Cendyn CRM vs. WhatCounts:
Which Is Right for You?

The Decision

Choosing between Cendyn CRM and WhatCounts hinges on your hotel’s specific needs. Cendyn CRM is a dedicated hospitality-focused platform, while WhatCounts offers a broader email marketing solution tailored for travel and leisure businesses. Both aim to boost guest engagement and revenue, but their capabilities and focus diverge significantly. As your team evaluates these options, consider which aligns best with your hotel’s size, segment, and strategic goals.

Both products aim to enhance your marketing and guest relationships, but Cendyn’s specialized hospitality features and recent review activity make it the stronger choice. Can your hotel benefit from a platform built explicitly for hospitality, or does your team need a versatile email tool? Read on to find out.

Is Cendyn CRM or WhatCounts Better for Hotels?

Cendyn CRM addresses the core challenges of guest data management, marketing automation, and personalization within the hotel industry. It integrates guest touchpoints into a unified profile, enabling targeted campaigns and long-term loyalty programs, which are vital for most hotels. In contrast, WhatCounts primarily focuses on email marketing and campaign management without industry-specific integrations or extensive automation tailored to hotels.

Cendyn’s more recent reviews (from just last 6 months) underline its ongoing development, high ease of use, and support ratings. Meanwhile, WhatCounts has not received recent reviews, which diminishes confidence in its current performance or customer satisfaction. Does your hotel prioritize deep guest data insights or broad email outreach? The answer points to Cendyn for hospitality-specific needs.

Cendyn vs WhatCounts: Which Should Your Hotel Choose?

If your hotel needs a comprehensive guest relationship platform with built-in automation, segmentation, and extensive integrations, go with Cendyn. It’s designed specifically for hotels, with features like guest profiles, loyalty segmentation, and a centralized data warehouse—plus 116 verified integrations, including PMS and booking systems.

If your primary focus is simple, scalable email campaign management without the need for deep hotel-specific features, WhatCounts might seem appealing. However, with no recent reviews and no verified integrations, it’s less reliable for hotels seeking proven, industry-tailored solutions. Given Cendyn’s rich feature set and recent positive feedback, it’s the clear choice for most hotels.

Is Cendyn or WhatCounts Easier to Use?

Cendyn scores a 4.18/5 for ease of use, with positive reviews highlighting its well-segmented interface and straightforward platform design. Customers appreciate its onboarding process, rated at 4.56/5, and mention that it’s easy to learn as it grows. Support from Cendyn is also highly rated at 4.5/5, with clients praising Ray Schum and his team for their responsiveness.

WhatCounts has no recent reviews or usability ratings available, making it difficult to assess its user-friendliness today. Without current user feedback, it’s safer to lean toward Cendyn for a smoother onboarding and ongoing support experience. Edge: Cendyn.

Which Has Better Features: Cendyn or WhatCounts?

Cendyn offers 27 unique features tailored specifically for hotel CRM and marketing, such as personalized communication, A/B testing, event-based automations, guest profiles, GDPR and CCPA compliance, and a guest feedback module. These features support sophisticated, targeted campaigns and deeper guest insights.

WhatCounts provides no verified features or integrations specific to hotels or hospitality, limiting its capacity for personalized guest engagement or automation. For hotel marketers seeking comprehensive, industry-specific tools, Cendyn’s feature set gives it a decisive edge.

Which Has Better Customer Support: Cendyn or WhatCounts?

Cendyn’s support ratings are notably high, with 4.5/5 in customer support and 4.56/5 for onboarding, backed by recent reviews praising its responsiveness and helpfulness. Hoteliers report that support teams assist effectively with implementation and ongoing issues, making adoption smoother.

WhatCounts has no recent reviews or specific support ratings available, leaving hotel teams unsure of post-sale assistance quality. Given the importance of reliable support in complex CRM implementations, Cendyn clearly leads. Edge: Cendyn.

Which Has More Integrations: Cendyn or WhatCounts?

Cendyn boasts 116 verified partners, including major PMS and booking systems like Visual Matrix, HotelTime, and apaleo. These integrations streamline data flow and enable more personalized, automated marketing campaigns.

WhatCounts has no verified integrations or partner list, which limits its ability to connect with essential hotel systems. Without integrations, your team would need to manually manage data, reducing campaign effectiveness. Edge: Cendyn.

Which Do Hoteliers Rate Higher: Cendyn or WhatCounts?

Cendyn’s recent reviews—only one in the last six months—highlight a 9.41/5 NPS score, a 94% likelihood to recommend, and a 4.18/5 ease-of-use rating. Hotel segments like luxury and resorts particularly favor Cendyn’s comprehensive approach, with high satisfaction ratings and positive remarks about its automation and support.

WhatCounts lacks recent reviews altogether, making it difficult to gauge current user satisfaction. Its absence of recent feedback, combined with Cendyn’s strong review activity, clearly favors Cendyn. Edge: Cendyn.

How Much Do Cendyn and WhatCounts Cost?

Cendyn charges a base price of $900 monthly, with no trial or freemium options available. Its pricing model appears straightforward, focusing on larger hotels or chains that can justify the investment.

WhatCounts does not publish pricing information, suggesting it might be customized or less transparent. Without clear pricing data, it’s hard to compare value directly, but Cendyn’s transparent fee and proven features make it easier to evaluate ROI.

What Type of Hotel Should Use Cendyn?

• Hotels that want a dedicated CRM platform focused on guest data, automation, and loyalty.
• Hotels seeking to unify guest profiles from multiple touchpoints for targeted campaigns.
• Properties that need industry-specific integrations with PMS and booking engines.
• Hotels prioritizing compliance with GDPR, CCPA, and PCI standards.
• Hotels aiming to improve long-term guest relationships through personalized marketing.

Not ideal if your hotel:

• Is very small with minimal guest data management needs.
• Prefers simple email marketing without automation or segmentation.
• Has limited IT resources or prefers a plug-and-play system.

What Type of Hotel Should Use WhatCounts?

• Hotels, airlines, or travel agencies that primarily need reliable email campaign management.
• Businesses focused on broad, non-hotel-specific marketing campaigns.
• Teams that want a simple, scalable email platform without complex integrations.
• Organizations that prioritize messaging over deep guest profiles or automation.

Not ideal if your hotel:

• Requires detailed guest data management or automation.
• Needs extensive integrations with PMS or booking systems.
• Seeks a hospitality-specific platform with tailored features.

Cendyn vs WhatCounts: The Bottom Line for Hotels

Cendyn CRM is a hotel-specific platform designed for data-driven marketing, automation, and guest loyalty. Its recent reviews, high support ratings, and extensive integrations position it as the top choice for hotels seeking a comprehensive CRM solution.

If your hotel values deep personalization, automation, and industry integrations, Cendyn offers critical advantages like guest profiles, segmentation, and compliance standards. Its active user base and recent positive reviews make it a reliable, proven option.

On the other hand, WhatCounts may appeal to organizations that want a straightforward email marketing tool without industry-specific features or integrations. Given its lack of recent reviews and limited hotel focus, it’s less suited for hotels aiming for sophisticated CRM capabilities.

In conclusion, for most hotels looking for a dedicated, well-supported CRM with proven results, Cendyn clearly outperforms WhatCounts. Its industry focus, recent positive feedback, and extensive integrations make it the more dependable choice.