The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 41 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Blastness shines in ease of use and customer support , with exclusive features like Mobile Optimized/Responsive.
Wix shines .
Side-by-side ratings based on 41 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 36 | 5 |
After analyzing 41 verified reviews, Blastness users most value its website management and design, revenue management system, revenue consultants, while Wix users highlight . Click any theme to see what reviewers say.
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Website Management and Design
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Revenue Management System
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Revenue Consultants
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Channel Manager
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Customizable Reports
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Seamless Integrations
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How each product ranks among Website Design vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #8 20 reviews | #21 2 reviews |
| Mid-Size (25-74 rooms) ▾ | #8 13 reviews | — |
| Large (75-199 rooms) | #23 0 reviews | — |
By Property Type
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| Boutique ▾ | #8 15 reviews | #34 0 reviews |
| Luxury ▾ | #8 13 reviews | #24 2 reviews |
| Branded / Chain | #11 3 reviews | — |
| Extended Stay | #9 3 reviews | — |
By Region
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| North America | #23 0 reviews | #19 1 reviews |
| Europe ▾ | #6 36 reviews | #22 1 reviews |
| Asia Pacific | #15 0 reviews | — |
Your hotel needs a website design platform that boosts direct bookings, enhances online visibility, and simplifies management. Both Blastness Website Design and Wix Hotels aim to serve this purpose, but they diverge significantly in capabilities, user experience, and support. With more recent reviews, Blastness stands out as the more reliable choice, especially for hotels focused on revenue growth and sophisticated website features. Are you ready to make a decision based on comprehensive insights?
Blastness and Wix address website creation and online booking management, but they differ in scope and focus. Blastness specializes exclusively in hotel website design with integrated booking engines and advanced digital marketing features, whereas Wix offers a broader platform aimed at small businesses, including hotels, with a simpler setup. The key divergence is that Blastness emphasizes direct booking optimization and industry-specific tools, while Wix provides flexibility for basic online presence.
Blastness’s focus on hospitality means its websites are tailored to increase conversions through strategic user journeys, fast-loading infrastructure, and built-in SEO. Wix, on the other hand, caters to a wide array of small enterprises with less depth in hotel-specific functionality and a less specialized customer support structure. Do you need a site that drives direct bookings or a general website builder with basic booking features?
If your hotel needs a website designed explicitly to maximize direct bookings and revenue, Blastness is the clear winner. It offers 19 unique features, including a proprietary booking engine, Google Analytics integration, review widgets, multi-lingual support, and customizable themes, all tailored for hospitality. For hotels seeking an all-in-one, industry-focused solution with high support and recent reviews, Blastness is the stronger choice.
Conversely, if your property is a small lodge or B&B with minimal online management needs and limited budget, Wix might seem appealing. It is easier to set up, offers basic website templates, and integrates with HotelRunner for channel management. However, given its poor recent reviews and limited booking management capabilities, Wix is less suitable for hotels prioritizing direct bookings or revenue optimization.
In summary, choose Blastness if you want a comprehensive, high-performing hotel website with integrated tools for revenue growth; opt for Wix only if you prioritize simplicity and have very basic booking needs. Is your priority website effectiveness or ease of setup?
Blastness scores a 4.81 out of 5 for ease of use, with a streamlined onboarding process, intuitive drag-and-drop builder, and tailored guidance for hospitality clients. Reviews highlight its user-friendly, mobile-first design, and the onboarding process is rated 4.71 out of 5, with clients praising the support team’s responsiveness.
Wix, rated at 2.8 out of 5 for ease of use, is generally straightforward for small business owners and offers a familiar, drag-and-drop interface. However, hotel-specific features, especially booking management, can be complex, and recent reviews indicate significant frustrations with the channel manager and booking engine.
Edge: Blastness.
Blastness offers 19 exclusive features, including a proprietary booking engine, review widgets, customizable themes, SEO plugins, social media integrations, multilingual support, and security protocols—features that Wix does not provide. These capabilities directly address the needs of hotels looking to increase direct bookings, improve online visibility, and provide a tailored user experience.
Wix, in contrast, offers basic website templates, standard integrations, and a general booking system that lacks advanced hotel-specific features like room blocking, granular rate controls, or built-in review management. For hotels that require sophisticated website functionalities, Blastness clearly leads.
Edge: Blastness.
Blastness’s support scores a near-perfect 4.86 out of 5, with reviews praising its quick responsiveness, strategic guidance, and dedicated revenue consultants. Clients report that Blastness support is proactive, knowledgeable, and offers tailored advice, which is vital when managing revenue strategies and website adjustments.
Wix’s support, rated at 1.9 out of 5, is often criticized for slow responses and inconsistent assistance. Multiple reviews reflect frustration with the hotel channel manager, missing bookings, and difficulty resolving issues. For hotel-specific support, Blastness is the superior choice.
Edge: Blastness.
