Clock PMS vs. ThinkReservations PMS: Which Is Right for You?

Updated May 29, 2026  ·  723 verified reviews analyzed

TLDR

We analyzed 723 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Clock shines when it comes to feature richness — especially for independent properties (4.8/5) , with exclusive features like Revenue management module and Guest profiles.

ThinkReservations shines when it comes to customer support — especially for brand properties (0.0/5) , with exclusive features like Guest Communication (SMS Messaging).

See the full breakdown below ↓

How Does Clock PMS Compare to ThinkReservations PMS?

Side-by-side ratings based on 723 verified hotelier reviews on HTR.

HTScore
86
89
Likelihood to Recommend
95%
97%
Ease of Use
4.8/5
4.8/5
Customer Support
4.8/5
4.8/5
Value for Money
4.7/5
4.7/5
Starting Price From $600/mo From $500/mo
Verified Reviews 328 395

What Are the Pros and Cons of Clock PMS vs ThinkReservations PMS?

After analyzing 723 verified reviews, Clock users most value its feature richness, responsive support and regular updates, ease of use for training, while ThinkReservations users highlight customer support, data and reporting, integration with otas. Click any theme to see what reviewers say.

Clock Clock ThinkReservations ThinkReservations
Pros
+ Feature Richness
+ Customer Support
+ Responsive Support and Regular Updates
+ Data and Reporting
+ Ease of Use for Training
+ Integration with OTAs
+ Automated Upselling
Cons
Error Messages
Pricing and Fees
Reporting Feature
Security Features

Clock vs ThinkReservations: Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Clock Clock ThinkReservations ThinkReservations
Small (10-24 rooms) #11 117 reviews #4 145 reviews
Mid-Size (25-74 rooms) #7 157 reviews #9 25 reviews
Large (75-199 rooms) #17 9 reviews #6 3 reviews
X-Large (200+ rooms) #11 5 reviews #5 1 reviews

By Property Type

Segment Clock Clock ThinkReservations ThinkReservations
Boutique #8 165 reviews #7 100 reviews
Luxury #11 80 reviews #7 70 reviews
Branded / Chain #8 62 reviews #7 24 reviews
Extended Stay #9 27 reviews #11 8 reviews

By Region

Segment Clock Clock ThinkReservations ThinkReservations
North America #17 30 reviews #1 386 reviews
Europe #3 228 reviews #57 0 reviews
Asia Pacific #11 13 reviews #32 0 reviews
Middle East #17 2 reviews #32 0 reviews

The Decision

Choosing between Clock PMS and ThinkReservations PMS hinges on what your hotel needs most. Both systems aim to streamline operations, improve guest experiences, and boost revenue, but they approach these goals differently. Clock PMS, with its extensive feature set and broader integration network, is often favored by larger, more complex properties. ThinkReservations, known for its simplicity and focus on small to mid-sized hotels, emphasizes ease of use and rapid deployment. Which aligns better with your hotel’s operational priorities?

The core difference lies in their scope and target market. Clock PMS offers more advanced tools like integrated CRS, revenue management, and in-depth guest CRM, making it suitable for hotels with diverse needs and higher complexity. ThinkReservations emphasizes straightforward reservation management, automation, and channel connectivity, ideal for small properties seeking efficiency. Both are highly rated, but the one with more recent reviews and a larger user base—ThinkReservations—is generally the more reliable choice today.

Is Clock PMS or ThinkReservations PMS Better for Hotels?

Clock PMS is a robust, all-in-one platform with 251 reviews and a higher number of recent reviews, giving it a slight edge in confidence. Its feature set includes integrated CRS, revenue management, guest profiles, multi-currency, and guest CRM—making it ideal for properties with complex needs or multiple revenue streams. Its market presence spans globally, including North America, Europe, and Asia, giving it a broad reach.

ThinkReservations, with 356 reviews and a slightly higher recent review count, is tailored for small-to-mid-sized hotels, B&Bs, and vacation rentals. It offers essential features like online booking, integrated channels such as Expedia and Airbnb, and automated messaging. If your hotel requires detailed revenue management or extensive customization, Clock is the stronger choice; if you prioritize simplicity, faster onboarding, and reliable OTA connectivity, ThinkReservations stands out.

Is Clock PMS or ThinkReservations PMS Easier to Use?

