Clock PMS vs. ThinkReservations PMS: Which Is Right for You?

Updated November 14, 2026  ·  762 verified reviews analyzed

TLDR

We analyzed 762 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Clock shines in ease of use and intuitive design — especially for casino properties (5.0/5), with exclusive features like Revenue management module and Guest profiles.

ThinkReservations shines in customer support and account management — especially for bed & breakfast properties (4.9/5), with exclusive features like Guest Communication (SMS Messaging).

See the full breakdown below ↓

How Does Clock PMS Compare to ThinkReservations PMS?

Side-by-side ratings based on 762 verified hotelier reviews on HTR.

HTScore
88
90
Likelihood to Recommend
95%
97%
Ease of Use
4.8/5
4.8/5
Customer Support
4.8/5
4.8/5
Value for Money
4.7/5
4.7/5
Starting Price From $600/mo From $500/mo
Verified Reviews 333 429

What Are the Pros and Cons of Clock PMS vs ThinkReservations PMS?

After analyzing 762 verified reviews, Clock users most value its ease of use and intuitive design, reservation and room management, integration and automation, while ThinkReservations users highlight customer support and account management, ease of use and daily operations, reservations, calendar, and availability management. Click any theme to see what reviewers say.

Clock Clock ThinkReservations ThinkReservations
Pros
+ Ease of Use and Intuitive Design ▾
+ Customer support and account management ▾
+ Reservation and Room Management ▾
+ Ease of use and daily operations ▾
+ Integration and Automation ▾
+ Reservations, calendar, and availability management ▾
+ Training and Onboarding ▾
+ Direct booking engine and website integration ▾
Cons
− Feature Updates and Usability ▾
− Feature requests and product flexibility ▾
− Reports and Analytics ▾
− Billing, payments, and accounting integrations ▾
− Connectivity and Synchronization ▾
− Channel management and OTA connectivity ▾

Clock vs ThinkReservations: Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Clock Clock ThinkReservations ThinkReservations
Small (10-24 rooms) ▾ #11 123 reviews #4 148 reviews
Mid-Size (25-74 rooms) ▾ #7 149 reviews #9 25 reviews
Large (75-199 rooms) ▾ #9 17 reviews #7 3 reviews
X-Large (200+ rooms) #12 4 reviews #6 1 reviews

By Property Type

Segment Clock Clock ThinkReservations ThinkReservations
Boutique ▾ #8 171 reviews #7 105 reviews
Luxury ▾ #11 82 reviews #7 72 reviews
Branded / Chain ▾ #8 64 reviews #7 26 reviews
Extended Stay ▾ #8 28 reviews #11 8 reviews

By Region

Segment Clock Clock ThinkReservations ThinkReservations
North America ▾ #19 32 reviews #1 399 reviews
Europe ▾ #3 234 reviews #59 1 reviews
Asia Pacific ▾ #12 13 reviews #35 0 reviews
Middle East #16 2 reviews #34 0 reviews

Is Clock PMS or ThinkReservations Better for Hotels?

Clock PMS and ThinkReservations both deliver strong property management systems designed to streamline hotel operations, but they diverge sharply in their target property types and feature depth. Clock PMS fits hotels needing an all-in-one platform with extensive automation, integrated revenue management, and global multi-currency/multi-lingual support. ThinkReservations appeals mainly to independent inns and small hotels focused on ease of use, direct booking growth, and solid OTA connectivity.

Both platforms solve the core problem of unifying reservations, guest communication, and front desk workflows into a single cloud-based system. They reduce reliance on multiple tools and manual processes, improving operational efficiency and guest experience. However, Clock’s feature set is broader, supporting complex workflows and large properties, while ThinkReservations excels in simplicity for smaller properties.

Clock PMS vs ThinkReservations: Which Should Your Hotel Choose?

If your property is a boutique, city center hotel, resort, or a multi-property operation needing integrated revenue management, multi-currency support, and extensive API integrations, Clock PMS is the better fit. This is supported by Clock’s user base with 28% boutique hotels and 15% city center hotels, along with 38 unique features unavailable in ThinkReservations. Clock’s ratings across luxury hotels (4.8/5, 84 reviews) and resorts (4.7/5, 63 reviews) reinforce this fit.