Blastness supports 15 verified partners, including hotel-specific platforms like Oracle Hospitality, hotelcube, innRoad, and vertical booking. These integrations enable seamless management of reservations, revenue, and distribution, vital for hotels seeking operational efficiency.
Wix currently offers no verified integrations for hotel-specific systems, relying primarily on the Wix App Market, which lacks dedicated hotel management connections. This limits its utility for hotels needing comprehensive, integrated solutions.
Edge: Blastness.
Blastness has garnered 36 reviews in the past six months, with an overall rating of 0/5, but this likely reflects a broad data set or a reporting gap. More critically, Blastness’s recent reviews praise its website performance, support, and revenue tools, with a 96% likelihood to recommend.
Wix has only 5 reviews, with a low overall rating of 1.9/5, and no recent feedback, making it difficult to gauge current hotel owner satisfaction. Given the recent reviews and higher engagement, Blastness’s reputation is stronger.
Edge: Blastness.
Blastness does not publicly list specific pricing; it offers custom quotes based on hotel needs, typically reflecting its premium, industry-focused service. Wix offers a free basic plan, with premium subscriptions for website hosting, starting at affordable rates but with limitations on hotel-specific features.
For hotels prioritizing revenue optimization, customized features, and dedicated support, Blastness’s pricing is justified. Wix’s lower cost makes it appealing for very small properties with minimal management requirements, but its booking limitations may lead to hidden costs or frustrations.
Not ideal if you operate a very small, budget-limited property with no plans for revenue optimization tools or complex integrations.
Not ideal if your hotel needs advanced booking management, revenue tools, or reliable channel integrations.
Blastness offers a comprehensive, hotel-focused website design service built for increasing direct bookings and revenue. Its strong recent reviews, industry-specific features, and high support scores make it the better choice for most hotels looking to grow online.
In contrast, Wix provides a simple, affordable option for small properties with minimal online management needs. Its limitations in booking functionality and recent support issues make it less suitable for hotels aiming for substantial online growth.
Choose Blastness if your goal is to maximize direct bookings, improve online visibility, and rely on ongoing strategic support. Opt for Wix only if you need a basic web presence and are willing to manage limitations yourself—knowing that it may hinder your revenue growth trajectory.
According to HTR's product database, Blastness Website Design and Wix Hotels share 0 features. Here are the key differences — features one has that the other lacks.
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| Customizable Attractions Maps | ||
| Google Analytics Connection | ||
| Popups & Alerts | ||
| Review Widgets | ||
| Storefront/Voucher Functionality | ||
| Website Personalization |
Showing top differences. 7 more features differ between these products.
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"The constant evolution of tools such as Business Intelligence and RMS, which my team and I use on a daily basis, has led to very interesting results."
No published case study for this goal yet.
What hoteliers love
Blastness is praised for developing engaging hotel websites that improve conversion rates and direct bookings. Their design optimization for desktop a... Blastness is praised for developing engaging hotel websites that improve conversion rates and direct bookings. Their design optimization for desktop and mobile platforms, combined with effective digital marketing strategies, enhances online visibility, attracting more direct reservations and reducing commission expenses.
The Blastness Revenue Management System (RMS) stands out for its ability to streamline pricing strategies and boost revenue. Users appreciate its intu... The Blastness Revenue Management System (RMS) stands out for its ability to streamline pricing strategies and boost revenue. Users appreciate its intuitive design, which simplifies complex processes and responds quickly to market changes. However, there is room to enhance forecasting tools by integrating advanced analytics for better strategic pricing decisions.
Blastness' revenue consultants receive high praise for their expertise and tailored strategic guidance. They are credited with helping hotels optimize... Blastness' revenue consultants receive high praise for their expertise and tailored strategic guidance. They are credited with helping hotels optimize occupancy rates and revenue performance. Their proactive and insightful recommendations are consistently recognized as invaluable by users.
Where hoteliers push back
While users find existing reporting features helpful, there is a demand for more granular and customizable options. Enhanced reporting capabilities wo... While users find existing reporting features helpful, there is a demand for more granular and customizable options. Enhanced reporting capabilities would provide deeper insights into specific data points, further refining strategies and identifying growth opportunities.
Users express a desire for further integrations with other essential hotel management platforms like PMS and guest management systems. They believe de... Users express a desire for further integrations with other essential hotel management platforms like PMS and guest management systems. They believe deeper integrations would enhance operational efficiency and provide a more comprehensive approach to guest acquisition strategies.
Ranks higher for
Unique capabilities
Ranks higher for
Where the ratings diverge most
It depends on your requirements. Blastness Website Design and Wix Hotels share many core Website Design features, but each has unique capabilities. Blastness Website Design offers 15 verified integration partners, while Wix Hotels offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Blastness Website Design leads in ease of use at 4.8/5 vs 2.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Blastness Website Design: No. Wix Hotels: No. Neither product currently offers a free tier. Most Website Design vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Blastness has an HT Score of 80 and Wix has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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