The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 37 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Hotelchamp shines , with exclusive features like Review Widgets and Popups & Alerts.
HotelRunner shines , with exclusive features like ADA Compliant and Whitelabel Capability.
Side-by-side ratings based on 37 verified hotelier reviews on HTR.
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| Ease of Use |
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| Value for Money |
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| Starting Price | Contact sales | From $100/mo |
| Verified Reviews | 18 | 19 |
How each product ranks among Website Design vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #15 4 reviews | #10 6 reviews |
| Mid-Size (25-74 rooms) ▾ | #12 6 reviews | #16 4 reviews |
| Large (75-199 rooms) | #10 0 reviews | #17 0 reviews |
| X-Large (200+ rooms) ▾ | #5 6 reviews | #17 0 reviews |
By Property Type
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| Boutique ▾ | #10 11 reviews | #11 10 reviews |
| Luxury ▾ | #9 11 reviews | #14 4 reviews |
| Branded / Chain ▾ | #10 6 reviews | #15 2 reviews |
| Extended Stay | #13 0 reviews | #19 0 reviews |
By Region
| Segment |
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| North America | #16 0 reviews | #17 1 reviews |
| Europe ▾ | #8 7 reviews | #16 4 reviews |
| Asia Pacific ▾ | #3 6 reviews | #10 1 reviews |
| Middle East ▾ | #9 1 reviews | #1 8 reviews |
Both Hotelchamp eCommerce and HotelRunner Hotel Website aim to improve your hotel’s online presence by offering website design tools tailored for hospitality. They address common challenges such as attracting direct bookings, showcasing your property effectively, and managing guest interactions online. While Hotelchamp focuses on conversion optimization and guest experience, HotelRunner emphasizes creating visually appealing, multilingual websites that integrate booking and payments. Which platform aligns best with your hotel’s strategic goals?
Hotelchamp excels at boosting direct bookings through a customizable, guest-centric website that emphasizes user experience. Its platform is praised for its intuitive drag-and-drop builder and review widgets, making it ideal for hotels seeking to enhance online conversion rates. HotelRunner, however, provides a straightforward website builder with strong multilingual support and integrates seamlessly with booking engines and payment systems, making it suitable for properties prioritizing operational efficiency.
Both products are designed to create a professional online presence, but Hotelchamp’s recent reviews highlight its focus on conversion tools and ease of use, while HotelRunner’s reviews emphasize its affordability and integration capabilities. Do you need a website that primarily drives direct bookings or one that also simplifies management and content distribution?
Your choice depends on your property type and strategic focus. If your hotel needs a website optimized for guest engagement and conversions, go with Hotelchamp, especially if you value customizable themes and review widgets—features that only it offers. Conversely, if your hotel operates in multiple markets, needs a multilingual website, and values broad integration options, HotelRunner is the better fit, boasting more channel partners and a larger global footprint.
Hotelchamp’s higher overall rating (4.8/5 vs. 4.33/5) and a slightly larger review count (17 vs. 19) with more recent reviews make it the stronger choice. Its dedicated focus on conversion and guest experience matches properties aiming to maximize direct revenue. HotelRunner, however, remains attractive for properties seeking cost-effective, operationally efficient websites with extensive channel integrations.
Hotelchamp has a stellar UI/UX rating of 4.71/5, praised for its straightforward drag-and-drop builder, making website creation and updates accessible to hotel teams without technical skills. Reviews mention its user-friendly interface and quick onboarding, with a 4.79/5 onboarding score, indicating smooth implementation.
HotelRunner’s interface is also rated highly at 4.79/5, with users emphasizing its intuitive design and quick setup. Its support for content customization and multilingual features is straightforward, but some users wish for more theme options. Overall, Hotelchamp has a slight edge due to its more recent positive reviews and emphasis on ease of use for non-technical staff.
Hotelchamp offers 11 features, including unique ones like review widgets, popups & alerts, fully customizable themes, and a drag-and-drop page builder—tools designed specifically to increase engagement and conversions. HotelRunner provides 9 features, including essentials like multilingual website creation, integration with booking engines, and channel management, but lacks some of Hotelchamp’s guest-focused tools.
Hotelchamp’s features are tailored toward creating engaging, conversion-focused websites, while HotelRunner emphasizes operational integrations. The choice hinges on whether your hotel prioritizes guest experience features (Hotelchamp) or broad operational integrations (HotelRunner). Edge: Hotelchamp.