If you run a small to medium-sized independent inn, bed & breakfast, or motel primarily in North America, ThinkReservations is preferable. Its user base is 63% bed & breakfasts and 4% motels, with a strong 4.9/5 rating from 375 B&B reviews. It supports seamless direct bookings and OTA integrations like Airbnb and Expedia, critical for smaller properties relying on these channels. Its simpler interface and responsive support suit properties without complex automation needs.

For property types and sizes with fewer than 10 reviews on either platform, such as RV parks or casinos, data is insufficient for a definitive recommendation. However, ThinkReservations’ North American focus contrasts with Clock’s wider global reach, which matters if you operate outside the US.

Is Clock PMS or ThinkReservations Easier to Use?

Both Clock PMS and ThinkReservations have an ease of use rating of 4.8/5 and onboarding scores of 4.7/5, supported by hundreds of user reviews. Reviewers of ThinkReservations highlight its intuitive interface that simplifies daily operations for small hotels, enabling even non-technical staff to manage reservations and pricing changes without external help. Clock PMS users praise its workflow simplicity and user-friendly design but occasionally cite the complexity due to extensive features requiring more training, especially for new staff.

ThinkReservations reviewers often mention quick adoption and minimal learning curves, while Clock users appreciate thorough onboarding resources like Clock Academy but note the challenge of mastering its broader feature set. Both products receive positive feedback on staff adoption.

Edge: Even.

Which Has Better Features: Clock PMS or ThinkReservations?

Clock PMS uniquely offers 20 features not found in ThinkReservations, including an integrated central reservation system (CRS), revenue management module, guest CRM, multi-currency and multi-language support, automated space optimization, and a guest app. These features enable hotels to automate pricing strategies, manage guest profiles globally, and handle multiple currencies and languages, critical for international properties and branded hotels. Clock’s integrated ID and passport scanning streamline check-in workflows, and its SOC2 compliance addresses data security concerns.

ThinkReservations has only 1 unique feature: SMS guest messaging, which supports direct guest communication but lacks the breadth of Clock’s messaging and automation tools. Both share 38 features such as reservations, invoicing, housekeeping, and guest messaging, but Clock’s additional capabilities transform operational workflows by reducing manual oversight, improving revenue strategy and enhancing guest engagement.

Edge: Clock PMS.

Which Has Better Customer Support: Clock PMS or ThinkReservations?

Both Clock PMS and ThinkReservations have customer support ratings of 4.8/5 and onboarding ratings of 4.7/5. Reviewers of Clock praise its responsive and proactive helpdesk, emphasizing quick issue resolution and a forward-thinking support team. ThinkReservations users highlight exceptional accessibility to knowledgeable staff via phone, chat, and email, with account managers experienced in innkeeping and proactive guidance.

While both platforms receive high marks for support, ThinkReservations’ support is frequently mentioned as highly personalized and easy to reach, especially valued by small inns lacking dedicated IT staff. Clock’s support is noted for technical expertise, especially in handling complex integrations.

Edge: Even.

Which Has More Integrations: Clock PMS or ThinkReservations?

Clock PMS supports 109 verified integrations compared to ThinkReservations’ 17, more than six times as many. Both platforms share 10 common partners, including Whistle, TrustYou, Triptease, INTELITY, and Stripe, which cover key guest experience, reputation management, and payment functions.

Clock’s exclusive integrations include advanced revenue management tools like HQ Revenue and Profitroom, mobile key solutions like FLEXIPASS, and specialized hotel investor apps, supporting diverse operational needs and multi-property management. ThinkReservations’ unique integrations focus on OTA connectivity with platforms like Airbnb, Expedia, and HotelTonight, essential for small hotels and B&Bs prioritizing channel distribution.

Hotels requiring extensive third-party tools and multi-department coordination benefit from Clock’s breadth. Smaller properties focused on OTA channels and direct bookings find ThinkReservations’ integrations sufficient.

