Multi-Channel CRM by Bookboost vs. WhatCounts:
Which Is Right for You?

The Decision

Choosing between Bookboost’s Multi-Channel CRM and WhatCounts hinges on what your hotel truly needs for guest communication and marketing. Bookboost specializes in consolidating multiple messaging channels tailored specifically for hospitality, while WhatCounts focuses solely on email campaigns, with a broader enterprise marketing approach. Your decision should consider the core challenges your team faces—are you prioritizing multi-channel guest engagement or sophisticated email marketing?

Both products aim to optimize customer interactions, but their reach and functionalities differ significantly. Bookboost provides a unified platform for SMS, WhatsApp, and email, making it a more comprehensive guest communication tool. In contrast, WhatCounts centers on email deliverability and campaign management, with less focus on other channels. Which of these primary functions aligns better with your hotel’s current strategy?

Is Bookboost or WhatCounts Better for Hotels?

Bookboost is designed explicitly for hospitality brands looking to streamline and personalize guest communication across multiple channels, such as SMS, WhatsApp, and email. Its platform offers features like segmentation, automation, guest profiles, and a customer data platform, which are critical for creating tailored guest journeys.

WhatCounts, however, is built for travel and leisure businesses that want to enhance their email marketing strategies. It provides advanced email campaign management, list segmentation, and deliverability tools. Its core strength lies in targeted email outreach rather than multi-channel messaging.

If your hotel seeks to improve guest engagement through a variety of messaging touchpoints, Bookboost is the clear choice. But if your focus is solely on refining email campaigns to increase bookings and loyalty, WhatCounts could be sufficient. Are you prepared to invest in a multi-channel system or prefer to optimize one communication medium?

Bookboost vs WhatCounts: Which Should Your Hotel Choose?

If your hotel needs a multi-channel guest communication platform, go with Bookboost. Its extensive feature set—including guest segmentation, automation, and a centralized data warehouse—enables personalized messaging that significantly improves guest engagement. With 118 reviews and a 98.8 overall score, it’s the more proven and recent choice, especially for properties seeking a comprehensive CRM solution.

If your team primarily wants to optimize email marketing campaigns, WhatCounts might seem appealing; however, its lack of recent reviews and zero verified integrations make it a less dynamic choice. Since it does not offer multi-channel support or recent user feedback, it’s less suitable if you want a modern, integrated guest communication system.

Given the review volume and recent positive feedback, Bookboost is the more reliable, scalable choice for hotels serious about multi-channel communication. Do you want a platform that can evolve with your guest engagement needs?

Is Bookboost or WhatCounts Easier to Use?

Bookboost scores a 4.66 out of 5 for ease of use, based on hotel reviews highlighting its intuitive interface and smooth onboarding process. Users praise its straightforward setup, although some mention a learning curve due to its extensive features.

WhatCounts provides no recent user reviews or ratings, making it difficult to assess its usability. Its focus on email marketing and enterprise features suggests a potentially steeper learning curve and a less tailored experience for hospitality teams.

Edge: Bookboost. Its recent, detailed reviews underscore a user-friendly experience, especially for hotels seeking to quickly implement and start benefiting from multi-channel communication.

Which Has Better Features: Bookboost or WhatCounts?

Bookboost offers 26 unique features tailored explicitly for hospitality, including email newsletters, campaign templates, personalized messaging, event automation, guest profiles, segmentation, tagging, and a GDPR-compliant data warehouse. Its features support creating detailed guest journeys and automating communication across multiple channels.

WhatCounts, by contrast, provides an extensive suite of email marketing tools but no features explicitly designed for multi-channel messaging or guest management. Its features are standard for enterprise email platforms but lack hospitality-specific automation or segmentation.

Edge: Bookboost. Its comprehensive, hotel-focused features provide more value for improving guest engagement and operational efficiency.

Which Has Better Customer Support: Bookboost or WhatCounts?

