KI im Gastgewerbe: 48 Statistiken, die beweisen, dass sich die Branche im Hyperwachstum befindet

From predictive maintenance and dynamic pricing to chatbot-led service and hyper-personalized marketing, AI is quietly—but powerfully—reshaping the guest journey and the economics of hotel operations.

So steigern Sie die Direktbuchungen von Hotels in der Kompressionswirtschaft (2025)

Direct bookings are lost not because the price is wrong, but because the page is slow, the offer feels generic, or the next step isn’t obvious.

Die Macht der Stimme: Aus jedem Anruf eine Konvertierung machen

Far from being just a communication channel, the work of phone agents is now a core part of boosting direct bookings for hotels and chains.

Wie eine Verbesserung Ihrer Booking.com-Bewertung um 0,1 Punkte den Hotelgewinn um bis zu 24 % steigern kann

The impact of even a slight improvement in ratings is substantial: a 0.1-point increase on Booking.com can lead to up to a 2% increase in revenue. Since fixed costs remain unchanged, this revenue gain can translate into a 24% boost in net income.

ITB Berlin 2025 Hoteliers Rückblick

Discover the game-changing hotel tech innovations from ITB Berlin that are redefining revenue, automation, and guest experience.

Die 5 besten KI-Hotelsoftwares 2025: Künstliche Intelligenz für Hotels

AI hotel software can improve operations and guest experiences. Learn about the 5 best AI hotel software, their key features, and how to choose an AI solution.

Konversations-KI im Gastgewerbe: Automatisierung von Callcentern und mehr

In this article, we dive into how voice assistants can be that game-changing solution for your hotel.

Die 10 besten Arbeitsplätze im Hotel-Tech-Bereich 2025

For the 2025 edition of our list, we analyzed survey responses from 2,633 hotel tech professionals across the globe. Respondents rated their employers on key factors that define an exceptional workplace.

Die besten Hotel-Tech-Apps des Jahres 2025

Discover the top rated hotel tech products to run & grow your hotel business in 2025 based on real product reviews from verified hoteliers at the world’s leading hotel companies. 

Was ist ein Hotelmanagementsystem und wie funktioniert es?

 In this article, we’ll explain what a hotel management system is, its main features and how it works. You’ll also learn how to choose the most suitable HMS for your hotel business.

Wie funktioniert ein Hotelreservierungssystem?

 In this article, we’ll explain how a hotel reservation system works and how to use it to increase guest satisfaction.

Designtrends für Hotelwebsites 2025: So heben Sie sich ab und steigern die Konversionsrate

Discover the latest hotel web design trends that enhance user experience, boost bookings, and keep your property ahead of the digital curve.

Wie unabhängige Hotels mithilfe von Technologie mit großen Ketten konkurrieren können

While independent hotels may not have the same resources as large chains, they can still compete effectively by embracing technology.

4 effektive Strategien, um Preisunterschiede zu beseitigen und Direktbuchungen zu erhöhen

Managing your hotel's room rates online is crucial for enhancing direct channel performance. When potential guests find lower rates on OTAs and other third-party platforms, they are likely to leave your site to book elsewhere.Fortunately, you don’t have to accept this situation passively. Here are four impactful strategies you can implement on your hotel website to tackle this issue and enhance direct bookings.

Warum sich Hotel-Treueprogramme lohnen

 Hotel loyalty programs are valuable because they increase customer retention, enhance personalized guest experiences, provide competitive advantages, and boost revenue by encouraging repeat business and engagement with the brand.

Der Leiter der technischen Systeme von Strawberry über die Umstellung und Pilotierung neuer Software

Sven Ephithite, head of hotel systems at Strawberry, shares how his team successfully migrated their PMS to the cloud, piloted a new housekeeping software, and integrated various tech solutions to enhance guest experience and operational efficiency at their 240 hotels.