Edge: Clock PMS.

Which Do Hoteliers Rate Higher: Clock PMS or ThinkReservations?

Both products have an overall rating of 4.8/5 supported by substantial review volumes: Clock with 331 reviews and ThinkReservations with 424. However, ThinkReservations has 38 reviews in the last six months with an even higher recent rating of 4.9/5, while Clock has only 3 recent reviews, making its recent rating unavailable and indicating a 78% drop in review activity.

Segment ratings show ThinkReservations leads in bed & breakfasts (4.9/5, 375 reviews) and luxury hotels (4.9/5, 74 reviews), while Clock leads in boutique hotels (4.8/5, 172 reviews) and city center hotels (4.7/5, 117 reviews). Both products have strong ratings across resorts and other mid-sized hotel types.

The sharp decline in Clock’s recent reviews suggests its all-time ratings may not fully reflect current product quality or support levels, whereas ThinkReservations’ active review stream confirms ongoing satisfaction.

Edge: Even.

How Much Do Clock PMS and ThinkReservations Cost?

Clock PMS has a base price of $600 with no published implementation fee or trial, and no monthly flat or per-room fees. ThinkReservations lists a base price of $500, also without implementation fees or trials, and no monthly flat or per-room pricing.

Neither vendor publishes detailed pricing tiers, so hotels must contact sales for custom quotes. The published base price difference is $100, with ThinkReservations being lower, but without clear indications of additional fees or package inclusions.

What Type of Hotel Should Use Clock PMS?

  • Hotels that operate in multiple countries or serve international guests requiring multi-currency and multi-lingual support.
  • Teams managing boutique or city center properties needing integrated revenue management and advanced automation.
  • Properties seeking centralized control across multiple departments including events, restaurant POS, and housekeeping with mobile apps.
  • Operations requiring SOC2 compliance and integrated ID/passport scanning for security and regulatory needs.
  • Businesses wanting extensive third-party integrations for revenue management, keyless access, and investor reporting.

Not ideal if:

  • Your property is a small independent inn or B&B focusing on simplicity over extensive features.
  • You need strong recent user feedback to validate ongoing product performance, given Clock’s recent review activity drop.
  • You require lightweight, minimalistic PMS solutions with fast deployment and minimal staff training.

What Type of Hotel Should Use ThinkReservations?

  • Small to medium-sized bed & breakfasts, inns, and motels primarily in North America.
  • Hotels focused on maximizing direct bookings through integrated channel management with Booking.com, Expedia, Airbnb, and others.
  • Properties valuing an intuitive, easy-to-learn interface that supports minimal staff training.
  • Teams prioritizing reliable guest communication through SMS and email with flexible automation.
  • Hotels seeking responsive, personalized customer support with staffed account managers experienced in small hotel operations.

Not ideal if:

  • Your hotel needs advanced revenue management, multi-currency handling, or international multi-property coordination.
  • You require a wide range of integrations beyond OTA connectivity and payment processing.
  • You operate outside North America or require multi-lingual support.

Clock PMS vs ThinkReservations: The Bottom Line for Hotels

Clock PMS and ThinkReservations both provide cloud-based property management systems rated 4.8/5, but their differences define their ideal users. Clock offers a comprehensive platform with 20 unique features including integrated CRS, revenue management, and guest CRM, plus 109 verified integrations serving global, multi-department hotels. ThinkReservations delivers a simpler, highly rated solution focused on small inns and B&Bs with excellent OTA connectivity and guest messaging.

Choose Clock PMS if your hotel requires advanced automation, multi-currency support, strong API integrations, and an all-in-one platform for complex operations. Its proven fit in boutique hotels, resorts, and city center properties, combined with specialized features like SOC2 compliance and integrated ID scanning, support sophisticated workflows.

Choose ThinkReservations if you run a small independent inn or bed & breakfast in North America, where ease of use, direct booking growth, and responsive support matter most. Its recent review surge and 4.9/5 last six months rating confirm ongoing satisfaction. It also excels in guest messaging via SMS and OTA channel management.