Clock PMS boasts a high ease-of-use rating of 4.78/5 and positive reviews praising its straightforward interface and quick staff onboarding. However, its extensive feature set can sometimes make navigation seem overwhelming, especially for smaller teams or less tech-savvy staff. Recent reviews indicate some users experience slow reporting and cryptic error messages, which can hinder usability.

ThinkReservations scores slightly higher in ease of use at 4.82/5, with reviewers emphasizing its intuitive interface, quick setup, and minimal training time. Its simplified design reduces the learning curve for staff, which is crucial for small teams managing multiple roles. Given the recent reviews and higher user satisfaction ratings, edge: ThinkReservations.

Which Has Better Features: Clock PMS or ThinkReservations PMS?

Clock PMS offers 38 core features, with 20 unique to its platform, including integrated CRS, revenue management, guest profiles, multi-lingual support, gift vouchers, integrated ID scanner, automated space optimization, and a guest app—highlighting its all-in-one design. It also provides advanced guest communication tools and automation, making it suitable for larger properties or those seeking comprehensive control.

ThinkReservations includes 38 features as well but only one feature—guest communication via SMS—is unique to its platform. Its strengths lie in OTA integration, automated messaging, online booking, and upselling tools, supporting streamlined operations for small hotels and B&Bs. While Clock’s feature depth favors larger, complex properties, edge: Clock PMS for its extensive, specialized functionalities.

Which Has Better Customer Support: Clock PMS or ThinkReservations?

Clock PMS is praised for its responsive, proactive customer service, with a 4.75/5 support rating. Users report quick response times and helpful assistance, especially during onboarding and troubleshooting, though some have noted occasional delays or cryptic error messages. Recent reviews confirm ongoing responsiveness, critical during busy periods.

ThinkReservations scores slightly higher at 4.82/5, with reviewers citing excellent, accessible support and seamless onboarding. Many users describe the support team as knowledgeable and quick to respond, making the platform easier to adopt and troubleshoot. Edge: ThinkReservations, given its consistently high support ratings and recent positive feedback.

Which Do Hoteliers Rate Higher: Clock PMS or ThinkReservations PMS?

ThinkReservations enjoys a higher overall rating of 4.88/5 from 356 reviews, compared to Clock’s 4.8/5 from 251 reviews—both excellent scores. Recent reviews favor ThinkReservations, with hotel segments like B&Bs, small inns, and boutique hotels rating it higher for ease of use and support quality. Larger properties using Clock often praise its advanced features but note some complexity.

Clock’s top-rated segments include independent hotels (4.83/5) and city-center hotels (4.84/5), but it has fewer recent reviews, making its data slightly less current. Hoteliers in small properties or those emphasizing simplicity tend to rate ThinkReservations higher. Edge: ThinkReservations for recent, higher hotel ratings across diverse segments.

How Much Do Clock PMS and ThinkReservations PMS Cost?

Clock PMS costs $600 monthly, with no free tier or trial, reflecting its enterprise-grade features. ThinkReservations is priced at $500 per month, also without a trial, making it slightly more affordable for small properties. Both platforms operate on flat monthly rates with no setup fees, but Clock’s higher price aligns with its broader feature set.

If budget is a concern, ThinkReservations offers a slightly lower entry point, especially given its targeted simplicity. However, larger hotels or those needing extensive automation and integrations may justify Clock’s higher cost. No free trial is available for either, so consider their value propositions carefully.

What Type of Hotel Should Use Clock PMS?

  • Hotels that manage multiple revenue streams, such as resorts, conference hotels, or large boutique hotels.
  • Properties seeking an integrated CRS, revenue management, and guest CRM.
  • Hotels with complex operations requiring automation like online check-in, kiosks, and guest portals.
  • Properties with international guests needing multi-currency and multi-lingual support.
  • Teams that benefit from extensive customization and advanced reporting.

Not ideal if your hotel is small, with minimal staff, or prioritizes quick setup and ease of use. Smaller B&Bs or hotels with straightforward needs may find Clock’s extensive features overwhelming or unnecessary.

What Type of Hotel Should Use ThinkReservations?

  • Small to mid-sized hotels, B&Bs, and vacation rentals looking for simple, reliable reservation management.
  • Hotels that prioritize OTA connectivity with major channels like Airbnb, Booking.com, and Expedia.
  • Properties seeking automation in guest communication, upselling, and online booking.
  • Hotels with limited staff who need an easy-to-train, user-friendly system.
  • Teams that want quick deployment and minimal ongoing training.

