apaleo partners with SiteMinder to create an open world for hotels
apaleo, the world’s most open and connected property management system (PMS), has partnered with SiteMinder, the global hotel industry’s leading guest acquisition platform, to remove the friction involved with manual online distribution for hotels. The partnership sees apaleo’s PMS integrated with SiteMinder’s platform, so mutual hotel clients of the two companies can automate how they distribute inventory across their chosen marketing channels online and capture reservations.
By automating the distribution process, hoteliers have the opportunity to increase their revenue while reducing their cost of acquisition and winning time back in their day to focus on guests.
Uli Pillau, Co-Founder of apaleo, says, “SiteMinder has been a long-time disruptor in the hotel industry, and we are thrilled to offer our clients this connection, which is certain to boost hotel revenues and alleviate much of the manual work that hoteliers deal with on a day-to-day basis.”
“apaleo is showing how a more open, connected world ultimately benefits the hoteliers we serve, and we are pleased to partner with a company that deeply shares and lives this vision with us,” says Clemens Fisch, Regional Director - DACH at SiteMinder.
SiteMinder is the guest acquisition platform of choice for more than 35,000 hotels worldwide, providing smart and simple solutions that put hotels everywhere their guests are, at every stage of their journey. With this integration, hoteliers using apaleo can now distribute their rooms to SiteMinder’s open ecosystem of more than 400 of the world’s top hotel booking channels – including online travel agencies, traditional tour operators, wholesalers, and their direct hotel website to lift and automate direct bookings.
apaleo’s open, ultra-connected, and intuitive PMS can be set up and ready to use within minutes – no long RFPs, wait times, or set-up fees. Hoteliers can set up their properties on their own, if they so choose. Once set up, hotels can connect hundreds of applications, including SiteMinder, within the apaleo Store.
Hotels need the right technology and systems to manage all the complexities of their business. At the core of these systems is the property management system (PMS), which manages hotel inventory and reservations, rates, accounting, invoicing and payments, and more. Then there are all the additional systems like CRM, CRS, upselling, review monitoring, distribution and channel management, forecasting, business intelligence reporting, and so forth. Hoteliers rely on all these tools yet struggle because many of them don't integrate.
apaleo’s PMS platform connects all these systems quickly and seamlessly. As the first PMS which is purely based on an API-first approach, hotels can grant applications access to all the information stored in apaleo, as well as allow them to write back data to the PMS. apaleo's public API allows hoteliers to innovate without major risks, integration hassles, long wait times and hidden fees. Developers and software vendors can easily connect to apaleo, and hotels can even develop their own, custom apps with ease. Applications are housed in the apaleo Store, opening the possibilities for hotels to connect to pre-integrated, innovative apps - guest facing or staff facing - with one click.