The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 670 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Shiji Group shines in customer support and training — especially for extended-stay properties (4.9/5), with exclusive features like Mobile Friendly and Guest History.
TrustYou shines in Customer Support and Value for Money — especially for motel properties (4.8/5), with exclusive features like Reporting Dashboard.
Side-by-side ratings based on 670 verified hotelier reviews on HTR.
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| Starting Price | From $100/mo | From $100/mo |
| Verified Reviews | 82 | 588 |
After analyzing 670 verified reviews, Shiji Group users most value its customer support and training, guest surveys and questionnaires, centralized review and feedback management, while TrustYou users highlight reporting and customization, centralized review aggregation, direct review response integration. Click any theme to see what reviewers say.
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Customer support and training
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Reporting and customization
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Guest surveys and questionnaires
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Centralized review aggregation
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Centralized review and feedback management
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Direct review response integration
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Response management and review replies
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Departmental insights and action plans
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Reporting and analytics dashboards
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Response speed and real-time updates
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Usability and navigation
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Sentiment analysis accuracy
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Integration with review sources and OTAs
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AI response quality
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How each product ranks among Reputation Management vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #18 2 reviews | #3 43 reviews |
| Mid-Size (25-74 rooms) ▾ | #7 22 reviews | #2 227 reviews |
| Large (75-199 rooms) ▾ | #6 31 reviews | #1 104 reviews |
| X-Large (200+ rooms) ▾ | #5 15 reviews | #1 77 reviews |
By Property Type
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| Boutique ▾ | #7 26 reviews | #3 163 reviews |
| Luxury ▾ | #6 29 reviews | #2 155 reviews |
| Branded / Chain ▾ | #7 19 reviews | #2 179 reviews |
| Extended Stay ▾ | #7 6 reviews | #3 35 reviews |
By Region
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| North America ▾ | #9 5 reviews | #2 57 reviews |
| Europe ▾ | #9 32 reviews | #2 204 reviews |
| Asia Pacific ▾ | #5 6 reviews | #1 109 reviews |
| Middle East ▾ | #3 12 reviews | #1 36 reviews |
Choosing the right reputation management platform for your hotel hinges on your specific needs and priorities. Both Shiji Reviewpro Reputation and TrustYou CXP aim to streamline guest feedback, enhance online reputation, and drive revenue, but they diverge significantly in scale, features, and user reception. Your decision should focus on which platform aligns better with your hotel’s size, geographic reach, and feature expectations.
Reviewpro by Shiji Group offers a hospitality-centric solution with extensive integrations and a long-standing presence in the industry, but its reviews are sparse and outdated. TrustYou, with a much larger and more recent review base, provides more current insights and a more intuitive user experience. Which platform will serve your hotel better based on these differences?
Both platforms aim to centralize guest feedback and improve reputation scores. Reviewpro emphasizes aggregating reviews from over 140 sites, providing detailed sentiment analysis and benchmarking tools. TrustYou consolidates reviews from multiple channels into a unified dashboard, with a strong focus on AI-powered insights and benchmarking.
However, Reviewpro’s limited recent review activity—zero reviews in the last six months—raises questions about ongoing support and relevance. Conversely, TrustYou boasts over 425 reviews, with 114 in the last six months, offering a more current and reliable view of user satisfaction. Given the recency and volume of reviews, TrustYou’s data is more trustworthy for decision-making now.
If your hotel operates across multiple regions or targets a broad segment, TrustYou’s extensive global presence and 77 country coverage make it a clear choice. Its higher overall rating (4.35/5 vs 3.83/5) and recent reviews suggest more active user engagement.
Meanwhile, if your hotel is a boutique or in a niche segment seeking deep integration with other systems and a suite of additional features like Facebook Messenger and SMS messaging, Reviewpro’s 26 shared plus 17 unique features could be advantageous. For most hoteliers prioritizing current data and user satisfaction, TrustYou’s larger review base and recent activity make it the safer pick.
TrustYou’s platform scores a 4.6/5 for ease of use, with users praising its intuitive dashboard, quick review responses, and simple navigation. The onboarding appears smooth, with many users noting quick setup times and fast adoption within teams.
In comparison, Reviewpro’s usability is rated slightly lower at 4.15/5, with some users citing a steeper learning curve and less responsive support. Many review comments mention delays in implementing improvements and navigation issues, which can slow down daily operations.
Edge: TrustYou.
Reviewpro offers 26 shared features plus 17 unique ones, including Mobile Friendly interfaces, Guest History, Photo Sharing, Facebook Messenger, Chatbot Booking, and Open API integrations. It’s well-equipped for comprehensive reputation management, especially for larger properties or those needing multi-channel engagement.
