MARKETING

Building A Converting New Hotel Website In Just 3 Weeks

Verified case study Hotel Tech Report has reached out to hoteliers at Crystal Hotels to verify this case study.
The digital landscape is fiercely competitive when it comes to hotels. Nowadays, excellent amenities and a great location won’t cut it if potential guests do not have an easy way to book with you.
Why it matters: Having a seamless booking and browsing experience on your website is crucial—not only to compete with other hotels in your area but also to compete with OTAs. Luckily, with no-code tools, building a hotel website that is optimised and mobile-friendly can now be a quick and budget-friendly project. A decade ago, Crystal Hotels built their original website in close to 6 months—through email correspondence and with no one-on-one training that would enable them to have control over their own website.
  • After building their new, fresh website in just 3 weeks with Hotelchamp eCommerce, Lenka Baffour, Crystal Hotels’ Marketing Manager says “It was miles away with Hotelchamp”.

Top 3 Core Objectives: Looking for a fresh, more attractive and user-friendly website, Crystal Hotels was determined to create a seamless booking experience for their potential guests.
  • Fresh and new website: Crystal Hotels wanted a new website with a more fresh and modern look. Specifically, they were looking for large photo galleries to showcase their hotel in a positive light.

  • Save time and resources: Small hotels like the Crystal Hotels properties need budget-friendly options when it comes to website design, so they were looking for a cost-effective website-building option that would be finished within a tight deadline.

  • Increase direct bookings: Aiming to provide a seamless booking experience for their guests, Crystal Hotels had the ultimate goal of increasing the coming from their direct channel.

Hotelchamp

Take control of your direct channel

Innovators Mentioned

Crystal Hotels
Hotelchamp
LB
Lenka Blaskova
Hotel Tech Report reached out to Lenka Blaskova who verified this case study.

Marketing Manager

Crystal Hotels

"The websites are user-friendly on the back end, and for the guests, so everything looks great. And if we want to change the template, we can do so very quickly. We'll be working with Hotelchamp to see how we can get more direct bookings using their tools."

Lenka Blaskova

Marketing Manager

👍 Marketing Manager Lenka Blaskova said that with a good-looking and user-friendly new website, Crystal Hotels are eager to explore more ways to boost their direct bookings with Hotelchamp:
  • "The websites are user-friendly on the back end, and for the guests, so everything looks great. And if we want to change the template, we can do so very quickly. We'll be working with Hotelchamp to see how we can get more direct bookings using their tools."

⚖️ The selection process: During their research process, Lenka Blaskova evaluated Hotelchamp's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Hotelchamp was the best fit solution:
  • Marketing Manager Lenka Blaskova said, about their decision: "We were after large photo galleries, a fast-loading website, and something which is cost-effective for a small hotel like us. There were many different providers on the market at that time, but all were very expensive for small hotels like ours."

📈 The results: Crystal Hotels now have new opportunities they didn’t know existed.
  • With support from the Hotelchamp team and one-on-one training, Crystal Hotels was able to launch their new converting website in just 3 weeks.

  • Their new website has given Crystal Hotels more control over the guest experience. User-friendly for potential guests, but also for hoteliers, it's very easy for Crystal Hotels to make any necessary changes very quickly.

  • Having a more attractive website, more customisation and a seamless booking experience, Crystal Hotels are also excited to explore more ways to increase their number of direct bookings with Hotelchamp’s Conversion tools.

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