Not ideal if your hotel requires complex revenue management, integrated POS, or advanced guest CRM features. Larger, more complex properties or those with specific operational needs might find ThinkReservations lacking.

The Bottom Line for Hotels

Clock PMS is a comprehensive property management system with a broad feature set, extensive integrations, and global reach. It excels in large, complex properties that need detailed controls, automation, and customization, helping boost operational efficiency and guest satisfaction. Its high review count and recent feedback confirm its reliability, but its complexity may require dedicated staff for optimal use.

ThinkReservations offers a straightforward, highly rated platform tailored for small to mid-sized hotels and B&Bs. Its focus on ease of use, OTA connectivity, and automation helps reduce manual work and increase revenue, especially for properties with limited staffing. Recent reviews show stronger support ratings and higher hotel satisfaction, making it the more reliable choice today.

If your hotel is large, complex, and needs advanced features, Clock PMS should be your choice. Conversely, if simplicity, fast onboarding, and excellent support are priorities, ThinkReservations is the better fit. Both systems are proven, but current data favors ThinkReservations for most small to mid-sized properties seeking efficiency and reliability.

How Much Do Clock PMS and ThinkReservations PMS Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Clock Clock ThinkReservations ThinkReservations
Starting Price From $600/mo From $500/mo

Which Features Does Clock PMS Have That ThinkReservations PMS Doesn't (and Vice Versa)?

According to HTR's product database, Clock PMS and ThinkReservations PMS share 38 features. Here are the key differences — features one has that the other lacks.

Feature Clock Clock ThinkReservations ThinkReservations
Gift Vouchers & Prepaid Experiences
Guest Communication (SMS Messaging)
Guest profiles
Integrated CRS
Multi-currency
Multi-lingual
Revenue management module

Showing top differences. 9 more features differ between these products.

Real-World Results: Clock vs ThinkReservations by Business Goal

We analyzed 14 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
Clock Events Hotels WICC Large
+ WICC Hotel & Congress Centre implemented Clock to support both hotel stays and conference operations on a single, reliable platform, helping the team run daily operations smoothly with consistent, uninterrupted workflows.
+ �s cloud-based platform, the hotel now has a scalable solution that can adapt to new operational needs and technology developments over time. Clock
+ �s built-in Events Management module is part of its all-in-one platform, allowing WICC to manage both - stays and events within one unified environment.

"Clock is best all-in-one platform for managing hotel and event operations in one connected environment. It makes it easy to track bookings, organize group reservations, and handle..."

Deveny van Laar
Deveny van Laar
Sales & Reserveringen
ThinkReservations Blue Tang Inn Mid-Size
+ Blue Tang Inn was able to significantly increase its bottom line after implementing ThinkReservations, with 52% year on year increase during Q1.
+ The property capitalized on upsell opportunities, offering a wide variety of activities (snorkeling, scuba diving, sailing, fishing) as well as F&B packages. Upsell revenue increased 80% in Q1 2023 vs the previous year
+ Blue Tang Inn management was pleased to see the property booked more nights in Q1 2023, at a significant higher rate while the market maintained the previous year's numbers.

"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."

Kristin Fisher
Kristin Fisher
Sales and Marketing Director
Increase Operational Efficiency
Clock Elegancia Hotels Paris Mid-Size
+ Centralized Control and Full Portfolio Visibility.
+ Clock provides Elegancia Hotels with a single, unified platform to manage all properties, giving leadership complete visibility across the portfolio. This centralisation improves coordination between teams, supports more informed decision-making, and ensures consistent operational standards across all hotels, while still allowing each property to be monitored effectively at group level.
+ Fully Connected Technology Ecosystem

"Elegancia selected Clock for its flexibility, strong integration capabilities, and robust multi-property management—an essential requirement for a growing hotel group. The ability..."

Matthieu Abbo
Matthieu Abbo
Directeur - Hôtellerie
ThinkReservations Yara Palm Springs Small
+ 17.3% of revenue in 2024 came from items and packages, growing their revenue without additional capital investments.
+ Yara Palm Springs consistently has 62% of their bookings through their direct channels, saving thousands of dollars that would otherwise go to OTA commisions.
+ Yara Palm Springs has automated their guest journey and made it easy for guests to enjoy a personalized stay through technology, making it easier for the owners to operate their propertyremotely. "Living in another city from my hotel, working remotely on my hotel, being a mother, trying to have a social life...ThinkReservations makes it so I can still do all those things and be a hotel operator from wherever I am" said Kate.

"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."