TrustYou, on the other hand, provides 26 shared features but only 3 unique ones: Reporting Dashboard, Multi-property Management, and Case Management. While its AI-powered SentimentAI and ResponseAI are notable, its feature set is less extensive, focusing more on core review aggregation and benchmarking.
Edge: Shiji Reviewpro, given its broader feature suite.
TrustYou’s support scores an impressive 4.45/5, with users highlighting quick responses, proactive assistance, and effective onboarding. Many reviews praise its responsiveness and dedicated customer success teams.
Reviewpro’s customer support lags behind at 3.69/5, with some users citing delays, difficulty reaching support, and inconsistent service quality. The mixed feedback indicates that TrustYou provides a more reliable and satisfying support experience.
Edge: TrustYou.
Shiji Reviewpro integrates with 64 verified partners, including popular platforms like SiteMinder, Revinate, and Cloudbeds, with 10 shared integrations. Its open API allows for extensive customization and connection to various third-party tools.
TrustYou supports 59 verified integrations, including key partners like SiteMinder, Cendyn, and Stayntouch, with a similar number of shared integrations. While slightly fewer integrations, TrustYou’s partnerships are well-established, and its platform remains flexible.
Edge: Shiji Reviewpro, due to its larger partner network.
TrustYou’s overall rating of 4.35/5 is significantly higher than Reviewpro’s 3.83/5, reflecting greater user satisfaction. Recent reviews in the last six months overwhelmingly favor TrustYou, with a 92% likelihood to recommend and a higher NPS score of 9.08/10.
Reviewpro’s ratings are based on only 40 reviews, with no recent feedback, making its ratings less reliable. Hoteliers in various segments, especially larger and multi-property operators, tend to praise TrustYou’s ease of use and support.
Edge: TrustYou.
Reviewpro is priced at $900 per month, with no free trial or freemium options, reflecting a premium position. This cost may be justified by its extensive feature set but could be a barrier for smaller hotels.
TrustYou charges just $100 per month, with no trial or additional fees, making it a more affordable, scalable option for hotels of all sizes. Its lower price point combined with recent reviews and high satisfaction makes it attractive for many hoteliers.
Edge: TrustYou.
Hotels that benefit most from Reviewpro include:
Not ideal if your hotel is small, budget-focused, or seeking rapid implementation with minimal complexity.
Not ideal if your hotel needs quick setup, lower pricing, or a more modern, intuitive interface.
TrustYou suits:
Not ideal if your hotel needs deep customization, extensive third-party integrations, or complex automation features.
Not ideal if your hotel operates in a niche segment that requires highly specialized tools or customized workflows.
The core difference is the recency and volume of user reviews. TrustYou’s significantly larger and more recent review base makes it the more reliable choice for current reputation insights.
If your hotel values a user-friendly platform with active support, rapid response times, and robust AI features, TrustYou is the better option. Its affordability and presence in over 77 countries make it suitable for hotels seeking scalable, ongoing reputation management.
Reviewpro, with its extensive feature list and integrations, is more suited for larger, complex properties that need detailed benchmarking and multi-channel engagement. However, its limited recent activity and support concerns could hinder its effectiveness for hotels seeking current, actionable feedback.
If you want a modern, reliable reputation tool backed by recent data, go with TrustYou. For comprehensive, integration-heavy solutions and detailed benchmarking, Reviewpro remains a viable choice—though its future activity should be considered.
Reputation Management pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $100/mo | From $100/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Surveys & Feedback
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| SMS text messaging | ||
| Sentiment Analysis | ||
| Guest satisfaction surveys | ||
| Responsive surveys | ||
| Review encouragement | ||
| Email reminders | ||
| Customizable questions | ||
| Conditional logic | ||
| Segmented surveys | ||
| In-stay surveys | ||
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Review Generation
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| Tripadvisor Review Partner | ||
| SMS text messaging | ||
| Workflow Management | ||
| Respond to reviews | ||
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Follow-up & Resolution
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| AI Generated Reply Automation | ||
| Workflow Management | ||
| Respond to reviews | ||
| Alerts & Notifications | ||
| Ticketing system | ||
| In-stay surveys | ||
| Case Management | ||
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Reporting, Analytics & Insights
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| Sentiment Analysis | ||
| Revenue Reporting | ||
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| Corporate Reporting | ||
| Reporting Dashboard | ||
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Channels
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| Social Media | ||
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| Booking.com | ||
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Admin & Settings
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| Multi-property Management | ||
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We analyzed 11 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Reviews displayed directly on the website are extremely valuable, as they naturally create keyword coverage that would otherwise require significant SEO effort — or might not even..."
