Kollective publie un cadre d'alerte IA pour les hôtels afin d'améliorer le suivi de la visibilité de l'IA

A structured approach to selecting AI prompts that reflect real guest demand, not generic tool output.

How The Inn at Christmas Place uses Triptease to help maintain over 90% direct bookings

How HI USA generates six-figure monthly revenues through Triptease tools

Hostelling International USA runs a nonprofit hostel network with properties in major US cities across the country. Being both a nonprofit and a hostel brand creates distinct digital advertising challenges, and the team's previous provider struggled to support the technical complexity of their operations. Metasearch underperformed and website crashes were not uncommon.

Sommet de la réservation directe 2026 : Des sessions de formation dédiées à l’IA ajoutées au programme

Triptease's Direct Booking Summit, heading to Mexico City on 12–13 May 2026, will for the first time include a dedicated AI Training Track — four sessions designed to close the AI skills gap for hotel teams.

Annonces hôtelières ChatGPT : elles sont là et les agences de voyages en ligne bénéficient déjà d’un avantage concurrentiel.

OpenAI began testing ads in ChatGPT on Feb 9, 2026, showing sponsored placements to Free and Go users only, with paid tiers remaining ad-free. Ads appear below responses, are clearly labeled, and do not influence organic recommendations. Travel is among the first impacted categories as AI reshapes discovery: 56% of travelers used AI last year, and 78% booked based on it. Since ChatGPT returns just a few options, organic inclusion is critical before ads matter.

Shiji AI•R : Transition vers une plateforme hôtelière axée sur l'IA

Shiji is transitioning to an AI‑first organization, embedding responsible, unobtrusive AI across its hospitality platform to reduce complexity and return time to hotel teams.

Visiting Media s'associe à Tongo pour connecter la technologie de vente immersive à l'engagement client basé sur l'IA

The Partnership Creates an AI-Powered Bridge Between Visual Selling and On-Property Guest Experience to Help Hotels Drive More Revenue at Every Touchpoint.

RMS s'intègre à GuestRevu pour automatiser les commentaires des clients

Automatically collect guest feedback, transform responses into AI-enhanced insights, and improve service delivery in real-time.

Metro Hotels celebrates 50 years in business, generates additional $1.6m in revenue with support from SiteMinder.

Hoteliers are always looking for ways to set their properties apart from the rest and incentivize online visitors to book direct. While competitive pricing is crucial, this is only the first step. Complementary actions can be taken to secure guests and significantly increase direct bookings. This is where SafeDirect, travel assistance insurance that drives web conversion, comes in.

How Rio Las Vegas grew metasearch revenue 71% in six months

TrustYou et HSMAI Europe célèbrent leur partenariat stratégique lors du salon de l'industrie à Berlin.

TrustYou presented the Award of Excellence at the HSMAI Europe & HFTP Networking Evening, reinforcing a two-year strategic partnership dedicated to advancing hospitality excellence across Europe.

Omnibees et Shiji Horizon Distribution s'associent pour étendre leur connectivité mondiale dans le secteur de l'hôtellerie en Amérique latine.

This partnership strengthens cross-regional connections, enabling Latin American hotels to reach new demand across global travel networks.

La première application de réservation directe d'hôtels est lancée sur ChatGPT, propulsée par Lighthouse.

Hotels gain a direct connection to travelers in AI search results with brand-controlled content, live rates and commission-free bookings

Bookboost lance un agent IA alimenté par les données clients, offrant un service autonome et personnalisé au secteur de l'hôtellerie.

Unlike standalone chatbots, Bookboost's AI Agent draws on unified guest profiles from its Customer Data Platform, so it already knows who's asking before the conversation begins

Hotelchamp lance des essais gratuits de RateBeat pour aider les hôtels à rester compétitifs face aux tarifs des agences de voyages en ligne.

Hotelchamp introduces free 2-month trials for RateBeat, a solution designed to help hotels protect their direct bookings by automatically comparing and matching OTA prices on their own website.

Rapport 2026 de Sojern sur l'état du marketing de destination : Mesurer l'impact économique figure parmi les priorités absolues des organismes de gestion de destination face aux bouleversements liés à l'IA

Explore destination industry trends and insights from 350+ destination marketers worldwide, including how DMOs are adapting to tighter budgets, evolving traveler behavior, and the rise of AI.