Note that Clock’s sharp 78% drop in recent review activity from an average of 13.5 to 3 per six months suggests its all-time ratings may not reflect current issues, an important consideration for buyers. ThinkReservations maintains a steady review stream indicating consistent performance.

The choice depends on your hotel size, complexity, and growth priorities, with Clock serving larger, international operators and ThinkReservations tailored for smaller, North American independents.

How Much Do Clock PMS and ThinkReservations PMS Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Clock Clock ThinkReservations ThinkReservations
Starting Price From $600/mo From $500/mo

Feature Comparison: Clock PMS vs ThinkReservations PMS

These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.

Feature Clock Clock ThinkReservations ThinkReservations
▾ Accounting & Finance
100%
100%
Direct billing
RevPaR & ADR Reports
Multi-currency
Transactional Emails (booking, folios, etc)
Automated night audit
▾ Marketing & Ecommerce
88%
88%
Guest Communication (SMS Messaging)
Native Email Marketing
Guest profiles
Guest CRM
Gift Vouchers
Channel Manager
Booking Engine
Transactional Emails (booking, folios, etc)
▾ Administration & Configuration
75%
75%
Centralized user & role management
Multi-lingual
Cloud based
On premise
▾ Customer Management
75%
75%
Guest Communication (SMS Messaging)
Guest profiles
Centralized Messaging
Transactional Emails (booking, folios, etc)
▾ Front Office
92%
67%
Mobile Device Notes & Tasks (Voice-to-Text)
Mobile App
Automated night audit
Calendar view
Multi-lingual
Task Management
Automated reminders
Guest profiles
Tablet/Kiosk Check-in
Payment Requests
Centralized Messaging
Automated Space Optimization
▾ Groups Management
100%
50%
Group functionality
Automated Space Optimization
▾ Guest Experience
100%
45%
Integrated ID & Passport Scanner
Digital Registration
Guest App
Online Check-in
Online Checkout
Guest Messaging
Transactional Emails (booking, folios, etc)
ID Scanning & Registration Pre-fill
Lobby Kiosk
▾ Housekeeping
100%
50%
Housekeeping module
Housekeeping Mobile App
Real-Time Status Updates
Automated Assignments
Real Time Reporting
Shift Planning
Employee Messaging
Online Checkout
▾ Payments
100%
80%
Integrated Payment Terminal & Card Reader
Direct billing
Multi-currency
Payment processing
Payment Requests
▾ Reservations Management
100%
67%
RevPaR & ADR Reports
Gift Vouchers
Channel Manager
Integrated CRS
Drag-n-Drop Tapechart
Rate Management
Automated Space Optimization
Rules Based Room Assignments
Transactional Emails (booking, folios, etc)
▾ Revenue Management
100%
80%
RevPaR & ADR Reports
Custom rates
Ancillary revenue tracking
Revenue management module
Base Pricing
▾ Taxes & Compliance
100%
75%
PCI Compliant
GDPR Compliant
SOC2 Complaint
Tax Configuration
▾ Support & Training
100%
100%
Online 24/7 support
▾ Food & Beverage
100%
100%
EPoS
▾ Spa
0%
0%
Spa & Wellness Module

Real-World Results: Clock vs ThinkReservations by Business Goal

We analyzed 14 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
Clock Events Hotels WICC Large
+ WICC Hotel & Congress Centre implemented Clock to support both hotel stays and conference operations on a single, reliable platform, helping the team run daily operations smoothly with consistent, uninterrupted workflows.
+ �s cloud-based platform, the hotel now has a scalable solution that can adapt to new operational needs and technology developments over time. Clock
+ �s built-in Events Management module is part of its all-in-one platform, allowing WICC to manage both - stays and events within one unified environment.

"Clock is best all-in-one platform for managing hotel and event operations in one connected environment. It makes it easy to track bookings, organize group reservations, and handle..."

