The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 270 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
M3 shines in ease of use and customer support — especially for brand properties (4.0/5) , with exclusive features like Daily Reporting and Financial Reporting.
TimeTarget shines .
Side-by-side ratings based on 270 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | From $600/mo | Contact sales |
| Verified Reviews | 269 | 1 |
After analyzing 270 verified reviews, M3 users most value its ease of transition, user-friendly interface, while TimeTarget users highlight . Click any theme to see what reviewers say.
|
|
|
|---|---|
| Pros | |
|
+
Ease of Transition
▾
|
|
|
+
User-friendly Interface
▾
|
|
| Cons | |
How each product ranks among Scheduling & Workforce Management vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) ▾ | #2 13 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #2 169 reviews | — |
| Large (75-199 rooms) ▾ | #2 39 reviews | — |
| X-Large (200+ rooms) ▾ | #2 27 reviews | — |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | #2 112 reviews | #6 0 reviews |
| Luxury ▾ | #2 49 reviews | — |
| Branded / Chain ▾ | #2 185 reviews | — |
| Extended Stay ▾ | #3 30 reviews | — |
By Region
| Segment |
|
|
|---|---|---|
| North America ▾ | #2 244 reviews | #9 0 reviews |
| Europe | #4 3 reviews | — |
| Asia Pacific ▾ | #3 5 reviews | — |
| Middle East | #2 0 reviews | — |
Choosing between M3 by M3 and TimeTarget hinges on your hotel’s specific needs for workforce management. Both products aim to streamline scheduling, labor tracking, and payroll integration, but they diverge significantly in maturity, user feedback, and regional presence. M3’s extensive hotel industry experience and larger customer base give it a clear advantage, especially in North America. So, which platform better aligns with your hotel’s operational priorities?
Both M3 and TimeTarget address labor management and scheduling, but M3’s more comprehensive feature set and higher overall ratings make it the more proven solution. M3’s 250 reviews, with recent feedback from 13 users in the last six months, provide a robust picture of its performance, while TimeTarget’s sparse reviews and regional focus limit confidence. Do you want a mature platform with proven hotel industry results, or are you exploring a newer, less tested system?
If your hotel operates in North America and needs a tried-and-true labor management system with deep hotel industry integrations, go with M3. Its extensive feature list—including payroll, accounting, budgeting, and real-time labor tracking—serves larger portfolios or branded hotels well. Conversely, if your focus is on a flexible, customizable platform with a strong presence in Australia and New Zealand, and you’re willing to accept a less mature product, TimeTarget might fit. But for most U.S. hotels, M3’s proven track record makes it the safer choice.
M3 scores an impressive 4.45 out of 5 for ease of use, praised for its intuitive interface and straightforward onboarding, supported by an average onboarding rating of 4.25. Users highlight that staff can quickly learn the system, and the platform’s mobile app enhances daily operations. TimeTarget’s usability is not well-documented, and with no recent reviews, its user experience remains unclear. Edge: M3.
M3 offers 34 exclusive features, including advanced payroll integration, financial reporting, automated scheduling, document imaging, and multi-property management. These features are tailored for hotel operations, especially larger portfolios. TimeTarget, while offering core workforce management functions like scheduling and attendance, lacks the depth and variety of features seen in M3. Given the detailed feature set, M3 edges ahead for hotels seeking comprehensive workforce solutions.
M3’s customer support boasts a 4.49 out of 5 rating, with reviews emphasizing prompt, personal assistance and efficient issue resolution. One user notes, “Support at M3 is always quick and personal with follow-up throughout the process.” TimeTarget’s support ratings are not publicly available, and user feedback indicates poor customer service and system slowness. Edge: M3.
M3 integrates with 39 verified partners, including hotel-specific systems like HotelTime, STR, Birchstreet, and Otelier, providing a versatile ecosystem. TimeTarget has no verified integrations listed, which could limit its compatibility with other hotel management tools. For hotels relying on multiple systems, M3’s extensive integrations give it a decisive advantage. Edge: M3.
M3’s recent reviews reflect an overall rating of 3.97 out of 5, with a strong 89% likelihood to recommend, and a high NPS score of 8.78/5. Hotels of various segment types, especially branded properties, consistently praise its ease of adoption and support. TimeTarget’s ratings are unavailable, and its reviews are limited, making it difficult to assess user satisfaction comprehensively. Based on available data, M3 is rated more favorably. Edge: M3.
M3’s pricing starts at $600 per month, with no free trial or freemium options. Pricing details for TimeTarget are not publicly disclosed, which suggests it may be tailored or variable. Given M3’s transparent pricing, hoteliers can budget accordingly, while TimeTarget’s unknown costs may require direct inquiry.
M3 excels in delivering a comprehensive, well-integrated labor management platform with high user ratings and extensive hotel-specific features. Its proven track record, especially in North America, makes it suitable for larger hotel groups, branded properties, and multi-property portfolios. If your hotel needs a solution backed by hundreds of reviews, recent positive feedback, and a wide array of integrations, M3 is the clear choice.
TimeTarget, while a flexible and regionally strong platform, lacks the same breadth of features, reviews, and market presence. It may suit smaller, regional hotels or those seeking a more customizable approach, but it doesn’t match M3’s established reputation in the hotel industry.
In summary, for most North American hoteliers, M3 offers a more reliable, feature-rich, and well-supported labor management solution. If your hotel values proven results and extensive integrations, go with M3. If you’re in the Australian region and prefer a flexible, evolving platform, TimeTarget can be considered—but with caution due to limited reviews and market presence.
Scheduling & Workforce Management pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
|
|
|
|
|---|---|---|
| Starting Price | From $600/mo | — |
According to HTR's product database, M3 (Labor Management) and Time Target share 0 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
|
|---|---|---|
| Accounts Payable | ||
| Cash Management | ||
| Daily Reporting | ||
| Financial Reporting | ||
| General Ledger | ||
| PMS Mapping |
Showing top differences. 22 more features differ between these products.
We analyzed 2 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Using M3’s full best-of-suite solutions, we streamline all our information, which automatically feeds from our daily reports, making our financial processes much more efficient."
No published case study for this goal yet.
What hoteliers love
Users transitioning from other systems appreciate the ease with which they can learn the new system. This minimizes downtime and ensures that staff ca... Users transitioning from other systems appreciate the ease with which they can learn the new system. This minimizes downtime and ensures that staff can quickly become proficient, leading to improved operational efficiency.
The product's intuitive design is highlighted, allowing users to quickly navigate and utilize its full capabilities without extensive training. This f... The product's intuitive design is highlighted, allowing users to quickly navigate and utilize its full capabilities without extensive training. This feature helps reduce onboarding time and increases staff adoption rates.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. M3 (Labor Management) and Time Target share many core Scheduling & Workforce Management features, but each has unique capabilities. M3 (Labor Management) offers 39 verified integration partners, while Time Target offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. M3 (Labor Management) leads in ease of use at 4.5/5 vs 3.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
M3 (Labor Management): No. Time Target: No. Neither product currently offers a free tier. Most Scheduling & Workforce Management vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. M3 has an HT Score of 93 and TimeTarget has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Product recommendations advisor