy visibility, or refinements to reservation editing and availability handling.
Where hoteliers push back
A significant number of reviews ask for more customization, including templates, dashboards, mobile app access, configurable fields, better unit prior... A significant number of reviews ask for more customization, including templates, dashboards, mobile app access, configurable fields, better unit prioritization, and more flexible workflows. While many users appreciate the steady product evolution, they also note that niche property types often need more adaptable tools than the default setup provides.
Users mention financial workflows such as QuickBooks integration, credit card handling, deposits, folios, and tax/accounting reporting. A recurring th... Users mention financial workflows such as QuickBooks integration, credit card handling, deposits, folios, and tax/accounting reporting. A recurring theme is the desire for more flexibility in expense/revenue categorization, better payment hardware support, and less manual payment entry.
Ranks higher for
Unique capabilities
It depends on your requirements. Clock PMS and ThinkReservations PMS share many core Property Management Systems features, but each has unique capabilities. Clock PMS offers 109 verified integration partners, while ThinkReservations PMS offers 17. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Clock PMS leads in ease of use at 4.8/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Clock PMS: No. ThinkReservations PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Clock has an HT Score of 88 and ThinkReservations has 90. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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