IN-Gauge (by Frontline Performance Group) vs. Upgreats:
Which Is Right for You?

The Decision

Choosing between IN-Gauge by Frontline Performance Group and Upgreats hinges on your hotel’s specific revenue goals and operational needs. IN-Gauge offers a comprehensive upselling platform with extensive features, proven support, and a robust global presence, whereas Upgreats provides a straightforward, personalized pre-arrival communication tool designed to boost initial guest engagement. Both target different aspects of the guest journey, so understanding your priorities is essential.

IN-Gauge dominates in feature depth, market presence, and user ratings, making it the clear leader for hotels seeking a full-scale upselling solution. Upgreats, while simpler and less feature-rich, might appeal if your focus is on pre-arrival guest communication without the need for complex upsell automation.

Is IN-Gauge or Upgreats Better for Hotels?

IN-Gauge is a multi-feature upselling platform integrated with PMS systems, tailored for large or luxury hotels aiming to maximize revenue through targeted offers, staff incentives, and extensive analytics. It’s widely adopted by top brands and operates across multiple regions, supported by a 92-review strong community with recent feedback emphasizing ease of use, strong support, and measurable revenue impact.

Upgreats, on the other hand, offers a limited feature set focused on automated pre-arrival email marketing designed to increase guest spend before arrival. It is less established, with no reviews available, and primarily targets smaller hotels or properties that want a simple, cost-effective way to communicate personalized offers. Given the lack of recent reviews and lower market presence, IN-Gauge remains the more proven choice.

IN-Gauge vs Upgreats: Which Should Your Hotel Choose?

If your hotel needs a comprehensive upselling platform that integrates seamlessly with your PMS, offers detailed analytics, multi-channel delivery, and robust staff engagement tools, go with IN-Gauge. It’s ideal for mid-sized to large hotels, brands, and properties seeking measurable revenue growth through targeted upselling strategies.

Choose Upgreats if your goal is to enhance guest experience through personalized pre-arrival communication with minimal setup and cost. It’s best for small hotels or boutique properties that want a simple tool to send tailored offers, or for teams prioritizing guest engagement over complex upselling functionalities.

Is IN-Gauge or Upgreats Easier to Use?

IN-Gauge boasts a high ease-of-use rating of 4.76 out of 5, with onboarding rated at 4.78, and support rated at 4.9. Users highlight the intuitive interface, supportive onboarding, and continuous customer support, with many praising the friendly consultants who help optimize performance.

Upgreats lacks publicly available user ratings and reviews, making it difficult to assess usability and support quality. However, its straightforward setup and focus on email automation suggest a simple user experience for those comfortable with basic marketing tools.

Edge: IN-Gauge.

Which Has Better Features: IN-Gauge or Upgreats?

IN-Gauge offers 16 unique features, including room upgrade merchandising, multi-channel delivery (email, SMS, WhatsApp, chat), offer templates, A/B testing, offer analytics, inventory controls, and on-property upsell support. These features enable a detailed, targeted, and flexible upselling approach suited for complex hotel operations.

Upgreats provides only a single unique feature—its automated personalized pre-arrival email system—lacking the breadth of capabilities found in IN-Gauge. For hotels seeking advanced upsell functionalities, IN-Gauge’s feature set clearly outperforms.

Edge: IN-Gauge.

Which Has Better Customer Support: IN-Gauge or Upgreats?

IN-Gauge’s support ratings are outstanding, with a 4.9 out of 5 rating, and reviews praising the responsiveness, personalized guidance, and ongoing engagement from the support team. Users feel confident that their questions and issues are addressed promptly, contributing to successful deployment and performance.

Upgreats offers no publicly available support ratings or reviews, which makes it difficult to evaluate. Given the extensive support infrastructure behind IN-Gauge, it’s the safer choice for properties valuing high-touch assistance.

Edge: IN-Gauge.

Which Has More Integrations: IN-Gauge or Upgreats?

IN-Gauge integrates with three verified partners, including Oracle Hospitality, Shiji Group, and Stayntouch, providing essential connectivity for many hotel PMS systems. While Upgreats boasts four verified partners, including Mews, Cloudbeds, and others, it offers more options for integration.

However, the practical impact depends on your hotel’s existing systems. IN-Gauge’s integrations are proven and well-established within large hotel networks, giving it an edge for complex or enterprise-level operations.

Edge: IN-Gauge.

Which Do Hoteliers Rate Higher: IN-Gauge or Upgreats?

IN-Gauge has a significantly larger review base, with 92 reviews, 21 of which are recent, and a high likelihood-to-recommend score of 97%. Hoteliers especially praise its ease of use, strong support, and tangible revenue improvements, often describing it as a "great tool" with "excellent customer service."

Upgreats, lacking reviews entirely, cannot be rated effectively. Its absence of feedback and market presence suggest it’s less trusted or proven in the field.

Edge: IN-Gauge.

How Much Do IN-Gauge and Upgreats Cost?

IN-Gauge is priced at a flat $400 per month, with no free trial or additional implementation fees, making it predictable for budgeting. Pricing for Upgreats is not publicly disclosed, but the platform emphasizes no monthly flat fees or fixed costs, implying a potentially flexible or variable pricing model.

Given the transparent pricing of IN-Gauge, hotels can evaluate ROI more easily. The lack of clear pricing details for Upgreats makes it difficult to compare value directly.

What Type of Hotel Should Use IN-Gauge?

• Hotels that want to maximize incremental revenue through targeted upselling.
• Teams that need detailed analytics and performance tracking.
• Properties with multiple outlets or brands seeking consistency across locations.
• Hotels aiming to motivate staff with incentives and leaderboards.
• Large hotels, brands, or management companies operating across regions.

Not ideal if your hotel:

• Is small or boutique with limited staff.
• Primarily relies on basic pre-arrival communication.
• Has minimal capacity for complex integrations or analytics.

What Type of Hotel Should Use Upgreats?

• Small hotels or boutique properties prioritizing simple guest engagement.
• Teams looking for an easy-to-implement pre-arrival communication tool.
• Hotels aiming to increase initial guest spend with minimal setup.
• Properties with limited IT resources or those new to automation.

Not ideal if your hotel:

• Needs comprehensive upselling capabilities.
• Operates at a large scale requiring detailed analytics.
• Seeks multi-channel campaign management or complex integration.

IN-Gauge vs Upgreats: The Bottom Line for Hotels

IN-Gauge is a feature-rich, globally-supported upselling platform designed for hotels that want to drive revenue through targeted offers, staff motivation, and detailed analytics. Its extensive support, proven track record, and wide regional reach make it suitable for larger or brand-affiliated properties.

Upgreats offers a minimal, easy-to-use pre-arrival email automation tool ideal for small hotels or boutique properties aiming for straightforward guest engagement. Its simplicity and lack of extensive features limit its appeal for hotels seeking aggressive revenue growth.

If your hotel’s focus is on maximizing upsell revenue, real-time performance tracking, and staff engagement, IN-Gauge is the clear choice. Conversely, if your goal is to enhance pre-arrival communication with minimal setup and cost, Upgreats can be a good, budget-friendly option—though it lacks the proven reliability and depth of IN-Gauge.

This detailed comparison should give you clarity on which platform aligns best with your hotel’s strategic revenue goals and operational capacities.