Bookboost scores a 4.76 out of 5 for customer support, with reviews praising its knowledgeable team and smooth onboarding. Users frequently highlight the responsiveness and helpfulness of support staff as key advantages.

WhatCounts offers no recent reviews or ratings, making it hard to evaluate its customer support quality. Its enterprise focus suggests support may be more technical and less tailored to hospitality needs.

Edge: Bookboost. Recent reviews confirm strong, hotel-centric support, essential for smooth implementation and ongoing success.

Which Has More Integrations: Bookboost or WhatCounts?

Bookboost supports integration with 35 verified partners, including popular hotel management and booking platforms like RoomRaccoon, hotelkit, and apaleo. These integrations enable seamless data flow and guest profile enrichment, critical for tailored communication.

WhatCounts has no verified integrations listed, limiting its ability to connect with hospitality systems. Without integrations, leveraging guest data effectively becomes challenging.

Edge: Bookboost. Its verified partnerships and integrations make it a more versatile and valuable solution for hotels.

Which Do Hoteliers Rate Higher: Bookboost or WhatCounts?

Bookboost boasts a 5/5 overall rating from 118 reviews, with 33 reviews in the past six months, indicating recent and positive feedback. Hotels across segments, including independent and branded properties, praise its ease of use, support, and impact on guest engagement.

WhatCounts lacks recent reviews and ratings, making it impossible to gauge current user satisfaction. Its absence of hotel-specific feedback diminishes confidence in its suitability for hospitality.

Edge: Bookboost. Its high, recent ratings reflect a well-received product among hotel users.

How Much Do Bookboost and WhatCounts Cost?

Bookboost charges a flat $600 monthly fee without a free tier or trial, providing a transparent pricing structure. Its all-in-one platform offers extensive features aligned with its cost.

WhatCounts offers no clear pricing details or trial options publicly, making direct comparison difficult. As an enterprise email provider, its pricing is likely tailored and potentially more expensive but less transparent.

If your hotel prioritizes predictable costs and a feature-rich, hospitality-focused platform, Bookboost’s transparent pricing is advantageous. Does your team prefer a straightforward subscription or customized enterprise billing?

What Type of Hotel Should Use Bookboost?

• Hotels that want an integrated, multi-channel communication system including SMS, WhatsApp, and email.
• Teams aiming for personalized guest journeys with automation and segmentation.
• Properties seeking to centralize guest data via a data warehouse.
• Hotels that operate across multiple regions and require localized segmentation.
• Hotels prioritizing high support quality and rapid onboarding.

Not ideal if you are a small hotel with minimal communication needs or only want basic email marketing.

What Type of Hotel Should Use WhatCounts?

• Hotels focusing exclusively on email marketing campaigns.
• Businesses with existing systems and a primary need for targeted email outreach.
• Enterprises seeking advanced deliverability and list management.
• Companies with larger, complex customer databases that depend on sophisticated email strategies.

Not ideal if you need multi-channel messaging or hotel-specific automation features.

The Bottom Line for Hotels

Bookboost and WhatCounts serve distinct purposes. Bookboost is a comprehensive, multi-channel CRM built explicitly for hospitality, while WhatCounts is a dedicated email marketing platform suitable for more general enterprise needs.

Choose Bookboost if your hotel wants to improve guest engagement through personalized, multi-channel messaging, backed by recent reviews and strong integrations. Its extensive features and high satisfaction scores make it the logical choice for hotels aiming to enhance guest experiences and operational efficiency.

Opt for WhatCounts only if your focus is strictly on advanced email campaigns, and you already have a system in place for other communication channels. However, with no recent data or hotel-specific features, its value for hospitality seems limited compared to Bookboost.

In conclusion, for most hotels serious about elevating their guest communication and marketing, Bookboost offers a more complete, proven, and hotel-centric solution. Its recent reviews, extensive features, and regional presence make it the clearer choice for hotel teams aiming for growth and better guest relationships.