The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 267 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
SHR Group shines in ease of use and customer support — especially for brand properties (4.8/5) , with exclusive features like Mobile Optimized/Responsive.
Wix shines .
Side-by-side ratings based on 267 verified hotelier reviews on HTR.
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| Starting Price | From $900/mo | Contact sales |
| Verified Reviews | 262 | 5 |
After analyzing 267 verified reviews, SHR Group users most value its proactive client management, website design, reporting and analytics, while Wix users highlight . Click any theme to see what reviewers say.
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Proactive Client Management
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Website Design
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Reporting and Analytics
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Digital Marketing
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Voucher System
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Template Limitations
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How each product ranks among Website Design vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #9 30 reviews | #21 2 reviews |
| Mid-Size (25-74 rooms) ▾ | #1 208 reviews | — |
| Large (75-199 rooms) ▾ | #6 13 reviews | — |
| X-Large (200+ rooms) | #14 1 reviews | — |
By Property Type
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| Boutique ▾ | #4 115 reviews | #34 0 reviews |
| Luxury ▾ | #2 163 reviews | #24 2 reviews |
| Branded / Chain ▾ | #2 84 reviews | — |
| Extended Stay ▾ | #4 16 reviews | — |
By Region
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| North America ▾ | #11 8 reviews | #19 1 reviews |
| Europe ▾ | #2 244 reviews | #22 1 reviews |
| Asia Pacific ▾ | #6 5 reviews | — |
When choosing between SHR Website Design by SHR Group and Wix Hotels, your hotel needs to consider core functionalities, ease of use, customer support, and how each platform aligns with your operations. Both aim to enhance your online presence, but they diverge significantly in sophistication, reliability, and overall impact. SHR Group offers a specialized, enterprise-level solution with extensive features and a strong reputation backed by numerous reviews, while Wix targets smaller properties with basic tools that have notable limitations. Are you ready to prioritize reliability and advanced features over simplicity?
SHR Website Design and Wix Hotels both provide online booking and website management, but SHR Group’s solution is built for hotels seeking a comprehensive, high-performance digital platform. It caters to medium and large properties, especially those prioritizing customization, integrations, and support, whereas Wix Hotels primarily serves small businesses like B&Bs and vacation rentals.
The key difference lies in review volume and recency: SHR Group boasts 169 reviews, with recent ratings, high customer satisfaction scores, and a 96% likelihood to recommend, reflecting current performance. Wix, with only 5 reviews and no recent feedback, reveals limited data and less proven reliability. Do you want a platform that’s trusted and well-supported today, or one with unverified claims and limited feedback?
If your hotel needs a tailored website with advanced features, robust integrations, and dedicated support, SHR Group is the clear choice. Its clients include luxury, boutique, and city center hotels that demand high-quality, data-driven websites with seamless booking engines. For small properties or those prioritizing affordability and ease of setup, Wix Hotels offers an accessible option with basic website tools, but with notable limitations—especially in booking management.
Property types like large, high-end hotels or chains should lean toward SHR’s feature-rich platform for stability and growth. Smaller, budget-conscious operators might find Wix appealing for its simplicity, but only if they accept its current booking and integration constraints. Are your operational needs scalable and sophisticated enough for SHR, or will Wix suffice for a basic online presence?
SHR Group’s ease of use is rated 4.69/5, with onboarding rated 4.66/5, and glowing customer reviews highlighting straightforward implementation and user-friendly interfaces. Clients like Windward Management praise its support, responsiveness, and seamless changeover. However, some users mention a learning curve for advanced features and occasional CMS usability issues, especially with image uploads.
Wix Hotels scores 2.8/5 for ease of use, with onboarding rated only 2/5, and multiple review complaints pointing to limited functionality, frequent connection issues, and user frustrations. Users report that the booking engine’s limitations and poor channel manager performance cause significant headaches—especially for larger or more complex properties.
Edge: SHR Website Design.
SHR Group offers 14 features exclusive to its platform, including ADA compliance, SSL security, Google Analytics, mobile optimization, a customizable booking engine, attractions maps, website personalization, social media integrations, SEO plugins, and a drag-and-drop builder. These features are tailored for hospitality-specific needs, enabling full customization and scalability.
Wix Hotels has no unique features beyond basic website and booking tools, relying on the Wix Editor and App Market. Its functionalities are limited mainly to small property needs, lacking advanced customization, integrations, or analytics. If advanced features matter to your hotel’s digital growth, SHR has a clear edge.
Edge: SHR Website Design.
Customer support ratings favor SHR Group at 4.85/5, with clients praising prompt, knowledgeable, and proactive service. Reviews mention dedicated account managers, efficient onboarding, and ongoing support that consistently meets expectations.
Wix Hotels scores only 1.9/5 for support, with reviews highlighting frequent connection issues, unhelpful responses, and frustration over unresolved booking and channel management problems. Given the critical nature of website and booking support, SHR’s support team clearly outperforms Wix.
