ampliphi Appoints Steve Taft as VP of Partnerships to Drive Ecosystem Growth and Integration Strategy
Appointment reflects growing demand for connected revenue management and property management systems
ampliphi, an AI-powered revenue management software designed to support hotels in optimizing pricing and improving revenue performance, has announced the appointment of Steve Taft as Vice President of Partnerships. In this newly established role, Taft will oversee the company’s partnership ecosystem strategy and technology integration initiatives, acting as the primary liaison for Property Management System (PMS) partners worldwide.
Taft joins ampliphi with more than a decade of experience in hospitality technology partnerships. His background includes work in business-to-business SaaS integrations, structured partner program development, and cross-functional collaboration to support go-to-market strategies. Throughout his career, he has contributed to building and scaling partnership frameworks that align product development, sales enablement, and marketing efforts within the hospitality and broader technology sectors.
In his new role, Taft will manage the full lifecycle of ampliphi’s technology partnerships. His responsibilities include identifying and onboarding new partners, coordinating integration processes, and supporting the launch and ongoing management of partnerships with PMS providers. The role also involves close collaboration with internal product, sales, and marketing teams to ensure that integrations are delivered efficiently and align with broader company objectives.
According to the company, the expansion of its partnership ecosystem reflects a broader strategic focus on interoperability within the hospitality technology landscape. As hotel operators increasingly rely on multiple software solutions to manage daily operations, the ability of systems to communicate and exchange data effectively has become a central requirement. Strengthening integrations with PMS platforms is intended to support hotels in accessing revenue insights within their existing workflows, reducing operational friction and improving decision-making processes.
Taft commented on his appointment, noting the opportunity to contribute to the evolving hospitality technology sector and the growing importance of connected systems.
“What drew me to ampliphi is the team’s focus on innovation and its approach to using artificial intelligence in revenue management. The role presents an opportunity to collaborate across the industry and support the development of partnerships that can deliver measurable outcomes for hotel operators.”
The appointment comes during a period of growth for ampliphi, as adoption of revenue management technology continues to expand across various segments of the hospitality industry. Independent hotels, hotel groups, resorts, and extended-stay properties are increasingly seeking tools that provide data-driven pricing insights while remaining adaptable to their operational needs. This shift is being driven in part by changing market conditions, evolving guest expectations, and the need for more agile pricing strategies.
As part of its current ecosystem, ampliphi has established integrations with several property management systems, including roommaster, Seekda, Cloudbeds, and CMS Hospitality. These integrations allow hotels to align pricing strategies with operational and booking data, supporting more informed and timely revenue decisions across departments.
Industry trends indicate that demand for integrated technology solutions is increasing as hotels look to streamline operations, reduce manual processes, and improve profitability. The development of partnership ecosystems between revenue management platforms and PMS providers is becoming a key factor in enabling more connected and efficient hotel technology environments. Analysts and industry stakeholders continue to highlight interoperability as a critical component of digital transformation within hospitality.
With Taft leading partnership initiatives, ampliphi is expected to continue expanding its network of integrations and strengthening its role within the hospitality technology ecosystem. The company’s focus on partnerships reflects a broader industry movement toward collaboration between technology providers to meet the evolving needs of hotel operators worldwide.