Improve Guest Experience
Clock Hotel Mitland Small
+ The team now runs guest communication, service requests, and daily operations through a single all-in-one platform, improving efficiency and consistency across the hotel. Clock acts as a central platform that connects all guest interactions and services across the hotel.
+ Shorter check-in and service response times
+ Fewer interruptions at the front desk

"Quicker service, reduced request errors, and more consistent operations, resulting in higher guest satisfaction"

ThinkReservations Inn on Main Small
+ Increased Repeat Guests - The inn has seen a notable rise in repeat bookings, including guests who have stayed over 20 times since implementing ThinkReservations.
+ Boosted Upsell Revenue - Upselling opportunities through the booking engine have resulted in a 15% increase in additional revenue from services like late check-ins and special packages.
+ Improved Efficiency - Administrative tasks have been reduced by 30%, allowing staff to dedicate more time to creating memorable guest experiences.

"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"

Chris Kennedy
Chris Kennedy
Co-Owner

Clock vs ThinkReservations: The Bottom Line

Clock
Clock
4.8/5 from 328 reviews

What hoteliers love

Feature Richness 75% positive

Clock PMS+ offers a wide array of features that are beneficial for managing hotel operations and events. However, some users find the plethora of feat... Clock PMS+ offers a wide array of features that are beneficial for managing hotel operations and events. However, some users find the plethora of features overwhelming and suggest improved organization.

Operational Efficiency 75% positive

The software significantly enhances operational efficiency by saving time and streamlining communication and coordination among departments, contribut... The software significantly enhances operational efficiency by saving time and streamlining communication and coordination among departments, contributing to a smoother experience for both staff and guests.

Responsive Support and Regular Updates 100% positive

Users appreciate the responsive support service and the regular updates that introduce new features and improvements, ensuring the system's reliabilit... Users appreciate the responsive support service and the regular updates that introduce new features and improvements, ensuring the system's reliability and relevance to user needs.

Where hoteliers push back

Error Messages 100% negative

Users occasionally encounter error messages that are displayed in code, making it difficult to resolve issues quickly. Direct navigation from the erro... Users occasionally encounter error messages that are displayed in code, making it difficult to resolve issues quickly. Direct navigation from the error message to the problem would improve user experience.

Reporting Feature 100% negative

While comprehensive, the reporting feature can be slow, which limits its current effectiveness. Users suggest optimization could unlock more powerful... While comprehensive, the reporting feature can be slow, which limits its current effectiveness. Users suggest optimization could unlock more powerful capabilities.

Ranks higher for

Mid-Size (25-74 rooms) #7 vs #9
Extended Stay #9 vs #11
Hostels #8 vs #32
Other #9 vs #14

Unique capabilities

Integrated CRS Revenue management module Guest profiles Multi-currency Multi-lingual
4.8/5 ease of use 4.8/5 support 111 integrations
Visit Website
ThinkReservations
ThinkReservations
4.9/5 from 395 reviews

What hoteliers love

Customer Support 89% positive

Though already noted as excellent by many, a few reviews express the desire for additional support on weekends to better handle urgent inquiries.

Operational Efficiency 86% positive

ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, a... ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, allowing staff to focus more on guest interactions.

Data and Reporting 75% positive

The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strateg... The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strategy planning.

Where hoteliers push back

Pricing and Fees 100% negative

Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like Thin... Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like ThinkMessenger.

Security Features 67% negative

Mandatory two-step authentication is a point of frustration for some users, who find it burdensome and wish for lower security settings.

Ranks higher for

Large (75-199 rooms) #6 vs #17
Small (10-24 rooms) #4 vs #11
X-Large (200+ rooms) #5 vs #11
X-Small (< 10 rooms) #1 vs #26

Unique capabilities

Guest Communication (SMS Messaging)
4.8/5 ease of use 4.8/5 support 16 integrations
Visit Profile

Frequently Asked Questions About Clock PMS vs ThinkReservations PMS

Can Clock PMS replace ThinkReservations PMS?

It depends on your requirements. Clock PMS and ThinkReservations PMS share many core Property Management Systems features, but each has unique capabilities. Clock PMS offers 111 verified integration partners, while ThinkReservations PMS offers 16. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Clock PMS leads in ease of use at 4.8/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Clock PMS or ThinkReservations PMS offer a free plan?

Clock PMS: No. ThinkReservations PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Clock PMS and ThinkReservations PMS?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Clock has an HT Score of 86 and ThinkReservations has 89. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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