Amadeus Launches New iHotelier® Booking Engine to Enable Increased Conversion and Drive Higher Revenues
Early results reveal up to a 25% increase in conversion rates for early adopters of the new iHotelier® booking engine versus previous solutions. Its simplified shopping experience, expanded upsell and enhancement capabilities, and highly configurable booking flow enable a more personalized experience to increase hotelier revenue opportunities.
The rapid pace of consumer online shopping has contributed to demand for a hotel booking experience that is simple, intuitive, and personalized to guest needs. Independent hoteliers rely on their booking engines to help improve the Brand.com shopping experience, increase direct conversion rates, and drive higher revenue per booking.
The new iHotelier® booking engine from Amadeus unifies and enhances the guest experience with an innovative approach that integrates website and booking engine into a singular shopping experience. By keeping reservation details in one platform, the booking flow remains consistent, delivers a modern shopping experience, and is designed to decrease abandonment. Beta tests are already demonstrating the value of this integration, with The Handlery Hotel (San Francisco, CA) and The Abbey Inn & Spa (Westchester, NY) reporting 25% and 16% increases in booking conversion rates versus previous solutions, respectively.
Heather Cox, Corporate Director of Revenue and Rooms, Hay Creek Hotels, adds: “As the Hay Creek Group expands, it’s important for us to be able to deliver consistently good service, train new staff efficiently, and ensure that each of our properties is maximizing the value of every potential guest. The new iHotelier® booking engine has helped enhance the value of our website and make it easier than ever for guests to select and book add-ons. The use of one platform for website and booking engine will also make it more efficient to train our people as our organization continues to expand. It’s a good example of why Amadeus is a preferred technology partner of ours. They are continuously ahead of the game, developing what we will need next to run our business as effectively and profitably as possible.”
Kristy Doi, Reservations Manager, Handlery Union Square Hotel, says: “As a family-owned and operated hotel, we want all our guests to feel like they are visiting their home away from home when they stay with us. It’s important to us to be able to offer guests, both new and old, the opportunity to easily identify and secure the best deals on the market when they book with us directly and for us to have the ability to personalize offers for them. The data insights we can gather and use from the new iHotelier® booking engine means that we can make every guest's experience unique and memorable by tailoring our offers and services based on what our guests want.”
Marc Liebman, SVP, Enterprise Platform Product Management, Amadeus comments: “At Amadeus we are constantly innovating and listening to both the needs of our customers and the hotel industry at large. Our new booking engine builds on the award-winning iHotelier® platform and our powerful Amadeus Integrated Booking Suite Amadeus Integrated Booking Suite – which combines CRS, CRM, and Web – by delivering a seamless and integrated shopping experience for guests. The increased conversion rates we are seeing in beta testing are very promising and we’re very excited to bring this new, unified booking platform to the market.”