Deveny van Laar
Deveny van Laar
Sales & Reserveringen
ThinkReservations Blue Tang Inn Mid-Size
+ Blue Tang Inn was able to significantly increase its bottom line after implementing ThinkReservations, with 52% year on year increase during Q1.
+ The property capitalized on upsell opportunities, offering a wide variety of activities (snorkeling, scuba diving, sailing, fishing) as well as F&B packages. Upsell revenue increased 80% in Q1 2023 vs the previous year
+ Blue Tang Inn management was pleased to see the property booked more nights in Q1 2023, at a significant higher rate while the market maintained the previous year's numbers.

"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."

Kristin Fisher
Kristin Fisher
Sales and Marketing Director
Increase Operational Efficiency
Clock Elegancia Hotels Paris Mid-Size
+ Centralized Control and Full Portfolio Visibility.
+ Clock provides Elegancia Hotels with a single, unified platform to manage all properties, giving leadership complete visibility across the portfolio. This centralisation improves coordination between teams, supports more informed decision-making, and ensures consistent operational standards across all hotels, while still allowing each property to be monitored effectively at group level.
+ Fully Connected Technology Ecosystem

"Elegancia selected Clock for its flexibility, strong integration capabilities, and robust multi-property management—an essential requirement for a growing hotel group. The ability..."

Matthieu Abbo
Matthieu Abbo
Directeur - Hôtellerie
ThinkReservations Yara Palm Springs Small
+ 17.3% of revenue in 2024 came from items and packages, growing their revenue without additional capital investments.
+ Yara Palm Springs consistently has 62% of their bookings through their direct channels, saving thousands of dollars that would otherwise go to OTA commisions.
+ Yara Palm Springs has automated their guest journey and made it easy for guests to enjoy a personalized stay through technology, making it easier for the owners to operate their propertyremotely. "Living in another city from my hotel, working remotely on my hotel, being a mother, trying to have a social life...ThinkReservations makes it so I can still do all those things and be a hotel operator from wherever I am" said Kate.

"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."

Improve Guest Experience
Clock Hotel Mitland Small
+ The team now runs guest communication, service requests, and daily operations through a single all-in-one platform, improving efficiency and consistency across the hotel. Clock acts as a central platform that connects all guest interactions and services across the hotel.
+ Shorter check-in and service response times
+ Fewer interruptions at the front desk

"Quicker service, reduced request errors, and more consistent operations, resulting in higher guest satisfaction"

ThinkReservations Inn on Main Small
+ Increased Repeat Guests - The inn has seen a notable rise in repeat bookings, including guests who have stayed over 20 times since implementing ThinkReservations.
+ Boosted Upsell Revenue - Upselling opportunities through the booking engine have resulted in a 15% increase in additional revenue from services like late check-ins and special packages.
+ Improved Efficiency - Administrative tasks have been reduced by 30%, allowing staff to dedicate more time to creating memorable guest experiences.

"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"

Chris Kennedy
Chris Kennedy
Co-Owner

Clock vs ThinkReservations: The Bottom Line

Clock
Clock
4.8/5 from 333 reviews

What hoteliers love

Ease of Use and Intuitive Design 100% positive

Many users are impressed with Clock PMS+ for its user-friendly interface and intuitive design, which simplifies the training process for new employees... Many users are impressed with Clock PMS+ for its user-friendly interface and intuitive design, which simplifies the training process for new employees and enhances operational efficiency. The software's straightforward navigation and learnability make it ideal for fast-paced environments.

Reservation and Room Management 100% positive

Reviewers frequently mention that Clock PMS+ offers efficient tools for reservation and room management. The ability to integrate various operational... Reviewers frequently mention that Clock PMS+ offers efficient tools for reservation and room management. The ability to integrate various operational aspects such as reservations, room management, and guest communication in a single platform saves time and reduces errors.

Integration and Automation 82% positive

Users appreciate the extensive integration and automation capabilities of Clock PMS+, which allow for seamless connections with other systems, saving... Users appreciate the extensive integration and automation capabilities of Clock PMS+, which allow for seamless connections with other systems, saving time on repetitive tasks and enhancing daily operations.