"All the big players don't offer the level of API connectivity we need, but Shiji does. From the early stages of our design process, we were confident that Shiji could provide us wi..."
"We've used several years of TrustYou feedback to inform a property-level HVAC capital decision, ensuring investment is directed at the guest-experience gaps the data clearly suppor..."
"Our Guest Experience Specialist no longer spends valuable time manually monitoring and responding to feedback across multiple platforms."
"We are improving in our satisfaction scores of the different departments in the surveys. We check both negative comments of OTAs and internal surveys to detect problems and reply t..."
What hoteliers love
Support is frequently described as responsive, knowledgeable, and helpful, with account managers and support teams adding real value. Even when the pl... Support is frequently described as responsive, knowledgeable, and helpful, with account managers and support teams adding real value. Even when the platform is criticized, reviewers often distinguish those issues from the quality of support, while also asking for better training resources and more localized documentation.
Users value ReviewPro’s survey tools for collecting post-stay feedback and tying it directly to reputation workflows. However, several reviews mention... Users value ReviewPro’s survey tools for collecting post-stay feedback and tying it directly to reputation workflows. However, several reviews mention that survey editing, layout customization, and template flexibility can feel rigid or limited.
Users frequently say ReviewPro brings reviews and guest feedback from multiple sources into one place, making daily monitoring easier and helping team... Users frequently say ReviewPro brings reviews and guest feedback from multiple sources into one place, making daily monitoring easier and helping teams spot trends and issues faster. This consolidation is seen as a practical way to improve reputation management and guest experience across the hotel or resort.
Where hoteliers push back
Many reviewers highlight the dashboards and reporting as a core strength because they make performance, satisfaction, and improvement areas easy to un... Many reviewers highlight the dashboards and reporting as a core strength because they make performance, satisfaction, and improvement areas easy to understand at a glance. At the same time, some users want more functional PDF reports, clearer score explanations, and more customizable metrics for hotel-specific KPIs.
Several reviewers say the platform is intuitive and easy to navigate for daily monitoring, especially once set up. Others note that the breadth of fea... Several reviewers say the platform is intuitive and easy to navigate for daily monitoring, especially once set up. Others note that the breadth of features can make some functions hard to find and that the interface and questionnaire editing could be more user-friendly.
Ranks higher for
Unique capabilities
What hoteliers love
Many users want richer, more flexible reporting with saved templates, easier filters, better drill-downs, and custom dashboards by role or property. T... Many users want richer, more flexible reporting with saved templates, easier filters, better drill-downs, and custom dashboards by role or property. They value the analytics for trend analysis and management reporting, but often say the current report builder and export options slow them down or force repetitive manual work.
Users repeatedly praise TrustYou for bringing guest feedback from multiple channels into one place, reducing the time spent checking separate OTAs and... Users repeatedly praise TrustYou for bringing guest feedback from multiple channels into one place, reducing the time spent checking separate OTAs and helping teams monitor reputation more efficiently. This centralized view is often tied to quicker issue detection, easier reporting, and better daily visibility across multiple properties.
A frequent request is the ability to reply to reviews directly from TrustYou across more OTAs and platforms, rather than logging into each site separa... A frequent request is the ability to reply to reviews directly from TrustYou across more OTAs and platforms, rather than logging into each site separately. Users see this as a major efficiency gain that would reduce response time, improve response-rate tracking, and keep review management in one workflow.
Where hoteliers push back
Users consistently care about how quickly reviews, NPS scores, and response-rate data appear in the platform. Delays of hours or days are seen as harm... Users consistently care about how quickly reviews, NPS scores, and response-rate data appear in the platform. Delays of hours or days are seen as harmful to daily reporting and team visibility, especially when hotels need immediate operational action or same-day performance updates.
A major theme is that sentiment analytics help hotels identify strengths, weaknesses, and recurring issues, but users frequently note misclassificatio... A major theme is that sentiment analytics help hotels identify strengths, weaknesses, and recurring issues, but users frequently note misclassification problems. Reviews mention negatives being flagged from context-less keywords, multilingual errors, and cases where positive comments are read as negative, which can distort operational decisions and reputation scores.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Shiji Reviewpro Reputation and TrustYou Customer Experience Platform (CXP) share many core Reputation Management features, but each has unique capabilities. Shiji Reviewpro Reputation offers 72 verified integration partners, while TrustYou Customer Experience Platform (CXP) offers 59. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. TrustYou Customer Experience Platform (CXP) leads in ease of use at 4.6/5 vs 4.4/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Shiji Reviewpro Reputation: No. TrustYou Customer Experience Platform (CXP): No. Neither product currently offers a free tier. Most Reputation Management vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Shiji Group has an HT Score of 83 and TrustYou has 98. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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