Hotelchamp’s customer support boasts a high rating of 4.82/5, with reviews praising its prompt and helpful service, especially during onboarding. Statements like “perfect communication platform” and “amazing support” underscore its dedicated client service.
HotelRunner’s support also scores highly at 4.89/5, with users highlighting its quick response times and effective problem-solving, especially via WhatsApp. Given the recent reviews and slightly higher ratings, HotelRunner’s support edge is clear, making it a reliable partner for ongoing assistance.
Hotelchamp integrates with 45 verified partners, including notable names like Oracle Hospitality, Becurious, and WuBook, offering a wide array of marketing and booking tools. HotelRunner, with 17 verified partners, covers key channels such as Airbnb, Expedia, and Agoda, but its partner ecosystem is smaller.
Both platforms support essential integrations, but Hotelchamp’s broader partner network provides more options for expanding your hotel’s online reach and marketing efforts. If extensive third-party integration is critical, Hotelchamp’s larger ecosystem offers a distinct advantage. Edge: Hotelchamp.
Hotelchamp’s overall rating of 4.8/5, based on 17 reviews, is driven by high scores from independent, city-center, and luxury hotels. Recent reviews praise its ease of use and conversion tools, with hotel segments like independents and luxury hotels rating it at 4.67/5 and 5/5, respectively.
HotelRunner’s slightly lower rating of 4.33/5 from 19 reviews reflects satisfaction primarily among boutique and B&B properties, with an average rating of 4.2/5. The more recent, positive reviews for Hotelchamp suggest it is the preferred choice among hoteliers seeking a high-rated platform.
Hotelchamp does not publicly disclose pricing; it offers a custom quote based on your hotel’s needs, and it does not have a freemium or trial option. Its model is typically based on a flat rate or per-project fee, which might be more cost-effective for hotels prioritizing conversion improvements.
HotelRunner charges a starting price of $100 per month, with no freemium or trial options. Its transparent, subscription-based model appeals to properties seeking predictable, ongoing costs. If budget transparency and straightforward pricing influence your decision, HotelRunner provides clear options, but Hotelchamp’s custom quotes may offer tailored value.
Hotels that prioritize guest engagement and direct bookings should consider Hotelchamp, especially if they:
Not ideal if you:
Hotels that focus on operational efficiency and broad channel distribution should opt for HotelRunner, particularly if they:
Not ideal if you:
Hotelchamp and HotelRunner serve different core needs. Hotelchamp excels at creating engaging, conversion-focused websites with a strong emphasis on guest experience, making it ideal for luxury, boutique, or city-center hotels aiming to boost direct bookings. HotelRunner offers a versatile platform suited for properties seeking operational efficiency, broad integrations, and multilingual support at a competitive price point.
If your hotel’s main goal is to drive direct reservations through a visually appealing, guest-centric website, Hotelchamp is the clear choice. Conversely, if you need a website that integrates smoothly with your existing management systems and channels, HotelRunner offers a compelling, cost-effective solution.
Choosing between these two depends heavily on your hotel’s priorities—guest engagement versus operational integration. Either way, your decision should align with your strategic growth and guest experience goals, ensuring long-term success.
Website Design pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $100/mo |
According to HTR's product database, Hotelchamp eCommerce and HotelRunner Hotel Website share 7 features. Here are the key differences — features one has that the other lacks.
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| ADA Compliant | ||
| Drag and Drop Page Builder | ||
| Fully Customizable Themes | ||
| Popups & Alerts | ||
| Review Widgets | ||
| Whitelabel Capability |
We analyzed 2 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"the speed at which you can build something is much better. (...) There's very little that I've found that I can't do with Hotelchamp and what I haven't been able to do, you guys [H..."
No published case study for this goal yet.
"The websites are user-friendly on the back end, and for the guests, so everything looks great. And if we want to change the template, we can do so very quickly. We'll be working wi..."
No published case study for this goal yet.
Ranks higher for
Unique capabilities
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Hotelchamp eCommerce and HotelRunner Hotel Website share many core Website Design features, but each has unique capabilities. Hotelchamp eCommerce offers 45 verified integration partners, while HotelRunner Hotel Website offers 17. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. HotelRunner Hotel Website leads in ease of use at 4.8/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Hotelchamp eCommerce: No. HotelRunner Hotel Website: No. Neither product currently offers a free tier. Most Website Design vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Hotelchamp has an HT Score of 0 and HotelRunner has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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