Edge: SHR Website Design.
SHR Group integrates with 81 verified partners, including Criton, Priority Software, and OpenHotel, facilitating smooth data sharing and operational efficiency. Its extensive integration ecosystem supports complex workflows and third-party systems crucial for larger hotels.
Wix Hotels offers no verified integrations beyond its native platform, limiting its ability to connect with other systems your hotel may depend on, especially PMS or channel managers. For hotels requiring seamless operations and extensive third-party connections, SHR is the superior choice.
Edge: SHR Website Design.
Recent reviews show SHR Group’s overall rating at 4.87/5, with a 96% likelihood to recommend, reflecting high satisfaction among diverse hotel segments, especially boutique and city hotels. Hotels highlight its impactful design, support, and ROI, with clients like Windward Management experiencing revenue growth of 185%.
Wix Hotels has only 5 reviews, with a poor overall rating of 1.9/5. The limited feedback indicates dissatisfaction, especially around booking reliability and customer service. For hotelier trust and proven performance, SHR significantly outperforms Wix.
Edge: SHR Website Design.
SHR Group’s pricing is a flat rate of $900 with no trial or hidden fees—offering predictable investment for a comprehensive website solution. Details about Wix’s pricing are unavailable, but its platform operates on a freemium model with optional upgrades, yet many users report additional costs for integrations and advanced features.
Given SHR’s transparent, all-inclusive pricing and proven ROI, it provides clearer value compared to Wix’s variable and less transparent pricing structure. Is predictable cost and value important for your decision?
Not ideal if:
Edge: SHR Website Design.
Not ideal if:
Edge: Wix Hotels.
In summary, SHR Website Design by SHR Group is the more capable and trusted platform for hotels seeking a serious digital upgrade. Its extensive feature set, high client satisfaction, and proven results make it the top choice for medium and large properties.
If your hotel needs a reliable, customizable website that drives direct bookings and integrates with your existing systems, SHR is the recommended option. It offers better support, more features, and a stronger reputation, ensuring your digital presence aligns with your growth ambitions.
Wix Hotels, while suitable for small, budget-conscious properties, falls short in critical areas such as booking reliability, integrations, and customer support. Its limited features and mixed reviews should give you pause if you manage a property that requires stability and scalability.
Choose SHR Group if you prioritize a robust, well-supported platform designed for serious hospitality operations. Opt for Wix Hotels only if your needs are minimal and you can accept its current limitations.
According to HTR's product database, SHR Website Design and Wix Hotels share 0 features. Here are the key differences — features one has that the other lacks.
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| ADA Compliant | ||
| Booking Engine | ||
| Customizable Attractions Maps | ||
| Google Analytics Connection | ||
| Mobile Optimized/Responsive | ||
| Security Protocals (SSL/HTTPS) |
Showing top differences. 2 more features differ between these products.
We analyzed 3 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Our results and KPIs from booking engine to digital reinforce the effectiveness of our partnership and SHR Group's exceptional technology."
No published case study for this goal yet.
What hoteliers love
Clients commend the dedicated client management team for their proactive and responsive support. Account managers are often described as knowledgeable... Clients commend the dedicated client management team for their proactive and responsive support. Account managers are often described as knowledgeable, invested in client success, and ready with insights and recommendations to drive business growth.
SRH Group is highly regarded for its modern, visually striking, and user-friendly website designs that enhance the guest booking experience. Clients n... SRH Group is highly regarded for its modern, visually striking, and user-friendly website designs that enhance the guest booking experience. Clients noted that these designs have significantly contributed to increased visibility and higher conversion rates. However, some clients expressed a need for more flexibility in customization and quicker turnaround times.
The extensive and in-depth reporting features provided by SRH Group are consistently praised, offering clear insights into performance trends and acti... The extensive and in-depth reporting features provided by SRH Group are consistently praised, offering clear insights into performance trends and actionable data that help hoteliers make informed decisions. Users find these reports crucial for strategy adjustments and performance tracking.
Where hoteliers push back
The voucher system implemented by SRH Group received mixed reviews. While appreciated for driving additional revenue, several users highlighted areas... The voucher system implemented by SRH Group received mixed reviews. While appreciated for driving additional revenue, several users highlighted areas for potential enhancements, including easier voucher management and partial redemptions.
While SRH Group's templates are generally praised for being visually appealing, some users find them restrictive and desire more options for customiza... While SRH Group's templates are generally praised for being visually appealing, some users find them restrictive and desire more options for customization to better reflect their unique brand identities.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. SHR Website Design and Wix Hotels share many core Website Design features, but each has unique capabilities. SHR Website Design offers 81 verified integration partners, while Wix Hotels offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. SHR Website Design leads in ease of use at 4.7/5 vs 2.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
SHR Website Design: No. Wix Hotels: No. Neither product currently offers a free tier. Most Website Design vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. SHR Group has an HT Score of 43 and Wix has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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