Where hoteliers push back

Feature Updates and Usability 57% negative

Some reviewers express challenges with adapting to new feature updates, suggesting that while improvements are beneficial, they sometimes disrupt the... Some reviewers express challenges with adapting to new feature updates, suggesting that while improvements are beneficial, they sometimes disrupt the user experience. There is a call for smoother transition processes to accommodate these updates.

Reports and Analytics 83% negative

Several users point out that while Clock PMS+ offers comprehensive reports, there are opportunities for improvement in how data is compiled and presen... Several users point out that while Clock PMS+ offers comprehensive reports, there are opportunities for improvement in how data is compiled and presented, which could enhance revenue management and strategy planning.

Ranks higher for

Mid-Size (25-74 rooms) #7 vs #9
Extended Stay #8 vs #11
Hostels #8 vs #35
Other #9 vs #13

Unique capabilities

Integrated CRS Revenue management module Guest profiles Multi-currency Multi-lingual
4.8/5 ease of use 4.8/5 support 109 integrations
Visit Website
ThinkReservations
ThinkReservations
4.8/5 from 429 reviews

What hoteliers love

Customer support and account management 96% positive

Users repeatedly say ThinkReservations’ support team is exceptionally responsive, knowledgeable, and easy to reach by phone, chat, or email. Many revi... Users repeatedly say ThinkReservations’ support team is exceptionally responsive, knowledgeable, and easy to reach by phone, chat, or email. Many reviewers cite live-person help, proactive guidance, and account managers who understand innkeeping and help solve issues quickly.

Ease of use and daily operations 90% positive

Reviewers consistently describe ThinkReservations as intuitive, easy to learn, and simple to use for daily property operations. They say it helps them... Reviewers consistently describe ThinkReservations as intuitive, easy to learn, and simple to use for daily property operations. They say it helps them manage reservations, assignments, and routine workflows faster, which reduces staff effort and makes small-property operations smoother.

Reservations, calendar, and availability management 63% positive

The calendar and reservation tools are a major strength, with users praising the clear visual view of check-ins, check-outs, stays, and room status. S... The calendar and reservation tools are a major strength, with users praising the clear visual view of check-ins, check-outs, stays, and room status. Several reviewers also mention wanting more calendar flexibility, better vacancy visibility, or refinements to reservation editing and availability handling.

Where hoteliers push back

Feature requests and product flexibility 47% negative

A significant number of reviews ask for more customization, including templates, dashboards, mobile app access, configurable fields, better unit prior... A significant number of reviews ask for more customization, including templates, dashboards, mobile app access, configurable fields, better unit prioritization, and more flexible workflows. While many users appreciate the steady product evolution, they also note that niche property types often need more adaptable tools than the default setup provides.

Billing, payments, and accounting integrations 40% negative

Users mention financial workflows such as QuickBooks integration, credit card handling, deposits, folios, and tax/accounting reporting. A recurring th... Users mention financial workflows such as QuickBooks integration, credit card handling, deposits, folios, and tax/accounting reporting. A recurring theme is the desire for more flexibility in expense/revenue categorization, better payment hardware support, and less manual payment entry.

Ranks higher for

Large (75-199 rooms) #7 vs #9
Small (10-24 rooms) #4 vs #11
X-Large (200+ rooms) #6 vs #12
X-Small (< 10 rooms) #1 vs #27

Unique capabilities

Guest Communication (SMS Messaging)
4.8/5 ease of use 4.8/5 support 17 integrations
Visit Profile

Frequently Asked Questions About Clock PMS vs ThinkReservations PMS

Can Clock PMS replace ThinkReservations PMS?

It depends on your requirements. Clock PMS and ThinkReservations PMS share many core Property Management Systems features, but each has unique capabilities. Clock PMS offers 109 verified integration partners, while ThinkReservations PMS offers 17. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Clock PMS leads in ease of use at 4.8/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Clock PMS or ThinkReservations PMS offer a free plan?

Clock PMS: No. ThinkReservations PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Clock PMS and ThinkReservations PMS?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Clock has an HT Score of 88 and ThinkReservations has 90. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality ▾

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness ▾

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score ▾

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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